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Natalie Sisson

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Latest 24 Jul 2021 | Updated Daily

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098. How to Regularly Question Your Purpose to Access Your Potential with Natalie Sisson

Zimmerman Podcast

Welcome to Zimmerman Podcast Episode 98.Today, I’m sitting down with Natalie Sisson, a suitcase entrepreneur turned personal brand who leads women to earning more money, having more time, and investing in causes they care about. Natalie and I have so much in common from our love for goal setting to our affinity for reverse engineering our lives one year at a time. If you want insight into how you can regularly question your purpose so you can access your full potential, tune into this conversation with Natalie!If you want to hear more from Natalie, go check out her podcast The Untapped Podcast. As always, if you loved today’s conversation, I’d be so grateful if you could rate and review Zimmerman PodcasAlright, you ready? Let’s do it!Episode 98 Topics:How to adjust when your business life and personal purpose feel out of alignmentHow to approach business holistically and allow ourselves to be real people as well as business ownersHow to create goals and intentions that can adjust as you grow Natalie’s eight key focus areas for goals and intention setting. Episode 98 Product Picks:BeeKeeper’s NaturalsIn October 2019, I decided to write the entire first draft of my book in like... five days. It was intense. I knew I needed to be laser focused for those four days, so you better believe I loaded up on my Beekeeper’s Naturals goodies every day that week! I took the B. Powered superfood honey to improve my focus and keep me alert. I also took a BLIXR vial each morning to clear out that brain fog. Truthfully, two years ago I never could have written this book in four days. I didn’t have the mental clarity or the energy to do it. But my Beekeeper’s honey keeps me fueled and fog-free, and I can definitely notice a difference on the days I forget to take it. If you want to try out some of my favorite Beekeeper’s Naturals products, and get 15% off, go to zimmermanpodcast.com/beeKnow Your Numbers: Annual Planning for Your Best Year If you want to build a great business or live a good life, you’ve gotta plan for it! If you want to become the person you need to be to build the business of your dreams, that takes intention and purpose. Every year, I take a whole month to reevaluate the past 12 months and figure out what worked, what didn’t, and how I can create a life I love for the following year. I teach you my exact planning process in my program Know Your Numbers: Annual Planning for Your Best Year. If you want a free training to get some tips on planning your best year yet, go to zimmermanpodcast.com/knowyournumbers


22 Jun 2021

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Writing Non-Fiction With Personal Stories with Natalie Sisson

