Carl Voigt's guest appearances

Carl Voigt

USC IBEAR Business Class

Gary Locke

Morgan Stanley

Paul Wilson

Kevin Rudd

Robert Blake

Alfred Fung

Jim McGregor

Paul Meyers

Lord Nelson

Ronnie Chan

Gary Rieschel

Danny Russel

Sidney Rittenberg

Wendy Cutler

Devin Mann

OwlTail

How does the Cold War inform business strategy? What truism about strategy did Lord Nelson understand to win the Battle of Trafalgar? Carl Voigt, Professor of Clinical Management and Organization at the USC Marshall School of Business and Academic Director of the USC IBEAR MBA Program brings storytelling to Business Class to describe what makes a good and what makes a bad business strategy.  The basic definition of strategy? Professor Voigt  says, “It’s my strengths against your weaknesses.” He finds that good business strategies are rare and that companies can trick themselves into believing they have one. In this conversation, Business Class looks at how to separate goals - from strategy and whose job it is to implement a strategy.Carl Voigt is a Professor of Clinical Management at the USC Marshall School of Business and the Academic Director of the USC IBEAR MBA Program.

How does the Cold War inform business strategy? What truism about strategy did Lord Nelson understand to win the Battle of Trafalgar? Carl Voigt, Professor of Clinical Management and Organization at the USC Marshall School of Business and Academic Director of the USC IBEAR MBA Program brings storytelling to Business Class to describe what makes a good and what makes a bad business strategy.  <br><br>The basic definition of strategy? Professor Voigt  says, “It’s my strengths against your weaknesses.” He finds that good business strategies are rare and that companies can trick themselves into believing they have one. In this conversation, Business Class looks at how to separate goals - from strategy and whose job it is to implement a strategy.<br><br>Carl Voigt is a Professor of Clinical Management at the USC Marshall School of Business and the Academic Director of the USC IBEAR MBA Program.

What Lord Nelson tells us about business strategy - Carl Voigt - USC Prof. of Management