Richard Playfair

Video is a powerful way for fitness businesses/coaches to connect with their audience and build their brand. Since the start of the pandemic, this is more true than ever. Today I chat with Richard Playfair, owner of Sweatlife Films, a leading video production company for the UK fitness industry, whose clients include Les Mills, UK Active, Beachbody and many boutique gyms and successful Personal Trainers.  Richard shares a wide array of practical tips for behind and in front of the camera, we also discuss branding, content creation for social media, websites, building video-based products, marketing strategies, branding and more. If you run a modern business, are an expert who wants to have a stronger brand and more sales... today's podcast will be useful for you.www.sweatlife.comhttps://uk.linkedin.com/in/richardplayfairDan Robertswww.danrobertsgroup.comp.s All episodes of the Business School Podcast are also available on all podcast platforms and on youtube at DanRoberts/TV   

How do you deliver a super professional virtual class? This is a question Will gets asked a lot, so rather than fielding this one, we wanted to invite SH1FT Fitness Video Producer and owner of Sweatlife Films, Richard Playfair, onto the podcast. Now if you’re just starting with digital and feeling a bit overwhelmed, then this isn’t the podcast for you. We’d recommend going back and listening to episode 2 first and then coming back to this once you’ve got your head around the basics. But if you’re running comfortably with digital and looking for a few ways to improve your production, then Richard’s here with five great quick wins that you can implement today and see immediate improvements. Today’s podcast is a shorter episode because we wanted to keep the tips quick and simple to action! Links mentioned in the episode:Handbrake (to compress files)Richard’s company SweatLifeFilms and their InstagramRichard’s LinkedIn Richard’s Facebook Group: Fitness Video Production Help for Fitness ProfessionalsWill’s Facebook, Instagram and Email AddressSH1FT Fitness Website

Richard Playfair is the founder and CEO of Sweatlife Films. Richard works with gyms studios and fitness brands who want video production video marketing video strategy, and on demand workouts to increase profits and future proof their business. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com

Richard Playfair is manager of Sweatlife film who are a video production and video marketing company for the health and fitness industry. Richard shares his top tips on the gear you need to create professional videos for social media and his top tips and tricks for going live and presenting to camera. Sweatlife films are on the cutting edge of virtual fitness revolution and our conversation provides interesting insight of whats to come and the future of video and fitness. Connect with Richard here Please leave me a review in iTunes ad I love to hear what you think. IG @RachelLHolmes FB.com/RachelHolmesfitness