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Perry Marshall

111 Podcast Episodes

Latest 29 Nov 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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MB289: Apply the 80/20 Rule to Scale Your Syndication Business – With Perry Marshall

Financial Freedom with Real Estate Investing

You may have heard the idea that only 20% of what we do in business produces 80% of the results. And it follows that if you identify the right 20% and focus on that, you can scale a syndication business fast. But what does that look like in practice? How do you apply the 80/20 rule to make decisions around how to spend your time? Endorsed by Forbes and Inc. Magazine, Perry Marshall is one of the most expensive business strategists in the world and the creator of the world’s largest science research challenge, the $10M Evolution 2.0 Prize. Perry’s reinvention of the Pareto Principle is published in the Harvard Business Review, and he is the author of eight books, including 80/20 Sales and Marketing and Memos from the Head Office. On this episode of the Financial Freedom with Real Estate Investing, Perry joins cohost Garrett Lynch and me to explain the concept of the Pareto Principle and discuss how it applies to real estate syndication. He describes how we can leverage the 80/20 pattern to scale an investing business, challenging us to focus 50% of our attention on the right 1% of our investments. Listen in for Perry’s advice on identifying and marketing to the right investors and learn how YOU can use the 80/20 rule to prioritize your time as a multifamily syndicator!    Key Takeaways  The concept of the 80/20 principle  Originated by Italian economist Vilfredo Pareto Identified 20% of people have 80% of wealth Perry's realization re: the fractal nature of 80/20 Pattern of 80/20 inside every 80/20 1% of customers make 50% of purchases How a syndication businesses can scale using 80/20  1% of investments produce 50% of profits Focus half of attention on right 1% How to identify the 20% of investors to focus on Make prospects DO something to qualify lead Focus marketing on 20%, then repeat process  Perry’s insight around the 20/120 rule of business 20% of activity makes 120% of revenue Bottom 20% takes you backward The message in Perry’s book Memos from the Head Office Tap into spirituality and faith for decision-making Listen to insight from God to resolve conflict Connect with Perry Marshall  Perry’s Website Sell 80/20 Resources  Register for Michael’s Platform Builders Masterclass Learn More About Michael’s Mentoring Program Join the Nighthawk Equity Investor Club Financial Freedom with Real Estate Investing by Michael Blank 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall ‘80/20 Is a Fractal Law of Nature’ in Harvard Business Review John Paul Mendocha Memos from the Head Office: Channeling the Muse in Business and in Life by Perry Marshall and John Fancher Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes and Bryan Todd Ultimate Guide to Facebook Advertising by Perry Marshall, Keith Krance and Thomas Meloche Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group Podcast Show Notes


25 Oct 2021

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KDE 338: The Power of Memos From the Head Office for Business (Conversation with Perry Marshall)

Kingdom Driven Entrepreneur Podcast with Shae Bynes

Today’s guest on The Kingdom Driven Entrepreneur Podcast is business strategist Perry Marshall. Perry is often referred to as an internet marketing legend based on his contributions to the Pay Per Click industry. In today’s conversation, Perry shares how a series of prophetic words as well as divine inspiration from his personal time with God - which he calls Memos from the Head Office - have been key to business innovation and growth. It’s a fun conversation about Kingdom impact through influence and the beauty of creating spaces and opportunities for others to encounter God in the marketplace.

1hr 4mins

20 Oct 2021

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PPP 340 | Why You Should 80-20 Everything, with Perry Marshall

People and Projects Podcast: Project Management Podcast

80-20 Is Everywhere You’ve certainly heard of the Pareto Principle, right? It’s the 80-20 rule that says, for example, 80% of the value of our projects comes from 20% of the scope. Why do I bring this up? Because most of us know about 80-20 but we don’t leverage it to our advantage. And today’s guest is going to challenge us on that. Perry Marshall is joining us to talk about his book Detox Declutter Dominate. Learn more about Perry at PerryMarshall.com. Join our Global LEAD52 Community Ready to take your leadership skills to the next level? LEAD52 is your 5-minute weekly pass to leadership intelligence. You get 52 weeks of learning, delivered right to your inbox, taking less than 5 minutes a week. And it's all for free. Join us at https://GetLEAD52.com. Thank you for joining me for this episode of The People and Projects Podcast! Talent Triangle: Leadership Drifting in Time by chilledmusic Link: https://filmmusic.io/song/7539-drifting-in-time- License: https://filmmusic.io/standard-license It's Funky by Frank Schröter Link: https://filmmusic.io/song/8061-it-s-funky License: https://filmmusic.io/standard-license


