Justin Westcott's guest appearances

Justin Westcott

PRmoment Podcast

Calvary Chapel South Messages

Ben Smith

Scott Wilson

Carrie Rose

Sarah Perry

Tom Watson

Giles Fraser

Tom Murphy

Nick Clark

Rachel Bell

Will Hart

Iain Anderson

Tim Bell

David Fraser

Greg Jones

Julietta Dexter

OwlTail

This week on the PRmoment Podcast I’m talking to Justin Westcott, Edelman’s chief operating officer of Edelman UK and Ireland and head of technology, Edelman EMEA.Edelman had a fee income of circa $840 million dollars in 2020, down from about $890m from the previous financial year.So Edelman’s revenues decreased 5.9% in 2020 - which, most observers seem to reckon is a pretty decent result, bearing in mind the tumultuous nature of 2020!Here’s a flavour of what Justin and PRmoment founder Ben Smith discussed.1.30 mins Justin talks about how, for Edelman, this was a V-shaped dip and recovery.2 mins Edelman had a horrid quarter last year but 8 months into its fiscal year Edelman in the UK has returned to growth.3 mins When looking at the wider economy, is it a bit surreal that PR’s in such a growth mode?8 mins What has Edelman done to reduce the negative impact of lockdown on its staff?11 mins How 10-15% (so 50+ people) of Edelman’s UK workforce have never been to its office, nor met their colleagues face-to-face.14 mins Could this decade be the second Roaring 20s?15 mins Edelman is moving office in the UK next year - how has that new office brief changed in the last 12 months?17 mins What will the new type of office layout and design look like?21 mins As CCO - what's it like managing a 500 person agency virtually?22 mins How Justin is regularly looking at employee data to check that things are working OK across the business.28 mins While last year was challenging, 2020 was also Edelman UK’s most awarded year ever for its creative work.29 mins For a PR firm to have strong tech expertise, can only be an advantage.30 mins Post Chuka Umunna - what does Edelman’s ESG offer look like in the UK?

This week on the PRmoment Podcast I’m talking to Justin Westcott, Edelman’s chief operating officer of Edelman UK and Ireland and head of technology, Edelman EMEA.Edelman had a fee income of circa $840 million dollars in 2020, down from about $890m from the previous financial year.So Edelman’s revenues decreased 5.9% in 2020 - which, most observers seem to reckon is a pretty decent result, bearing in mind the tumultuous nature of 2020!Here’s a flavour of what Justin and PRmoment founder Ben Smith discussed.1.30 mins Justin talks about how, for Edelman, this was a V-shaped dip and recovery.2 mins Edelman had a horrid quarter last year but 8 months into its fiscal year Edelman in the UK has returned to growth.3 mins When looking at the wider economy, is it a bit surreal that PR’s in such a growth mode?8 mins What has Edelman done to reduce the negative impact of lockdown on its staff?11 mins How 10-15% (so 50+ people) of Edelman’s UK workforce have never been to its office, nor met their colleagues face-to-face.14 mins Could this decade be the second Roaring 20s?15 mins Edelman is moving office in the UK next year - how has that new office brief changed in the last 12 months?17 mins What will the new type of office layout and design look like?21 mins As CCO - what's it like managing a 500 person agency virtually?22 mins How Justin is regularly looking at employee data to check that things are working OK across the business.28 mins While last year was challenging, 2020 was also Edelman UK’s most awarded year ever for its creative work.29 mins For a PR firm to have strong tech expertise, can only be an advantage.30 mins Post Chuka Umunna - what does Edelman’s ESG offer look like in the UK?

Edelman during the lockdown: A story of two halves? Justin Westcott, CCO UK and Ireland of Edelman on the PRmoment Podcast