The Creative Penn Podcast For Writers

How can you write a useful self-help book with actionable tips, but also bring it to life with personal stories? How can you use a book title to attract your target market? Natalie Sisson shares her experience in writing her latest non-fiction book. In the intro, 94% of the world’s internet users are not in the USA — what does that mean for your international author business? [The New Publishing Standard]; Marketing tips for driving sales internationally [BookBub]; Facebook brings podcasts onto their platform [The Verge]; plus I answer some questions about the NFT for authors episode, and Tim Berners-Lee's NFT [The Verge]. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, library distribution, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Natalie Sisson is an entrepreneur, author, speaker, and host of the Untapped Podcast. Her books include The Suitcase Entrepreneur, The Freedom Plan, and her latest is Suck It Up Princess. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes How to know what medium an idea is suited for — book or courseKnowing what to share (and what to leave out) in memoirThe balance between sucking it up and practicing self-careHow to spot burn-outThe importance of taking time off and how to plan for that as an entrepreneurPivoting to focus on a specific type of client or customer — and how book titles can helpLessons learned from crowdfunding a book’s publication You can find Natalie Sisson at NatalieSisson.com and on Twitter @nataliesisson Transcript of Interview with Natalie Sisson  Joanna: Natalie Sisson is an entrepreneur, author, speaker, and host of the ‘Untapped Podcast.' Her books include The Suitcase Entrepreneur, The Freedom Plan, and her latest is Suck It Up Princess. Welcome back to the show, Natalie. Natalie: Thanks. I love the way you were grinning when you said the last one. I'm glad it brings a smile to your face. Joanna: Oh, it does. Absolutely. And we're going to talk about the book very soon. You were on the show in episode 495. Not too long ago. And we talked about your journey. So we're just going to dive straight in today. I wanted to ask a question that comes up a lot, which is people write their non-fiction book and then they're like, ‘Never again.' Why did you decide to write another nonfiction book, when, let's face it, you have other products and courses are more profitable. How did you know it was the right time to write another book and that this topic was something you wanted to explore? Natalie: First of all, it's news to me that people do say that. I'd love to know if there's some more research behind people who write non-fiction versus fiction and then put off the writing process. I wouldn't even say it was necessarily the right time, but I think part of it was a story sometimes just comes out of you or a book idea comes to you and you just feel like it needs to be written. As an upholder and somebody who likes deadlines and timelines, I really like pushing myself to get things creatively done. I know you turn around books incredibly fast, but I think I'm not too far behind you in there. And then when I have an idea, I really want to take action on it. This one was a little bit different because the circumstances were, over in Australia, my partner's father was dying. I was at the hospital. I decided to crowdfund for the book because I almost needed a distraction and I'd been thinking about this idea since January. So we're talking about, this is in March when I blurted out, ‘Suck it up, princess,' to myself in a park when I was in a funk and a friend said, ‘You should write a book about that. It's a great title.' And I couldn't let that rest. And I was like, ‘It is a great title, but how do you reverse engineer and write a book about something you just came up with the title for?' So it was maybe good timing, I think, and not obviously a very easy time to get a book written. Yes, lockdown helps, but also just we know what was happening in the world at that time. I had been wanting to write another book since The Freedom Plan and actually, my partner had also said, ‘Hey, aren't you writing another book? You did talk about it for the last year or so.' So whenever somebody issues that challenge to me as well, I think it was a combination of all those factors coming together that I just decided, ‘Well, there's no better time than now.' Joanna: Right. And then more specifically on the why a book and not another product because we both know you can make more money by doing a course. You could have done more like a self-help course. I'm not sure the title would have worked for a course, but it is motivational. You could have done a summit, you could have done lots of different things. How do you know when an idea is a book as opposed to a different product? Natalie: I love that question because you're right, all of those things are more profitable, but I don't necessarily know that this book was very strategic. My other two books, courses came out of them very successfully. With this one, I haven't got a plan to do a course, but it will fit some of my philosophies and experiences on life. I feel like I've always wanted to write more of a self-help style book just because they have been instrumental in setting up my mindset. And so much of what I talk about in this book has actually come from when I read books back in my teens that then influenced me to go on and do some of the cool and crazy stuff that I've done. So there wasn't actually a lot of strategy behind this, and yes, there were far more profitable things to do, but I don't think that should be the key to writing a book unless you're making a business of it. Maybe that there was some lack of judgment in that, but I also just like doing things for the enjoyment of them and the challenge of them. And also, I got to talk about my courses and my memberships within the book in a way that was really natural because quite a few of the examples or stories I tell fit around that. So in many ways, I still think it will be a book that drives business and new leads even if that wasn't my intention with it. Joanna: I think that's exactly right. I wanted to hear you say that because your other books were more strategic and were more real business-focused while I felt this one was a lot more emotional. It had aspects of memoir in it as well as more philosophical things and self-help tips. But as you say, this tangential idea, you're sharing yourself and your journey and it's attraction marketing. People who like it resonate with you and then, as you say, may go on to buy other products. So I want to encourage people listening; the book doesn't have to be strategically linked to a course. Natalie: Exactly. There's time for strategic moves and there's times to just do things for pleasure, creativeness, innovation and you get to feed both of those things with a book, depending on which way you go. Joanna: I wondered about how your writing process has changed because I know the listeners are all writers too, and the first book can be, ‘What the hell am I doing?' Second book, you're like, ‘Okay. I have more of a clue.' But this was a different type of book as I said. How has your writing process changed and any tips for non-fiction writers? Natalie: I'll tell you one thing that hasn't changed is not necessarily having the whole structure of the book planned out and actually being more free flow with it. With The Suitcase Entrepreneur, I'd obviously been talking about a lot of those themes and experiences for many years because I'd been living and breathing it. And I had got a three-part framework to how I approached it, but I did just write the chapters as they came to me and I picked the ones that felt better to be writing at the time, and then it came together. The Freedom Plan was based off The Suitcase Entrepreneur and my course, so that was much more structured when this one, I just kind of let rip, which was actually super fun and also really fascinating because I ended up taking quite a few chapters out that I had put in and then I was just like, ‘This isn't necessarily adding to the book,' but it was really cathartic for me to write. And as I went, I also realized that it ended up being in five different sections or five different themes. When I started, it was more the three. I'm a big fan of three. People can remember three. Because this felt more like, as you said, a personal memoir, very honest, very personal and transparent book plus some self-help and experience and coaching in it. I just free flowed and wrote the chapters that I think were so prominent in my mind that I get asked about a lot or that were really formative experiences in my own life, and then I was able to organize it and arrange it. So that was quite a good lesson and a different way of writing a book. I still wrote it in a similar timeframe, around three months, but that's partly also because of lockdown and just because I set myself these big deadlines. And I will say that when it first went to the editor, and I think we might have discussed this, I didn't actually proofread it. I just wanted to get it over to them. By that time it was like right on the deadline and they actually came back to me, Joanna, and said, ‘Hmm. Natalie, we really like how this book is going, but we actually think it needs developmental edits.' I actually had to google developmental editors and go, ‘Ooh. That's not so good.' That's