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Tim Kachuriak

18 Podcast Episodes

Latest 11 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Next After's Tim Kachuriak on What Motivates Giving

Fundraising Superheroes

How can we connect with our donors? People donate to people and if you want to find donors online you have to focus on creating value and building relationships with them first. Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter and uses their research to answer the question on everyone's minds: What motivates people to give? Learn more about NextAfter nextafter.com Sign Up for Our Newsletter trustdriven.com

27mins

19 Aug 2021

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E153 - A New Look At Donor - Retention With Tim Kachuriak

CharityChat

In this episode we speak with Tim Kachuriak about donor-retention; how charities big and small can build meaningful relationships using digital channels with their supporters; and importantly – how charities can give value to their supporters to develop healthy one-to-one relationships and at scale.

42mins

8 Aug 2021

Similar People

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Episode 89: Tim Kachuriak: Optimizing Online Fundraising for Nonprofits

Nonprofit Vision With Gregory Nielsen

Did you know that while charitable giving grew by 2% last year, online giving grew by nearly 21%, representing more than a 32% increase over the last three years.  Tim Kachuriak, founder of NextAfter, a fundraising research lab consultancy, joins Greg to discuss tips and strategies for nonprofits to optimize their online fundraising.  

27mins

16 Jun 2021

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EP 66 Tim Kachuriak | Founder and Chief Innovation and Optimization Officer for NextAfter

The Charity Charge Show

In Episode 66 of the Charity Charge Show, Stephen talks with Tim Kachuriak, Founder and Chief Innovation and Optimization Officer for NextAfter, whose mission is to decode what works in digital fundraising and then equip nonprofits with that knowledge to fulfill our vision to unleash the most generous generation in the world.NextAfter combines the perpetual learning of a fundraising research lab, the practical application of a digital-first agency, and the rigorous instruction of a training institute. Tim started in the digital advertising before he transitioned into the digital fundraising field. He is the author of multiple books on nonprofit fundraising, has trained organizations around the world in fundraising optimization, and is a frequent speaker at international nonprofit conferences. Tim is also the co-founder and board member for the Human Coalition, a member of the board of directors for Open Doors USA, an Advisory Board Member for the SMU Digital Accelerator, Advisory Board Member for Kids Prosper Kids, and an Advisory Board Member for the Blackbaud Institute for Philanthropic Impact. He lives in Prosper, TX with his wife Rebecca and their four children.

35mins

1 Jun 2021

Most Popular

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Donating Our Money Is Irrational, So Why Do We Do It? Tim Kachuriak Explains Our Motivations

