Dorie Smith

Designed for women, by women, Of Mercer is an apparel brand building a community of women professionals whose combined voice is a very effective ambassador in the entrepreneurial world. Aligning with successful executives, business leaders, influencers, and innovators, Of Mercer has taken an effective and  bold approach to the growth of the brand. Co-founder Dorie Smith offer insights into the brand's retail strategy so far and looking forward, and an episode of "Retail Is Your Business".See omnystudio.com/listener for privacy information.

Designed for women, by women, Of Mercer is an apparel brand building a community of women professionals whose combined voice is a very effective ambassador in the entrepreneurial world. Aligning with successful executives, business leaders, influencers, and innovators, Of Mercer has taken an effective and  bold approach to the growth of the brand. Co-founder Dorie Smith offer insights into the brand's retail strategy so far and looking forward.See omnystudio.com/listener for privacy information.

As the saying goes: "Dress for the job you want, not the one you have.”But, ok. What if you can’t exactly wear Prada to work each day? And the affordable options just don’t fit right or are made of lousy materials?That’s where today's guests enter. Dorie Smith and Emelyn Northway are the co-founders of Of Mercer, career wear for the modern professional woman.They met one fateful day while both attending business school at the University of Pennsylvania. They spotted each other across a crowded room because – guess what? They were wearing identical outfits.They initially launched the brand back in 2013 as an ecommerce site. The company has received praise from top media outlets including The New York Times, Forbes and Inc. Magazine. Last year they finally opened their first brick and mortar store in New York City.So how do two business students – with no experience in fashion – get the know-how and raise enough money to start a successful fashion line? And how to know when pairing up with a business partner makes sense?For more information visit www.somoneypodcast.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices