Episode 337 THE NEXT LEVEL: SEAN LOW discusses IRA LEVY - Tastefully Using Technology to Create Lighting Designs
The Wedding Biz - Behind the Scenes of the Wedding Business
Andy welcomes Sean Low back to the show. Sean is the owner of the consulting firm The Business of Being Creative, which focuses on providing practical advice to those in the business of being creative. He also has a podcast on The Wedding Biz Network called The Business of Being Creative. Listen as they discuss Ira Levy, the Creative Director of Levy NYC Design & Production, a full-service design and production company focused on lighting, sound, and video for events, architecture, and what he calls architainment. Ira has been the lighting designer for such event luminaries as Preston Bailey and Colin Cowie. Past clients include Martha Stewart Weddings, Dolce Gabbana, and the American Museum of Natural History.
Episode 336 IRA LEVY - Tastefully Using Technology to Create Lighting Designs
The Wedding Biz - Behind the Scenes of the Wedding Business
"Light starts in the ceiling and ends in the floor, and there is nothing in between." Listen as Andy and his guest Ira Levy discuss his journey from pre-med to concerts, lighting design, and entertainment, why he uses the term architainment, his process when working with clients, designers, and planners, plus much more on this episode of The Wedding Biz. Ira is the Creative Director of Levy NYC Design & Production, a full-service design and production company focused on lighting, sound, and video for events, architecture, and what he calls architainment. He has also been the lighting designer for such event industry luminaries as Preston Bailey and Colin Cowie. Past clients include Martha Stewart Weddings, Dolce Gabbana, and the American Museum of Natural History. "It's not the turning of the screw; it's knowing which screw to turn." Ira believes that the mood you create with lighting is part of the experience. Ira shares mixing entertainment and architecture to create architainment, which happens when light touches inanimate material. Listen as Ira speaks about the need for event industry professionals to allow more time before an event so that lighting designers can work their creative magic. Ira also shares what he still hopes to accomplish and what he is looking forward to. Do you need some tips on handling stress during this crazy year? Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips. Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [01:30] Welcome to the show, Ira! [02:15] Ira shares his background and when he left pre-med for concerts, nightclubs, and lighting. [04:40] Ira discusses getting involved with a company that did the moving lights. [05:50] Ira speaks about producing rave shows in the late 80s. [07:11] Preston Bailey was someone who helped Ira's career take off. [08:10] What is your overall philosophy concerning design? [09:28] Ira believes that the mood you create with lighting is part of the experience. [10:37] Ira works the dimmer, and he says that can make the entire event. [11:42] "It's not the turning of the screw; it's knowing which screw to turn." [12:39] During an event, are you in contact with the designer, or are you on your own? [13:28] Ira shares his process and who he works with most: clients, designers, or planners. [15:45] Ira describes a project he did with Preston Bailey and how he created the event's lighting design elements. [17:35] Ira speaks about the biggest challenges he faces when doing the lighting. [20:16] Were you asked to do anything special for LeBron James' wedding? [22:29] Ira discusses doing the lighting he calls architainment. [24:41] How far do you dig into the brand when creating designs for companies? [26:08] Ira shares his view on technology and where he sees it going in the future. [28:36] There is a lot of technical equipment out there, but few people know how to use it. [30:25] Ira believes that time is so important. It takes time to make it look good. [32:52] Ira shares some things he thinks event industry professionals need to consider when working with lighting designers. [34:04] What do you still want to accomplish? What are you looking forward to? [35:46] Thank you for being on the show! RESOURCES Find Ira: Levy NYC Video Reels @levynyc LinkedIn | Instagram | Facebook Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Mentioned: Preston Bailey Episode 66 on The Wedding Biz Preston Bailey Episode 88 on The Wedding Biz Preston Bailey Episode 265 on The Wedding Biz Preston Bailey Episode 321 on The Wedding Biz Colin Cowie Episode 128 on The Wedding Biz Colin Cowie Episode 135 on The Wedding Biz Colin Cowie Episode 267 on The Wedding Biz LeRoy Bennett Episode 35 on The Music Makers
For Episode 41, I headed to Brooklyn — and the incredible 7,000 square feet of raw space that is home to Lytehouse Studio and Levy NYC Design and Production — to explore how lighting can, and should, be an integral part of weddings and special events. with the exceptionally gifted and talented Ira Levy. As a pre-med sophomore at Stony Brook University, Ira attended a student-run concert by the iconic 80s rock band, “The Pretenders.” Captivated by the entire spectacle, he joined the “concert committee” the next day, beginning a lifetime career as an iconic innovator in the fields of lighting, sound and video for weddings, corporate functions and any other conceivable live events. We talked, in depth, about the magic of lighting and the mystery of how “the light starts on the ceiling and the beam ends up on the table and there’s nothing in between.” Thanks for everything, Ira. -Doug
Ira Levy is the National Marketing Director of Sunrise Detox. Ira has 28 years in the sobriety industry and has been sober since 1980. Ira got into the industry by accident, but continued to learn, educate himself, and move up. He has worked in every aspect of the industry and is as passionate about helping clients as he is about educating their families. Tom, Ben, and Ira talk about the detox process and what patient and family members can expect. Ira shares some of his own personal experience about how important it is to decide not to use and then find other ways to cope with life events. We talk about the importance of family members learning about addiction, how to find a good treatment facility, and the importance of individualized treatment. Show Notes [03:02] Ira stumbled into the recovery business by accident. 28 years ago he moved to Florida as a health tech and worked his way up. [03:57] The owners of Sunrise Detox needed a marketer who understood the treatment industry. Ira has been with them for 15 years. [04:54] Sunrise started with one facility and perfected their program, and now they have 8 facilities. [05:04] Ira has really worked in every aspect of the industry. [06:52] Ira has been sober since 1980. [08:31] Ira went through [09:18] Ira finally gave sobriety a real try. Mistakes happen in sobriety and life, but you really just need to try. [10:18] A turning point for Ira was when his father passed away, and he wanted to get high. A friend of his said if that will bring your father back let's do it. This was a turning point in his life and he didn't get high. [11:03] Ira tries to get patients at Sunrise to understand some of the right ways to success. [11:55] When something bad happens, and you want to use, stop and think about where you will be in 72 hours. [14:48] Ira is available 7 days a week to speak to families and explain what's going to happen. Sometimes people just want to know what happens in detox. [15:15] Ira tries to educate the patient and let them know what detox going to be like and that it's going to be a positive experience. [15:42] He wants to educate people, and he will help them find the proper place even if Sunrise isn't for them. [17:27] Sunrise won't take people in if it's not a good fit. [18:17] Ira recommends to trust your gut and your gut feeling. You want to feel warm, welcome, and nurtured. [20:26] Education is so important in these centers. The client or patient needs to be detoxed, and the family needs to be educated. [23:52] Sunrise does accept people on methadone. The detox process is longer. It can be done and Sunrise has success. It's usually a 14 to 21 day detox. [26:45] They also mix clinical in with medical. [28:49] MAT or medication-assisted treatment doesn't have a great success rate. It needs to be done right. Treatment needs to be individualized. [32:05] It's a struggle to get insurance companies to cooperate. [35:42] Ketamine is now having a resurgence. [37:58] Contact people who have a passion for recovery and don't make a rash decision. Explore options. [40:14] Research addiction to help your loved one. Go to Al-Anon and learn about the process. [43:59] The average time to get medically stable and detox is 6 or 7 days and then the client can move to a sobriety program. [45:51] After detox, some kind of therapy can be helpful. People need to commit to an aftercare program that fits their life. [48:08] From a medical standpoint, alcohol and benzos are the most medically dangerous to stop cold turkey. Links and Resources: Sunrise Detox Al-Anon
All about #detox with Ira Levy, a Recovery Industry Titan!
Behavioral Help Solutions
An in depth interview about #detox treatment and the future of the #addiction treatment industry with Ira Levy, National Director of Marketing at Sunrise Detox. A candid look at outpatient detox, selecting the right #drugrehab program for yourself or a loved one, as well as Ira's own personal journey into #recovery. @interventionradio #interventionradio --- Support this podcast: https://anchor.fm/intervention/support