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Joe Casabona

40 Podcast Episodes

Latest 25 Mar 2023 | Updated Daily

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BONUS: Creator Debates – Will Podcasts FAIL Without Video? | Jay Clouse vs. Joe Casabona

Creative Elements

WATCH ▶️ Watch this video on YouTube *** EPISODE DESCRIPTION I’m excited to share with you an episode of a new podcast that I’m really excited about – it’s called Creator Debates with Justin Moore. You may or may not know that Justin and I are pretty good friends – his business is called Creator Wizard and he helps creators find & negotiate your dream sponsorships so that you stop leaving $ on the table. And he’s really, really good at that. Justin was my guest on Episode #112 of this podcast which was our first-ever VIDEO episode of this show on YouTube. He was gracious enough to be my guinea pig and I returned the favor with his new video show, Creator Debates. Creator Debates features stupid arguments to help creators make smart decisions. In this episode you’re about to hear, I debate with Joe Casabona on whether podcasters should be focused on leveraging video or not. And as someone who recently made the switch from audio only to video, I’m arguing FOR video. These guys are good friends, both members of The Lab, and this episode is a lot of fun. So, I’m sharing this episode in full with you today here on the feed. If you enjoy it, subscribe to Creator Debates in your podcast player OR, if you’d rather watch in video, the link is in the show notes. Subscribe to Creator Debates in audio / video Full transcript and show notes *** CONNECT 📬 Subscribe to Creator Science 🧪 Join The Lab 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices


2 Feb 2023

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Will Podcasts FAIL Without Video? | Jay Clouse vs. Joe Casabona

Creator Debates

Check out the 30-Day Grow Your Audience Challenge: https://convertk.it/GYABig thanks to ConvertKit for sponsoring this episode!Today we’re talking about podcasts. If you’re thinking, “Podcasts?! Who the heck still listens to those? This is the age of TikTok, anything longer than 30 seconds is blasphemy. People have the attention span of Squirrels now, come on!”  Well, would it surprise you that over ⅓ of Americans (that’s 104 million people) listen to podcasts regularly? You’re seeing massive companies like Spotify spending hundreds of millions of dollars to acquire upstarts like Anchor, a free podcasting platform, and Gimlet, a producer of podcasts.But the thing that kinda sucks about podcasts is it’s hard to find them (unless one of your friends tells you, “yo, you gotta check out this dope new podcast I just found all about underwater basket weaving!”) Enter: YouTube and even TikTok & Instagram Reels for that matter.  You’re now seeing an explosion of podcasters starting to leverage Video.  YouTube even launched a dedicated podcasts homepage recently.So I dunno about you but I’m feeling pretty confused. Now this is gonna be kinda meta because when I was figuring out how to launch this podcast that you’re listening and/or watching right now, I thought to myself, “do I really wanna complicate things by adding video?  That way I can just record all the episodes in my PJs!”So, I realized I needed to call upon some experts to settle this debate once and for all. So I rang up Jay Clouse, founder of Creator Science, host of the award-winning, 1M downloads in 18 months, Creative Elements podcast. Which by the way, was recently completely reimagined as a Video Podcast.But in the other corner, we have Joe Casabona, Podcast Coach & Producer who helps podcasters become business owners at Podcast Liftoff, he creates online courses for LinkedIn Learning, and hosts a podcast called How I Built It. And Joe feels pretty strongly that video killed the podcast star.So by the end of this episode, you’ll know:1. Whether or not launching a video podcast is the right move for you as a creator2. How to speak with brands & sponsors to make more money with your Video or Audio podcast 3. Honestly the only thing I care about: who’s a better Creator Debater, Jay or Joe?Follow our guests 👇Jay ClouseJay's site: https://creatorscience.comJay's Podcast: https://www.creativeelements.fmJay's YouTube:  @CreatorScienceYT Jay's Twitter: https://twitter.com/jayclouseCreator Science Lab (affiliate): https://join.creatorscience.com?ref=creatorwizardJoe CasabonaJoe's site: https://podcastliftoff.com/debateJoe's Podcast: https://howibuilt.itJoe's Twitter: https://twitter.com/jcasabona👇   Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://convertkit.com?lmref=NjtOPgCreate a digital course using Thinkific: https://try.thinkific.com/dil41ce876v3Claim your free Restream account: https://restream.grsm.io/creatorwizardClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3UFpaUOBusiness inquiries: justin@creatorwizard.com


