Cory Haik's guest appearances

Cory Haik

The Digiday Podcast

The MediaShift Podcast

Content Convergence with Steve Rubel: Chief Content Strategist of Edelman

Media Voices Podcast

Press Publish – Nieman Lab

MediaShift Podcast

Hearst UK

Jason Kint

Sara Fischer

Jasper Wang

Rafat Ali

Jay Rosen

Samantha Barry

Josh Schollmeyer

Julio Bruno

Amy Adams

Rich Kleiman

Kara Swisher

Martha Stewart

Peter Kafka

Leah Finnegan

OwlTail

Vice Media

Vice Media Group’s digital division, like many digital media outlets, currently generates the majority of its revenue from advertising. And like many media companies, VMG’s digital arm is on a revenue diversification kick.“It is my goal to get into 2024 to have a third of revenue coming from ad-supported, a third [from] commerce and then a third [from] consumer,” VMG chief digital officer Cory Haik said in the latest episode of the Digiday Podcast.She acknowledged the aim “is ambitious for us” but discussed how VMG’s digital division — which is profitable — is already chipping away at the undertaking. Last year the company debuted a new commerce vertical called Rec Room and also introduced a subscription product, Waypoint+, for its gaming publication Waypoint. During the interview, she discussed different ways in which VMG will be building on those initial moves, such as by rolling out affiliate content on new properties like fashion and culture vertical i-D and adding a reader donation option for its news content.“Our revenue is primarily ad-supported, but we’re opening that up. And we’re very, very bullish on diversification and running hard at that,” Haik said.

Vice Media Group’s digital division, like many digital media outlets, currently generates the majority of its revenue from advertising. And like many media companies, VMG’s digital arm is on a revenue diversification kick.“It is my goal to get into 2024 to have a third of revenue coming from ad-supported, a third [from] commerce and then a third [from] consumer,” VMG chief digital officer Cory Haik said in the latest episode of the Digiday Podcast.She acknowledged the aim “is ambitious for us” but discussed how VMG’s digital division — which is profitable — is already chipping away at the undertaking. Last year the company debuted a new commerce vertical called Rec Room and also introduced a subscription product, Waypoint+, for its gaming publication Waypoint. During the interview, she discussed different ways in which VMG will be building on those initial moves, such as by rolling out affiliate content on new properties like fashion and culture vertical i-D and adding a reader donation option for its news content.“Our revenue is primarily ad-supported, but we’re opening that up. And we’re very, very bullish on diversification and running hard at that,” Haik said.

Vice Media Group’s Cory Haik aims for commerce, consumer to represent two-thirds of digital division’s revenue by 2024

This week, Mic's Publisher Cory Haik talked to us about surviving as a video-first publisher in a platform world, how they retain a loyal and engaged millennial audience, and why she's not giving up on platform publishing as a sustainable option.In the news round-up, Peter and Esther discuss missed opportunities to grill the Zuck, why they won't be flocking to Yahoo News any time soon, Martin Sorrell's surprise departure and why Flipboard has reclaimed its traffic crown. Chris frolics with hobbits abroad.We're reading:• 'The rationalization of publishing' via Medium - https://medium.com/@ev/the-rationalization-of-publishing-dc001d509de8• 'The Economist used to be boring, but smart with a wicked dry wit. Now it’s just boring (sigh)' via Twitter - https://twitter.com/elonmusk/status/984705630106673152

This week, Mic's Publisher Cory Haik talked to us about surviving as a video-first publisher in a platform world, how they retain a loyal and engaged millennial audience, and why she's not giving up on platform publishing as a sustainable option. In the news round-up, Peter and Esther discuss missed opportunities to grill the Zuck, why they won't be flocking to Yahoo News any time soon, Martin Sorrell's surprise departure and why Flipboard has reclaimed its traffic crown. Chris frolics with hobbits abroad. We're reading: • 'The rationalization of publishing' via Medium - <a href="https://medium.com/@ev/the-rationalization-of-publishing-dc001d509de8" rel="nofollow" target="_blank">https://medium.com/@ev/the-rationalization-of-publishing-dc001d509de8</a> • 'The Economist used to be boring, but smart with a wicked dry wit. Now it’s just boring (sigh)' via Twitter - <a href="https://twitter.com/elonmusk/status/984705630106673152" rel="nofollow" target="_blank">https://twitter.com/elonmusk/status/984705630106673152</a>