Behavioral Grooves Podcast

Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter (https://www.nextafter.com/), a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity. By his own admission, Tim is not a behavioral scientist, but what we love about Tim’s work is that he is using knowledge and research from the world of behavioral science and applying it to improve the efficiency of gift giving for nonprofit organizations. And not only does he use behavioral science techniques, he tests the theories in the nonprofit sector and generously publishes the findings on the NextAfter website (https://www.nextafter.com/research/).  In our conversation with Tim, he underscores the need for thinking about value proposition, a term widely used in the digital marketing world, but rarely thought of in terms of nonprofit organizations. He argues that potential donors are constantly weighing up the perceived value vs. the perceived cost of donating their money. Tim also brings up the idea of reducing friction for donors: how can the giving experience be improved to make donating money a more seamless transaction. And we couldn’t help but see the parallels with the infamous new behavioral science book NOISE coming out later this month (Noise: A Flaw in Human Judgment (https://amzn.to/3heyr5r) by Kahneman, Sibony and Sunstein, 2021). There are many reasons why we donate to nonprofits; emotional reward, belonging, anger, guilt (or as Tim positively reframes it - gratitude!). Understanding these motivations is a huge part of Tim’s work and why, as behavioral scientists, we are fascinated to understand the research he has conducted around donations.  Edit Hey groovers, just wanted to let you know that somehow, at 29:28 mins of the podcast we ended up cutting Tim’s response to the Susan G Komen question and can’t find it on the cutting room floor…sorry about that. What he answered was that it is important to look at the scale that these organizations work at and that sometimes spending 50% on marketing to raise a $100 million is more effective and can drive a larger change than only spending 10% on marketing, but only raising $10 million.  We then went in and asked about how the pandemic has impacted giving.* We hope you enjoy our discussion with Tim Kachuriak and if you are a regular Behavioral Grooves listener, perhaps you feel motivated to donate to our work by becoming a Behavioral Grooves Patreon Member (https://www.patreon.com/behavioralgrooves). © 2021 Behavioral GroovesTopics(0:06) Introduction to our guest, Tim Kachuriak (3:50) Speed Round Questions (5:57) Why do People Give? (9:41) The Principle of Reciprocity (12:10) Effective Messaging and Value Proposition  (22:25) Reducing Friction (34:48) Music (40:27) Grooving Session (58:44) Bonus TrackLinksNextAfter (https://www.nextafter.com/) NextAfter Research To Grow Generosity (https://www.nextafter.com/research/) Institute for Sustainable Philanthropy (https://www.philanthropy-institute.org.uk/)  Roger Dooley: Friction and Engagement (https://behavioralgrooves.com/episode/roger-dooley-friction-and-engagement/) Susan G. Komen (https://www.komen.org/) Dan Pallotta, TED - The Way We Think About Charity Is Dead Wrong (https://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong?language=en)  John Hopkins University, Coronavirus Resource Centre (https://coronavirus.jhu.edu/)  Rotary Club (https://www.rotary.org/)  Salvation Army (https://www.salvationarmyusa.org/usn/)  Noise: A Flaw in Human Judgment (https://amzn.to/3heyr5r) by Kahneman, Sibony and Sunstein, 2021  Phish, Boardwalk Hall, Atlantic City on 10.30.2010 (https://phish.net/setlists/phish-october-30-2010-boardwalk-hall-atlantic-city-nj-usa.html)  Behavioral Grooves Patreon (https://www.patreon.com/behavioralgrooves)Musical LinksBilly Joel “Scenes from An Italian Restaurant” (https://www.youtube.com/watch?v=Hxx8IWIvKg0)  Phish “Whole lotta love” (https://www.youtube.com/watch?v=x6XcIOGWUhY) Other Episodes We Talk AboutRobert Cialdini, PhD: Littering, Egoism and Aretha Franklin (https://behavioralgrooves.com/episode/robert-cialdini-phd-littering-egoism-and-aretha-franklin/)  Linda Thunstrom: Are Thoughts and Prayers Empty Gestures to Suffering Disaster Victims? (https://behavioralgrooves.com/episode/linda-thunstrom-are-thoughts-and-prayers-empty-gestures-to-suffering-disaster-victims/)

1hr 2mins

12 May 2021

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Personalization and automation with Tim Kachuriak

Next in Nonprofits

Tim Kachuriak is the CEO and Founder of NextAfter, which "combines the perpetual learning of a fundraising research lab, the practical application of a digital-first agency, and the rigorous instruction of a training institute." Tim joins host Steve Boland to talk about how "people give to people" and the tools and tactics nonprofits can use to maximize the personal connection to donors while using some levels of automation to keep the process fast and affordable. Tim talks about the experiments run by NextAfter, what they have learned from this data, and how they help implement what they've learned and tested. A little personalization and the right tools can go a long way in earning trust with donors. Download the Fundraiser's Creed Tim mentions in the episode.