like seriously hacking a book because it's not come together well enough. And I said, ‘Look, can I just have it back for two weeks? Let me actually reread it. Let me proof it.' I know that sounds nuts to people who are much more logical about this, but I tend to be like, what if it came out, even though I'd killed some stuff, is what is coming out. I did reread it and I was like, ‘Oh, yeah, this needs serious editing and I can trim this and make that much clearer and pull these chapters out and reorder.' And it went back to them and they're like, ‘Oh, thank goodness. We can work with this.' So that was a good learning lesson, right? Actually, it really made me sit back and go, ‘Hang on, are you a writer or are you somebody who just bashes out content quite prolifically?' Let's maybe come back to being a writer and taking more. It wasn't that I didn't have care in it, but I think because it was so deeply personal, I almost didn't want to reread it, whereas the other two books were very easy to reread because I taught and coached and this was very much more about my life. So I had to do some editing on myself. Joanna: This is a brilliant lesson learned, by the way. It totally shows the difficulty of memoir because you were emotionally connected to the material, a lot of the material, obviously, is personal. And so you were like, ‘I'm done, that's me, it's gone.' And you sent it out. This is why one of the biggest recommendations with this kind of material is to put it in the drawer and to wait. And that's what happened. By the time it came back to it, you had some separation and you could look at it with new eyes, but yeah, there's a tip to people definitely with emotional material that you're connected to, it has to go away from you so that you can look at it with these more editorial eyes, right? Natalie: Yeah. I love that. Had I known that or listened to you more, I probably would have done that, but it happened anyway, so that was good. Joanna: You'll know for the future. We've known each other from afar online for like a decade or something. When The Suitcase Entrepreneur came out, I see a lot of entrepreneurs, obviously, I know a lot of online entrepreneurs who will write one book and that will be their book that goes with their brand or whatever. And then I feel like some people get the bug for writing and other people don't. What I see with you with this book is a real development and quite a shift, I think, in your style of writing and your ability to access a lot more of your history and emotional stuff. And I think you're in. I don't think this will be the last book. Natalie: Oh, thank you. I think you're right. I'm really curious about different formats and different genres and actually really fulfilling this as something I do more of. So there's definitely more books in me. I don't think I can quite get to 30, but I'm really keen to just produce a book every couple of years and make it really intentional and about topics that I'm learning, or teaching, or curious about. Joanna: On the emotional side, because I know how hard it is, were there any things holding you back? Was there any resistance to sharing? You mentioned some of the chapters you took out. Was that because they were too emotional, too raw, or because you felt they really didn't serve this particular topic? Was there any resistance to sharing such personal stories? Natalie: I left the really raw ones in there, which was a big deal, but no, they just weren't good enough, actually. The story maybe wasn't that exciting or it just didn't need to go in there. Actually, I will say one that I did pull out was when I got a job just a couple of years ago because there was something still there that maybe I hadn't processed about why did I do that after in between 10 or 12 years of entrepreneurship? And also, I realized it was probably quite a new story to me and maybe I wanted to let it sit for a bit, whereas a lot of the other stories have happened over the past 10, 15, 20 years. And then a couple of the other ones just didn't feel like they really added to the value of the book or that I'd maybe repeated a topic and this was a different format of the same topic. So I just chose the better chapter. But other than that, I really did leave it all on the line, as you said. It is a very personal book and I know a couple of friends who are like, ‘Oh, Natalie, I didn't know that about you,' which is fun, right? And it's cool to hear because it means that I didn't leave anything out. Joanna: Yes. It is difficult to share these things, but I think so often is very valuable for us and also for other people. Let's get into some of the topics. The phrase ‘suck it up,' it implies tough love, just get on with it anyway even though I'm feeling all these feelings. But this is difficult, right? We're still in a pandemic as we record this. I still can't come over to New Zealand because of all the travel restrictions. I feel like the pandemic has been a time where we have had to have this balance of I have to stay in my area, but you're going to suck it up because we're in a pandemic. On the other hand, you need to have self-care. And this is true for the writing journey, the emotional journey, everything. How do we balance the ‘suck it up, tough love' with self-care in our lives? Natalie: I'm so glad you ask because for most people who know me, ‘Suck It Up Princess' isn't the kind of thing that I say to them. I am a tough love but in a really gentle kind of way coach. I usually use that more on myself. I think the interesting thing about this, as I figured, the title would probably polarize some people. Some people might be offended, some people might be like, ‘Oh, yeah,' which is different for me as well because normally I'm not about offending people, but I think there are times you need to take a stance in your life. It's definitely a term that's used more down under and then I would say over in the U.K. as well, but for other countries, it's not quite as common. But the irony is that there's so much about self-compassion in this book and about caring for yourself and knowing when to have tough love and exercise it on yourself and knowing when to take a break to be kind to yourself, to look after yourself, to love on yourself. That's the irony, but there's so much more in this book. It's actually more a motivational pep talk for loving on you. I think it's really important to balance. One thing that is interesting is that when I said that phrase to myself and then I was actually talking to somebody on my podcast who's a psychologist and they said, ‘You know what? I really love this term' because I have it as a mantra now. They said, ‘For all the clients that we see, we're obviously always trying to access more from a compassionate point of view,' he said, ‘but there are so many times where this tough love actually would snap them out of whatever they were in within reason and actually be very compelling advice for them.' So that was really useful to hear because it actually has its place. Sometimes to just snap yourself out of the doldrums, the fears, the imposter syndrome, all those things that we experience and come back to just taking a small, definitive action that will allow you to move on. And that's what that phrase allows you to do. It's really interesting to find that balance, but it's worked well for me over the years and I see it in other people when they do it as well. It's calling yourself out, it's taking personal responsibility for where you might be complaining, or negative, or throwing a whole bunch of reasons as to why you can't do anything. We all know we're allowed to do that, but it doesn't get us anywhere. I like it as a mantra for just calling yourself on your own BS and making the most of life. And that's really important for me to instill in others just when I see so much potential in them and I see them not fulfilling it. Joanna: It definitely implies ‘feeling the fear and doing it anyway' type of thing. With writing a book, people always say how you must be over all the self-doubt and the fear of failure and fear of judgment. I'm like, ‘No. It still happens every single time, but I understand that it happens every time and I guess I just suck it up and I create anyway.' And as you said, it's taking that small action or big action or whatever you need to do even though you feel like maybe you can't do it. Sure, I might fail, I probably will, but if I don't do something, then I'm just stuck where I am. Natalie: And also if you don't do anything, then you've also failed. Isn't that ironic? If you don't do anything and you never take a leap and you never step out of your comfort zone and you just rest on your laurels and you don't do anything, in many ways, you've also failed but you haven't even given yourself the chance to try. Joanna: I guess one of the problems is that if we take this too far we get to burnout. You do have a chapter on burnout is not a badge of honor. And I think this is so important. Many writers suffer burnout on a hamster wheel of content production. You see this in the online space as well. And you talk in the book about having it on book tour for one of the other books. What does burnout feel like? How do we try and spot it before it happens and deal with it? Natalie: I'm really glad I put this chapter in because I was really surprised when I did get mild burnout and luckily only mild burnout on my first book, The