Media Voices: Mic's Cory Haik on millennial loyalty and the importance of deliberate distribution

It’s Episode 11 of Press Publish, the Nieman Lab podcast! Hey, did you not know we have a podcast? That’s fair — Press Publish debuted back in January 2013 and, like many podcasts, it lost steam after a while. But we’re ready to jump back in! I hope you’ll join us as we interview some of the most interesting people in digital news.  In today’s episode, I interviewed Cory Haik, the executive director of emerging news products at The Washington Post. Cory has been the news-side lead for the Post’s Project Rainbow, its attempt to rethink its strategy for presenting news on mobile. (We wrote about its very interesting new iPhone app last month.) There aren’t that many traditional news publishers who are innovating in mobile apps, but the Post is definitely high on that list. We talked about the Post’s strategy, the design resources necessary to carry it out, how tablet and smartphone app designs differ, the advantage of being preinstalled on a device, and a lot more. I hope you’ll give it a listen — and that you subscribe to the podcast (here’s the iTunes link) and keep listening. Listen Download the MP3 Or listen in your browser: [audio:http://traffic.libsyn.com/niemanlab/PressPublish011.mp3] Subscribe in iTunes Subscribe (RSS) Show notes @coryhaik “Meet the Post’s mobile leadership, A Q&amp;A with Cory Haik and Julia Beizer” (Oct. 21, 2014) “Cory Haik named Executive Director for Emerging News Products” (July 21, 2015) The Washington Post The Post’s mobile apps The Project Rainbow-ized version of the Post’s website Julie Beizer, the Post’s director of mobile product “The Washington Post’s new iOS app emphasizes bold design to try to reach a national and global audience” (July 9, 2015) “Washington Post launches twice-daily tablet editions on Amazon Fire app” (Nov. 20, 2014) “The Washington Post is experimenting with bringing its tablet experience to the web” (May 5, 2015) “Squirrel!” “A new app from NowThis wants to reduce the work of finding news to one big red button” (July 29, 2015) The Paradox of Choice: Why More Is Less by Barry Schwartz Cognitive load “2013: The Year ‘the Stream’ Crested” (Alexis Madrigal, Dec. 12, 2013) “Small podcasters have trouble finding new listeners and monetizing, survey finds” (July 17, 2015) Rainbow Brite The Washington Post (the new app) for iPhone Washington Post Classic for iPhone The Washington Post Advisory Panel Shailesh Prakash, Post CTO/CIO Marty Baron, Post editor “A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now” (Oct. 1, 2014) “A new NYT Now: All the aggregation you enjoyed before, now for free” (May 11, 2015) Joey Marburger, the Post’s director of digital products and design “How involved has Jeff Bezos been at The Washington Post? Here’s one data point” (Feb. 11, 2015) “Bezos courts Washington Post editors, reporters” (Sept. 4, 2013) Socialcam “The Washington Post Becomes Official News Partner of Socialcam for 2012 Summer Olympics Coverage” (July 9, 2012) Photo of Cory Haik by Journalisme &amp; Citoyenneté used under a Creative Commons license.