48mins

20 Apr 2021

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#32: How to create a donation page that converts visitors into donors, with Tim Kachuriak

The Build Good Podcast

Do you know how many of the people that visit the donation page on your website actually end up making a gift? If you're like most nonprofits, the answer may shock you. The industry average conversion rate on donation pages is as low 4%. That means we are failing 96% of potential donors who visit our donation page.It also means we're losing valuable donors who might otherwise be willing to give to our cause, but for some reason are driven away or don't take action. Today's guest is on a mission to change that. Tim Kachuriak is the founder and chief innovation and optimization officer at NextAfter — a fundraising research lab and consulting firm that works with nonprofits and NGOs to help them grow their digital fundraising.In our chat, Tim walk through what an ideal donation page looks like top to bottom — based on extensive research, testing, and optimizing with some of the biggest nonprofits out there. So pull up your donation page and take notes, because Tim is going to share tested tactics to reduce friction for your donors and increase conversions from people who come to your donation page. Chances are, your donation page can use some improvement. And if you don't optimize it, you are leaving money on the table. Today we’ll cover:[3:32] - Good Friction vs. Bad Friction[5:30] - The #1 mistake made on most donation pages[8:37] - What you should see at the top of your donation page[13:18] - How to craft the copy before the giving form[18:27] - How video performs vs. copy on these pages[20:25] - Making the giving form conversational[25:40] - How to effectively offer a monthly donation [28:45] - What information we should be asking for from the donor[31:00] - Communicating trustworthiness during the payment process[39:02] - Should you include a verification page? [41:17] - Tim’s encouragement for nonprofit leaders, fundraisers and marketers  Get connected:If you’re looking for more information and resources to optimize your fundraising efforts, you can find them at nextafter.com. You can also find their free donation page template here.Please consider subscribing to, rating, or sharing the Build Good Podcast on your preferred platform. You can do that by clicking here. To take advantage of our free resources and get your 5-minute fundraising fix, visit:fiveminutefundraisingfix.com

45mins

17 Mar 2021

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DNP Groundbreakers: Tim Kachuriak, Founder + Chief Innovation & Optimization Officer @ NextAfter

Dynamic Nonprofits w/ Dan

Tim Kachuriak has dedicated his professional life to answering the fundamental question "Why do donors give?". That curiosity helped give birth to NextAfter, a digital fundraising agency dedicated to "unleashing the most generous generation in the world" through fundraising innovation and optimization.  Dan and Tim discuss that and much more in this wide ranging conversation about digital fundraising's evolution over the years and how NextAfter has helped shape that conversation.  Topics Include: The origins of Tim's passion for optimization, the secrets to donor motivations, the state of multi-channel fundraising, why digital is the best means of acquiring multi-channel donors, and how digital interactions help drive direct mail conversions.  They also look ahead to the future of digital fundraising and what's coming next at NextAfter.  This is a valuable conversation for any fundraiser who enjoys geeking out on the art and science of digital fundraising or is looking for tips to get ahead of coming trends from one of digital fundraising's predominant thought leaders.  Show Notes:  https://www.nextafter.com/

45mins

10 Mar 2021

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Conversation 36: Testing theories with Tim Kachuriak

Corporate Thought

Dave Almacy was on the podcast. Check out his episode too. Loved that Tim knows him too.Tim binge watched a show called Ted Lasso on Apple+Tim reads Robinhood Snacks every dayTim recommended the book Neuro Web Design by Susan WeinschenkTim can be found at NextAfter.comHe is @digitaldonor on Twitter and can be found at http://linkedin.com/in/timkachuriak on Linkedin.

56mins

11 Nov 2020

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Tim Kachuriak, Founder & Chief Innovation and Optimization Officer, NextAfter

ROI’s Into the Corner Office Podcast: Powerhouse Middle Market CEOs Telling it Real—Unexpected Career Conversations

Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity.A nonprofit thought leader, Kachuriak is the author of the book Optimize Your Fundraising, lead researcher and co-author of the Online Fundraising Scorecard, Why Should I Give to You? and The Midlevel Donor Crisis. Tim has trained organizations in fundraising optimization around the world and is a frequent speaker at international nonprofit conferences.He is also the co-founder and board member for the Human Coalition, a member of the board of directors for Open Doors USA, an Advisory Board Member for the SMU Digital Accelerator, Advisory Board Member for Kids Prosper Kids, and an Advisory Board Member for the Blackbaud Institute for Philanthropic Impact.Tim lives in Prosper, TX with his wife Rebecca, and their four children.

43mins

10 Nov 2020

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