In this episode of Questioning Behaviour Sarah Bowen and Merle van den Akker speak with Tyfone's Josh DeTar. We talk about the traditional banking system and its competitors in community and neo-banking. Additionally, we wonder what it's going to take to "compensate" people for their time during the pandemic. Are we all going to end up in the roaring twenties, taking trips to Cabo? Or will a KitKat do? Josh DeTar's role with Tyfone is to deliver exceptional experiences to both current and prospective credit union clients in the Northwest. He has been with Tyfone for a little over a year but has been client-facing in the software as a service for the financial services industry for years. His expertise lies in providing uncommonly elevated levels of genuine customer service and care through building lasting relationships with everyone he comes into contact with. Josh lives in Portland, Or. Finding Josh: LinkedIn: https://www.linkedin.com/in/joshuadetar/ Tyfone: https://www.linkedin.com/company/tyfone/ Merle's episode with Josh: https://tyfone.com/how-does-merle-van-den-akker-see-the-role-of-emotions-in-peoples-money-spending-habits/ Questioning Behaviour Socials: Facebook: @QBpodcast (https://www.facebook.com/QBPodcast)Insta: @questioningbehaviour Twitter: @QB_podcast (https://twitter.com/QB_Podcast) LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/) Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/
Guiding customers through digital transitions with Josh DeTar and Kevin Welsch at Tyfone
Providing digital banking software requires a long-term commitment between the service provider and the financial institution. For Kevin Welsch, Brand and Marketing Manager at Tyfone, and Josh DeTar, VP of Sales and Marketing at Tyfone, that relationship is like a marriage. In this episode of Tech Qualified with Justin Brown, the duo talk about how they work to establish and sustain those relationships and how their approach has had to change due to COVID-19. Tyfone helps its customers make extensive digital change over a number of years. As a result, the company’s approach to sales and marketing is relationship intensive, enabling them to best help customers through the transition. “It really takes a partnership between the provider and the financial institution to make that happen,” says Josh. They used to rely on face-to-face interactions and trade shows for a lot of the relationship building. With the global spread of COVID-19, they’ve had to adjust their strategy to find similarly meaningful ways to connect with customers. “We've had to quickly divert a lot of funds and our way of thinking into content generation through creating relevant informative packets or just fun things that we're doing as a team and as a family to promote that relationship,” says Kevin. One thing never changes, and that’s the quality of the relationship they’re seeking to build.