Suitcase Entrepreneur. We were talking about before we hit record. I was so into the book and marketing it and doing everything I could to get it out there. I was so excited, first book, all those things, and I just didn't stop. I didn't have this off-switch and I didn't realize that I hadn't turned the switch off until I was in Vancouver on the last leg of my tour. Some friends were like, ‘Nat, are you sleeping? When did you get a break? Because you just seem really on. And while that's great, you must be exhausted.' And I remember going, ‘I actually can't switch off,' which was so unlike me. I was doing 11 or 12-hour days even though I was enjoying it. I just wasn't looking after myself as much as I normally do. I wasn't sleeping great. And they were actually the people who said, ‘You could be heading for burnout.' And I think I even remember going, ‘What is that?' How it felt at the time, and this is the interesting thing is it felt like I was superwoman, like there was nothing that I couldn't do and I was on fire. That's a great feeling for a while, but it's not sustainable. It often means that you're on the edge of about topple over the crevasse and just have a crash landing. For me, I was lucky that they caught it and then I was aware of it to be able to pull back to take more rest, to take time out, to exercise, to sleep better, to meditate, to switch my brain off because people who have had it severely have actually got a lifetime impairment. It can lead to adrenal fatigue, it can lead to focus problems. It can lead to actually permanent loss of ability to do things, which is really scary when you have it really badly. I wish more people would talk about it because you can't right that. There's not a lot that people can do apart from resting and continuing to take it easy and operate on a 50% to 60% capacity. So I think it's important that that chapter made it in. And as I said, I think I had a mild form of it, but entrepreneurs, in particular, and writers, it's really common for us to get it because we are the ones driving ourselves, we are the ones pushing our own schedules, and we need to learn how to balance that and make sure that we have time out. And then that time out is when you have your best creativity often. So that's, again, the double-edged sword. It's actually a really great idea to take time off from stuff because you'll probably write better and be more creative. Joanna: I think the time off and even weekends, I know I struggle with…especially working from home, and now everybody has this. Everyone has had this in the pandemic year is trying to balance working from home with the rest of your life in your house and obviously, some people aren't even lucky enough to have their own room for their work and they're working in home spaces. And so I think a lot of people are coming to this. And it's so funny now, I know it's not been the same in New Zealand, but here in the U.K., we're starting to see articles about people really wanting to return to the office because actually, the commute between home and an office is a sort of mini-break between your home life and your work, and people have missed that. They've shown that people have worked an extra one or two hours a day throughout the whole pandemic because they haven't had to commute. So it's really interesting, and I was reflecting on this around burnout, like it's either it's just the extra couple of hours a day that people think, ‘Oh, you know, I'll just work until 7:00 p.m. or 8:00 p.m. and that'll be fine,' or whatever you do, but you have to schedule more time away from your desk in your life. This is why I do really big walks because I feel like once I've walked at least 20K, I don't care about anything else. Natalie: It's so true. And you know me for now 10-plus years, I've always been a proponent of The Freedom Plan. I do actually live and breathe that. I take freedom Fridays. I take quite a lot of time off. I actually think that's really helped me to do even more in the time that I do work. I've always been about attempting to balance more of that work, and life, and mindset piece. Don't always get it right, but I think I do probably a better job of it than a lot of people I know. I don't subscribe to overworking and 60-hour workweeks. I look at people who are doing that and I admire it sometimes, but then other times I'm like, ‘No, you've got it wrong.' Then I love seeing people who run a 10-hour week business at 6 or 7 figures and they've just got it dialed in and they live life fully outside of that and they love the work that they do do. So I love that there's always examples to prove otherwise. It's really important that you're intentional about how you live your life, which is something that I hope comes through in all my books. And that we do take more time to have fun and enjoy life and to really get the richer and finer things out of it. There's nothing wrong with loving your work and doing a lot of it, but there will be a time at which you'll reach this point of just like, ‘Okay. I'm tired of this,' or, ‘It's draining,' or, ‘It's not as much fun anymore.' I prefer for people not to get to that point and to continue loving their work and doing the right amount of it for them and having a life that they love. Joanna: And then on time off, so you're having a baby. Natalie: I am. Joanna: And you also obviously have your successful business. Obviously you can plan when you're going to need this time off, but you will need some decent time off. I am also planning to take a month to 6 weeks away in 2022. For people listening, it's not just about having a baby, it's also, ‘Okay. I want to have a longer period of time off. How do I set up my business so my income doesn't fall off a cliff and so I don't have to answer email every day or whatever?' How are you organizing this longer period of time off? Natalie: I love that you asked this question because ironically, that's probably my next book because I remember saying to Josh after I'd finished this one and then we found out we were pregnant, which was really exciting. We were trying for it, but it all happened super quick. I turned to him and I said, ‘Oh, my gosh. I'm going to have to babyproof my business.' And he went, ‘That's a great name for a book.' And I was like, ‘Don't.' Because that's how this one came to life. But then I thought about it. I was like, ‘Actually, what a fantastic reason to interview awesome women entrepreneurs who are moms or expecting about what they did to actually babyproof their business. How did they plan? How did they prepare?' And then also, how did they feel post having the baby? At which point did they go back to work and what worked for them? Because in many ways, like a book project, a baby is a really great deadline. Joanna: A very hard deadline. Natalie: A very hard deadline. We were literally at the midwife yesterday because we're at 28 week-mark. So we're into the third trimester. I had a giggle, as I said, ‘When should I really be maybe just taking some time out?' Because I was planning to take at least three months off post having the baby because I realized that I was doing this work right up until the date. And then I was like, ‘Well, that's silly because the baby will come whenever it wants and I need to be prepared.' And she said, ‘Yeah. I'd give yourself at least two weeks. Any more than that, you might be twiddling your thumbs.' So that actually put it into perspective because that's eight weeks. Pretty much eight weeks. And I'm like, ‘Great.' But to answer your question, I have been steadily building up a small but mighty team for the last 12 months and it's really been on my agenda to find great people and to slowly but surely stop being the block in my business, which we sometimes are as a CEO and hand things over to them and get them to a place where they feel really confident with running my business. I've just recently hired my own virtual assistant. I do have one, but mainly she focuses on WordPress and landing pages and all those things, but this one will purely be dealing with my email, and support email, and calendar, and really getting her comfortable with essentially being me while I'm not there. I'm fortunate that I've built a business where recurring income as part of my membership is great and important. One of my big focuses for this next eight weeks is to really dial in a few of my funnels so that they are bringing in revenue on autopilot. In many ways, it's forced me to look at my business and go, ‘You do way too much of the things that you actually now need to automate or you're too involved in some of your own projects and you need to step out and actually start bringing other people in.' For example, with my 10K Club, I'm looking at hiring some resident coaches to have on board and actually replace me during the three months that I plan to definitely be completely off and like, I mean completely offline. But then I was like, ‘This is actually a really good practice because I should have probably been bringing these people in anyway because I don't always want to be the face of it and I don't always want to be the go-to person. As much as I like to be, that's not going to allow me to scale.