When advertising with cross-channel marketing, a real problem can be a consumer encountering irrelevant ads that distract, redirect, and create other friction with that consumer’s attention—— with an application of the right science artificial intelligence, and using real time data, those marketing efforts can bee nimble enough to adjust and react as the consumer makes her online journey. Adlucent is a digital marketing performance agency that is creating seamless cross-channel marketing programs, leveraging proprietary technology and put data into the hands of the right people to make profitability transparent and predictable, and painting a better picture of who the consumer actually is. Jason Roussos, Sr. Vice President of Strategy for Adlucent, joins Marc Raco on location at Shoptalk in Las Vegas.

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