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Marty McDonald

44 Podcast Episodes

Latest 6 Nov 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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[Top Agency Series] How to Use Video to Shortcut the Sales Process With Marty McDonald, Co-Founder of Bad Rhino

INspired INsider Podcast

Marty McDonald is the Co-founder and CEO of Bad Rhino, a full-service social media marketing agency based in Pennsylvania. The company services and specializes in e-commerce, community management, online branding, content creation, and more. Their clients include craft beer, golf, staffing and recruiting, and hospitality companies, among clients in many other industries. Marty has used social media strategies to actively recruit and build an online marketing business for over 18 years. Marty also wrote the book Great Beer is Not Enough and hosts a podcast, Taps and Tees. At Bad Rhino, Marty has worked with the PGA of America, Laser Putt, indoor golf simulator companies, and he runs Golf Fanatics and Golf Cheapskate.  In this episode… Google and Facebook ads are great ways to get people into your sales funnel, but if you’re not doing videos yet, you’re missing out on the chance to shortcut your sales process. With video, you can reduce your sales funnel from five steps to three. It’s that effective, but many people do not know the most efficient way to use this type of digital media.  Video can significantly increase your brand awareness, lead flow, the quality of business you attract, and it can impact how you target your ideal customers. It starts by addressing ideal customer questions to create valuable content, which could be the beginning of a faster sales process. The big question is how do you do this?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Marty McDonald, Co-founder and CEO of Bad Rhino. They discuss the power of video to shortcut your sales process, the types of video content Marty has found super helpful, where your videos should reside, and more. 

38mins

28 Oct 2021

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The Ultimate Ad Spend Strategy to Get Half a Million Clicks with Marty McDonald from Bad Rhino

Garlic Marketing Show

For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic is joined by Marty McDonald, the Co-Founder and CEO of Bad Rhino. Marty will share how Bad Rhino rocked it on Ad Spend with a Medical Recovery Tool. In this episode, Marty and Ian talk about Bad Rhino’s Omni Channel Approach. Marty will also explain how to target potential clients and how you can get clicks to your landing page.Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:How to Reach a Revenue of 5 MillionHow to Breakeven on Ad SpendAchieving Successful Results with the Omni Channel ApproachWhat is the Omni Channel Approach?How to Target and Get to Know ClientsThe Ultimate Secret to Achieving our Desired ResultsConnect with Marty:Bad RhinoLinkedInResources:StoryCrewsSubscribe TodayGet started on case stories today! See acast.com/privacy for privacy and opt-out information.

28mins

28 Aug 2021

Similar People

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Productizing, Raising Prices and Charging What You’re Truly Worth as a Badass Digital Marketing Agency CEO featuring Marty McDonald of Bad Rhino

Best Damn Agency Podcast

Marty McDonald is the co-founder and CEO of Bad Rhino Inc, an award-winning, full-service social media marketing and digital agency based in West Chester, Pennsylvania. Among Bad Rhino's clients are specialty food companies, craft beer manufacturers, restaurants, golf courses, insurance companies, staffing agencies, apparel manufacturers, fitness clubs, Fortune 500 companies, and Major League Baseball players.Marty started out as a headhunter and used social media strategies to actively recruit and build online marketing businesses for over 18 years. He has since then consulted with small businesses and startups to help them succeed online. He is also the author of Great Beer is Not Enough and the host of the Taps and Tees Podcast.In this episode, Marty McDonald discusses his journey towards becoming the CEO and co-founder of Bad Rhino, advising clients on the appropriate use of social media for their business, and pricing strategies for agencies.This Cast Covers:Marty talks golf gear and his fanboy obsession with the brand Vessel (02:24)The crazy story of how he got 18 clients instantaneously all because he opened his mouth at a networking event (07:10)How Bad Rhino started in 2010 and growing the business 11 years later (08:33)The agency’s impressive revenue and margins despite having a small team (10:26)Being able to enjoy life and still work really hard is the luxury of CEO life (13:30)Why most agencies fall into the trap of charging their clients too little for their services (16:27)Ignoring the opportunity costs and why you should be incredibly dialed in on who you work with (20:29)Why it’s better to “rock the boat” early on with your clients (21:28)Knowing the true value of your services and charging your worth (27:00)Joey summarizes a three-hour podcast about how we are number one in something in the world (31:45)Marty gives a sneak peek of the new stuff Bad Rhino will be putting out soon (33:48)The movement towards “done with you” services and leveraging wisdom, not labor (37:23)The dangers of lacking a holistic digital marketing strategy (40:57)Additional Resources:The Sales Driven AgencyBad Rhino

50mins

7 Jul 2021

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Knowing Where You're Going: Side-gig to a Globally Known Marketing Agency - Interview with Marty McDonald

Power To Grow

Join our Facebook Group here:https://www.facebook.com/groups/powertogrowyourbusiness Get my FREE Blessed Morning Checklist here:https://www.powertogrowpodcast.com/optin1603586373625

21mins

28 Apr 2021

Most Popular

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Social Media Strategies with Marty McDonald from Bad Rhino Inc.