‘ So it's interesting, especially with this, that I think it's forced me to think about my business without me and that allows for a lot of creativity and just some good creative brainstorming with my team about how to do that. I haven't got it all set yet, but I'm excited. We're working towards it in a really good way. And there's also a part of me that says like, ‘You know what? If stuff happens, it happens.' And maybe that's partly having a baby. I've taken on a much more relaxed approach. I'm excited about this new chapter. And if I don't have the same business coming out the other side of it or if I don't even maybe want this business out the other side, I don't know, I've got options, which I feel quite grateful to have. Joanna: I think that's really good. And as you say, you don't know what you're going to want after this period. I'm not having a baby, but I am walking a really long pilgrimage, the Camino de Santiago, in 2022 and I feel like I could have the same feeling. I could have the same feeling that I want to change things.That also happens when you do these really long walks. I love how you've pivoted your brand over the years. Back in the day you were a single, child-free, suitcase entrepreneur and now you're settled down in New Zealand with your family. I think that's important too, we talked about that, about pivoting your brand in our last interview, but I do want to move more into the publishing side. In terms of book titles, I want to come back to the book title. You mentioned that it might be a polarizing title, but it's also gender-specific. So the word princess is gender-specific. Gender is a difficult topic and the subtitle also mentions heroine, I think. Obviously, the title itself is what you said to yourself, but is this a direction for your business? Are you mainly aiming at women or how are you moving in that direction? Natalie: It really is a direction for my business and quite a bold one that I decided to take at the beginning of last year. I've been talking about focusing more on women for so long. And interestingly, my very first blog and domain was womansworld.com and I'm not entirely sure why I didn't stick with that theme, but I think I've always been very inclusive. If I'm helping people start and run their business from anywhere and traveling the world, it didn't feel often fair to exclude guys from that. So I really loved having an inclusive audience during that time. But it was early last year that I decided, ‘You know what? I am so passionate about helping women and when women help other women, everybody benefits.' So it feels to me like placing my emphasis and my coaching time and my smarts on women and helping them to grow and make more money ultimately has a ripple effect on everybody, not just women. This book is pretty much a statement piece to the fact that this is my audience going forward. I still have lots of men in my community, but I'm well aware now that when we write emails, we're talking about, ‘Hey, lady, and, ‘Hey, woman,' and using all those terms. I don't get many emails from the guys going, ‘Hey, what about me?' But they'll still reply and say stuff and they'll go, ‘This is great.' This book is definitely written for anyone, but it does have a very strong preference to women stepping up to charge what they're worth, to claim romance to really value themselves, to be more compassionate to themselves because I think it's something that we don't always do that well. It's definitely a testament to my direction of wanting to help women specifically. Joanna: That's great then. You said originally it was not a strategic book, but this is a strategic book then. And I would actually encourage people to use things like book titles to make it clear who you want in your community and who your business is for and who the book is for. There's a brand of, I think they're vegan cookbooks here. They're called ‘Thug Kitchen.' Have you seen this? And I'm like, ‘Thug Kitchen.' It's two guys doing vegan chefery. And obviously, it's a very masculine title and the word thug is pretty gendered. I saw it and I was like, ‘That is such great branding. They're very clear who they're aiming for.' And this is similar. We're in a very complicated gender world right now, but I don't want people to be afraid of this, of making it clear. I think that's important too. You want to serve a certain community and you've made that clear. Natalie: Yes. And it's so funny how long it's taken me to do that because my audience has always been 60% to 70% women anyway, but making a stance and standing for it is really important and something, I think, as you get older, you're much more comfortable doing because you get into your zone of who do you want to help and what impact do you want to make? It's just been calling to me for so long and I don't know why I'd been avoiding it. This is strategic in that respect that it's me coming out, almost saying, ‘This is who I support and this is who I want to help because I know it helps everyone else.' Joanna: Coming to the publishing side, you mentioned you crowdfunded the book, which I don't think you've done before because you've had traditional publishing, you've done self-publishing before and crowdfunding is a little bit different. We certainly emailed over the publishing time as well. What were the lessons that you learned from this publication experience? Natalie: A little-known fact, I've actually crowdfunded all three books. So the very first one I did through Kickstarter back when Kickstarter was good for crowdfunding books. The second I did through Publishizer, which is specifically for authors who want to publish, and this time I did it through Publishizer again because they've changed their model a little. I do love crowdfunding because I think what it does is it says, ‘Hey, this is a book that I'd like to write. Do you think it's worthy of being written?‘ If you've got crickets or nobody really supported it, I think it sends a pretty clear message that you're not writing a book that should be written. So I really love the crowdfunding aspect and also because one, it provides you with a really good incentive to get very clear on your book is for, all the things that you put in a book proposal. Who is this for? Why are they going to benefit from it? What other competitors are in this space? How are you going to market this? What's your plan? And you do that way early on before you've even gotten into writing the book often. Then you'll also receive upfront pre-orders from people who are like, ‘I can't wait for this book.' And then thirdly, you have a massive timeline that you now have to meet because you've put it out publicly and people have already paid for it and you've said, ‘And this book will be in your hands by X date.' So I personally like it because it's massive accountability. And it gets me clear on my marketing channel and then you have these wonderful people who've pre-ordered and supported who are now coming along with you on the journey, which is just way more fun. And you've got money to spend. I often end up funding my books anyway, but you've got investment from people to spend on editing, and publishing, and marketing, and all those things. So I'm a big fan of it. I probably won't crowdfund the next book. But as you just pointed out with The Suitcase Entrepreneur, I self-published that, and then it got picked up by a big-name publisher four years after it was written when I was actually pitching The Freedom Plan through an agent. So that was a really cool experience. The Freedom Plan, as you mentioned, was indie-published or went with a hybrid publisher on, so the cost of the book didn't cost me anything and they took a percentage of the profits and did a lot of the editing and proofing and distribution. And that's when I actually went back to self-publishing because I just love the freedom that comes with it. You're fully responsible for your book and you're also fully in charge of the outcomes of it. You can choose your creative design, you can choose how it gets to be written, you can choose everything that gets to be in it, the pricing, all those things. And I just wanted to come back and see how much it had changed since 2013 when I did it and actually come back to the process. You were immensely helpful during this time, but it almost felt like relearning this thing that I thought I had nailed back in 2013 and seeing how different it was now. And it was definitely actually easier, I think, to get the book out in the quality that I wanted it to be in, which was great. Joanna: I'm glad you said that. Things change all the time but there are better tools, better distribution methods emerging for everything. I think self-publishing has changed a lot and it's only getting better, to be honest. I think by the time you do the next book, we're going to have even more options and some very exciting things happening. Where can people find you and everything you do online? Natalie: I would love for them to come visit nataliesisson.com. I'm pretty much Natalie Sisson all over the interwebs. I would love for people to listen to my podcast, the Untapped Podcast, which you've been on. It very much ties into the book because it's all about tapping into your potential and getting paid to be you. And, of course, Suck It Up Princess is on all good online distribution centers and in some bookstores, which is pretty exciting, thanks to IngramSpark. So we'd love for people to check it out. Joanna: Thanks so much, Natalie. That was great. Natalie: It was so much fun. Thank you.The post Writing Non-Fiction With Personal Stories with Natalie Sisson first appeared on The Creative Penn.

