Patti Mara on Using a Crisis to Future-Proof your Business
For many free agents, the last year has been a period of pivots, adaptations and growth. Even though the entire business world was faced with a huge crisis, many leaders saw past the difficulty and tapped into opportunity. As a result, the companies that used the crisis to reframe and reimagine their businesses externally and internally are now miles ahead of their competition. Businesses that used the recent challenges to create new connections and ease of engagement for their customers have accelerated their success for years to come. They have future-proofed their businesses. When the normal way of doing business is interrupted, those who adapt quickly will realize success, leaving everyone else struggling to catch up. What are the opportunities of a crisis in business and how do we capture them? How can business owners position themselves for success, not stagnancy? In this episode, I’m joined by business coach, speaker, author and entrepreneur, Patti Mara. She shares her greatest insights from the last year, and why we should never waste a crisis. Three Things You’ll Learn In This Episode The key thing that determines success in a crisis One of the most fatal mistakes companies made in 2020 was choosing to hunker down to just get through it, and waiting for the crisis to inevitably blow over. Every crisis interrupts our daily patterns, which gives us a wealth of information about what’s working and what’s not. By digging into this information, we can find the insights that help us get better going forward. How to win at the game of business Most independently-owned businesses play the wrong game, they focus on what they’re selling instead of the value and relationships that drive their growth. Our goal should be to understand our customers so well that we can speak to their pain points and create value by coming up with specific solutions. Why business metrics need our constant attention As businesses evolve and mature, metrics need to be the driving force of future decisions and growth. Every business needs to have a dashboard of the top 5 metrics that matter and need regular reviewing. These metrics serve as the barometer of whether we’re on track or not, and we can’t ignore or neglect them. Guest Bio Patti Mara is a business coach, speaker, author, owner of Maranet Inc. and creator of The Profit Generator Program*. She has worked with hundreds of entrepreneurial owned and operated businesses to reposition them for success and dramatically increase their growth, customer retention, and profit. Patti also created the Breaking Through Barriers Program*, which helps business owners identify and eliminate the bottlenecks that impede growth and success. Patti is a popular speaker to groups from diverse industries, ranging from finance and commercial real estate, to restoration and cleaning, restaurants, and independent pharmacies. She has also been a featured speaker to North American women’s and entrepreneurs’ groups. For more information, visit https://www.pattimara.com for more information. To get Patti’s free resource, training and a copy of her book visit https://www.pattimara.com/freeagent.
Interview With Patti Mara How To Use Crisis To Reinvent Your BusinessInterview with Patti Mara#Author #Speaker #Consultant #UpSolutions #PattiMaraHi, and welcome to the show!On today’s My Future Business Show I have the pleasure of talking with popular speaker and business founder Patti Mara, talking about opportunities in change, and how to use crisis to reinvent your business, emerge as a market leader, increase profits, team engagement and customer loyalty.Patti is also the creator of the Profit Generator Program, which takes business owners through a process for developing the ability to see through their customer’s eyes. She also created the ‘Breaking Through Barriers Program, which helps business owners identify and eliminate the bottlenecks that impede growth and success.In addition, Patti is also a popular speaker to groups from diverse industries, ranging from finance and commercial real estate, to restoration, cleaning, restaurants and independent pharmacies.During the call, Patti talks about her new book UpSolutions – Turning Your Team into Heroes and Customers into Raving Fans, and we take a deep dive into how the book delivers key pivotal shifts in the mindsets of stakeholders – owners, team members and customers alike – from transaction to relationship-based outcomes. The results of which are increased profit, a highly motivated team, and repeat customers.To get your copy of ‘Up Solutions’, or to contact Patti directly, click the link below.
The Opportunity In Change For Strong Customer Relations with Patti Mara
Starting Advantage Podcast with Tania De Ridder
Finding or creating opportunities to build strong customer relationships, as we navigate through a time of change, starts with perspective.In this podcast episode, Tania speaks to an expert on perspective whose passion is helping people find the perspective that will enable them to generate extraordinary results. Patti Mara has spent nearly 20 years helping companies and individuals take a fresh look at the way they operate and has worked with hundreds of entrepreneurial owned and operated businesses to reposition them for success and dramatically increase their growth, customer retention, and profit. Patti is a popular speaker to groups from diverse industries, ranging from finance and commercial real estate, to restoration and cleaning, restaurants, and independent pharmacies. She has also been a featured speaker to North American women’s and entrepreneurs’ groups. She is the founder of Maranet Inc. and the creator of The Profit Generator Program*, which takes business owners through a process for developing the ability to see through their customers’ eyes. She also created the Breaking Through Barriers Program*, which helps business owners identify and eliminate the bottlenecks that impede growth and success. She is the author of UpSolutions – Turning Your Team into Heroes and Customers into Ravings Fans."We have buying patterns and everything's been interrupted right now. For businesses that are going out there and engaging in increasing accessibility and trust and building relationship and providing confidence, this is the biggest opportunity you'll ever have to create really strong customer relationships." - Patti MaraWe discuss in this episode, on the opportunity in change for strong customer relations:The opportunity in change and challenge for entrepreneurs. (4:53)What is key for businesses to provide to their customers to be successful in 2021 and beyond. (09:58)How Patti found her way into entrepreneurship during university (which was during a time of change and challenge too). (13:21)Why entrepreneurs need to shift their business model from sales to solutions. (16:16]What an entrepreneur can do to identify the unique value their business offers. (19:12)How to approach customer engagements so that it leads to value and stronger customer relations. (21:10)Patti's customer Touchpoint Scorecard and how you can get access to it for free. (24:12)Why you need to prioritize rest and work-life balance. (27:06)A quick and easy way to cultivate gratitude daily. (30:02)Patti's top strategy for building strong relationships as an entrepreneur. (33:31)Full show notes, transcripts, resources and how you can connect with Patti, can be found here: https://www.startingadvantage.com/29Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Please share this episode with a friend who can benefit from it See acast.com/privacy for privacy and opt-out information.
Turning Teams Into Heroes And Customers Into Raving Fans: An Interview With Patti Mara
Shannon Waller's Team Success
In this episode of the Team Success podcast, Shannon Waller speaks with Patti Mara, a successful entrepreneur, longtime coach for Strategic Coach®, and author of UpSolutions, an incredibly useful book for any entrepreneur looking to take their value creation and relationship-building skills to the next level. In the interview, Patti shares the three mindset shifts necessary to transform your team members into heroes, your customers into fans, and your challenges into opportunities—and why that consistently leads to long-term success. Keep listening to learn more!The post Turning Teams Into Heroes And Customers Into Raving Fans: An Interview With Patti Mara appeared first on Your Team Success.
Patti Mara has worked with hundreds of entrepreneurial owned and operated businesses to reposition them for success and dramatically increase their growth, customer retention, and profit. She is the owner of Maranet Inc. and the creator of The Profit Generator Program*, which takes business owners through a process for developing the ability to see through their customers’ eyes. She also created the Breaking Through Barriers Program*, which helps business owners identify and eliminate the bottlenecks that impede growth and success. Patti is a popular speaker to groups from diverse industries, ranging from finance and commercial real estate, to restoration and cleaning, restaurants, and independent pharmacies. She has also been a featured speaker to North American women’s and entrepreneurs’ groups. She lives in Georgetown, Ontario, near Toronto.