Morning Fire for Entrepreneurs

www.badrhinoinc.comEmail Marty and mention Morning Fire for Entrepreneurs podcast at info@badrhinoinc.com

24mins

3 Mar 2021

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How To Narrow Your Marketing Efforts For Big Results with Marty McDonald

Social Selling Simplified - Ashley Shaw

Do you get overwhelmed by marketing? Are you confident in your efforts? In this episode, I am joined by Marty McDonald, and we are talking all about how to get super clear on your marketing efforts so you can spend less time in the areas that are not driving results for you.  Marty has used social media strategies to actively recruit and build online marketing businesses for over 18 years.  He quickly realized the power of Digital Marketing in Recruitment Marketing and Business. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. This episode is going to be helpful for anyone who wants to maximize their time and efforts on their marketing. Key Takeaways From This Episode: Why you need to ignore shiny object syndrome Steps to take to figure out where the market is Why you should start where you’re at and not overthink your strategy How to know where your customers are coming from The importance of not overcomplicating your marketing tactics Why you need a good mix of content The power of leveraging your data I love that Marty gets right to the point about what successful marketing looks like. There are so many good tips and strategies in this episode that I think everyone should take advantage of! Remember, you don’t have to don’t have to do everything. All you need to do is understand where your customers are coming from. If you’re ready to commit to personal and professional growth, move forward, make money and grow your health and fitness business, join my free community on Facebook: Business Bootcamp for Fitness Coaches! Resources Mentioned: Bad Rhino Website Email info@badrhinoinc.com with any questions you have. Make sure the subject line reads “Social Selling Simplified with Ashley Shaw” Where We Can Connect: Website: www.ashleyshaw.ca Facebook: @theashleyshaw Instagram: @theashleyshaw Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw.  I would love to connect with you!

36mins

18 Feb 2021

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How to Crush Digital Marketing w/ Marty McDonald

The Business Equation Podcast

EPISODE SUMMARY: The world of digital marketing is constantly changing, evolving, and improving. Staying on top of algorithm shifts, ongoing trends, and the latest developments requires a lot of effort. But, that effort is worth it if you want your business to have a relevant presence in the digital space.On Episode 76 of The Business Equation, Nick Bogacz welcomes Marty McDonald, Co-Founder and CEO of Bad Rhino, Inc. onto the show to discuss digital marketing strategies, approaches you can implement to help you maximize your social media efforts, and how to evaluate your growth and development on your platforms. Nick and Marty also talk craft beer, an industry that Marty and Bad Rhino is heavily involved with and one Nick has implemented into the daily dynamic of his five Caliente Pizza & Draft House destinations in Pittsburgh. MORE ABOUT MARTY: Marty McDonald is the Co-Founder and CEO of Bad Rhino Inc., a full-service social media marketing agency founded in 2011. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.Bad Rhino services clients locally, nationally, and globally. Their full-service approach means they not only create amazing strategies and plans for their clients, but also implement and manage them on a day-to-day basis. You can connect with Marty and learn more about Bad Rhino on their website: badrhinoinc.comQuestions for Nick? Hit him up at nickbogacz.com!Nick is a published author! Click here to check out his book, The Pizza Equation: Slicing Up How to Run a Successful Pizza Enterprise.Connect with Nick Bogacz and The Business Equation!Facebook  |  Instagram  |  Twitter  |  Linked InMUSIC CREDIT: Theme music for The Business Equation Podcast - Never Forget by Gareth Johnson & Chris Bussey, via www.audionetwork.com

52mins

4 Feb 2021

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1827: Knowing Your Market so People Purchase Your Product or Service with Marty McDonald Co-Founder and Owner of Bad Rhino Inc

The Entrepreneur Way

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses. Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers. Bad Rhino won top Social Media agency award in 2016, 2017 and 2018 by the research firm Clutch. Bad Rhino has clients in specialty food, craft beer, restaurants, golf, Real Estate, staffing, Technology, fitness, nonprofit, Fortune 500, and major league baseball players as well as several other small businesses categories. “Make sure you have the right capital upfront, make sure you have the right people. But the best advice that I would absolutely give is make sure that you know your market so when you launch something you know there is going to be people there to actually purchase your product or service. And make sure that you get the answers and get the information beforehand. Before you start running through and think I had the best idea in the world. Get that information, now the market and then sell that market based on what they are telling you and what they need”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-8nO

56mins

3 Feb 2021

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Marty McDonald: Social Media Marketing- Learn from the Experts

Biz Soup Podcast Radio

Social Media : Learn from the ExpertsEpisode 097with Marty McDonald of Bad Rhino Social MediaMarty has used social media strategies to actively recruit and build marketing business for over 18 years. He quickly realized the power of Digital Marketing in Recruitment Marketing and Business. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.Marty is the Author of Great Beer is Not Enough and host of The Taps and Tees PodMarty leads the day to day strategy of Bad Rhino’s Operations and Sales Strategies as well as Client strategies for Craft Beer, E-commerce and Golf Brandscast.Bad Rhino is a digital marketing agency born out of an idea. What that idea was, is keeping things as simple as possible in a complex internet world. Digital Marketing gets complex. It’s cumbersome, it’s time consuming to do it right, and then all of a sudden you have to lump a new strategy in there, and then Facebook or Google decides to change the strategy. When we started this company, we had a couple of different things that we wanted to make sure we bring to the forefront and one of them is real results.Listen to this information-packed BizSoup Podcast Radio episode with Mary McDonald about learning social media marketing from the experts.Talking include:●   Why people have to start with a plan, they can’t just “post and pray.”●   How people should do multiple tests and then go with what works.●   Why people should use the 100-year-old : get the word out, get them interested, and close the deal.●   How today’s customer is savvier than ever before. Connect with MartyWebsite banrhinoinc.com Facebook facebook.com/BadRhinoInc LinkedIn linkedin.com/in/martinmcdonald Instagram @martymac1 Learn more about your ad choices. Visit megaphone.fm/adchoices

28mins

13 Jan 2021

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Social Media Marty McDonald and Community Building Steve Fredlund

School for Startups Radio

January 5, 2021 Social Media Marty McDonald and Community Building Steve Fredlund

5 Jan 2021

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