Jasmine Jaume's guest appearances

Jasmine Jaume

Product Marketing

Product Marketing Life

The Product Marketing Experts 

JD Prater

Mike Polner

Kavya Nath

Jeffrey Vocell

Phill Agnew

Tamara Grominsky

Dave Gerhardt

Kelly Anderson

Danny Peavey

Jordan Wade

Mark Huber

Krithika Muthukumar

Sean Zinsmeister

Andy Raskin

Eric Keating

OwlTail

Intercom

Connect with Jasmine on LinkedIn.Join Jasmine on Sharebird. Questions covered in this episode: Tell me about your career path to becoming a PMM.  So you work in one group with multiple PMMs- How do ensure you're telling stories that are aligned? Do these stories align to your personas and differ based on seniority or segment you sell into? How have you successfully built relationships across teams? Or what are some secrets you've seen work well? What’s one nuance about Stakeholder Management that you only know now because you understand it deeply? Question from your AMA: Responsibility without the authority - that seems to be the position of quite a few Product marketers. How do you manage people who don't necessarily report into you? How do you get your team, and other teams, to align around customer priorities? What's been one time where a launch or a campaign didn't go to plan? How did you work with stakeholders to fix that? How have you built deep and productive relationships with product and proven your value? What's your outlook on the career of product marketing? Is it a good place to be? 

Connect with Jasmine on <a href="https://www.linkedin.com/in/jasminejaume/" rel="nofollow" target="_blank">LinkedIn</a>. Join Jasmine on <a href="https://sharebird.com/profile/jasmine-jaume-1" rel="nofollow" target="_blank">Sharebird</a>. Questions covered in this episode:<ol> <li>Tell me about your career path to becoming a PMM. </li> <li>So you work in one group with multiple PMMs- How do ensure you're telling stories that are aligned?</li> <li>Do these stories align to your personas and differ based on seniority or segment you sell into?</li> <li>How have you successfully built relationships across teams? Or what are some secrets you've seen work well?</li> <li>What’s one nuance about Stakeholder Management that you only know now because you understand it deeply?</li> <li>Question from your AMA: Responsibility without the authority - that seems to be the position of quite a few Product marketers. How do you manage people who don't necessarily report into you?</li> <li>How do you get your team, and other teams, to align around customer priorities?</li> <li>What's been one time where a launch or a campaign didn't go to plan? How did you work with stakeholders to fix that?</li> <li>How have you built deep and productive relationships with product and proven your value?</li> <li>What's your outlook on the career of product marketing? Is it a good place to be?</li> </ol>

Managing Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at Intercom

Wondering what life as a PMM at Intercom looks like? Look no further. We got a sneak peek into what a day of their Group Product Marketing Manager, Jasmine Jaume, goes like...and as you might imagine, it's busy and varied!---"We generally will launch Tuesday, Wednesday, Thursday, one of those days, Friday is just not a great day because everyone's off for the weekend. And Monday is also challenging for a similar reason with people coming back in and having lots of stuff to deal with and vying for their attention."

Wondering what life as a PMM at Intercom looks like? Look no further. We got a sneak peek into what a day of their Group Product Marketing Manager, Jasmine Jaume, goes like...and as you might imagine, it's busy and varied!---"We generally will launch Tuesday, Wednesday, Thursday, one of those days, Friday is just not a great day because everyone's off for the weekend. And Monday is also challenging for a similar reason with people coming back in and having lots of stuff to deal with and vying for their attention."

Product Marketing Life | Jasmine Jaume, Intercom