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Tim Riesterer Podcasts

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15 of The Best Podcast Episodes for Tim Riesterer. A collection of podcasts episodes with or about Tim Riesterer, often where they are interviewed.

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15 of The Best Podcast Episodes for Tim Riesterer. A collection of podcasts episodes with or about Tim Riesterer, often where they are interviewed.

Updated daily with the latest episodes

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Defeating the Status Quo | Tim Riesterer

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Chief Strategy Officer, Corporate Visions Tim Riesterer is a thought leader, speaker, and author with more than 20 years of experience in marketing and sales management. His field-based research into the human brain reveals why we make choices, the value of curiosity, and how sellers can break through a one-size-fits-all approach to find meaning, reinforce value, and defeat the status quo.

Nov 20 2020 · 43mins
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355: Customer Deciding Journey, with Tim Riesterer | Part 2

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The Customer Deciding Journey, part two: Expand. Acquisition vs. Expansion are complete opposite messaging, and we must treat them as it.


Tim Riesterer, author of The Sales Expansion, and Chief Strategy Officer of Corporate Visions is back! We dive into part two of our two-part series, the Expanding portion of the Customer Deciding Journey. The expanding portion's methodology is: "Keep them happy from the beginning to end." Tim walks us through his new book and why acquisition is not the only lifeblood of organizations. We learn if you give an existing customer the same messaging you would give to prospective customers; you can have them questioning if they should stay. Reinforce and remind them of the impact you have made by showcasing the value and demonstrating their ROI.


Tim Riesterer is responsible for leading the strategic direction of Corporate Visions in thought leadership, positioning, and product development. He also leads the company’s consulting team globally, including staff and certified contractors. Tim has more than 20 years of experience in Marketing and Sales. Before joining Corporate Visions, Tim co-founded Customer Message Management, LLC (CMM Group), where he was CEO until Corporate Visions acquired it in 2008. Before CMM Group, Tim was CMO and VP of Strategic Services for Ventaso. Additionally, Tim was President and CEO of Brady Marketing Group and has worked in marketing, communication, and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems.


Tim is co-author of Customer Message Management: Increasing Marketing’s Impact on Selling (Thomson/AMA), Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solution, and Close More Deals (McGraw Hill), and The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale (McGraw Hill) and has a degree in Mass Communications and Journalism from the University of Wisconsin-Milwaukee.


Join the conversation in the Conquer Local Community, and keep learning in the Conquer Local Academy.


Read the full transcription here.

Oct 07 2020 · 20mins

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354: Customer Deciding Journey, with Tim Riesterer | Part 1

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Some call it the customer buying journey, or a sales cycle, but collectively, we are moving to the ideology of the Customer Deciding Journey.


This week's guest is Tim Riesterer, author of The Sales Expansion, and Chief Strategy Officer of Corporate Visions. In this two-part series, we will explore the first section of the Customer Deciding Journey: Create, Elevate, and Capture. This methodology revolves around presenting to the customer, "why should I change?" Creating the value gives the reason behind the change and develop that buying vision. Elevating value is explaining the rationale decision-making to that business outcome, so it is a rational choice. To Capture value is explaining to the customer why they should pay for what you're selling. Tim explains the psychology and has the science behind why this methodology works.


Tim Riesterer is responsible for leading the strategic direction of Corporate Visions in thought leadership, positioning, and product development. He also leads the company's consulting team globally, including staff and certified contractors. Tim has more than 20 years of experience in Marketing and Sales. Before joining Corporate Visions, Tim co-founded Customer Message Management, LLC (CMM Group), where he was CEO until Corporate Visions acquired it in 2008. Before CMM Group, Tim was CMO and VP of Strategic Services for Ventaso. Additionally, Tim was President and CEO of Brady Marketing Group and has worked in marketing, communication, and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems.


