LEGACY IN THE MAKING: Building a Long-Term Brand in a Short-Term World (McGraw-Hill).Award-winning author of "Obsessive Branding Disorder" (one of Strategy+Business's Best Books of 2008), "The Method Method" (an Advertising Age Top Ten Marketing Book of 2011), and "Legacy in the Making" (a Washington Post and 800CEOREAD bestseller, Business Book Awards Book of the Year 2019 Finalist, Tribeca Disruptive Innovation Awards Notable Book of 2018, and one of the “Top Ten Business Books of 2018”--Shep Hyken, Leadership Strategy Contributor, Forbes).Reporter for The Atlantic, The Wall Street Journal, The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, Entrepreneur, and MarketWatch, among others. Media appearances include ABC World News, CNN’s BookTV, NPR, South by Southwest, and The Colbert Report.Critical acclaim: “[A] timely call to arms... Conley is a keen observer and a trenchant critic” (The Boston Globe); “offers jaw-dropping reports” (The Wall Street Journal); “likably acid... tells great anecdotes [and] has a serious message for commerce” (The Guardian); “a deft journalist [who] asks a lot of good questions” (The Miami Herald); “his well-executed argument is convincing… a great read... a sophisticated, no-nonsense analysis” (GOOD Magazine); “an incisive investigation… Conley's perspective... is as alarming as it is stimulating” (Publisher’s Weekly); "Well, the doctor's prescription for you is to please come again, sir" (Stephen Colbert).
409: Building Brands With Influence And Setting Up Your Personal Legacy With Lucas Conley
As Told By Nomads
Today's episode is with Lucas Conley. Lucas Conley is the co-author of Legacy in the Making, a writer with The Legacy Lab, the author of Obsessive Branding Disorder, and the co-author of The Method Method. A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN Magazine, SPIN, and The Wall Street Journal Magazine. Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.Conley and his co-author Mark Miller noticed a disturbing trend: In a world increasingly fixated on short-term results, more and more leaders and brands are ignoring their long-term interests. They saw a lot of reasons for this kind of hyperactive short-term thinking, which they delve into at length in their book, Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, but what interested them the most was a third group of leaders and brands they identified in our research — those using long-term thinking to stand out in a short-term world. They call this forward-looking approach to legacy “modern legacy” or “legacy in the making” to distinguish it from traditional notions of legacy, which generally concern something left in the past. Focusing on this small group of select leaders and brands, they set out to discover what these modern legacy builders had in common. We discuss all this and more.Resources Mentioned In This EpisodeBook: https://www.amazon.com/Legacy-Making-Building-Long-Term-Short-Term/dp/1260117561The Legacy Lab: http://www.thelegacylab.com/ Hosted on Acast. See acast.com/privacy for more information.
The Importance of Long-Term Thinking in a Short-Term World – Lucas Conley shares insights from his new book “Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World”
Manager Mojo with Steve Caldwell
Lucas ConleyThe Importance of Long-Term Thinking in a Short-Term WorldBusiness (and careers) seem to have been relegated to short-term thinking. A three-month view for profits is the norm, so decisions are made to support the next bottom line. What happened to valuable long-term thinking? Is that even done any more? Yes, it is. And make note – it is usually done by the most successful leaders and businesses. Long-term thinkers know the result they are looking for, so they act more quickly when decisions must be made. They are clear on their ambition to go the distance, and they are passionate about the vision to get there. They clarify and share the passion and values with team members to rally support. They know what will separate their business, and they remain relevant with the times. Why are you doing what you are doing, and what about that will leave the world a better place? Consider that as you listen to this podcast.Learn more about Lucas Conley and The Legacy Lab, by clicking here. You can connect with The Legacy Lab on Twitter and Facebook, and you can check out Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World by clicking here.Click here to check out our newest leadership development tool – LEAD – Leadership Education and Development Steve Caldwell is an executive mentor and coach to managers and leaders who desire to excel in their career and become the leader others want to follow. Steve is a leadership expert, host of the Manager Mojo podcast and author of the book Manager Mojo – Be the Leader Others Want to Follow. (www.ManagerMojo.com)Steve also coaches his followers not only on how to become great leaders, but how to effectively coach and lead their employees to find satisfaction and fulfillment from their jobs and life.Having started his work career at the savvy age of 13, Steve is also currently CEO of Predictive People Analytics based in San Francisco, CA, a firm specializing in helping leaders increase sales, reduce turnover, and attract key talent. (www.PredictivePeopleAnalytics.com)
100: Lucas Conley, Why Your Brand Must Have A Social Conscience
McDonald’s can ask Wendy’s, “What do you think about Trump?” And then suddenly, Wendy’s has to voice its stance on the sociopolitical climate. It never used to be this way; corporations would hide behind the mechanics of the marketing and advertising machine. But today, a company must voice its authentic message to the market through the megaphones on social media.See omnystudio.com/listener for privacy information.
Building a Long-Term Legacy for Your Brand with Lucas Conley
On Brand with Nick Westergaard
“Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But your legacy is bigger than what you’ve left behind. Business journalist Lucas Conley shared the five pillars that make up a brand’s legacy on this week’s episode of the On Brand podcast.About Lucas ConleyA journalist with an eye for stories that change how we see the world, Conley began his career at The Atlantic Monthly and has written for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine, among others. Lucas has been invited to speak about his work on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.Lucas’s books explore the human dimension of business. Author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008) and coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age), his third book, Legacy in the Making, coauthored with award-winning strategist Mark Miller, was published in March 2018.Lucas holds a BA in creative writing from the University of Arizona and JD from the University of New Mexico School of Law. A writer with The Legacy Lab, he lives in Los Angeles, California. When not writing, he lights out for North America’s most remote and spectacular wildlands.Episode Highlights What is Obsessive Branding Disorder? This idea came up years ago when Lucas was reviewing books for Fast Company. Let’s just say several of the books were branding books. This led Lucas to a big question — are they just trying to dress up the business? Or is their something bigger driving branding today?“Age is relative.” Lucas went on to share that in some businesses like automotive, you want that established legacy. In other industries like the hotel business, millennials want the hot new thing.The 5 Pillars of Legacy. Lucas shared the five pillars covered in his latest book, Legacy in the Making: Take Leadership Personally Behave Your Beliefs Let Outsiders In Invent Your Own Game Never Stop Making Legacy What brand has made Lucas smile recently? “I love keeping up with the brands in the book — like the Bluebird Cafe.” Lucas shared the story of this Nashville destination venue for aspiring artists and singer/songwriters.To learn more, go to For more information, visit the website, Facebook, and Twitter for The Legacy Lab.As We Wrap …Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
Author Lucas Conley Discusses The Marketing World’s Obsession With Branding And How It Can Ruin The Development Of Quality Products
The Advertising Show
Co-host Brad Forsythe interviews Lucas Conley, Author of Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business. A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely...