Karan Jassar's guest appearances

Karan Jassar

Honest Ecommerce

Up Arrow Podcast

Kara Goldin

John Locke

Sean Campbell

George Bryant

Laurel Mintz

Nick Disabato

Phoebe Yu

Val Geisler

AJ Yager

Jonathan Edwards

Ashley Merrill

Adam Baker

Brennan Dunn

Chris Long

David Henzel

OwlTail

Karan Jassar is the Founder and CEO of Socioh, a digital advertising platform for e-commerce brands to create and run profitable ads on Facebook and Instagram. Karan is the technical architect of the company’s first-party pixel and branded catalog and consults eight and nine-figure brands on improving meta-ad performance. With 17 years of experience in the technology industry, he has in-depth knowledge of advertising and ad optimization with a specialization in AI. Before founding Socioh, Karan was a Senior Manager at Yahoo, where he helped create its new search optimization engine. In this episode… Evolving regulations on social platforms directly affect how e-commerce brands manage marketing campaigns and conduct business. While major platforms like Facebook are leading the branding revolution, improvements must be made to prioritize building customer relationships. What are the downfalls of these upcoming developments, and how can you discern the most efficient ad campaign strategies?  By 2024, it’s estimated brands advertising on Facebook will be required to set up a shop through the platform. A one-stop shop is strategic from a business perspective, but until the user experience improves, e-commerce brands are hindered from building customer relationships. Karan Jassar, an e-commerce branding expert, explains Facebook’s strategy is ideal for attracting new customers, but lacks in providing brands with essential customer data. He recommends reviewing campaign performance to determine which channels are yielding desirable results.  On this episode of the Up Arrow Podcast, William Harris welcomes Karan Jassar, Founder and CEO of Socioh, to discuss how ad campaigns contribute to brand success. Karan shares how pixels affect ad campaigns, Facebook’s influence on the marketing industry, and the differences between cash and accrual-based accounting. He also advises how long a campaign should run and strategies to produce a successful ad.

Karan Jassar is the Founder and CEO of Socioh, a digital advertising platform for e-commerce brands to create and run profitable ads on Facebook and Instagram. Karan is the technical architect of the company’s first-party pixel and branded catalog and consults eight and nine-figure brands on improving meta-ad performance. With 17 years of experience in the technology industry, he has in-depth knowledge of advertising and ad optimization with a specialization in AI. Before founding Socioh, Karan was a Senior Manager at Yahoo, where he helped create its new search optimization engine. In this episode… Evolving regulations on social platforms directly affect how e-commerce brands manage marketing campaigns and conduct business. While major platforms like Facebook are leading the branding revolution, improvements must be made to prioritize building customer relationships. What are the downfalls of these upcoming developments, and how can you discern the most efficient ad campaign strategies?  By 2024, it’s estimated brands advertising on Facebook will be required to set up a shop through the platform. A one-stop shop is strategic from a business perspective, but until the user experience improves, e-commerce brands are hindered from building customer relationships. Karan Jassar, an e-commerce branding expert, explains Facebook’s strategy is ideal for attracting new customers, but lacks in providing brands with essential customer data. He recommends reviewing campaign performance to determine which channels are yielding desirable results.  On this episode of the Up Arrow Podcast, William Harris welcomes Karan Jassar, Founder and CEO of Socioh, to discuss how ad campaigns contribute to brand success. Karan shares how pixels affect ad campaigns, Facebook’s influence on the marketing industry, and the differences between cash and accrual-based accounting. He also advises how long a campaign should run and strategies to produce a successful ad.

How Ad Campaigns Contribute to Brand Success With Karan Jassar

Karan Jassar is the founder &amp; CEO of Socioh.com, which specializes in social media marketing for online stores.Before Socioh, Karan was with Yahoo for 6 years and had the opportunity to work on all of their advertising systems, starting in their display ads team and later transitioning to building their search marketing system (think Adwords but for Yahoo/Bing search).  That experience gave Karan in depth technical knowledge of advertising and how it works on the inside, once you ad goes to Facebook, Google, or Yahoo. Now he leverages this knowledge to help online store owners be successful with their advertising efforts. To learn more, visit: http://honestecommerce.coResources:Learn more at socioh.com (use code “honestcommerce” for concierge onboarding &amp; feedback)Twitter: @Karanjassar

Karan Jassar is the founder &amp; CEO of <a href="http://Socioh.com" rel="nofollow" target="_blank">Socioh.com</a>, which specializes in social media marketing for online stores.Before Socioh, Karan was with Yahoo for 6 years and had the opportunity to work on all of their advertising systems, starting in their display ads team and later transitioning to building their search marketing system (think Adwords but for Yahoo/Bing search).  That experience gave Karan in depth technical knowledge of advertising and how it works on the inside, once you ad goes to Facebook, Google, or Yahoo. Now he leverages this knowledge to help online store owners be successful with their advertising efforts. To learn more, visit: <a href="http://honestecommerce.co/" rel="nofollow" target="_blank">http://honestecommerce.co</a>Resources:<ul><li>Learn more at <a href="https://socioh.com/" rel="nofollow" target="_blank">socioh.com</a> (use code “honestcommerce” for concierge onboarding &amp; feedback)</li><li>Twitter: <a href="https://twitter.com/karanjassar" rel="nofollow" target="_blank">@Karanjassar</a></li></ul>

008 | What You Need to Know About Facebook Advertising | with Karan Jassar