30 Jan 2023

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Transitioning from courses to just-in-time learning with Joe Casabona

Your First Digital Product

Learn how Joe pivoted based on audience feedback and how his new product not only helps customers but his 1:1 clients, too.Joe Casabona is a podcast producer and coach who helps people grow their podcasts into five-figure businesses. He does that through expert-tested systems that come with 10 years experience podcasting, 15 years teaching, and over 20 years working the web. You can learn more about him at podcastliftoff.com.On the show, we talk about:Joe’s first (not-so-successful) product — a self-paced, text-based course on how to start a WordPress blog, why it wasn’t successful and what he did with itCreating content — on YouTube, finding a problem and an audience, having good timing, plus why getting feedback from buyers is crucialHis playbook — packaging content for “just-in-time learning” as an alternative to a traditional, linear course; how having hands-on work will increase what your customers learn and the playbook being perfect for coaching clients and non-coaching clients alikeProduct ladders — finding your main product and then creating a product ladder, how he’s working on a book called The Profitable Podcast which will be the bottom rung on his ladder and how each item can have “good, better, best” pricingThoughts — why you should be careful what you promise in terms of updates and how you shouldn’t promise free updates for life, make sure your update cycle aligns with your pricing method aligns with your messaging and don’t answer questions people aren’t asking because that’s when you start to handcuff yourselfPlus Joe’s advice to you (and his past self) on creating your first digital productCheck out Joe’s special offer for listeners of this show and find Joe on LinkedIn.Continue the conversation in your inbox


23 Jan 2023

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S02:09 [Joe Casabona] Turning Hobby Into A Business

Evolvepreneur Secrets Show For Entrepreneurs with Brian Silverthorn

Welcome to the Evolvepreneur Secrets Show for Entrepreneurs Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Joe Casabona ... Joe started his career over 20 years ago as a freelance web developer before realizing his true passion - to help podcasts of any size make money so they can turn their hobby into a business. He uses his background in web development and a decade of experience teaching at the college level to do just that. You can find him at https://casabona.org/ About The Show Evolvepreneur Secrets Show for Entrepreneurs features guest stories about entrepreneurs and their journey from startup or growth to success. If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers. We want to help entrepreneurs make a real difference and navigate the messy world of startup, growth or re-launch. Also, visit www.evolvepreneursecrets.show to grab your free copy of #1 International Best Selling Book. Subscribe and get immediate access! Want to be a guest on the show? Apply here:  http://evolvepreneursecrets.show/page/guestapplication Sponsored by Evolvepreneur.app—"Your All In One Business System".


7 Sep 2022

Most Popular

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Being A Full-Time Creator And Podcaster And Asking For Help With Joe Casabona

Seeking Satisfaction

Show Notes If you ever get a chance to sit down with Joe Casabona, do it. While chatting with Joe will nearly always put a smile on your face and get you laughing, you’ll also walk away with some new tip or trick, especially if you’re talking about automation or podcasting. When I wanted to […]


4 Jun 2022

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The Value of Self Awareness with Joe Casabona

Dig to Fly

Joe Casabona is an entrepreneur who struggled during the pandemic. You’ll learn about how he figured out a way forward with therapy and help from his wife. One of my favorite parts of this interview is how he uses a journal to grow his self-awareness.  Highlights from the interview: How he built his patience from helping his mom with her computer issues.How he developed his empathy.What his routine is around building self-awareness has helped him grow as a father and build his business.Being the person that isn’t surprised that someone hasn’t seen an amazing movie.How he describes his inner voice.Being a better parent though working with your emotions.Growing up in the 80’s and how parenting has changed.How his daughter helped him when he was having an anxiety attack.Why he sought therapy to help him with his relationship with his kids.How the culture of boys is different from 30 years ago.Pulling away the layers and seeing that we are all messed up.Building our empathy to help build better relationships.Struggles during the pandemic.How others perceive us is not how we perceive ourselves.The importance of self awareness in life.How he reduced his propensity to make snap judgements about others.Debunking our biases and how it helps us in our careers.Why negative stories are more fun, but we need to break this habit.Why parenting can feel like a total nightmare.Why he is so curious about things in his life.The importance of building something the “right way”, from his values.How he uses his journal to help him grow.How his journal helps him keep his life in proper perspective.How gratitude plays a big part in his life.We often forget the hard things, but it’s important to remember these things to help remind us of how good we have it now.How a gratitudeMost impactful book, podcast and tool that he uses to stay focused. You can learn more about Joe over at Casabona.org. You can also subscribe and listen to his “How I Built It” podcast. If you want to connect with him on LinkedIn. And as always if you have any questions or want to submit a guest for the podcast that you think would be amazing just reach out on Dig to Fly and I’ll do my best to get them on. If you love the interview please take 30 seconds to rate the Dig to Fly podcast on your favorite platform. Thanks!