1hr 1min

21 Jun 2021

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Suck It Up, Princess with Natalie Sisson


One day, my friend Natalie Sisson stood in a park, rain pouring down on her, and cried. She had been feeling down for weeks. What was the matter with her? While she was feeling sorry for herself, a loud, internal voice suddenly told her: Suck it up, princess. She laughed at her own rudeness. Had she really just said that to herself? Then she realised it had been exactly what she needed. Later that day, she decided to make it the title of her new book.  Like Natalie, we all have moments when we feel down, pity ourselves, or are negative about pretty much everything that surrounds us. The key to overcoming such a state is to know how to get out of it.   In this episode, Natalie speaks about her book Suck It Up, Princess – and how you can get over yourself so you’re ready to achieve your goals.   “There’s something empowering about being direct with yourself and taking control and responsibility for how you’re feeling.” - Natalie Sisson If you’re more of a reader, scroll down to read about what you can do to suck it up and get over what’s keeping you from achieving your goals.    In this Episode of The Sigrun Show: How Suck It Up, Princess is different from Natalie’s first books and how she developed as an author (2:51) Why Natalie’s new book is more personal (4:47) How Natalie went from being the suitcase entrepreneur to settling down (6:52)  What the title of Natalie’s book is all about (11:03)  Natalie’s tips on what to do when you need to suck it up and get over yourself (14:29) How Natalie’s passion for sports has shaped her (19:33) How to Get Over Yourself and Achieve Your Goals We all have moments of anxiety and frustration, but did you ever notice that the dominant element in these situations is you and your thoughts?  While there are definitely times for self-compassion and going easy on yourself, Natalie says there’s also something empowering about being direct with yourself and taking control and responsibility for how you are feeling. Here’s how:  Take one actionable step Interrupting your pattern and taking one simple step towards what you want can work wonders. Taking action and getting out of your head gives you a moment to disengage from negative thoughts.  Maybe it only needs writing one email, doing one call, or spending five minutes in a yoga class. Being in a state of taking action and making a positive step is something that gets you out of almost anything.  Put your situation into perspective Can it be that we have become a bit soft, entitled even? Natalie believes so, that’s why she included Princess in the title of her book. No matter what’s going on with you – it’s very possible that it pales in comparison to someone else’s problems. Put your situation into perspective and at the same time, be your own motivator. Developing resilience and inner strength, as well as an understanding that your situation might not be as bad as you believe can help get you out of your frustration and closer to your goals.  What do you do to get over yourself and navigate out of a low? I’d love to hear from you! You can follow, connect and share with me on Facebook, LinkedIn, and Instagram.  Do you want to get your hands on a copy of Suck It Up, Princess?  All you have to do is leave a review for this episode on Apple Podcasts, send us a screenshot of your review and your address to info@sigrun.com, and we’ll send over a copy!  Connect with Natalie Sisson Natalie Sisson Natalie’s new book Suck It Up, Princess


21 Apr 2021

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115: Suck It Up, Princess... and other hard advice feat. Natalie Sisson

Detail Therapy with Amy Landino

Welcome back to Detail Therapy with Amy Landino! Today, Amy is accompanied by Natalie Sisson! Natalie is a New Zealand entrepreneur, bestselling author, speaker, host of the ‘Untapped’ podcast, and lover of handstands and dogs. Her mission is to help women entrepreneurs leverage their unique set of skills, knowledge, and experience to make an income and impact they desire, simply by being exactly who they are. Get ready to "Suck It Up, Princess!" MORE TIME. FINANCIAL FREEDOM. AND SO MUCH MORE. IT'S TIME FOR YOU TO TAKE LIFE INTO YOUR OWN HANDS! Get instant free access to the ultimate guide for the life you want! https://gatluw.com/guidebookforpodcast


13 Apr 2021

Most Popular

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[450] How to bounce back from a failed launch with Natalie Sisson

Build Your Online Audience

Have you ever launched a course or product that flopped - leaving you wondering where you went wrong?  If this sounds familiar you’ll love this podcast episode with business coach Natalie Sisson.  Natalie explains how to bounce back from a failed launch and shares her experience of a launch that flopped (and the BIG lessons she learnt). You’ll learn why being true to yourself can have a huge impact on your launch and how to find the resilience to bounce back from failure. This is the final episode of The Build Your Online Audience podcast. Join the waiting list for my NEW podcast (launching in May 2021) here.   {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes About this final Build Your Online Audience podcast episode (00:30) How Natalie inspired me at the start of my podcast journey (01:01) Find out about my new Courageous Content podcast (01:58) About Natalie and her mission to help women earn what they’re worth (03:32) What happened when Natalie’s launch went wrong (06:40) How your mindset can make a bad launch so much worse (09:20) Why your launch will bomb if you don’t stay true to your values (14:15) Why solving problems is more important than perfection (15:53) The key things you need to remember for a successful course launch (17:10) Why the size of your audience should determine your launch strategy (19:10) Why keeping your launch simple is key to success  (23:02) How to find out if people will buy your course before you launch (26:57) About Natalie's new book ’Suck it up Princess’ (33:45) Why resilience is key when you’re launching (36:20) How to join the waitlist for my new Courageous Content podcast (37:29) Resources Natalie's website and podcast Natalie’s InstagramNatalie’s book Suck It Up Princess Teachable Be the first to hear when my new podcast goes live in May 2021.Sign up for the waitlist to hear about my new Courageous Content podcast Join my  Build Your Online Audience programme Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)[Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast) [009] How to build a memorable brand with Natalie Sisson (podcast)[418] How long does it take to create an online course (podcast) [426]  The ultimate course launch checklist (podcast) [440] The secret to a successful online course or membership launch (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn


26 Mar 2021

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Thinking Time with Natalie Sisson

A Productive Conversation

Four years since I last spoke with entrepreneur Natalie Sisson, a lot has changed. Join me as we explore her growth journey.Natalie Sisson is a New Zealand entrepreneur, author, speaker, lover of handstands and triathlete. It’s taken a lot of incremental micro steps for Natalie to pivot from her Suitcase Entrepreneur identity to the Natalise Sisson she is today. Since late 2018 she has been focused on helping everyday people in jobs, freelance careers and with their own business to monetize their sweet spot and get paid to be them.This episode is sponsored by BetterHelp. BetterHelp offers you access to your own licensed professional therapist – all from the comfort of wherever you are. You can arrange weekly video chats or phone calls, text with your carefully curated counsellor, and do so at an affordable price. And anything you share is confidential. I’ve been using BetterHelp for a while and I am highly impressed. It’s been a huge help for me and I know it can be the same for you. Start living a happier life today with BetterHelp. As a listener, you’ll get 10% off your first month by visiting betterhelp.com/timecrafting. Give BetterHelp a try today.This episode is brought to you by MetPro. Do you want to improve your health, but not sure where to start? According to MetPro, the key to seeing results is to master your metabolism. Armed with hard science, MetPro is your health concierge, delivering one-on-one coaching and personalized nutrition and fitness regimens. Get one month FREE when you sign up today. Head to MetPro.co/timecrafting to take advantage of this opportunity.This episode is sponsored by ExpressVPN. It’s an app that reroutes your internet connection through their secure servers so your ISP can’t see the sites you visit. It’s a must for protecting your online data and activity, which is why I never go online without using ExpressVPN. It keeps all of your information secure by encrypting 100% of your data with the most powerful encryption available. I love that I can use it across all my devices – phones, computers, even my SmartTV! So there’s no excuse for you to not be using it. Check out ExpressVPN.com/TimeCrafting and you can get an extra 3 months FREE on a one-year package.This episode is sponsored by Uber for Business. You trust Uber as a way to request rides and order meals from restaurants you love, but did you know about Uber’s platform designed specifically for businesses? With their voucher system, you’re able to cover the cost of rides and meals for staff or customers - straight to their personal Uber accounts. Your business has total control over who gets them, when they expire, and what portion of the ride or meal you want to cover. Vouchers are shared via email or text, and can be redeemed with a single tap. As a listener of the show, get $50 voucher credit when you spend your first $200 with vouchers. Simply go to Uber.com/ProductivityPod to redeem your voucher today!In this episode, we talk about vision planning, audiobooks, and when it’s time to unlearn systems, tools and habits that aren’t serving you anymore. I was fascinated by Natalie’s investment in her personal growth and how she embraces the beginner’s mindset. Talking PointsNatalie’s process of changing her business identity (1:36)How to get unstuck from the fear of growth (3:17)What Natalie has let go (7:50)The creative challenge from her latest writing project (24:11)What productivity means to Natalie today (28:09)Advice to entrepreneurs to do more of what they love (31:09)Quote"Unlearning and relearning leads to growth."Helpful LinksFinConEpisode 91: The More of Less with Joshua BeckerThe 7 Habits of Highly Effective People | AmazonMasterclass: GardeningThe Suitcase Entrepreneur | AmazonThe Freedom Plan | AmazonThe $10k ClubUntapped PodcastNatalieSisson.comTake my 30 Days of TimeCrafting fundamentals courseWant to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.Podcast Theme Song: Nothing at All by Fictions (courtesy of Epidemic Sound)If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using – or you can do so on a variety of podcast platforms by clicking here.


13 Jan 2021

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Get Paid To Be You With Natalie Sisson (351)

Life Skills That Matter | Create Work That Works For You

Natalie Sisson shares our mission to inspire you to get paid to be you. She teaches women how to earn $10,000/month doing work that matters most to them. Natalie is also known as the Suitcase Entrepreneur, helping people work from anywhere in the world.  Lot of great lessons in our conversation including: Practice telling your story.  Getting paid to be yourself takes effort.  Why she s not an advocate of having a backup plan.  Identify your unfair advantage as the starting point for creating your business.  How traveling the world helped her build her business.  Why you want to build multiple revenue streams. Life Skills That Matter In This Episode Build community. Self-directed learning. Tell your story. How Natalie Works and Thinks Wake up time:  6:00 am Ideal work environment:  Noisy, bustling cafes. Superpower:  Making the complex simple. Regains focus by:  Going outside to exercise or do something active. 90-day goal:  Get her next book launched. Inspirational Quotes “It’s not that easy for people to see their own potential or their own superpowers.” “It’s actually a really impressive skill to have, to give ourselves space and time to have independent thoughts about what we might want the world to look like.” “My unfair advantage is that I make the complex simple.” “There’s no business that can’t be taken online, taken digital, and expanded into multiple revenue streams.” “What I love about niching is the more specific you can be, the more you can speak just to those people who need what you have.” Coaching Advice Thought about starting a course?  Natalie suggested this first step: 1) Get really clear on what the problem is that you want to solve and who the person is that’s having that problem. 2) If you’re not quite sure, go talk to more people who may be able to help hone your idea. Resources + Bonus Materials UNTAPPED Episode 86 With Stephen Warley The Freedom Plan by Natalie Sisson The Suitcase Entrepreneur Natalie’s $10k Club Special Offer! Get Natalie’s free guide on getting paid to be you! Related Episodes Bring All The Parts Of Yourself To Your Work With Liz Ryan (221) Knowing When To Become Self-Employed With Aaron Watson (160) Connect With Natalie Website LinkedIn Twitter Facebook Instagram YouTube Thanks for listening! Enjoy this episode? Subscribe Review Feedback The post Get Paid To Be You With Natalie Sisson (351) appeared first on Life Skills That Matter.