13 Oct 2021

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319: Hearing Business Strategies from God with Perry Marshall

Get Yourself Optimized

Have you ever wondered whether God wants to be involved in the intricate details of your life? In today's episode, my guest, Perry Marshall, shares the first time he heard from God and how it transformed his life. Perry Marshall is one of the most expensive business strategists in the world. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundation for the $100 billion pay-per-click industry. As a man of faith and science, Perry also gives scientific evidence for paranormal occurrences and several book recommendations that will get your wheels turning. Don't miss out! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/319


30 Sep 2021

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Perry Marshall talks about Detox, Declutter, Dominate

A Productive Conversation

Endorsed in FORBES and INC Magazine and has authored eight books, Perry Marshall is one of the most expensive business strategists in the world. At London’s Royal Society he announced the world’s largest science research challenge: the $10 million Evolution 2.0 Prize. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundations for the $100 billion Pay Per Click industry. He has a degree in Engineering and lives with his family in Chicago.I found Perry’s latest book ‘Detox, Declutter, Dominate: How to Excel by Elimination’ truly fascinating (it reveals a lot in just 36 pages), so it was great to unpack some of his key insights. In this productive conversation we discuss the elimination mindset, freewriting, email response times, morning walks and written down bucket lists.Talking Points The breaking point that lead Perry to write his book ‘Detox, Declutter, Dominate’ The key to Renaissance Time How to get past “I don’t have time for XYZ” The two types of work: instructional and creative Finding out what creates your creative juices The principle of the $2700 espresso machine Perry’s morning journal routine Quote"Space in your life starts here."Helpful Links ‘Detox, Declutter, Dominate’ by Perry Marshall Episode 351: Eating Frogs with Brian Tracy ‘Hemingway’ documentary ‘The Art of Impossible’ by ​​Steven Kotler Understanding the Job – Clayton Christensen talk ‘The 80/20 Principle’ by Richard Koch Episode 385: Adii Pienaar talks about Measuring Life Profitability ‘Life Profitability’ by Adii Pienaar 42: the wildly improbable ideas of Douglas Adams – Kickstarter PerryMarshall.com Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. Also don't forget to check out all of our podcast sponsors found on our podcast sponsors page.And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using.


29 Sep 2021

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Genetic Engineering – Perry Marshall

The Free Zone w/ Freeman Fly

Where did the code for life come from? It is time for a synthesis of Creation and Random Mutation. Life has a purpose. Mankind has begun to tinker with the genetic code. How long until we beg the question, what have we done!? How smart is a cell. What lengths will a cell go to […]

1hr 22mins

7 Aug 2021

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When Belief Dies #59 - 'Evolution 2.0' with Perry Marshall

When Belief Dies

This week Sam is joined by Perry Marshall. The video version of this conversation can be found here on our YouTube channel 12 hours after the audio version goes live. They look at evolution and the various discoveries that Perry has made looking into the research and findings of the last few decades. Which has led Perry to write his book 'Evolution 2.0' and create a $10 million prize for the discovery of a naturally occurring code. The conversation then shifts to look at faith, religion and God in light of these various possible discoveries. You can find/follow Perry here: Website Twitter LinkedIn Resources and references mentioned in this episode: Evolution 2.0 by Perry Marshall Evolution 2.0 Website (links to Perry's podcast & YouTube)   Dance to the Tune of Life by Denis Noble The Music of Life by Denis Noble   Jerry Coyne's review of Evolution 2.0 Perry's response to Coyne's review   The Penultimate Curiosity by Roger Wagner We hope you enjoy our show. When Belief Dies aims to honestly reflect on faith, religion and life. Your support via Patreon enables us to cover the costs of running this show and look to the future to make things even better as we build upon what we already have in the works. Please take a look and consider giving. Alternatively, you can support the show with a one-off gift via PayPal. Use the following link to navigate to the website, to find us on social media and anywhere else we might be present online. #Podcast #Deconstruction #God #Agnostic #Christian #Atheism #Apologetics #Audio #Question #Exvangelical #Deconversion #SecularGrace #Exchristian

1hr 51mins

21 Jul 2021

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E211: Memos From The Head Office with Perry Marshall

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits

Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has authored eight books. He completed the $10 million Evolution 2.0 Prize by Harvard and Oxford. He is a published scientist who aims to solve the number one mystery in artificial intelligence and life itself. His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs used his 80/20 Curve as a productivity tool.We’re chatting about his new book - Memos From The Head Office.