31 May 2022

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#25 – Joe Casabona on Why WordPress Is a Great Choice for Your Podcast

WP Tavern

So on the podcast today we have Joe Casabona. Joe is a podcaster and educator, which makes him perfect for the discussion today, ‘Why WordPress Is a Great Choice for Your Podcast’. We talk about a broad range of podcasting topics including why WordPress and podcasting are such a great fit, what equipment do you really need to get up and running with your first podcast, are podcasts only for entertainment and what tips and tricks has Joe learned over the years as a podcaster. So if you’re curious about how to set up a podcast, or if you’ve already got one going and just want to hear some fresh perspectives, this episode is for you.


4 May 2022

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#25 – Joe Casabona on Why WordPress Is a Great Choice for Your Podcast


So on the podcast today we have Joe Casabona. Joe is a podcaster and educator, which makes him perfect for the discussion today, ‘Why WordPress Is a Great Choice for Your Podcast’. He started his career over 20 years ago as a freelance web developer before realising his true passion, which is sharing his years of knowledge to help creators and small business owners. His goal is to help people make money with their content, which he does primarily through his podcast, and courses. We start out the podcast talking about Joe’s story; how he found WordPress and podcasting. It was not all plain sailing and Joe went through several iterations of his podcast before he began to think of it less as a hobby, and more as a useful tool for his business. The conversation then turns to the purpose of setting up a podcast. Right now podcasts appear to be all the rage. Many people create them for fun, as an outlet for their creativity, but there’s also a growing recognition that they can have purposes beyond entertainment. They could help you connect with customers or be used as a way of communicating with your team. We also cover the subject of the things that you’ll need to create a podcast, and why this list is not as daunting or expensive as you might think. You can, if you like, buy the latest and greatest equipment, but Joe is of the opinion that, whilst this is nice, it’s not essential. As this is a podcast about WordPress we make sure to discuss how WordPress and podcasting are a perfect match. Whilst many podcast hosting platforms will allow you to have a basic website, it’s likely that you’ll be able to make your podcast more effective if you are able to extend the website’s functionality. WordPress is perfect for this. There’s no restrictions on what you can do and you’re free to change anything whenever you like. So if you’re curious about how to set up a podcast, or if you’ve already got one going and just want to hear some fresh perspectives, this episode is for you.Useful links.Joe's website Podcast Liftoff


4 May 2022

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Ep. 7 — Joe Casabona, Host of How I Built It Podcast & Founder of Podcast Liftoff on the Value of Community, Teaching, Walt Disney, and More.

Digital Agency Owners Podcast

On our latest episode of the GoWP Digital Agency Owners Podcast we welcome Joe Casabona! Host of the Podcast "How I Built It" and Founder of Podcast Liftoff. We talk about the value of finding community, being a teacher and having empathy for your students, the importance of content and how business owners can learn from Walt Disney, and much more!


14 Apr 2022

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Joe Casabona On Teaching Online Courses As An Entrepreneurial Journey

Entrepreneur's Enigma

Joe Casabona is probably one of the nicest guys you'll ever meet. I've known Joe for more than 5 years. He's been in the WordPress space since the beginning of the project and has now pivoted to teaching online course is both WordPress and Podcasting. Joe is a recovering university educator (University of Scranton) and now resides in the Western Suburbs of Philadelphia with his wife and soon to be 3 kids.He is an avid podcaster and not only does podcast production for clients, but also hosts to popular shows as well. How I Built It and WP Review. He also runs an online community and listeners of this show can get 33% off of a membership for life by using the code enigma at https://casabona.org/engima.Find Joe Online: 🚀🎙 Joe Casabona (@jcasabona) / Twitter Casabona.org Joe's YouTube Channel Podcast Liftoff YouTube Channel Podcast Liftoff Blog How I Built It WP Review If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.Also if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Learn more about your ad choices. Visit megaphone.fm/adchoices


11 Jan 2022