OwlTail

Cover image of Lisa Cumes

Lisa Cumes

10 Podcast Episodes

Latest 25 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

Episode artwork

Getting back up after a divorce with Lisa Cumes

The Get Up Girl

Do you know what Copy Writing is and why it’s so important for your business in terms of marketing?Lisa owns a Copy Writing business and she explains the importance of it and the differences of content creation. This is not the only type of conversation Joanna and Lisa have. Lisa also talks about getting back up after a divorce. Joanna met Lisa at a Chris and Lori Harder mastermind and since then, they have kept in touch. In this episode you will learn about:What is copy writing and why it’s important for your businessWhy it’s good to have someone else write your copy instead of writing it yourself.Making a tough choice to get out of an unhealthy environment.Building great skill sets from all kinds of backgrounds as kids that help later in life.Knowing what you want and where to search for it in dating. FOLLOW LISA:InstagramFacebookSimple Story SolutionsFull Thrive Freelancers RESOURCES:Book: Building a Story Brand by Donald Miller ABOUT LISA:Lisa is a freelance copywriter and StoryBrand Guide who has built a multiple 6-figure, online copywriting business, over the past 3 years. Last year she shifted and scaled her business by bringing on a team of other copywriters to help more businesses and personal brands simplify their message and launch their mission.She also has a passion for helping freelancers stop hustling and start building thriving full time businesses. As a mom of 3 kids, she knows how to navigate mommy guilt, actually be productive working from home and coaches other freelancers through Full Thrive Freelancing with online courses, coaching and free webinars. Ready to LEVEL UP your habits? Join my FREE 30 Day Challenge on Instagram. Text: CHALLENGE to (323) 524-9857 to receive a daily morning text to get you up and out of bed. Resources: The Get Up GirlJoanna Vargas on InstagramLive Fully Academy on IG!Joanna Vargas on FacebookTikTok @joannavargasofficialJoin my monthly online academy: LIVE FULLY ACADEMYOperation Underground Railroad – OURRescue.orgLearn more: Dance Your LifeTEXT: BUSINESS to (323) 524-9857 to get on my VIP lift for my next upcoming business coaching group!

48mins

3 Feb 2021

Episode artwork

So you wanna be a... Freelance Copywriter, with Lisa Cumes [Ep 21]

The Kenza Pod

In this episode of So ya wanna be a…, we sat down with Lisa Cumes: a freelance copywriter, StoryBrand Guide, and Mom of three, who has built a 6 figure online copywriting business over the past 3 years. Recently, Lisa also launched a second business called Full Thrive where she coaches other freelancers on how to reach their full potential.You are in for a real treat with this episode! Not only do we discuss what it’s like to be a freelance copywriter, but we go much deeper than that, discussing things like mindset, parenting hacks for freelancers, how to move from hustling to thriving in your business, how to leverage Upwork to find qualified clients, and so much more!Lisa also shares with us how in her first year on Upwork, she earned $125,000. In her second year, she made $270,000, and now in her third year, she has been able to hire a team and is about to hit the $500k mark, with 95% of that work from coming from Upwork!To learn more about Lisa’s copywriting business, be sure to check out Simple Story Solutions, and if you’re interested in learning how to stop hustling and start thriving as a freelancer, check out her other business: Full Thrive. And be sure to follow her on IG @lisacumes for regular tips and inspiration!We also announced more details about our upcoming course called You Can Do This: A course to teach busy parents how to work for themselves.If you’ve been on the fence about going out on your own, nervous about how to actually run the business and operations side of things, or not sure how you’ll find clients, price yourself, and juggle it all, now’s the time to educate yourself and get out there!For just $29, this course will teach you how to:✓ Figure out what service(s) you’ll offer to potential clients.✓ Price yourself based on value, not on an hourly rate.✓ Find clients and dispel the myth that you’ll always be hustling for business.✓ Understand and set up a streamlined financial structure.✓ Pay taxes and know when it’s time to get expert help.✓ Get your online presence cleaned up and ready to go.Get started: www.kenzacollective.com/youcandothisStay in Touch with us!Follow us on Instagram: https://www.instagram.com/kenzacollectiveFollow us on Twitter: https://www.twitter.com/kenzacollectiveSubscribe to our Newsletter: https://www.kenzacollective.com/newsletter-signupSubscribe on YouTube: https://www.youtube.com/channel/UCy8FEO3DRAPfnCRI3Qrv-iwMore resources to help you on your journey: https://www.kenzacollective.com/learnBrowse & search our podcast: https://www.kenzacollective.com/podcastGet in touch: hello@kenzacollective.com