💙Business Growth, Rebooting Business and UpSolutions with Author Patti Mara
In this episode of the Rebooting Business podcast, digital marketing expert David Somerfleck speaks with business marketing coach and author Patti Mara to discuss her book Upsolutions and her thoughts on how business owners can reboot and better market what they provide during uncertain economic and social times. To learn more about Patti visit https://pattimara.com To learn more about how to reboot your business visit me online at https://dms.blue. If you'd like to leave a message or submit a question for a future episode, please visit https://anchor.fm/rebootingbusiness/message To listen to this and other podcast episodes of Rebooting Business please check out these podcast sources: Anchor: https://anchor.fm/rebootingbusiness Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9jMmNiZWI4L3BvZGNhc3QvcnNz Spotify: https://open.spotify.com/show/2TuXdGnWaFzCc1acQ89jQ9 To read my book, The Road to Digital Marketing Profits visit this link: https://www.amazon.com/Road-Digital-Marketing-Profits-avoiding/dp/1705924921/ref=sr_1_1?keywords=david+somerfleck&qid=1576965225&sr=8-1 Follow Me On These Sites: ►Facebook https://www.facebook.com/dmsblue ►Twitter https://twitter.com/dmsblue01 ►LinkedIn https://www.linkedin.com/in/somerfleck/ ►YouTube: https://www.youtube.com/channel/UCypF0s-KPKzF_UFm92mGdaA ►Pinterest: https://www.pinterest.com/dmsbluedigital/ ►Pandora: https://www.pandora.com/station/play/697553670278589913 ►Quora: https://www.quora.com/profile/David-Somerfleck If you enjoyed this podcast please give it a positive review and consider subscribing. Thanks! #marketing #onlinemarketing #business #dmsblue #davidsomerfleck #digitalmarketingexpert #digitalmarketingspecialist --- Send in a voice message: https://anchor.fm/rebootingbusiness/message
As a small business, don’t let yourself become a commodity – you’ll get lost in a crowded market. Instead, to compete effectively, says Patti Mara, you must position yourself as a trusted resource and provider of not products and services – but solutions. Patti, a business consultant and author of the new book UpSolutions, says there are key things a business must do to reach that goal. It all starts with the customer – and how you interact with them. She says too many businesses give prospects a reason to default to the competition with the lowest perceived price instead. We talk about what the ideal customer experience looks like (including during the ongoing pandemic), how to help your customers make “better” decisions, and more, including… Why you should never compete on price 3 things you must do to make your team more effective How to listen to what your customers are saying beyond the words Why putting profit as a secondary consideration in your business… will lead to faster growth And more
Customer Experience is Brand Experience – Patti Mara
Brand (R)evolution Podcast
In this episode, Cheryl and Patti Mara discuss: The inherent value of a thoughtfully designed and delivered customer experience. How Patti works with business owners and their teams to shift mindset and create solutions for their target audience. Customer service as brand differentiator. The four steps of Patti’s “absolutions recipe” to create a great customer service experience. Key Takeaways: The entrepreneur/business owner sets the tone for the organization’s culture. Shift from sales to solutions and from transactions to relationships. Clearly communicate your client’s ROI as part of your brand message. Give customers reason to become raving fans. “The experience you’re creating, how customers interact with you, how they’re left after interacting with your team, that is your brand in the marketplace.” — Patti Mara Connect with Patti Mara:Website: pattimara.comBook: Up SolutionsFree Resource: pattimara.com/brandaideLinkedIn: pattimara Connect with Cheryl Hodgson: Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter: twitter.com/brandaideFacebook: facebook.com/brandaideEmail: email@example.comShow: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram: instagram.com/brandaide The post Customer Experience is Brand Experience – Patti Mara appeared first on Brand (R)evolution Podcast.
Today's marketplace is ever changing and if you don’t stop and check in once in a while, you can easily lose direction. Are you staying in touch with what your customers needs are and how is your business evolving to serve them better than the competition? In this episode, Patti Mara the author of the book UpSolutions discusses the new rules of business and how entrepreneurs can reposition themselves for success while increasing the growth of their business and profitability. Haven’t left a review yet? We’d love your help to get to 100 reviews. All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show! Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show? Click here and let us know: https://samanthariley.global/submit-suggestion/ For full show notes and links visit: https://samanthariley.global/podcast/160 WHAT YOU’LL DISCOVER IN THIS EPISODE: How coaching is becoming a commodity? (4:12) Why you shouldn’t call yourself a coach (5:49) How to use your clients words to talk to the market (7:44) What are the new business rules? (8:40) What questions are your customers really asking? (12:43) Playing the right game of business (22:42) Setting up your team to win (17:20) The three mindset shifts you need to make (21:18) Upselling or Up Solutions? (26:46) How you can create an on brand experience (31:00) What is the Touch Point Scorecard (33:20)