It’s Episode 11 of <a href="http://www.presspublish.org/" rel="nofollow" target="_blank">Press Publish</a>, the Nieman Lab podcast! Hey, did you not know we have a podcast? That’s fair — Press Publish debuted back in <a href="http://www.niemanlab.org/2013/01/press-publish-1-dan-sinker-and-erin-kissane-of-source-on-the-community-of-news-developers/" rel="nofollow" target="_blank">January 2013</a> and, like many podcasts, it lost steam after a while. But we’re ready to jump back in! I hope you’ll join us as we interview some of the most interesting people in digital news. In today’s episode, I interviewed <a href="https://twitter.com/coryhaik" rel="nofollow" target="_blank">Cory Haik</a>, the executive director of emerging news products at <a href="http://www.washingtonpost.com/" rel="nofollow" target="_blank">The Washington Post</a>. Cory has been the <a href="https://www.washingtonpost.com/pr/wp/2015/07/21/cory-haik-named-executive-director-for-emerging-news-products/" rel="nofollow" target="_blank">news-side lead for the Post’s Project Rainbow</a>, its attempt to rethink its strategy for presenting news on mobile. (We wrote about its <a href="http://www.niemanlab.org/2015/07/the-washington-posts-new-ios-app-emphasizes-bold-design-to-try-to-reach-a-national-and-global-audience/" rel="nofollow" target="_blank">very interesting new iPhone app</a> last month.) There aren’t that many traditional news publishers who are innovating in mobile apps, but the Post is definitely high on that list. We talked about the Post’s strategy, the design resources necessary to carry it out, how tablet and smartphone app designs differ, the advantage of being preinstalled on a device, and a lot more. I hope you’ll give it a listen — and that you subscribe to the podcast (here’s the <a href="https://itunes.apple.com/us/podcast/press-publish/id592636587" rel="nofollow" target="_blank">iTunes link</a>) and keep listening. <h3>Listen</h3> <a href="http://traffic.libsyn.com/niemanlab/PressPublish011.mp3" rel="nofollow" target="_blank">Download the MP3</a> Or listen in your browser: [audio:<a href="http://traffic.libsyn.com/niemanlab/PressPublish011.mp3" rel="nofollow" target="_blank">http://traffic.libsyn.com/niemanlab/PressPublish011.mp3</a>] <a href="https://itunes.apple.com/us/podcast/press-publish/id592636587" rel="nofollow" target="_blank">Subscribe in iTunes</a> <a href="http://www.niemanlab.org/category/press-publish/feed/" rel="nofollow" target="_blank">Subscribe (RSS)</a> <h3>Show notes</h3> <a href="https://twitter.com/coryhaik" rel="nofollow" target="_blank">@coryhaik</a> <a href="https://www.washingtonpost.com/pr/wp/2014/10/21/meet-the-posts-mobile-leadership-a-qa-with-cory-haik-and-julia-beizer/" rel="nofollow" target="_blank">“Meet the Post’s mobile leadership, A Q&amp;A with Cory Haik and Julia Beizer”</a> (Oct. 21, 2014) <a href="https://www.washingtonpost.com/pr/wp/2015/07/21/cory-haik-named-executive-director-for-emerging-news-products/" rel="nofollow" target="_blank">“Cory Haik named Executive Director for Emerging News Products”</a> (July 21, 2015) <a href="https://www.washingtonpost.com/" rel="nofollow" target="_blank">The Washington Post</a> <a href="http://www.washingtonpost.com/wp-srv/contents/mobile/" rel="nofollow" target="_blank">The Post’s mobile apps</a> <a href="http://www.washingtonpost.com/rweb/" rel="nofollow" target="_blank">The Project Rainbow-ized version of the Post’s website</a> <a href="https://twitter.com/juliabeizer" rel="nofollow" target="_blank">Julie Beizer</a>, the Post’s director of mobile product <a href="http://www.niemanlab.org/2015/07/the-washington-posts-new-ios-app-emphasizes-bold-design-to-try-to-reach-a-national-and-global-audience/" rel="nofollow" target="_blank">“The Washington Post’s new iOS app emphasizes bold design to try to reach a national and global audience”</a> (July 9, 2015) <a href="http://www.washingtonpost.com/business/economy/washington-post-launches-twice-daily-tablet-editions-on-amazon-fire-app/2014/11/20/9af760e0-6f45-11e4-8808-afaa1e3a33ef_story.html" rel="nofollow" target="_blank">“Washington Post launches twice-daily tablet editions on Amazon Fire app”</a> (Nov. 20, 2014) <a href="http://www.niemanlab.org/2015/05/the-washington-post-is-experimenting-with-bringing-its-tablet-experience-to-the-web/" rel="nofollow" target="_blank">“The Washington Post is experimenting with bringing its tablet experience to the web”</a> (May 5, 2015) <a href="https://www.youtube.com/watch?v=xrAIGLkSMls" rel="nofollow" target="_blank">“Squirrel!”