1hr 6mins

19 Nov 2020

Similar People

Episode artwork

Writing Copy That Converts with Lisa Cumes

Boldly Courageous

What's up, babe?! Happy Monday and welcome back to the Boldly Courageous podcast! Have you ever struggled writing copy for your business? Maybe you've just created a website, and you're beginning on some sales copy, but you're struggling to put it into words. Or maybe, you're trying to up your social media game, but you keep changing your captions because it doesn't sound like you. If so, then this episode is PERFECT for you. I know it was for me. Today, I have copywriting guru Lisa Cumes here to share all the secrets about copywriting, crafting content, and creating the perfect social media captions. You're not going to want to miss this one, babe. Let's dive in! ________________________________________________________________________________ Who Is Lisa Cumes? Lisa is a freelance copywriter, entrepreneur, and coach who helps brands build their influence. Over the past two years, she has built a six-figure online copywriting business. She recently shifted her business and scaled by bringing on a team of other copywriters to help more businesses and personal brands simplify their message and launch their mission. Lisa also has a passion for helping freelancers stop hustling and start building thriving full-time businesses. As a mom with three kids, Lisa is the perfect example of how you can be a boss babe AND a kick-ass mother.  Lisa also coaches other freelance copywriters with her online courses and free webinars. If you're interested in copywriting or learning about the process, you can check out those courses here!  ________________________________________________________________________________ In This Episode, You Will Learn:  Why writing copy shouldn't be at the bottom of your list Why you shouldn't edit as you go when it comes to copywriting How to make your copy both authentic and receivable  The three-step process to crafting successful, engaging copy How to write the perfect "call-to-action" in your sales pitch Why less is more when it comes to copywriting The difference between content writing and copywriting  ________________________________________________________________________________ Connect with Lisa Cumes: Instagram | Website | LinkedIn Be Boldly Courageous with Melissa: Instagram | Community

45mins

21 Sep 2020

Episode artwork

Entrepreneur In Focus - Lisa Cumes, How To Create Your Brand Story

Scale Up Your Business Podcast

Lisa Cumes is a freelance copywriter and StoryBrand Certified Guide, dedicated to helping business owners develop their own unique brand story, one of the most powerful tools in developing a narrative around the work you do. In this week’s show, Lisa talks to Nick about the power of telling your own business story, the importance of teams who believe in your vision, and why now might be the best time for you to strike out and realise your business ambitions. KEY TAKEAWAYS One of the smartest things we can do as business owners right now is to invest in marketing and product development. Those who have done so, have seen remarkable gains, even through the COVID lockdown. A growth mindset allows us to see the opportunities that may be in front of us at all times. A closed mindset is almost like turning our back on them. People often don’t follow the financial aspirations behind something. They follow the narrative. They follow the heart and soul of a project. They want to be part of the story. StoryBrand removes the noise, the confusion, and the overwhelm of copywriting, in terms of presenting a business to a customer. It is about concentrating the point and assuring your customer that you can solve their problem. The best idea isn’t always the clearest choice. The idea that can communicate itself in the simplest, most resonant way, will often be the winner. BEST MOMENTS ‘He got out of his head. He invested. And he’s got the result!’ ‘If one person voices it, then others are out there who need it!’ ‘Any component of success, going forward, requires a team’ ‘People need to be sold on the fact that you understand the problem that they are facing' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Generate 20 New Leads in 20 Days - download your free 5-step guide to put in place my top-performing customer creation strategies:  scaleup.vip/20leads Lisa Cumes LinkedIn - https://www.linkedin.com/in/lisacumes/ Simple Story Solutions - https://simplestorysolutions.com Lisa Cumes Instagram - https://www.instagram.com/lisacumes/ ABOUT THE HOST My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses. Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds - with the ultimate aim of creating value from significant capital events. I’m passionate about personal and professional development - showing up and being the best version of myself ... every day. My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations - so they can follow their dreams, live life more on their terms - utilising entrepreneurship as a global force for good. CONTACT METHOD Nick’s Facebook Page: https://scaleup.vip/FBNick’s LinkedIn: https://scaleup.vip/LINick's Instagram: https://scaleup.vip/IGNick’s website: https://scaleup.vip/NBScale Up Your Business website: https://scaleup.vip/suybSee omnystudio.com/listener for privacy information.

