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Jim Sterne

24 Podcast Episodes

Latest 18 Jun 2022 | Updated Daily

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How To Use Web Analytics & Digital Marketing To Grow Your Consulting Business With Jim Sterne: Podcast #227

Consulting Success Podcast

How do you grow your consulting business using web analytics and digital marketing? Michael Zipursky welcomes Jim Sterne, the Founder of the Marketing Analytics Summit. He has over 25 years of experience in sales and marketing to share with us today. To maximize web analytics, narrow your focus on your target market. But data will be insufficient if there isn't enough traffic volume. So go out there and promote yourself. By spreading awareness, you’re building a community around your niche. Need more tips on using web analytics and digital marketing to grow your consulting business? Don’t miss out on this episode.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

42mins

28 Feb 2022

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Jim Sterne Discusses the Fundamentals of Growth Acceleration

Mission Matters Innovation with Adam Torres

Jim Sterne, Principal Consultant at 2Y3X.com, discusses how businesses get past growth barriers by host Adam Torres on the Mission Matters Business Podcast. In a recent interview with Adam Torres, Jim Sterne talks about how 2Y3X is helping businesses transform into what they ultimately want to be. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

35mins

11 Feb 2022

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Jim Sterne Discusses the Fundamentals of Growth Acceleration

Mission Matters Podcast with Adam Torres

Jim Sterne, Principal Consultant at 2Y3X.com, discusses how businesses get past growth barriers by host Adam Torres on the Mission Matters Business Podcast. In a recent interview with Adam Torres, Jim Sterne talks about how 2Y3X is helping businesses transform into what they ultimately want to be. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

35mins

11 Feb 2022

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The Tales of a Marketer, with Jim Sterne

Marketing x Analytics

In this episode, I sat down with Jim Sterne, an author, speaker, and consultant for over 25 years. He has written a dozen books on advertising, marketing, customer service, email marketing and web analytics. He is the founder of the Marketing Analytics Summit (eMetrics Summit), co-founder of the Digital Analytics Association, and creator of the Analytics Cohorts mutual mentorship program. We discuss Jim's story, how customers' interactions with businesses has changed after the internet became a thing, and different ways to get involved in the marketing world (along with some great stories). Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter          |          LinkedIn          |          Email the Host All views expressed in this podcast are our own.

26mins

23 Jun 2021

Most Popular

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Analytics centralization - Jim Sterne on Engati CX

Engati CX

https://www.engati.com/ Engati is the world’s leading no-code, multi-lingual chatbot + live chat  platform.https://open.spotify.com/show/3G0uQwPnQib22emRi9VhUgBlog link: https://engati.com/blog | Subscribe now. Check out CX Community page - https://www.engati.com/cx-communityAnd CX Content page - https://www.engati.com/cx-content Jim Sterne, Director Emeritus Digital Analytics Association - Author & Keynoter on AI in Marketing, talks about how can we relate the 3 needs to the 3 deeds of AI and how can we map it in our existing tech environments and guides us to look  at the latest analytical tools and see how it goes with inherent characteristics to improve business skills.  Follow us onFacebook: http://s.engati.com/157LinkedIn: http://s.engati.com/158Twitter: http://s.engati.com/156Instagram: https://www.instagram.com/getengati/ https://www.engati.com/glossary/facebook-messenger-chatbot #EngatiCX #digital #AnalyticsCentralization

18mins

8 Nov 2020

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MyStory - AI Translation Magic with Jim Sterne

Unexpected Data

Data, Data Science, Machine Learning and Artificial Intelligence are fully known as buzzwords. While some believe that a technology or a marketed eco-system can make the difference for their business, who knows the real purpose of Artificial Intelligence? Today in Unexpected Data, you will hear the story of our guest that believes Artificial Intelligence has the ability to help marketers and brands become more human. Being more empathic, making life better and unlocking full potential of each of us that are the main values of Jim.Jim’s latest book: “Artificial Intelligence for Marketing Practical Applications“: https://www.amazon.de/gp/product/1119406331?ie=UTF8&tag=unexpecteddat-21&camp=1638&linkCode=xm2&creativeASIN=1119406331Show Notes: https://unexpecteddata.com/mystory-jim-sterne/Follow us on LinkedIn: https://www.linkedin.com/company/unexpected-data and Twitter: https://twitter.com/unexpected_dataSupport us on Patreon: https://www.patreon.com/UnexpectedDataBuy us a coffee: https://www.buymeacoffee.com/unexpecteddataCredits:MyStory by Unexpected Data was created by Yudan LinThis episode is edited and produced by Yudan LinUnexpected Data - All rights reserved

32mins

14 Jul 2020

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Jim Sterne: Machine learning is changing how we look at data

eCommerce Growth Show

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Jim Sterne, internationally known speaker, author of a dozen books on advertising, marketing, customer service, email marketing and web analytics, founder of the Marketing Analytics Summit (eMetrics Summit), the Marketing Evolution Experience and co-founder of the Digital Analytics Association. An internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs, Jim has spent more than twenty years in sales and marketing and most of that on measuring the value of Digital medium for creating and strengthening customer relationships. He's authored books on Internet advertising, marketing, customer service, email marketing, web analytics, and most recently, "Artificial Intelligence for Marketing: Practical Applications." Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom and identified as one of the top 25 Hot Speakers by the National Speakers Association. The best takeaways: Beginnings in information technology - 01.25Big AHA moments and the future technologies - 04.15How machine learning is changing online marketing - 07.19How efficient are machine learning and AI patterns - 13.09Practical ideas on how to use machine learning for growth - 15.55Mistakes in e-Commerce - 22.02Why are companies missing out in customer experience - 26.00The road to becoming customer centric - 34.25 Podcast Notes: Jim Sterne: Machine learning is changing how we look at data All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

45mins

7 Jan 2020

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Ep. 73 | Marketing Analytics Evolution with Jim Sterne

Customer Equity Accelerator

This week Jim Sterne, founder of the Marketing Analytics Summit and author of Artificial Intelligence for Marketing: Practical Applications,joins Allison Hartsoe in the Accelerator. Jim discusses how todays marketing analytics evolved from web analytics and the implications that has for the introduction of Machine Learning. While the challenges remain the same: data is terrible, there are too many ad hoc questions, and it can be tough to get the message through, marketing analysis is evolving quickly.  Learn how analysis today is dramatically improved by machine learning, but ultimately not replaced.    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices See acast.com/privacy for privacy and opt-out information.

37mins

30 May 2019

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Episode 54 / Digital Analytics Association / Jim Sterne / Director Emeritus

Shiny New Object - a Marketing Podcast

Jim describes himself as a “professional explainer” and there’s evidence to believe this might be true. He sold personal computers in the 70’s, business computers in the 80’s, championed the internet in the 90’s and set up the Digital Analytics Association in the 00s. And he’s managed to crank out 12 books in that time. His most recent is ‘Artificial Intelligence in Marketing.’ He “wants to be remembered as someone who knew what was coming.” Jim’s current ‘shiny new object’ is SOLID. This is a technology being spearheaded by Tim Berners (via Inrupt.com) that gives users back control of their data. This tech he explains “is not ready for prime time” but when/if it works it will keep all of our own data about our health, location, preferences, passport, insurance and social etc in one place. We will then give different businesses different access to our data at different times. This will provide the foundation for our smart assistants like Alexa to purchase things and organise our lives without our input. This is an exciting glimpse at what the future of the world and our industry might be. This episode was sponsored by the wonderful people at https://khoros.com Subscribe to the Shiny New Object podcast on Apple Podcasts here  https://podcasts.apple.com/gb/podcast/shiny-new-object/id1369215474?mt=2 Listen to the Shiny New Object podcast on Spotify here - https://open.spotify.com/show/03SUtq4qPFOhz0MYTAdOTX Read a full write up of the podcast here - https://automatedcreative.net/podcasts/ Tom Ollerton twitter - https://twitter.com/mrtomollerton Tom Ollerton Linkedin - https://www.linkedin.com/in/tomollerton/

44mins

24 May 2019

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Jim Sterne: "Statistician's Blues"

Stayin' Alive in Technology

Jim Sterne: Speaker, Author, Consultant, Professional Explainer Jim Sterne is widely considered the godfather of digital marketing analytics. He has not only seen it all, he has been articulating how to prepare for what’s coming next since the 90s. This episode delves into just that—in this case, the next big thing he sees coming is Artificial Intelligence and Machine Learning, which he encourages all marketers to embrace as the next tool to use in mastering marketing data. Jim also gives great advice to young people about how to approach their career, and the one thing he wishes he had known earlier: to ask experts all the tough questions whenever he had the chance. “Experts are put on this earth for you to ask them questions and not to be flummoxed or afraid.” Join Melinda and Jim as they reminisce about Silicon Valley when there was zero traffic and get blunt about where we need to be looking for the future. LINKS MENTIONED IN THIS EPISODE: Meet Jim at the Marketing Analytics Summit June 17-20 in Las Vegas Jim’s latest book: "Artificial Intelligence for Marketing: Practical Applications" Director Emeritus of the Digital Analytics Association Chris Locke article: “Faster Horses” Jim’s article: “The Numbers Just Don't Add Up” How cookies got their name. Podcast pick from Jim: "This Week In Machine Learning & AI" MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY: "Statistician’s Blues" by Todd Snider ABOUT THIS PODCAST Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco. We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for all the songs we refer to on our show.

1hr 10mins

23 May 2019

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