On the PRmoment podcast this week we’ve got one of PR’s nice guys Justin Westcott.He’s currently got two jobs – not only is he chief operating officer of Edelman UK and Ireland, he’s also Edelman’s head of technology, EMEA.Justin started his PR career at Microsoft, before moving to August One and Inferno Communications. He joined Edelman in 2006.Edelman has a fee income of circa $890 million dollars and 5,500 staff and 60 offices globally.It’s an independent PR firm founded in 1952 by the last Daniel Edelman. It is currently run by his son Richard Edelman. As of 2018, it is the largest public relations firm in the world by revenue.Edelman has 600 staff in London.Here’s a flavour of what Justin and I discussed:[00:01:45] Why Justin really, really, really wanted to be a doctor but kept passing out![00:03:58] How he made the jump from IT recruitment to his first PR job in the Microsoft press office.[00:07:02] Why Justin prefers working agency side than in-house.[00:09:42] How Justin learnt the fundamentals of agency life during his time at August One.[00:13:05] Justin talks about why his time in the Middle East around 2010 was one of the most favourite parts of his career.[00:15:45] Justin talks us through his 13-year Edelman story, joining as an account director and now being COO in London and Head of Technology EMEA.[00:17:32] How does Edelman retain a cultural entrepreneurialism within such a big organisation?[00:18:38] Justin and I discuss whether there is an Edelman way of “doing” communications – a methodology that links the type work? [00:21:49] Why, if you join Edelman, Justin believes "your success within our firm can definitely accelerate or be accentuated by the relationships and the contacts you make."[00:24:26] How “a deep understanding of storytelling” underlines everything on Edelman's product and service tree.[00:25:32] Justin discusses why working with great planners was a career changing moment for him.[00:26:38] Why for the last 20 years PR has been on a journey of “unbundling the PR executive” by creating the “PR model of specialism.”[00:28:03] Why the transition of advertising planners into PR is an easier transition than advertising creatives into PR.[00:30:24] Why has Justin two jobs – head of technology, EMEA and CEO of Edelman UK and Ireland.[00:33:26] Justin talks us through the realities of running a large modern PR firm – how do you retain profitability when you now need to employ six specialists to do what one person used to do?[00:34:37] How has Edelman managed to outperform the market for the past 10 years or so by, in essence, simply cross-selling specialist related services in addition to its core PR offer?[00:37:28] Justin talks us through the practicalities of managing an agency of 600 people.[00:40:32] What does Justin put Edelman's reduced growth in recent years down to?[00:42:46] How Justin believes the last five years has been about “PR improving its strategic and creative rigour.”[00:42:55] Justin predicts that data, not from a data technologies perspective, but from a customer insight data perspective, will define the success of PR for the next five years.[00:44:33] Why "first party data is where the magic can happen." 

On the PRmoment podcast this week we’ve got one of PR’s nice guys Justin Westcott.He’s currently got two jobs – not only is he chief operating officer of Edelman UK and Ireland, he’s also Edelman’s head of technology, EMEA.Justin started his PR career at Microsoft, before moving to August One and Inferno Communications. He joined Edelman in 2006.Edelman has a fee income of circa $890 million dollars and 5,500 staff and 60 offices globally.It’s an independent PR firm founded in 1952 by the last Daniel Edelman. It is currently run by his son Richard Edelman. As of 2018, it is the largest public relations firm in the world by revenue.Edelman has 600 staff in London.Here’s a flavour of what Justin and I discussed:[00:01:45] Why Justin really, really, really wanted to be a doctor but kept passing out![00:03:58] How he made the jump from IT recruitment to his first PR job in the Microsoft press office.[00:07:02] Why Justin prefers working agency side than in-house.[00:09:42] How Justin learnt the fundamentals of agency life during his time at August One.[00:13:05] Justin talks about why his time in the Middle East around 2010 was one of the most favourite parts of his career.[00:15:45] Justin talks us through his 13-year Edelman story, joining as an account director and now being COO in London and Head of Technology EMEA.[00:17:32] How does Edelman retain a cultural entrepreneurialism within such a big organisation?[00:18:38] Justin and I discuss whether there is an Edelman way of “doing” communications – a methodology that links the type work? [00:21:49] Why, if you join Edelman, Justin believes "your success within our firm can definitely accelerate or be accentuated by the relationships and the contacts you make."[00:24:26] How “a deep understanding of storytelling” underlines everything on Edelman's product and service tree.[00:25:32] Justin discusses why working with great planners was a career changing moment for him.[00:26:38] Why for the last 20 years PR has been on a journey of “unbundling the PR executive” by creating the “PR model of specialism.”[00:28:03] Why the transition of advertising planners into PR is an easier transition than advertising creatives into PR.[00:30:24] Why has Justin two jobs – head of technology, EMEA and CEO of Edelman UK and Ireland.[00:33:26] Justin talks us through the realities of running a large modern PR firm – how do you retain profitability when you now need to employ six specialists to do what one person used to do?[00:34:37] How has Edelman managed to outperform the market for the past 10 years or so by, in essence, simply cross-selling specialist related services in addition to its core PR offer?[00:37:28] Justin talks us through the practicalities of managing an agency of 600 people.[00:40:32] What does Justin put Edelman's reduced growth in recent years down to?[00:42:46] How Justin believes the last five years has been about “PR improving its strategic and creative rigour.”[00:42:55] Justin predicts that data, not from a data technologies perspective, but from a customer insight data perspective, will define the success of PR for the next five years.[00:44:33] Why "first party data is where the magic can happen."

Justin Westcott, chief operating officer UK and Ireland of Edelman, on the PRmoment podcast