Brian O'Kelley's guest appearances

Brian O'Kelley

AdExchanger

The Programmatic Digest

The AdPod

Ari Paparo

Amy Williams

Bryan Wiener

Jonathan Kay

Patrick Miller

David Steinberg

Martin Sorrell

David Jones

David Cohen

David Moore

Henry Blodget

Jeff Green

Jim VandeHei

David Fischer

Dave Clark

OwlTail

💡 This episode is sponsored by Jobsinadtech.com 🌟  Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in Digiday.    Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas.    Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2.   Brian O’Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns.  Our favorite quote in this interview can be summarized down to “ Don’t buy crap!”   Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva.    About Us: Our mission is to teach historically excluded people how to start and grow in programmatic media buying. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We also offer activation support via staff augmentation!  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:00 -  The Jingle You need to Hear: Jobsinadtech.com  00:00:20 - What do laundry and adtech have in common?   00:01:40 - At the beginning there were Ad Networks…  00:03:46 - Then there was an SSP and MySpace 00:06:15 - AdTech happens in Data centres, not in the cloud 00:08:25 - Why isn’t programmatic more sustainable after 20 years?  00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment 00:12:40 - Turning off Fraud and the impact on publisher’s revenue 00:16:35 - BOK on Ads https://bokonads.com/  00:18:54 - PreBid vs. SPO 00:22:23 - Brian’s POV on e-waste on the OTT/CTV topic 00:25:40 - What responsibilities Brands have to Fraud?  00:31:40 - Introducing Climate Shield: Don't' Buy Crap 00:35:40 - Don’t allow resellers! A message for Pubs 00:23:40 - Is there one path more carbon efficient than the other?  00:40:10 - How Hélène take actions and apply Brian’s Wisdom for programmatic buyers 00:45:34 - Ongoing Education, Check out Greenscape from BOKonads 00:48:10 - Lazy Loading on Publishers  00:53:10 - The Inconvenient Truth     💡 This episode is sponsored by Jobsinadtech.com 🌟    Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Guest Information:   Brian O’Kelley    LinkedIn | BOKonAds   Scope3 | Resources     Meet the Co-Host:   Manuela Cortes    LinkedIn       Carlos Villanueva    LinkedIn      About Us:   Hélène Parker Consulting LLC - We are actively accepting clients    Website | LinkedIn | The Reach &amp; Frequency Course    Programmatic Digest - Youtube | LinkedIn | Instagram     Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network:  https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