20 Jul 2021

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How to Achieve Consulting Business Growth Through Elimination with Perry Marshall: Podcast #186

Consulting Success Podcast

Every business owner or entrepreneur is looking to achieve business growth but doesn’t know where to start. Perry Marshall, one of the most expensive business strategists in the world and well-known for his book, 80/20 Sales and Marketing, has come to talk with Michael Zipursky on growing a business through elimination. Perry explains the principles and ideas used in his books that have helped immensely in discovering the right path to success. He also shares the concept behind elimination and the outcome one can definitely learn from and utilize in growing a business.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com


10 May 2021

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Perry Marshall, Author of 'The Ultimate Guide to Adwords'. Perry knows everything about PPC (Pay Per Click)

Back2Business Podcast

An exciting new episode as Kurt and Di are joined by successful author, founder of Evolution 2.0 and internet marketing expert, Perry Marshall. Perry shares his personal journey on his route to international success and discusses his new ventures in the world of online marketing. Together they discuss that book "The Ultimate Guide to Google AdWords" and how to excel by elimination outlined in his book Detox, Declutter, Dominate. KEY TAKEAWAYS Some great advice if you are looking to start writing a book would be ‘don’t start unless you are a writer’. This doesn’t mean you have to be ‘Ernest Hemingway’ but you do need to have a way with words. When you do decide to write, you need to write about  something unique. You need to either write the same thing to a unique set of people or you need to address a new thing. This may mean narrowing your topic down to something really specific.  TikTok is like Facebook 11 years ago. There is a huge amount of engagement on it and it is likely going to be a multi billion dollar platform before long. All of the social media platforms have their own idiosyncratic way and nobody can be an expert of all of them. You can get good at one or two of them and use the other platforms for re-targeting.   Succeeding in business is not a bunch of formulas or systems that you go and copy out of somebody's manual. Business is really 7 riddles that only you can figure out for yourself.  Firstly, you need a ritual to figure out the riddles in the first place.  You need to start your day the right way which is by planning, meditating, praying or whatever your spiritual practice is. This is the foundation of everything.  You need to figure out where the 80/20 levers are in your business. Then, you  need to earn $1000 an hour a day for one hour a day with 80/20 time. You then need to create an irresistible product that is a joy to use by simplifying it for your customers. You are going to find a way to make your customers' life simpler, it may make your life more complicated but this is why you have a job.  Carve out the niche where you’re the number one undisputed leader. Most people never do this but whatever you do you need to make sure you are number one. Next, build a moat around your castle to ensure you are defending your business long term, why start a business you cannot defend?. Lastly, enjoy the freedom to create an event everyday. Most people feel guilty when they are creating something, reading a book or just thinking.   When you get to a certain level of mastery in your niche, you will now know how to master anything. You will eventually be able to know more about an entire industry in two weeks than a college student who has spent three years of their life learning about.  BEST MOMENTS “My first sales job totally ran against my marketing DNA” “You have got to have something unique to say.” “If he has to remind you how smart he is, to remind you he is smart..then he is not smart.” “One person cannot master 6 ad platforms.” “Whatever you do you need to make sure you are number one in.” “Everyone is conditioned to look busy, but they aren’t even busy.” .. and be sure to check out the quick fire trivia round! ABOUT THE HOSTS Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in UK, GI, LT, BY and GR.  CEO and founder of advansys (www.advansys.com) a global ecommerce, web development and online marketing agency headquartered in the UK. Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit.  Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion Rate Optimisation).  Quit corporate life and now enjoys working with and helping others grow and scale their businesses. https://instagram.com/kurtwilson.ukhttps://instagram.com/diforster.ukhttps://instagram.com/advansys.ukhttps://www.youtube.com/c/diforster https://www.advansys.comhttps://promote.agencyhttps://back2business.show kurt@advansys.co.ukdiane@advansys.co.uk https://joinclubhouse.com/@kurtwilsonhttps://joinclubhouse.com/@diforster ABOUT THE GUEST Perry Marshall founded the Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He aims to solve the #1 mystery in Artificial Intelligence and the origin of life itself. He is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. Clients in 300 industries value his capacity to integrate sales,  technology, art and psychology. His reinvention of the Pareto Principle is published in Harvard Business Review, and NASA's Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool. His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry. He's served as an expert witness for search advertising litigation. He has a degree in Electrical Engineering and lives with his family in Chicago.See omnystudio.com/listener for privacy information.

1hr 22mins

29 Apr 2021