10 Nov 2020

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Becoming the Pilot of Your Life with Natalie Sisson

Live Your Dreams Awake Podcast

Do you know that you can get paid to be your unique self? Indeed you can!  You can monetize whatever it is that you love doing, e.g. blogging, creating online courses, creating an app, showing your cooking skills, etc. In fact you don’t need a lot of investment to leverage your skills, knowledge and experience to make an impact in your life and to the world.    If you find that the corporate world is not your cup of tea, then be an entrepreneur. Such was the journey of our lovely guest, Natalie Sisson, who is a podcaster, as well. She is known as the Suitcase Entrepreneur, having literally  lived out of her suitcase for a good 6.5 years travelling to 70 countries, doing her blogs. Natalie is CEO, investor, a triathlete and a best-selling author.  In this episode of Living Your Dreams Awake, you will be inspired by her amazing journey at being the pilot of her life.      Enjoy listening! REMEMBER - “Don’t spend your days being miserable and not be happy because there's so much that you can be doing.” This week's Feng Shui tip is to fix your door handle. Do you have door handles that are lanky or loose in your home or in your kitchen cupboards? Because if you do, it is a representation of a loose grip on your life, finances and on your energy. It is important to fix your door handles so you can get a grip in your life, on your energy and on your finances. WHAT WE COVER DURING THIS EPISODE: How The Suitcase Entrepreneur came to be and became Natalie’s business? How to create a life on purpose intentionally and turn your dreams into reality one day at a time Feeling the fear and doing it anyways.  A discussion on reframing of resources e.g. your homes as AIRBNB. An interesting shift in perspective with the new normal. An introduction of Natalie’s 3rd book, “Suck it Up Princess” (...not published yet, though)   LINKS & RESOURCES: Join Patricia Lohan on PowerHouse Partytime Free meditation guide to step into success The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey CONNECT WITH NATALIE SISSON: Website Untapped Podcast Instagram Connect with Me: Website Instagram Facebook Group


12 Oct 2020

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Ep.473 ~ Does Your Freedom Limit You? ~ Natalie Sisson

The Business Method Podcast: High-Performance & Entrepreneurship

Natalie Sisson ~ Creator The Suitcase Entrepreneur ~ Current Series ~100 Interviews with 100 Major Influencers “I worked so hard to get all this freedom, and….it was paralyzing.” Natalie Sisson ​      Today listeners, we have the founder and CEO of The Suitcase Entrepreneur, Natalie Sisson on the show. The Suitcase Entrepreneur is one of the largest blogs in the digital nomad world. Natalie has been traveling the world almost non-stop for years while building The Suitcase Entrepreneur and helping thousands of people become location independent and redefine their lives. ​ ​ On this episode, we talk about a few of the strategies that Natalie uses to build her business and travel the world. We will talk about how she became a featured author for Forbes, and Business Insider. Also, how she landed a TedTalk. Lastly, Natalie and I talk about an interesting idea about how chasing freedom can actually entrap you. ​ ​ “Freedom to me was the ability to drop anything at any moment to be with the ones I love.” Natalie Sisson ​ ​​ 01:35: Natalie’s Story 08:20: How Natalie Became a Featured Author for Forbes 11:10: Pitching to Get on Large Platforms i.e. Business Insider and Forbes 13:05: Getting a Ted Talk 17:00: Is Chasing Freedom Limiting You? 24:40: Natalie’s Sabbatical ​ ​ “Chasing freedom, or always putting freedom first, had in many ways become debilitating.” Natalie Sisson speaking about her podcast with Conni Biesalski ​ ​ ​ ​ Honorable Mentions: 'Is Freedom Really Free?'- Podcast with Conni Biesalski and Natalie Sisson http://www.stitcher.com/podcast/the-suitcase-entrepreneur Tony Robbins https://www.tonyrobbins.com/ Natalie’s Ted Talk https://www.youtube.com/watch?v=lNNCMu1OjRQ ​ ​Contact Info:​The Suitcase Entrepreneurhttp://suitcaseentrepreneur.com Personal Website https://www.nataliesisson.com/ Social Media https://www.instagram.com/nataliesisson/ https://www.facebook.com/suitcaseentrepreneur/ https://www.youtube.com/user/NatalieSisson/videos Website:  https://www.thebusinessmethod.com/natalie-sisson Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po


30 Sep 2020

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#221: Five figure months with Natalie Sisson - Tash Corbin, Heart-Centred Business Podcast

Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/221 "For you to have the impact and income that you deserve, you need to truly look within and find out what puts you in flow, and then focus on that and solely on that and success will be yours." – Natalie Sisson This episode of the Heart-Centred Business Podcast is a Spotlight interview with the amazing Natalie Sisson. Natalie and I got down to business discussing what it really takes to have five-figure months. In the interview, Natalie shared her free quick-start guide and audio - Get Paid to Be You: 10 steps to monetise you and do the work that matters. You can access this epic freebie here: nataliesisson.com. And if you want a quick summary, I've even popped some key points below. ENJOY!!! In this episode we talk about: How to get yourself having consistent five-figure months in your business as quickly and easily as possible WHY so many entrepreneurs get stuck earning under five-figures a month The correlation between mindset, strategy and reaching your income goals The impact that the people you surround yourself with can have on you and your business The most common places where people are making mistakes and getting in their own way The benefits of narrowing down your business and knowing exactly WHERE to focus your energy and attention How you can best diversify your income streams and focus on what YOU have to offer as an individual MORE ABOUT NATALIE'S FREEBIE: It's called Get paid to be you: 10 steps to monetise yourself and do the work that matters. In this quick-start guide and workbook, Natalie covers how you can earn revenue by packaging your knowledge and skills, expertise and personality into it. Get it here: nataliesisson.com Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community, using #podcastaha and the episode number (221). Until next time, I cannot WAIT to see you SHINE.


4 Sep 2020