Kamran Shah's guest appearances

Kamran Shah

The Pharma Marketing Podcast

Dave Chase

John Mack

Vlad Mkrtumyan

David Hunt

Robin Farmanfarmaian

Chris Wasden

Ritesh Patel

Bob Baurys

Holly Henry

Mark Stinson

Stephanie Berez

Tom Ollerton

Diane Bartoli

Jennifer Ginest

Robert Schildt

OwlTail

The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive to January of 2019), has been in the spotlight for a couple of years already and is not new to global pharma companies, although not everyone is fully versed in its content and the implications of its policies. Holly Henry and Kamran Shah from Klick Health joined the Pharma Marketing Podcast to kick off the new year and offer their perspectives on CCPA, what compliance with CCPA entails, what the intent of the law is, and how it impacts pharma marketers. CCPA is forcing pharma and healthcare marketers to get back to marketing fundamentals to create stronger relationships with brands.

<p>The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive to January of 2019), has been in the spotlight for a couple of years already and is not new to global pharma companies, although not everyone is fully versed in its content and the implications of its policies.</p> <p>Holly Henry and Kamran Shah from Klick Health joined the Pharma Marketing Podcast to kick off the new year and offer their perspectives on CCPA, what compliance with CCPA entails, what the intent of the law is, and how it impacts pharma marketers. CCPA is forcing pharma and healthcare marketers to get back to marketing fundamentals to create stronger relationships with brands.</p>

Holly Henry and Kamran Shah from Klick Health on the California Consumer Privacy Act (CCPA)