If you’re in the world of business, you are familiar with copy and messaging. As business owners, the goal is to deliver our message to potential clients in a way that makes working with us a no-brainer. But in a world with every bit of information at your client’s fingertips, how do you make your messaging stand out? How do you avoid the easy route of mimicking someone else’s message and truly delivering your own? This week on the Epic Success Podcast, I talk with messaging and copywriting expert, Ray Edwards. Ray is a best selling author who has a talent for speaking (and writing) in a way that gets your unique message out into the marketplace. His new book How to Write Copy that Sells (aka my copy bible) is an incredible tool that teaches how to narrow in on your central message. Did you grab something to take notes with? Because you’ll want to jot down these actionable takeaways. Let’s dive in! The biggest take-aways from today’s episode are: “Anybody can follow the framework and fill in the blanks and you’ll get pretty good results, maybe, but what makes you stand out is if you have a point of view.” That’s the real secret: a unique message that's important to you. It might be the thing that you’re least comfortable talking about, because it’s your unique pivot point in the universe that only you can represent. You have a message that will resonate with a certain group of people, but only if they hear your actual message and not the one you think you should be given. [1:54] “It’s not about what you think it should be about. It’s about the thing under the thing.” Like the Avengers. It seems to be about superheroes, but it’s really not. It’s about us. Each of us has these weird abilities that only we have. That’s the thing under the thing. And if you can talk about that, you will capture people’s attention in a way that no copy tricks or hacks will ever do. [6:30] “How do we turn ‘story’ into something that helps us get people to move along the path to a decision that is in their best interest? Practice.” Break free of the lie that you are not a good storyteller. You just haven’t practiced. You can use the stories you have, those lived experiences, to connect to your clients. Your story might be about you, but how you turn that into copy and messaging is by making it about your clients. [28:30] Why are we so afraid to put our own “thing under the thing” out there into the world? Because it’s our place of greatest vulnerability, our place of greatest insecurity. The brain is designed to keep us alive and safe and to avoid vulnerability. But in vulnerability, you’ll find connection. To get the message across in your business, you have to understand what your message is and what your unique experience is. There are thousands of other people who teach you how to write and communicate in your business, but there is only one person with your unique perspective on it and that’s you. You have to be okay with people seeing you, and not the image you’d like to project. Something shifts in your brain when you show up without having to edit. Your brain is no longer working overtime in the background trying to figure out the story you’re going to tell or the lie you created. I’m so grateful for Ray and his unique message and I’m so glad to bring it here on the Epic Success Podcast. Make sure that you grab your copy of Ray’s book How to Write Copy that Sells to really uplevel your messaging and reach your perfect clients. Have you heard? We are now accepting applications for the NeuroCoaching Certification™ Program! Turn your passion for serving others into a profitable coaching offer, launch your offer successfully and create a life of freedom for yourself & your family. Ready to stop dreaming about replacing your 9-5 income and start making the impact and income you've been after for as long as you can remember? The NeuroCoaching Certification™ is a brain-based coaching certification and mentorship to help you build and launch your impactful, profitable coaching business. By the time you are a Certified NeuroCoach™, you will: STOP second-guessing whether you know enough - No more wondering whether you have what it takes to make it as a coach. You'll know how to get life-changing results for your clients every single time. Know exactly WHAT to offer & HOW to offer it - Forget about jumping from idea to idea, trying to guess your way to creating your profitable coaching offer. I'll show you exactly what to offer & how to offer it so your perfect clients will be lining up to work with you. Start making money for your coaching services RIGHT AWAY - No need to worry about how you'll land your first (or next) client. You'll get the exact framework to start enrolling clients as soon as you start the program so you can make money and hone your coaching skills right from the jump. Eliminate anxiety around the entire sales process - Don't worry about white-knuckling your way through the sales process when you get on a call with a new prospect. I'll teach you my entire sales process that allows YOU to show up confidently and makes working with you a no-brainer. Get life-changing transformations for your clients every single time - No more uncertainty about whether you can actually help your clients get total and lasting transformations. You'll be able to help anyone with any problem they want to eliminate or result they want to create. Enjoy the freedom that comes from having an impactful, profitable online business - I'll never forget the first time I realized I never had to miss another soccer game, family dinner, or coffee catch-up with friends ever again. How will that kind of freedom change your life? Are you ready to stop second-guessing yourself and start making the income + impact you've been dreaming of? Yes! I’m ready to apply Today I want to give a shoutout to one of my Epic Success Podcast listeners who left a 5-star review titled “Success ideas in every area”: “Wow, Dr. Shannon really brings it on this podcast! I love that she’s faith-centered and lets us behind the curtain on how she’s built her business!”I absolutely love sharing the brain-based process of creating success in your life & business with you each week on the Epic Success podcast! Reviews are how I know you’re finding value and help me share Epic Success with more people! If you have something you want to say about the Epic Success podcast, I’d love it if you’d post a 5-star review on iTunes, Stitcher, Spotify or wherever you listen to podcasts.