</a> <a href="http://www.niemanlab.org/2015/07/a-new-nowthis-app-tries-to-eliminate-the-work-of-finding-and-reading-news/" rel="nofollow" target="_blank">“A new app from NowThis wants to reduce the work of finding news to one big red button”</a> (July 29, 2015) <a href="https://en.wikipedia.org/wiki/The_Paradox_of_Choice" rel="nofollow" target="_blank">The Paradox of Choice: Why More Is Less by Barry Schwartz</a> <a href="https://en.wikipedia.org/wiki/Cognitive_load" rel="nofollow" target="_blank">Cognitive load</a> <a href="http://www.theatlantic.com/technology/archive/2013/12/2013-the-year-the-stream-crested/282202/" rel="nofollow" target="_blank">“2013: The Year ‘the Stream’ Crested”</a> (Alexis Madrigal, Dec. 12, 2013) <a href="http://www.niemanlab.org/2015/07/small-podcasters-have-trouble-finding-new-listeners-and-monetizing-survey-finds/" rel="nofollow" target="_blank">“Small podcasters have trouble finding new listeners and monetizing, survey finds”</a> (July 17, 2015) <a href="https://en.wikipedia.org/wiki/Rainbow_Brite" rel="nofollow" target="_blank">Rainbow Brite</a> <a href="https://itunes.apple.com/us/app/the-washington-post/id938922398?mt=8" rel="nofollow" target="_blank">The Washington Post</a> (the new app) for iPhone <a href="https://itunes.apple.com/us/app/washington-post-classic-for/id352509417?mt=8" rel="nofollow" target="_blank">Washington Post Classic for iPhone</a> <a href="http://www.washingtonpost.com/wp-adv/marketing/research/advisorypanel/about.html" rel="nofollow" target="_blank">The Washington Post Advisory Panel</a> <a href="https://twitter.com/sprakash007" rel="nofollow" target="_blank">Shailesh Prakash</a>, Post CTO/CIO <a href="https://twitter.com/postbaron" rel="nofollow" target="_blank">Marty Baron</a>, Post editor <a href="http://www.niemanlab.org/2014/10/a-mixed-bag-on-apps-what-the-new-york-times-learned-with-nyt-opinion-and-nyt-now/" rel="nofollow" target="_blank">“A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now”</a> (Oct. 1, 2014) <a href="http://www.niemanlab.org/2015/05/a-new-nyt-now-all-the-aggregation-you-enjoyed-before-now-for-free/" rel="nofollow" target="_blank">“A new NYT Now: All the aggregation you enjoyed before, now for free”</a> (May 11, 2015) <a href="https://twitter.com/josephjames" rel="nofollow" target="_blank">Joey Marburger</a>, the Post’s director of digital products and design <a href="http://www.niemanlab.org/2015/02/how-involved-has-jeff-bezos-been-at-the-washington-post-heres-one-data-point/" rel="nofollow" target="_blank">“How involved has Jeff Bezos been at The Washington Post? Here’s one data point”</a> (Feb. 11, 2015) <a href="http://www.washingtonpost.com/business/economy/bezos-courts-washington-post-editors-reporters/2013/09/04/c863516e-156f-11e3-a2ec-b47e45e6f8ef_story.html" rel="nofollow" target="_blank">“Bezos courts Washington Post editors, reporters”</a> (Sept. 4, 2013) <a href="https://socialcam.com/" rel="nofollow" target="_blank">Socialcam</a> <a href="http://www.washingtonpost.com/community-relations/the-washington-post-becomes-official-news-partner-of-socialcam-for-2012-summer-olympics-coverage/2012/07/09/gJQA9icCYW_story.html" rel="nofollow" target="_blank">“The Washington Post Becomes Official News Partner of Socialcam for 2012 Summer Olympics Coverage”</a> (July 9, 2012) Photo of Cory Haik by <a href="https://www.flickr.com/photos/assisesj/10851817544/" rel="nofollow" target="_blank">Journalisme &amp; Citoyenneté</a> used under a Creative Commons license.

Press Publish 11: Cory Haik on how The Washington Post is rethinking its strategy for mobile