Tim is co-author of Customer Message Management: Increasing Marketing's Impact on Selling (Thomson/AMA), Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solution, and Close More Deals (McGraw Hill), and The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale (McGraw Hill) and has a degree in Mass Communications and Journalism from the University of Wisconsin-Milwaukee.


Join the conversation in the Conquer Local Community, and keep learning in the Conquer Local Academy.

Sep 30 2020 · 29mins
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Talking Renewal Messaging with Tim Riesterer

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Tim Riesterer, Chief Strategy Officer at Corporate Visions, joins The Collaborator to discuss the importance of renewal messaging that is separate and different from messaging used for customer acquisition.

Tim is a master at delivering customer conversations that win and leverages decision science-backed research to improve marketing and sales messaging.

Customer renewals have never been more critical than they are today. Stop in, give a listen, and collaborate with us as we discuss this critical topic.

Jul 13 2020 · 42mins

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Optimal Renewal Conversations with Tim Riesterer

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When you want to disrupt the status quo, you tell a provocative story of change. But when you are trying to get clients to renew, you ARE the status quo. So what do you do? After 10 years of original research, Tim Riesterer has a compelling answer. As Chief Strategy Officer at Corporate Visions, Tim has refined a precise choreography for getting renewals to stay — and for getting them to grow with you instead of seeking competitors. Visit SalesLoft.com for show notes and insights from this episode. 

Jun 23 2020 · 25mins
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#652: Up-Sell Your Current Customers And Hit Quota During The Pandemic! With Tim Riesterer

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Tim Riesterer is Chief Strategy Officer of Corporate Visions, responsible for leading the strategic direction of the company in thought leadership, positioning, and product development. On this episode of The Salesman Podcast Tim shares why up-selling your current customers is the best way to hit quota during the pandemic. Resources: Book: The Expansion Sale: Four […]

The post #652: Up-Sell Your Current Customers And Hit Quota During The Pandemic! With Tim Riesterer appeared first on Salesman.org.

Apr 20 2020 · 36mins
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Tim Riesterer: Speak to the deciding journey, not your sales process

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Tim Riester, Chief Strategy Officer at Corporate Visions, drops by to share how research on decision-making psychology is more important than your sales messaging.

For more detail on the Corporate Vision research shared during the show, check out their Research Brief - Unconsidered Needs Effect  PDF.

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/

Dec 09 2019 · 30mins
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All Things Personalization with Tim Riesterer

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Tim Riesterer is the Chief Strategy Officer at Corporate Visions and he makes it his mission to deliver customer conversations that win. Tim and Jeremey discuss Corporate Visions’ recent study on sales engagement personalization and the key takeaways from it. The two discuss everything from increasing open rates to why salespeople should care about benchmarking in this data-packed episode of the Hey Salespeople podcast.

Oct 17 2019 · 27mins
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Create And Elevate Your Value with Tim Riesterer

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Valuing yourself before valuing your business is an ideal order when gearing towards success. Chief Strategy and Research Officer of Corporate Visions Tim Riesterer believes that decision science is key towards delivering more value to anyone aiming to succeed both in business and life. He talks about how he has helped companies build messages that are aligned with the invisible forces at work in the customer decision. The values of conversion creating, elevating, capturing customer value, and creating expanded value are key in elevating value in a company. He shares about the implementation of all of these values, including the introduction of an unconsidered need in creating pricing uncertainty. Overall, Tim suggests that inspiring somebody to decide to change and considers doing it with a leader or mentor are what value creation and decision science are all about.

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Jun 05 2019 · 33mins
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The Science of Customer Messaging with Katie Martell and Tim Riesterer

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When the products and services you are selling look, smell, and act like several options in the market, your messaging and the experience you deliver becomes your differentiator. For your marketing team, understanding why your customers make decisions is key to your success.

In this episode, Katie Martell and Tim Riesterer dig deep into the science of customer messaging for sales and marketing.

Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes and Transcripts: https://emktr.co/ecp23
May 10 2019 · 45mins
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