360. Words Create Worlds: Kingdom Copy Writing and Wisdom with Ray Edwards (Wisdom Challenge)
100X Podcast | Kingdom Entrepreneurship
Copywriting can be a huge pain point for many entrepreneurs. Luckily, for Kingdom Entrepreneurs, we have the best copywriting assistant of all time, the Holy Spirit. In this episode, Pedro Adao is joined by copywriting expert, Ray Edwards. Listen in as Ray shares his journey to becoming one of the biggest names in the industry, how he used God's wisdom to get there, and what he loves about Proverbs Chapter 6. Listen to the and here a live Q&A with Ray and leave with practical principles and skills you can start applying today! [THIS IS A RECORDING FROM THE 31 DAY WISDOM CHALLENGE] Connect with Pedro: Want more 100X? Follow Pedro on Instagram @PedroMAdao, like us on Facebook 100x, or go to www.100xacademy.com. Want to know more about challenges? Go to challengesecrets.com
Embracing Your Permission to Prosper with Ray Edwards
Youpreneur: The Profitable Personal Brand Expert Business!
Making money is something that a lot of people struggle with, from a moral perspective. They want to start a business and earn a great living, but then once it starts happening, and the dollars are rolling in, they start to feel bad about it! Yes, it happens.QUICK REMINDER: Doors to our Youpreneur Incubator Coaching & Mastermind are open! If you’re interested in being coached by myself, other experts and masterminding throughout the year with incredible entrepreneurs, like you, who are on the same journey, just click here for more information and to secure your place! In this episode of the podcast, Chris sits down to talk about giving yourself the permission to prosper, with his good friend and mentor Ray Edwards. Known around the world as one of the leading experts on copywriting and creating sales copy that converts, Ray’s new book delves into the world of not only giving yourself that permission, but also running with it, towards your targets, at an incredibly fast pace!Episode Timestamps[07:57] - The three words Ray is focusing on in 2021[15:05] - Why Ray’s new book has a faith-centred approach[18:24] - The reasoning behind the book title[20:13] - What stewardship means to Ray[22:24] - How Ray changed his mindset after being diagnosed with Parkinson’s[28:06] - Ray’s favorite chapters in his new book Essential Learning Points From This EpisodeWhy a lot of entrepreneurs feel bad after making moneyHow Ray and his team shifted their focus in the past yearRay’s new book and the reason behind the titleWhy people who are driven to succeed, will always succeedHow Ray became more humble after his diagnosis Important Links & Mentions From This Episode Get a copy of Ray’s new bookJoin the 2021 Youpreneur Incubator Coaching & MastermindJoin the Profitable Personal Brand Entrepreneurs Group Subscribe to Chris’ YouTube ChannelBrowse the Youpreneur FM Podcast ArchiveDownload your FREE copy of the Personal Branding Roadmap Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
From Prosperity to Gratefulness with Ray Edwards: Day 90
The Man in the Pew Show with Phil Mershon
Do you think it’s wrong to make money? Have you been taught that those who prosper financially must have done something wrong or evil? Ray Edwards believes that we were all meant to prosper. For some our prosperity is a spiritual abundance that is accompanied by a vow of poverty. Most of us are called to greater prosperity than we’ve dreamed, but we’re afraid to pursue it because of faulty beliefs. Introducing Ray Edwards While I ultimately realized it wasn’t my calling to awaken the church out of economic lethargy, I’m happy to say that Ray Edwards is joining his voice with the likes of Dave Ramsey to call the church to prosper so that we might be a blessing to the world. Ray’s new book, PermissiontoProsper.com, serves as a clarion call to all believers to shed our debt and embrace our God-given mandate to be fruitful and multiply. Ray Edwards is a Communications Strategist, Copywriter, and the author of How to Write Copy That Sells. His podcast, The Ray Edwards Show, is consistently one of the top-ranked shows on iTunes and has been downloaded over 1 million times. Ray has worked on copy and marketing with some of the most powerful voices in leadership and business. He's helped generate an estimated $300 million in revenue for clients like Tony Robbins, Michael Hyatt, Dan Miller, Jeff Goins, Jack Canfield, Frank Kern... and many more. He's been featured on Forbes.com, SocialMediaExaminer.com, and Entrepreneur.com. Ray was also the very first guest on the Man in the Pew show. Click here to hear that interview. For full article and show notes, go here: https://maninthepew.com/gc90
BYP 273: Wealth, Worth, and the Permission to Prosper With Ray Edwards
You Are The Brand
Today, I am bringing my good friend Ray Edwards back onto the show. He just released his new book, Permission to Prosper. The book is all about money, self-worth, and why it’s okay to do well. It’s about time those of us who are building businesses fixed our mindset around the issue of wealth. As Ray says, not only do we have permission to prosper, but a mandate to multiply. Ray also taught me that an abundance of money won’t fix a poverty of spirit. If you think you live with a poverty mindset, tune in to our amazing conversation where talk about: How he went about writing Permission to Prosper The mindset shifts he had to make when money started coming in Changing our understanding of wealth at an atomic level Wealth and self-worth What Ray’s book is all about Accepting generosity from others Why equal distribution of wealth helps no one Making our lives more valuable in the automation age Resources: Permission to Prosper: How to be Rich Beyond Your Wildest Dreams by Ray Edwards Ray’s website The Ray Edwards Show Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com
SPS 093: Permission To Prosper: A Faith-Based & Copywriting Approach To Sell More Books & Grow Your Business with Ray Edwards
Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business
Today I'm joined by Ray Edwards (author of "How To Write Copy That Sells" and "Permission To Prosper") to talk about: -how to setup a Free + Shipping Funnel that sells books & grows your business -how to use copywriting to sell more books -the 3 things he does to sell books over the LONG TERM...not just during launch week -his faith-based approach to money, business, and selling more books If you're a faith-based author or entrepreneur, you don't want to miss this episode!