58mins

22 Jul 2020

Most Popular

Episode artwork

Episode 176: The Power Of Copywriting In Entrepreneurship With Lisa Cumes

NETWORKING AND MARKETING MADE SIMPLE

Lisa is a freelance copywriter and StoryBrand Guide who has built a 6 figure, online copywriting business, over the past 2 years. Last year she shifted and scaled her business by bringing on a team of other copywriters to help more businesses and personal brands simplify their message and launch their mission.  https://simplestorysolutions.com/ She also has a passion for helping freelancers stop hustling and start building thriving full time businesses. As a mom of 3 kids, she knows how to navigate mommy guilt, actually be productive working from home and coaches other freelancers through The Copywriter Coach with online courses, coaching and free webinars. http://www.thecopywritercoach.co/ Create a simple One Liner - free resource Draft a BrandScript - free https://www.mystorybrand.com/ Free 20 minute consultation on your One Liner https://simplestorysolutions.com/

32mins

13 Jul 2020

Episode artwork

96. From Freelance to True Business Builder | with Lisa Cumes

Your Badass Journey

If you are a freelancer — or if you dream of one day quitting your day job to start your own business — this episode is a must. Lisa Cumes has gone on a journey that a lot of people dream of: she quit her day job, started working for herself, got so many clients that she had to start hiring, and now runs a six-figure online copywriting business called Simple Story Solutions. But Lisa didn’t stop there. She launched a second business, The Copywriter Coach, to help other freelancers stop hustling and start building thriving, full-time businesses. A lot of people only dream of starting a business, but it’s something really anyone can achieve — especially if you follow the models laid out by people who have already succeeded such as Lisa. Take Action: Learn more at www.thecopywritercoach.co Listen: “How To Structure Your Business Finances To Maximize Profit - Interview with Mike Michalowicz” Learn more and find complete show notes for every episode at www.yourbadassjourney.com Follow the podcast on Instagram for more tips, advice, and inspiration: @yourbadassjourneypodcast Get your SLP Mastery Workbook Connect with Lisa Cumes: Website: www.simplestorysolutions.com Instagram: @lisacumes Facebook: facebook.com/groups/thecopywritercoach Connect with Kareen: Website: kareenwalsh.com Instagram: @kareenzwalsh Facebook: facebook.com/CoachKareenWalsh Twitter: @kareenzwalsh LinkedIn: linkedin.com/in/kareenwalsh Your Badass Journey is a production of Crate Media

48mins

10 Jul 2020

Episode artwork

122: How to earn extra income through freelancing with Lisa Cumes

Powerhouse Women

Today we are talking about how you can add extra income through freelancing! If you have ever wanted to dip your toe into entrepreneurship, OR if you’ve had to pivot your business recently and are looking for other ways to create revenue, freelancing may be the answer. My guest is Lisa Cumes, freelance copywriter and StoryBrand Guide who has made multiple six figures over the past two years through freelancing. She has a passion for helping freelancers stop hustling and start building a thriving, full-time business. In this episode we talk about: Mindset shifts to use imposter syndrome as fuel instead of fear  How freelancing allowed Lisa to work from home and raise 3 kids while chasing her creative passions  How you can build a thriving, full-time freelancing business.

41mins

18 Jun 2020

Episode artwork

BTI #101: Create Copy that Sells with Lisa Cumes

Beyond the Image Podcast

Effective copywriting matters! You have such a limited amount of time to capture someone's attention and get them to look further into who you are, what you do and what it matters. On today's episode of Beyond the Image we talk to copywriting expert Lisa Cumes on how to craft better copy; copy that converts and copy that sells! You can check Lisa out on Instagram @LisaCumes or her website SimpleStorySolutions.com We are so excited to announce the opening of wildly successful program LAUNCH! This is our 8 week masterclass that guides you, step-by-step to create an idea, bring that idea to market, launch and create revenue! We have tested this program on dozens of entrepreneurs to create this proven path to profit. SPACE IS LIMITED so sign up now at www.CommittoLaunch.com

51mins

28 May 2020

Episode artwork

31: Getting clear on who you are and what you have to offer with Lisa Cumes (Enneagram 3)

