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Scott Lorenz Podcasts

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5 of The Best Podcast Episodes for Scott Lorenz. A collection of podcasts episodes with or about Scott Lorenz, often where they are interviewed.

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5 of The Best Podcast Episodes for Scott Lorenz. A collection of podcasts episodes with or about Scott Lorenz, often where they are interviewed.

Updated daily with the latest episodes

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S01-E12 - Scott Lorenz on finding the right title for your book

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S1, E12: New on #Book Spectrum: #PR and #Publicity Pro Scott Lorenz, who has placed authors in national and international publications as well as #radio and #television stations, talks with host Chris Cordani about his book designed to help writers of their own books: Book Title Generator: A Proven System in Naming Your Book.
#Authors work hard writing, proofreading, and re-writing their books several times. Still, the small amount of words on the cover can make a huge difference between a best-seller and a missed opportunity.
Lorenz offers his experience and expertise in book promotion to help authors know what elements in a good title attract both readers and potential press. It is an important book for all those who want to compose a book. As a podcaster/broadcaster, I will add this book is also valuable for program, workshop and event creators.
Pick up the book on Amazon: https://amzn.to/2C2bHml
Scott's website: https://www.book-marketing-expert.com/
Jul 02 2020 · 28mins
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Novelist / Ghostwriter Chris Moore and Book Publicist Scott Lorenz

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Writer Chris Moore was a high school dropout who want on to attend Columbia University based on his fiction writing skills. Chris became a ghostwriter and the co-author of a dozen books, as well as a novelist. His first novel is about a pandemic [written before Covid-19]. His next novel will be about an exiled exorcist who must still perform his duries for lost souls who visit him in exile. Info: WriterChrisMoore.com 
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Scott works with bestselling authors and self-published authors promoting all types of books, whether their first or15th book. He's handled publicity for books by CEOs, CIA officers, Navy SEALS, homemakers, doctors, lawyers and adventurers. Scott's clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, The New York Times, PBS, LA Times, USA Today, Washington Post, Woman's World and Howard Stern. Info: www.Book-Marketing-Expert.com
May 11 2020 · 1hr 1min
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DTSM 16: Scott Lorenz: The Power Of Public Relations To Grow Sales

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The power of public relations to grow sales. Join us for this episode of The Do This Sell More show. Dave's guest is Scott Lorenz, President of Westwind Communications.


In this episode, Dave and Scott discuss:

  • How press releases and getting PR for your company has changed through the years. 
  • Staying up on current events.  
  • Writing books and proving expertise.
  • Different types of books and different ways of writing books.


Key Takeaways and actionable tips:

  • Press releases still work – they are your introduction to the media and the public. 
  • Get the right person and pitch them the idea that is relevant. 
  • Ask questions, don’t just start selling right away.
  • Things can live forever online. If done right, your press release can be forever searchable.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 11 2019 · 35mins
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E349: How To Use A Book To Propel Your Business With Scott Lorenz

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Scott Lorenz is a book publicist and President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. He works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few.

Quotes To Remember:

"Everything is available to everyone." "When you have no money, you have to get creative." "The more awards you win, the more credibility you will win."   What You'll Learn:
  • How to get more publicity for your books
  • How to apply for and win book awards
  • The best social networks to find and reach out to the media
  • How to get publicity for your book on a shoestring budget
  • Success habits 

Key Links From The Episode: 

Want to see how we can work together? Schedule a free strategy call here

Scott's site

Westwind Communications

Grow Your Influence Book Series

May 17 2019 · 35mins
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How Authors Choose Partners & Programs- Scott Lorenz

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Veteran book publicist Scott Lorenz shares how the Divinci Code became a success and the best resource for being a coach. 

Nov 18 2017 · 16mins