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Laura Nelson

28 Podcast Episodes

Latest 17 Sep 2022 | Updated Daily

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#41 – Laura Nelson on How To Create a Profitable Newsletter

WP Tavern

On the podcast today we have Laura Nelson. Laura is a Content Marketer at WooCommerce where she’s responsible for creating and planning engaging content for their users. Prior to WooCommerce she worked at MailPoet, an email marketing plugin for WordPress, and it's this experience that she is bringing to the show. Her pitch is that email newsletters can themselves be a product. That people will pay to receive your emails, and she’s got data and examples to back it up. I suppose that the closest analogy would be people who create an online course. You have an area of expertise; you do the hard work of creating the course and people will pay for a membership to have the benefit of learning from your expertise. Laura is describing something similar to that. The only difference being that instead of a course, people will pay to receive your emails, knowing that you’re going to bring value to them regularly. This is not a get rich quick scheme. It’s hard work and you’ve got to cultivate your audience and give them something of value, repeatedly.


31 Aug 2022

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271 :: Laura Nelson, VP of Marketing at Signpost: Attracting More Contractors to Your Corner

The Construction Leadership Podcast with Bradley Hartmann

In episode 271, Bradley is joined by Vice President at Signpost, Laura Nelson.  Laura shares great insights into how to build effective marketing campaigns that deliver value as well as setting your marketing budget.  We discuss company reviews and why it's important to automate the feedback process. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better. Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community. Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins: For more info: behindyourbackpodcast.com Follow us on Instagram: instagram.com/behindyourbackceo Subscribe to our YouTube Channel: The Behind Your Back Sales Co. Capital One Trade Credit: capitalone.com/trade-credit


9 Aug 2022

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Creating An Amazing Customer Experience with SignPost’s VP Of Marketing Laura Nelson

Business Stories for Small Business

Signpost's VP of Marketing Laura Nelson talks to us about what she has learned growing up in an entrepreneurial family. She also talks to us about how "word of mouth" marketing has evolved due to the omnipresence of online reviews.  We discuss how to use technology (like Signpost) to create a stellar customer experience that will yield more business and positive feedback.   Learn more at: signpost.com


20 Jul 2022

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How Consumers Are Searching For and Evaluating Local Businesses, With Laura Nelson

Business Creators Radio Show With Adam Hommey

Consumers see right through the traditional advertisement.Potential customers are going to seek out your customer reviews – whether you want them to or not.Word-of-mouth marketing, or referral marketing is the cheapest and best way to get new customers.So, how can you get in front of this, practice transparency, and make your customer experience as seamless as possible?Feature a couple of your negative reviews (yeah – I said it) to make your testimonials page really stand out from the rest. By including these, you’re saying “hey – we heard you, and here’s what we’re working on,” and that, in combination with the clear emphasis on transparency, will go a long way.Marketing expert, Laura Nelson joins Adam to discuss: What local businesses should do to build word of mouth and market their businesses to attract more customers How consumers are searching for and evaluating local businesses The most important criteria that business owners need to know The newest trends in local marketing for 2022 What business owners shouldn’t do when making marketing investments And so much more! Jump on the review wagon and grab some new customers! Tune in.The post How Consumers Are Searching For and Evaluating Local Businesses, With Laura Nelson first appeared on Business Creators Radio Show with Adam Hommey.


14 Jun 2022

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Local Marketing Expert - Laura Nelson

Send It Rising

#localmarketing #expertinterviewLaura Nelson has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. Following progressive roles with Broadly, Reputation.com, and Patch she is currently VP of Marketing at Signpost based in Denver.Brought to you by Send It Rising.


9 Jun 2022

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Sales and Marketing for Local Businesses with Laura Nelson

Sales POP! Podcasts

So how do you decide as a local business what the best marketing approach is? In this Expert Insight Interview, we welcome Laura Nelson, the VP of Marketing at Signpost and a local business advocate.


11 May 2022

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Laura Nelson: Making Your Entire Dental Office Rock

The Deals for Dentists Podcast

Tune into this episode to listen to Laura Nelson and Dr.Eric Block discuss how to make your entire dental office rock!


3 May 2022

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11. How-To Fix Burnout: Patient Conflict with Laura Nelson Pt. 2

Growth in Dentistry: A Dental Intelligence Podcast

You don't want to miss Part Two with Laura Nelson, from Front Office Rocks, as she discusses staff conflict and hiring. Listen as she gives tips on combatting the two of the most common causes of burnout amongst dental professionals.Show links:https://frontofficerocks.com/laura@frontofficerocks.com


17 Sep 2021

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10. How-To Fix Burnout: Patient Conflict with Laura Nelson Pt. 1

Growth in Dentistry: A Dental Intelligence Podcast

Do you enjoy patient conflict? We don't either! Here to walk us through how to deal with difficult conversations is Laura Nelson from Front Office Rocks. In this Part One episode, learn from the best on changing your mindset and diffusing bad situations, which can help mitigate burnout in dentistry.Show links:https://frontofficerocks.com/laura@frontofficerocks.com


10 Sep 2021

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272- Laura Nelson Re-Release

Sew Much More

The Sew Much More Podcast is sponsored by;   The Workroom ChannelScarlet Thread ConsultingThe WCAAThe Curtains and Soft Furnishings Resource LibraryMerril Y Landis, LTDAngel's Distributing, LLCTrading Up Consulting, LLCNational Upholstery AssociationSince 1994, Laura Nelson has been the owner of Sew Nice, located in West Lafayette, Indiana, specializing in soft and hard window treatments, slipcovers, and other soft home furnishings.  Sew Nice is a Woman-Owned Business Entity (WBE) with the State of Indiana; Laura is a WFCP Workroom Specialist and active member of WCAA, currently the program chair for the Indiana Chapter and Secretary for the Board of Directors.   A graduate of Purdue University in Restaurant Management, Laura worked in university foodservice management (Notre Dame, Valparaiso, and Purdue), mostly in catering, before changing career paths to start a workroom.  

1hr 19mins

29 Aug 2021