On this episode of Mindshare Matters, Bassam welcomes Pluralsight Executive Vice President of Flow, Kathryn Murphy. Kathryn talks about growing up in chaos, how unsolicited feedback at home prepared her for her professional career and learning to code from her father. She also speaks to her early experiences as a female within the engineering sector and how she’s fueling a growth in women getting interested and involved in the industry.
From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy
The Influencer Marketing Lab
Episode 23 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Dr Kathryn Murphy from Sheffield Hallam University.In this episode we discuss:Kathryn's PhD charting Joe Sugg's rise from YouTube microcelebrity to mainstream starHow his model to success could be used as a template for other influencers to followThe importance of authenticity, self-branding and networking We ask can authenticity be performed strategically?And we look at the internet 'celebrification process' - Kathryn's word; not mine.Check out the Influencer Marketing Lab website for full show notes and related useful links.
James and Kathryn Murphy Reception and poetry Reading
Social Sciences and Society - Video (HD)
The Villanova Community celebrated James and Kathryn Murphy’s planned donation of 300 signed, first-edition Irish poetry books to Falvey Memorial Library. The event marks the unique contributions the Murphys have made to Irish Studies and Villanova’s long standing connection with leading Irish writers such as Seamus Heaney, Derek Mahon, Paul Muldoon and Ciaran Carson. Readings by award-winning poet and former Heimbold Chair, Moya Cannon.