Embracing Vulnerability and Telling Powerful Stories with Ray Edwards
INspired INsider Podcast
Ray Edwards is a famous copywriter, best-selling author, and keynote speaker. His direct response campaigns have resulted in an estimated $100 million in sales, and he has worked with high-profile clients such as Tony Robbins, Jack Canfield, and Mark Victor Hansen. Ray is currently a copywriting consultant and the Founder of the Copywriting Academy Coaching Program and the Ray Edwards Copywriting Agency. He is also the host of the top-ranked podcast, The Ray Edwards Show. In this episode… What is the secret to writing a compelling and unforgettable story—for direct response marketing campaigns and beyond? According to copywriter Ray Edwards, the best possible story is the true story. While many marketers and business owners shy away from storytelling that makes them feel vulnerable or uncomfortable, Ray insists that the most powerful stories are the ones that are personal and emotional. That’s because they strike a chord with your audience, inviting them to create a connection with you and your brand. For example, the hardest story for Ray to tell was about his Parkinson’s disease. However, when he finally embraced his discomfort and posted the story on his professional website, he received an astounding and positive response. As it turns out, this was just the story that people were waiting for. Sit down with Dr. Jeremy Weisz and copywriting legend Ray Edwards in this episode of the Inspired Insider podcast as they talk about how to tell a story that leaves a lasting impression on your target audience. Ray opens up about the many valuable lessons he has learned throughout his career, his journey toward embracing vulnerability in life and in business, and the storytelling strategies that he believes are the most powerful (hint: always tell your truth).
In this episode, Matt talks with Ray Edwards, author of How to Write Copy That Sells and host of The Ray Edwards Show.Ray is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts - The Ray Edwards Show. He’s worked with a number of Fortune 500 companies and some of the most powerful names in leadership and business like Tony Robbins, Michael Hyatt, Amy Porterfield and many more. But more than just a master copyright, Ray’s developed a simple messaging framework that will help you more effectively shepherd and influence any audience - The PASTOR Framework.Matt and Ray discuss his PASTOR Framework and how you can use it to craft a message that will tap into your audience’s emotions and move them to action without being slick or sleazy.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!
Ray Edwards on Dialing In Your Customer Communication to Drive Revenue
Thrive School with John Meese
Ray Edwards is a serial entrepreneur, master copywriter, and the author of How to Write Copy That Sells. In this interview, Ray shares his own experience facing a government lockdown during COVID-19 that closed his coffee shop and canceled his live events, along with the approach he took to focus on serving customers at the highest level possible—and achieve his most profitable months ever—despite the circumstances.👋 Did you enjoy this interview? Subscribe for more, and leave a review! 🗣️ Learn more at johnmeese.com/ray-edwards💯 Optimize your business at yourthrivescore.com
The Profit Junkie Podcast with Jake Randall – Episode 39 – Ray EdwardsDo you need someone to buy into your idea? Donate to your cause? Help out your charity? Go to the restaurant you want to eat at? Influence anyone’s decision about anything?It’s all in the art of persuasion.This episode, we sit down with the King of Copywriting: Ray Edwards. He is a best-selling copywriter and a communications expert. After starting in the radio business, he took his copywriting skills to start his own copywriting business. After decades of success, he now teaches others how to write copy for themselves and achieve prosperity.The need for copywriting has become more urgent because people need to market their businesses and their ideas. Everything is copy. You are always trying to sell something or influence the decision of someone.Edwards shared some of his secrets of success with us. His interview with The Profit Junkie covers:How to utilize the Six-Step PASTOR Framework for good copyP: person, problem, painA: amplify, aspirationsS: story, struggle, solution, systemT: transformation, testimonyO: OfferR: response How to get to know your customers and see the world from their perspective to meet them where they are. Why it is important to invest time talking to your customers and the people who said 'no' to your product/service. Why it is important to be willing to fail and learn from those failures. Get a FREE copy of Ray Edwards best-selling book, How To Write Copy That Sells at rayedwards.com/freebook.Ray Edwards Instagram: https://www.instagram.com/rayedwards/Ray Edwards Website: https://rayedwards.com Learn more about your ad choices. Visit megaphone.fm/adchoices