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Benton Cotter

3 Podcast Episodes

Latest 28 Jan 2023 | Updated Daily

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DGS 70: Business Growth with Benton Cotter of RentVest

#DoorGrowShow - Property Management Growth

What should you do when starting a property management business and trying to grow your number of doors? Today, I am talking with Benton Cotter of RentVest. There’s no question that he knows how to grow a property management business. You'll Learn... [01:33] Benton’s background and how he got into property management. [03:55] Going nationwide and growing from 79 to 4,000 doors in a few years. [04:33] Steps to take when starting from scratch: Identify kind of company to create to determine clientele and marketing strategy Set fee structure: Do organic marketing, PPC, and SEO. [05:13] Rework Philosophy: Start small, work hard, and start/pay marketing. [06:14] Constant interruptions and constraints; it doesn’t have to be crazy at work. [08:37] Benton built big growth and expanded his network; opportunities are available. [12:16] Being an owner and involved in all of it - from computers to marketing. [13:46] Define your avatar, and narrow your niche. [20:57] Don’t get distracted; focus equals power. [24:20] Identify strengths and weaknesses, but don’t give up ownership too soon. [28:18] Everyone makes mistakes; businesses are built on thousands of failures. [31:07] Put profits back into the business, it will pay off later. [37:35] How to get unstuck in sand trap of 50 units as a solopreneur. [40:07] Entrepreneurs are resilient and adapt easily, but should self-reflect on skill set. [42:30] RentVest’s future goals regarding growth and getting great talent. [44:20] #1 Growth Limiter: People’s ability to offload and bring on new team members. [47:50] Hiring Process: How to filter and find the right fit; ownership is a critical quality. Tweetables Start small, work hard, and start/pay marketing. It doesn’t have to be crazy at work; create a calm culture. Simple secret for growth: Focus equals power. Put profits back into the business, it will pay off later. Resources RentVest Benton Cotter on LinkedIn Benton Cotter on Facebook Rework Book It Doesn't Have to Be Crazy at Work Slack NARPM Google Trends Grant Cardone Profit First by Mike Michalowicz DoorGrowClub Facebook Group DoorGrow Live

55mins

19 Mar 2019

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What Does Fiscally Responsible Growth Look Like? Twelve Markets and 4,000 Properties in 2.5 Years – How Benton Cotter Did It

The Property Management Show

On this episode of The Property Management Show, we’re talking to a guest about fiscally responsible growth after he emailed Alex a response to the podcast about Mynd.co and Doug Brien, who received a lot of venture-backed funding to grow a property management business. Benton Cotter remarked that it was a great interview, but thought […] The post What Does Fiscally Responsible Growth Look Like? Twelve Markets and 4,000 Properties in 2.5 Years – How Benton Cotter Did It appeared first on Fourandhalf Marketing Agency for Property Managers.

55mins

11 Oct 2018

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60: Benton Cotter on Lessons Learned from RentVest's Explosive Growth

The Profitable Property Management Podcast

Today, I'm talking with Benton Cotter, the CEO of RentVest, an Inc. 5000 property management company headquartered in Mesa, Arizona.   With 12 offices across the US, RentVest is one of the fastest growing property management companies.   They're on track to meet their goal of expanding into six additional markets and establishing 10,000 accounts nationwide by 2020. In today's episode, we're going to talk a little bit about RentVest's unique approach to technology, where that makes sense, how they employ it to actually get ahead and what you may be able to apply to your property management shop.

42mins

3 Oct 2018