214: How Tracey Pickett Went From Lawyer to Founder of Hairbrella
Side Hustle Pro
Tracey Pickett wants to make sure that you don’t get caught slippin’ in the rain. She is the founder of Hairbrella, an innovative rain hat combining fashion and function to protect women's hair from the rain. Not only is she an entrepreneur, but an attorney, inventor, and speaker. Tracey’s original plan was to “get law school out of the way,” then get a job, and she did just that. While working in intellectual property as a lawyer, the entrepreneurial bug started tapping on her shoulder. It reminded her of the promise she made to herself prior to beginning law school. Tracey vowed to not spend more than five years in a legal career without pursuing the business ideas she had for her life: that included her first entrepreneurial endeavor, Eboticon. Although, along with some colleagues, she’d been working on Eboticon, an emoji app to represent Black culture on nights and weekends. While still working full time as a lawyer, Tracey managed to meet her deadline, pace herself, save up a year’s worth of income, and complete the first test version of Hairbrella. And on her fifth work anniversary, she quit! After leaving her job, Tracey launched a Kickstarter campaign with a prototype in hand, and the rest is history. Take a listen, and learn: All about the financial investments Tracey made to patent and prototype Hairbrella How she used early user feedback to continue to develop and improve her product How she pushed past the earliest challenges in her business to make a product that is stylish and works Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and Stitcher. This episode is brought to you by: Skillshare Get two free months of Premium Membership at skillshare.com/sidehustlepro. Links mentioned in this episode The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Send questions to “Ask Nicaila” You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email firstname.lastname@example.org and put hashtag #AskNicaila in the subject. Guest Social Media Info Tracey Pickett (Instagram) — @traceypickettesq Tracey Pickett (Twitter) — @traceypickett__ Hairbrella (Instagram) — @hairbrella Hairbrealla (Twitter) — @hairbrella Eboticon (Instagram) — @eboticonsSide Hustle Pro — @sidehustlepro#SideHustlePro
Ladies, there’s nothing worse than spending hours in the salon only to walk outside and see the beautiful sight that is rain clouds… am I right? Well, our guest today saw just how this was affecting women. In a professional world that has deemed image and appearance is everything, she decided she would take matter into her own hands. We’re excited to introduce to you today, Tracey Pickett and have her tell you about her mission to empower women to conquer the world without worrying about the weather. To keep up with Tracey and the Hairbrella crew, follow them on social media @traceypickettesq and @hairbrella, or head to www.hairbrella.com.
186: How Attorney Turned Founder Tracey Pickett Created the Hairbrella: The Rain Hat Reinvented
Side Hustle Pro
Today in the guest chair we have Tracey Pickett, Founder of Hairbrellal. Hairbrella is an innovative rain hat combining fashion and function to protect women's hair from the rain. Hairbrella was launched on Kickstarter and was successfully funded in December 2016. Since then, this passionate entrepreneur, attorney, inventor, and speaker has invested her money, time, blood sweat and tears into bringing Hairbella from an idea and prototype to fully developed product on the market. In today’s episode, you will hear how Tracey began her legal career at a Fortune 5 technology company working in the areas of corporate and intellectual property law. She was an attorney by day and spent nights and weekends developing her passion for entrepreneurship. In 2014, Tracey launched her first entrepreneurial venture, Eboticon – a media design company with a mission to create dynamic and culturally relevant emojis for niche social groups. In November 2016, Tracey left her job to lead Eboticon full time and to launch her second entrepreneurial venture, Hairbrella. In today’s episode, Tracey breaks down: The financial investments she made to patent and prototype Hairbrella How she used early user feedback to continue to develop and improve her product How she pushed past the earliest challenges in her business to make a product that is stylish and WORKS Listen on Apple Podcasts, Spotify, Soundcloud, Stitcher, Spotify This episode is brought to you by: HoneyBook is offering Side Hustle Pro listeners 50% off when you visit tryhoneybook.com/hustlepro. Payment is flexible, and this promotion applies whether you pay monthly or annually. FreshBooks Try FreshBooks FREE for 30 days. Go to freshbooks.com/sidehustlepro and enter SIDE HUSTLE PRO in the how did you hear about us section to get started. Skillshare Explore your creativity at skillshare.com/sidehustlepro and get 2 free months of Premium Membership. Links mentioned in this episode TraceyPickett.com Eboticon Hairbrella Jewel Burk Side Hustle Pro episode The 10X Rule: The Only Difference Between Success and Failure Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Send questions to “Ask Nicaila” You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email email@example.com and put hashtag #AskNicaila in the subject. Social Media Info Tracey Pickett (Instagram) - @ttraceypickettesq Tracey Pickett (Twitter) - @traceypickett__ Hairbrella (Instagram) - @hairbrella Hairbrealla (Twitter) - @hairbrella Eboticons (Instagram) - @eboticons Side Hustle Pro – @sidehustlepro #SideHustlePro
This week Jess talks to Tracey Pickett, who is a lawyer by trade, and entrepreneur by passion. Tracey gives us the scoop on her journey from corporate, to starting her own businesses, and where you should start if you want to become a business owner.Recommended reading: Mentored by a Millionaire by Steve Scott and The 4-Hour Workweek by Tim FerrissCheck out @Eboticons and @Hairbrella on Instagram to purchase Tracey's products, and support black business.Like, comment, subscribe, and email us: firstname.lastname@example.org
Startup Funding | Learn from Venture Capitalists, Angel Investors and CEOs of Disruptive Companies
On our EnrichHer edition of StartUp Funding hosted by Dr. Roshawnna Novellus we have Tracey Pickett the founder of Hairbrella today. She tells us more about why she decided to become an entrepreneur and what led her down the part of Hairbrella. Coming from a family mostly comprised of entrepreneurs, Tracey admits she has always wanted to be an entrepreneur herself, even after attending Law school and practicing for 5 years she still remained true to her dream. Tracey shares with us what is happening with Hairbrella that has her excited from creating a kick starter campaign where she was able to exceed her initial goal, to receiving all the product feedback that they can from their backers and implementing that into their production process and vetting several factories for larger scale production. Tracey sees the Sarah Blakeley’s story as an inspiration and admits that success for Hairbrella would be very similar to her story, being able to build an international brand that women all benefit from. Hairbrella has impacted the city of Atlanta by creating opportunities for beauty shop owners inspiring women to come up with innovative ideas and helping them with keep their looks despite the weather. We also talk about obstacles which Tracey had to overcome in the course of making her vision for Hairbrella a reality including the fear of selling and learning new things. We end the interview with Tracey showing us how we can help support Hairbrella and ensure it becomes a success. Roshawnna Novellus and Tracey Pickett discuss: [01:54] Tracey tells us more about why she decided to become an entrepreneur and what led her down the path of Hairbrella. [02:28] We get to learn about happening at Hairbrella that has Tracey excited. [03:02] Tracey tells us what success looks to her for Hairbrella. [03:56] Tracey shares with us the obstacles she has faced while starting up her company and what she’s learned from overcoming those obstacles. [04:57] Tracey shows us how Hairbrella has impacted the city of Atlanta. [05:55] We get to know how we can support Hairbrella and make the vision a success.