Mike Follett
9 Podcast Episodes
Michelle Randall and Mike Follett on The Six Sells Podcast
Michelle Randall and Mike Follett on The Six Sells Podcast
In this episode of The Six Sells Podcast ... Mike Nicholson speaks with Michelle Randall of Digital Turbine and Mike Fo... Read more
23 Apr 2023
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48mins
Hyper-competition in Advertising with Mike Follett
Hyper-competition in Advertising with Mike Follett
On this episode, we're in conversation with our third special guest, the source of truth and the mad men and women of ad... Read more
11 Jul 2022
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24mins
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AdWeek Europe: Mike Follett on brand new attention research into mobile gaming advertising
AdWeek Europe: Mike Follett on brand new attention research into mobile gaming advertising
In this episode, part of a series from AdWeek Europe 2022, Mike Follett of Lumen Research, talks to Mike Nicholson of Si... Read more
21 May 2022
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43mins
Mike Follett on Hyper-competition in Advertising
Mike Follett on Hyper-competition in Advertising
On this episode, we're in conversation with our third special guest, the source of truth and the mad men and women of ad... Read more
25 Oct 2021
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24mins
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EP53: The Challenge Of Attention In Modern Marketing with Mike Follett
EP53: The Challenge Of Attention In Modern Marketing with Mike Follett
Our guest this week is none other than Mike Follett, Managing Director at Lumen Research, experts in measuring consumer ... Read more
14 Sep 2021
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45mins
S1 - E09 - Attention as a metric - Mike Follett
S1 - E09 - Attention as a metric - Mike Follett
In this episode Wayne chats with Mike Follett about using attention as a success metric for advertising. Mike is the Man... Read more
2 Sep 2021
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38mins
Episode Four: Talking attention with Mike Follett at Lumen Research
Episode Four: Talking attention with Mike Follett at Lumen Research
We live in an attention economy. If you are in and sales, marketing, or communications role, your first job is to captu... Read more
11 Jun 2020
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55mins
49: Stoic Determination and Tenacity, 'Sisu' - Mike Follett, CEO Lumens Research
49: Stoic Determination and Tenacity, 'Sisu' - Mike Follett, CEO Lumens Research
Mike Follett is the CEO of Lumens Research. They create eye-tracking software to understand human behaviour and intent.M... Read more
10 Mar 2019
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50mins
How to Get Attention in an Age of Distraction - Mike Follett, CEO Lumens Research
How to Get Attention in an Age of Distraction - Mike Follett, CEO Lumens Research
Mike Follett is the CEO of Lumens Research. They create eye-tracking software to understand human behaviour and intentio... Read more
7 Mar 2019
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27mins