The Leadership Formula Podcast - Enneagram & Success Mindset with Tracy O'Malley

How identifying your audience can help build a story brand of trust, aspiration, and successThis week’s episode is one you do not want to miss. I interview an incredible woman who is an activator, achiever, freelance copywriter and StoryBrand Guide builder: Lisa Cumes helps people get crystal clear on who they are and what they have to offer and has built a six-figure online copywriting business in two years. She discusses how to write brand stories that connect with consumers, how to build an aspirational identity for your brand, and how to ask the right questions to truly get clarity of what your brand is. Listen to this episode to discover methods and processes of how to manage expectations, build a brand and story that inspires audiences, identify the right audience for you, and how to present your business authentically.Listen nowTransitioning into a healthy Enneagram type 3Lisa and I open discussing her Enneagram 3 type, and how her inherent personality traits developed during her upbringing, sometimes in unhealthy ways. She discusses how she strove to meet unrealistic deadlines, fought to be in the spotlight and was driven by recognition, attention, self-validation, and affirmation. She shares the book and line that made her pause, and the moment she decided to leave a high paying job and relationship to commit to internal work and finding what truly fulfills her. Finding fulfilment in helping others shineLisa describes her transition from spotlight to behind the screens, and how she grew to realize that helping people find their clarity and letting them shine was more rewarding and fulfilling than competing—it was a win-win. She goes through the Hero’s journey, how it can help when branding your own business, and how to create an aspirational identity that consumers can connect with and visualize for themselves.Lisa shares the importance of getting clear about who you are, where you’re going, and who you want to help, and how her ability to help clients discover this accidentally led to the development of her business two years ago. When you get absolutely clear, there’s no choice but to move forward, and when you find what lights you up and fulfills you, you can do it without taking the spotlight.Lisa CumesLisa is a freelance copywriter and StoryBrand Guide expert who has built a 6 figure, online copywriting business over the past 2 years. Last year she shifted and scaled her company to help more businesses and personal brands simplify their message and launch their mission. Lisa’s passion is to help freelancers stop hustling and start building thriving full-time businesses. As a mom of 3 kids, she knows how to navigate mommy guilt, how to be productive working from home, and coaches other freelancers through The Copywriter Coach with online courses, coaching and free webinars. Want to learn more about Lisa’s online courses?http://www.thecopywritercoach.co/Quotes:“One of the things that is kind of a life mantra I say to myself under my breath is ‘hey, you got 40 more years of this, pace yourself.’” -Lisa 6:36“As a [Enneagram] 3, you self impose the most crazy deadlines, and we do not need to do that anymore.” -Lisa 7:51“Recognize that you’re causing problems for yourself by putting your own timelines on things that really aren’t probably realistic.” -Lisa 8:08“When you find what lights you up and fulfills you, then you can do that without having the spotlight.” -Lisa 8:42“What is the thing you want to be doing whether anybody notices it or not, that is the foundation.” -Lisa 9:53“Play the guide and you’ll end up the hero.” -Lisa 20:41“If you’re selling a product or a service, be careful not to project onto your customer why you think they should use it or buy it.” -Lisa 25:13 “What I love about the Enneagram is it is not [just] your strength, it is not your positive attributes, it is your deep, dark motivation and secret side and the shadow, and when you can discuss that it becomes your powerhouse.” -Lisa 38:10“When you’re clear, you are UNSTOPPABLE; clarity is king.” -Lisa 41:37“When you are clear, then you have no choice but to move forward.” 42:48

50mins

2 Apr 2020

Episode artwork

63: From $0 to $125K in One Year on Upwork (Lisa Cumes Interview)

Inspire Your Success

In today's guest interview, I had the opportunity to interview Lisa Cumes. She went from $0 to $125K in her first year freelancing on Upwork and has rapidly scaled her business since leaving the 9-5. Lisa's secret weapon was to get potential clients on a Zoom call. Doing this allowed her personality to shine through, and in business people like to work with people they like and trust! She scaled her business and so can you! Set Big Goals  Understand What Motivates You Set up a Proven Process and then Invite Clients into that Process Listen to What Your Clients are Asking For  Have a Growth Mindset Double down on your strengths and watch your writing business soar.    -- Lisa is a freelance copywriter and StoryBrand Guide who has built a 6 figure, online copywriting business, over the past 2 years. Last year, she shifted and scaled her business by bringing on a team of other copywriters to help more businesses and personal brands simplify their message and launch their mission.  Find out more about her copywriting business at Simple Story Solutions. She also has a passion for helping freelancers stop hustling and start building thriving full time businesses. As a mom of 3 kids, she knows how to navigate mommy guilt, actually be productive working from home and coaches other freelancers through The Copywriter Coach with online courses, coaching and free webinars. 

46mins

6 Mar 2020