The New Narrative: Dr. Tonya Matthews of the International African American Museum
The Mindful Marketer
Marketing innovation is about applying creativity to improve your stakeholders’ condition. It requires us to challenge our established beliefs and assumptions. Innovation often requires that we learn from our past as a way to inform our future. We often need to set aside the past, and begin with a clean slate. This process helps us design an empowering narrative to guide us forward. It bolsters our resilience. That’s the underlying theme of our 6th annual CMOs Leading Innovation Conference (CLIC ’22): “Growth Curves Ahead: The Resilient CMO.” Our conference begins on November 3 in historic Charleston, South Carolina at the International African American Museum. Dr. Tonya Matthews, their new CEO, has joined our CLIC ’22 faculty. In this episode, Dr. Tonya outlines her role as the “Chief Narrative Officer” and her commitment to the museum’s long term impact on history and society. If you are looking to fuel growth and re-shape your organization’s narrative, join us at CLIC ’22. You can register here: http://clic2022.eventbrite.com.
A Conversation with Dr. Tonya Matthews, The International African American Museum (IAAM)
Dr. Tonya Matthews was announced as President and CEO of the International African American Museum (IAAM) in March 2021. She is an experienced executive, thought leader and educator. She is also the founder of The STEMinista Project, a national initiative that inspires middle-school girls to consider careers in STEM. She is also is a published and performing poet.The IAAM will explore the diverse journeys and achievements of Africans in the Americas and their descendants in South Carolina, the United States, and throughout the African Diaspora.
Episode 237: Dr. Tonya Matthews talks about uncomfortable subjects, creating a new culture and radical empathy
Dr. Tonya Matthews is the President & Chief Executive Officer of the International African American Museum, which is scheduled to open in Charleston, South Carolina in late 2022. The museum “strives to foster empathy and understanding, empowering visitors with the knowledge of the past. The journey will challenge, illuminate, inspire and ultimately, will move people to action.” Dr. Matthews is a museum professional who fell in love with the classroom known as museums and is excited for the opportunity ahead of her at IAAM. In this episode, she talks about tackling uncomfortable subjects, creating a new culture, and radical empathy. Uncomfortable subjects "The meaningful conversation that we're fostering happens when guests leave, not when they're there." Digging into some of the more difficult subjects of our collective history is often avoided because they are deeply personal and emotional. Dr. Matthews tells us that the IAAM purposely puts these subjects on display to inspire deeper exploration and conversation. Dr. Matthews also acknowledges that many of the truly meaningful and transformational conversations are likely to happen after someone visits the museum, and that’s okay. It takes time for people to process new and often jarring truths that they have not had to face before. It is the mission of the museum to foster widely diverse and respectful conversations. Creating a new culture "Culture eats everything for breakfast." Leading a “start-up” is never easy. Combine that process with the subject matter of the IAAM and it takes a sophisticated approach to ensure success. Dr. Matthews emphasizes that one of her biggest responsibilities is to get the culture right at the very beginning. Since the museum hasn’t opened yet, the opportunities to do great things or fall flat are equally present. Dr. Matthews doesn’t take this lightly. She actively seeks out diverse opinions and thoughts, working very hard to foster an environment of respect and support. Having the right people onboard is part of that strategy, but so is honoring their heritage, emotions, and contributions. Radical empathy "We don't want to reduce a culture to a moment in history." There’s empathy, and then there’s radical empathy. The difference is an unyielding commitment to ensure that all voices are heard. That doesn’t necessarily lead to agreement, but it does lead to a deeper level of respect and understanding. So much so that Dr. Matthews recounts a time that someone completely disagreed with her, but could at least understand where she was coming from. To learn more about the International African American Museum, visit: https://iaamuseum.org/. To connect directly with Dr. Matthews: Email: email@example.com Twitter: @DocTjedi1619 This podcast wouldn't be possible without the incredible work of our amazing team: Scheduling and correspondence by Kristen Karaliunas Branding and design by Fabiana Fonseca To connect with AttractionPros: firstname.lastname@example.org
Dr. Tonya Matthews from Wayne State on Strengthening Intersectional Inclusion in STEM Careers
Dr. Tonya Matthews is the Director of STEM Learning Innovation and Associate Provost for Inclusive Workforce Development at Wayne State University. She is a thought leader with a diverse background which includes academics and professional work as a scientist, educator, volunteer, and award-winning writer and poet. In this episode of Breaking Mindsets, Sangeeta Shah talks with Tonya about her personal STEM career journey and the importance of intersectional inclusion, diversity of thought, and community in STEM.
Dr. Tonya Matthews from Wayne State on Creating Equitable Access to STEM Careers
Dr. Tonya Matthews is the Director of STEM Learning Innovation and Associate Provost for Inclusive Workforce Development at Wayne State University. She is a thought leader with a diverse background which includes academics and professional work as a scientist, educator, volunteer, and award-winning writer and poet. In this episode of Breaking Mindsets, Sangeeta Shah talks with Tonya about her work at Wayne State and the university’s new STEM Innovation Center, and how to use your professional power to be courageous on behalf of others.
Episode 145 - Dr. Tonya Matthews - keeping it real to build a culture
Building a culture is one of the primary responsibilities of all leaders. A major ingredient for successful cultures is authenticity and this week's guest excels in this trait. Listen this week as we interview Dr. Tonya Matthews, president and CEO of Detroit Science Center and discuss what it takes to build a successful business culture and how nurturing authenticity plays a vital role. QUOTE IT “Wanting to save the world.” (3:07) “We look at things that look nothing like us.” (4:55) “A culture eats budget for breakfast.” (11:19) “Understanding our part of the larger whole.” (17:08) DIG IN (4:55) Connect to gain the competitive advantage. (9:09) Embrace and nurture authenticity. (15:51) Paying forward reinvention. Tip of the Week There's only one you - Be authentic and find your passion. It's your distinct competitive advantage.