💡 This episode is sponsored by <a href="https://www.jobsinadtech.com/" rel="noopener nofollow" target="_blank">Jobsinadtech.com </a>🌟  Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in <a href="https://digiday.com/media/wtf-are-sustainability-scopes/" rel="nofollow" target="_blank">Digiday</a>.  <ol> <li> Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas.  </li> <li> Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2. </li> </ol> Brian O’Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns. Our favorite quote in this interview can be summarized down to “ Don’t buy crap!”   Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva.  About Us: Our mission is to teach historically excluded people how to start and grow in programmatic media buying. We do so by providing on-demand lessons via the <a href="https://www.reachandfrequency.live/" rel="nofollow" target="_blank">Reach and Frequency™️</a> program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We also offer activation support via staff augmentation!  Interested in training or hiring programmatic juniors? <a href="https://www.heleneparker.com/contact/" rel="nofollow" target="_blank">Book a Free Call</a> Timestamp: 00:00:00 -  The Jingle You need to Hear: <a href="http://Jobsinadtech.com" rel="nofollow" target="_blank">Jobsinadtech.com</a> 00:00:20 - What do laundry and adtech have in common?   00:01:40 - At the beginning there were Ad Networks…  00:03:46 - Then there was an SSP and MySpace 00:06:15 - AdTech happens in Data centres, not in the cloud 00:08:25 - Why isn’t programmatic more sustainable after 20 years?  00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment 00:12:40 - Turning off Fraud and the impact on publisher’s revenue 00:16:35 - BOK on Ads <a href="https://bokonads.com/" rel="nofollow" target="_blank">https://bokonads.com/</a> 00:18:54 - PreBid vs. SPO 00:22:23 - Brian’s POV on e-waste on the OTT/CTV topic 00:25:40 - What responsibilities Brands have to Fraud?  00:31:40 - Introducing Climate Shield: Don't' Buy Crap 00:35:40 - Don’t allow resellers! A message for Pubs 00:23:40 - Is there one path more carbon efficient than the other?  00:40:10 - How Hélène take actions and apply Brian’s Wisdom for programmatic buyers 00:45:34 - Ongoing Education, Check out Greenscape from BOKonads 00:48:10 - Lazy Loading on Publishers  00:53:10 - The Inconvenient Truth   💡 This episode is sponsored by <a href="https://www.jobsinadtech.com/" rel="noopener nofollow" target="_blank">Jobsinadtech.com </a>🌟  Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: <a href="https://www.heleneparker.com/programmaticquiz/" rel="nofollow" target="_blank">www.heleneparker.com/programmaticquiz</a> Guest Information: <ul> <li> Brian O’Kelley </li> <ul> <li> <a href="https://www.linkedin.com/in/brianokelley/" rel="nofollow" target="_blank">LinkedIn</a> | <a href="https://bokonads.com/" rel="nofollow" target="_blank">BOKonAds</a> </li> <li> <a href="https://www.scope3.com/" rel="nofollow" target="_blank">Scope3</a> | <a href="https://www.scope3.com/research?country=US" rel="nofollow" target="_blank">Resources</a> </li> </ul> </ul> Meet the Co-Host: <ul> <li> Manuela Cortes </li> <ul> <li> <a href="https://www.linkedin.com/in/manuela-cortes-/" rel="nofollow" target="_blank">LinkedIn</a> </li> </ul> </ul> <ul> <li> Carlos Villanueva </li> <ul> <li> <a href="https://www.linkedin.com/in/carlos-villanueva-1042831/" rel="nofollow" target="_blank">LinkedIn</a> </li> </ul> </ul> About Us: <ul> <li> Hélène Parker Consulting LLC - We are actively accepting clients </li> <ul> <li> <a href="https://www.heleneparker.com" rel="nofollow" target="_blank">Website</a> | <a href="https://www.linkedin.com/company/helene-parker-consulting-llc" rel="nofollow" target="_blank">LinkedIn</a> | <a href="https://www.reachandfrequency.live/" rel="nofollow" target="_blank">The Reach &amp; Frequency Course</a> </li> </ul> <li> Programmatic Digest - <a href="https://youtu.be/0b5LZfIDfxw" rel="nofollow" target="_blank">Youtube</a> | <a href="https://www.linkedin.com/company/programmatic-digest-podcast" rel="nofollow" target="_blank">LinkedIn</a> | <a href="https://www.instagram.com/programmaticdigestpodcast/" rel="nofollow" target="_blank">Instagram</a> </li> </ul> Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: <a href="http://www.heleneparker.com/newsletter/" rel="nofollow" target="_blank">www.heleneparker.com/newsletter</a> Join our next training program by signing up to our waitlist below: <a href="https://www.heleneparker.com/waitlist/" rel="nofollow" target="_blank">https://www.heleneparker.com/waitlist/</a> Also take a moment to check out: How To Optimise Data Segment: <a href="https://youtu.be/boj0SJF5kn8" rel="nofollow" target="_blank">https://youtu.be/boj0SJF5kn8</a> Join Our Slack Channel for programmatic ninjas looking to level up and build a network: <a href="https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q" rel="nofollow" target="_blank"> https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q</a>

135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3

In this episode of The AdPod Wayne sits down with AdTech legend, Brian O'Kelley. Wayne chats with Brian about sustainability, and in particular what can the advertising industry do to measure and reduce the impact on climate. This is an episode full of knowledge bombs and strong calls to action. Hope you enjoy.Brian and Wayne reference a BOKonADS blog here - https://bokonads.com/how-ttd-saved-5387-tons-of-co2/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of The AdPod Wayne sits down with AdTech legend, Brian O'Kelley. Wayne chats with Brian about sustainability, and in particular what can the advertising industry do to measure and reduce the impact on climate. This is an episode full of knowledge bombs and strong calls to action. Hope you enjoy.Brian and Wayne reference a BOKonADS blog here - <a href="https://bokonads.com/how-ttd-saved-5387-tons-of-co2/" rel="noopener noreferrer nofollow" target="_blank">https://bokonads.com/how-ttd-saved-5387-tons-of-co2/</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

S2 E5 - Brian O'Kelley - Sustainable Advertising

For our final episode of the year, we decided to resurface our memorable 2019 interview with Brian O'Kelley. BOK, sporting a gray beard, holds forth on a bunch of topics: the sale of AppNexus, the legacy of programmatic and whether he’s really retired from ad tech.  

For our final episode of the year, we decided to resurface our memorable 2019 interview with Brian O'Kelley. BOK, sporting a gray beard, holds forth on a bunch of topics: the sale of AppNexus, the legacy of programmatic and whether he’s really retired from ad tech.

Classic Episode: Brian O'Kelley 