How to Flood Your Practice With New Patients By Leveraging Paid Social Media Advertising with Nicholas Kusmich
The James Neilson-Watt Show
At a loss on how to go about navigating the different social media platforms to market your business? Nicholas Kusmich shares the secret to effective direct response advertising through efficient utilization of the different social media platforms. Above all else, understand why all business owners need to learn how to GIVE before asking or offering anything to their clients and that there’s no such thing as bad leads, only bad processes. “Facebook can be used to fill the funnel, to nurture people who are not yet ready to buy, to target people who are ready to buy now and need a funnel to go through the process.”-Nicholas KusmichIn this Episode:Delve into the aspects that make internet marketing an effective medium for lead generation and client conversion.What makes the old-school direct response marketing less effective than the 2021 version of direct response marketing. Understand the relevance of merging a social platform with direct response advertising and how to operate individually, bearing in mind the psychology behind these platforms.The number one rule of advertising all business owners need to keep in mind before they go out and sell anything. 2 fundamental things business owners need to realize about social platforms and the 3 keys to make any process work which make up the recipe for great success.Episode Resources: Healthcare Business Secrets: Free GroupGIVE: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas KusmichConnect with Nicholas Kusmich: InstagramWebsiteFacebookTwitterLinkedInYoutubeConnect with James Neilson-Watt:FacebookInstagramYoutubeWebsite
65: Tap into Your Network to Grow Your Business with Nicholas Kusmich
The Business of Meetings
We have the great pleasure of speaking to the one and only Nicholas Kusmich today! Nicholas is an entrepreneur who has had tons of experience with Facebook ads and online advertising campaigns. He is joining us to talk about what you, as a business owner, should be doing about your advertising and marketing. He will also explain what is happening currently in the worlds of Facebook and Apple. We hope that you will enjoy our conversation with Nicholas as much as we did! Nicholas Kusmich’s bio: Nicholas Kusmich, Founder of the H2H Media Group and the Marketers Council and creator of The Limitless Leads Workshop & Advisory Program + Accelerator Group is best known as a Leading Facebook Advertising Strategist and for having the highest ROIs in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. All his information can be found here. In the beginning Nicolas grew up knowing that he wanted to do something with his life. When he was seventeen, he got hired as a youth pastor, and at nineteen, he got ordained and started a church. Nicholas remained a pastor for the next fourteen years, feeling like he was living his life’s purpose and thinking he would change the world. He did not want to take a salary from the church, and he needed to support his family, so he decided to start a side-hustle to pay the bills. Internet marketing He knew nothing when he started. He joined many different companies and made a lot of mistakes along the way. That was how he got to know about the world of internet marketing. Books The first book he read advised him to find a product to sell online, so he did that. The next book he read said that he should write a book and sell it as an e-book, so he did. The following book told him to turn his e-book into a course to make even more money, and he did that, too. It was all done under a pen name. Facebook ads Nicolas got introduced to Facebook ads in the early days. Playing around with it, he started to make some money. When he discovered that very few people were profiting from Facebook ads, something clicked. Facebook Consultant He decided to go all-in with the Facebook thing. He became a Facebook consultant and started teaching people how to do it. An agency Then, people started asking him to do it for them. So, he opened an agency. Taking a break He took a break from the church in 2014 but ended up never going back and focusing instead on his newly-formed career. He came to realize that he could meet and help even more people that way. Committed to Facebook Nicholas is still committed to Facebook, the Facebook properties, and figuring out how to get good messages out to the world using the platform. News platforms Forbes Magazine wrote an article about Nicholas on how he transitioned from a pastor to a marketing guru. Then, CNBC News and Yahoo News picked up the article and syndicated it on their platforms. Nicholas Kusmich took a big risk It is a risk to step out on your own, especially if you have a family. Nicholas points out that being an entrepreneur is not easy. It takes a lot of work, and 99% of businesses fail within the first five years. A slow transition Nicolas advises you to make a slow transition. Keep on doing your job while you figure your new business out. Go all-in on your new thing, but don’t let go of what will cover you, and pay the bills until your new venture starts to take off. A sense of comfort Feeling a sense of comfort will indicate that the time has come for you to break ties with what you were doing before. Support It helps to have the support of your spouse and family and have them believe in you when you step out on your own. Nicholas Kusmich’s advice regarding Facebook ads Nicholas advises people not to use Facebook ads unless they have to. Advertising is expensive. It is a risky endeavor because you are spending money without knowing if that money will return for you. Direct response advertising Direct response advertising is when you put something out with a direct call to action for someone to do something, and you can track it. Gorilla marketing For people getting started, Nicolas suggests doing gorilla marketing rather than paid advertising. Gorilla marketing is about actively tapping into your network, calling people on the phone, building relationships, and drumming up business in an old-school way. Although it is hard work, it is a way to see if you can generate business without spending any money first. It will also give you a chance to figure out your processes. The right time You can continue building referral networks until you feel ready to scale. That would be the right time to start doing advertising. Start advertising only when your processes are in place, and you are ready to grow your business. Avoid burnout To avoid overworking and burning out, business owners should be asking who can do things in a profitable way for them, rather than asking how to do those things. Get involved Business owners should get involved with their advertising to some degree because they know their business and their clients better than anyone else. Providing valuable data for your marketing As the business owner, you can provide all the necessary data to either a salaried and dedicated employee from within your company or a skilled external expert with tons of experience, who will then do all your marketing for you. Some advice Nicholas generally advises people who are getting started to hire a company to run their ads and do their marketing for them, initially, with the intention to transition, at some point, to doing all of their marketing and advertising internally. Things you need to look for in a marketer Do they have experience in your specific space? Do they have any kind of guarantee that they will give you a good experience? Are they endorsed and referred by people you trust? Privacy Facebook has always been under the microscope regarding issues of privacy. Remember, if you are using any free social media platform, you will not have any privacy. Why Facebook is such a good advertising platform Facebook is a good advertising platform because it is continuously tracking people’s behavior and collecting their data. That helps you to target the specific people that you want to reach. Apple Facebook and Apple are having an issue. Apple realized how much power Facebook has. So, they decided to stop allowing Facebook to track the people using Apple devices. Some things you need to know about using Facebook as a platform There is no other platform like Facebook when it comes to targeting specific people in specific areas. The entire revenue source of Facebook comes from advertising. So if their advertising revenue ever gets threatened, they will either fight back or make the necessary adjustments. The best platforms Nicholas firmly believes that there are no better platforms on the planet than Facebook and Instagram. A rollercoaster If you choose to advertise on Facebook (or Google or YouTube), be ready for a rollercoaster ride because things keep changing. No more privacy People need to realize that privacy is a thing of the past. Although that can be hurtful or harmful, those platforms can be helpful tools if you try not to be upset by the lack of privacy and accept them for what they are. Nicholas Kusmich’s thoughts on self-care It is honorable to put others before yourself. However, that is not the healthiest thing to do, according to Nicholas. You need to take care of yourself first, or else you might not be in a position to help anyone else. Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Nicholas Kusmich On his Website or Work With Nic Book mentioned: Who Not How by Dan Sullivan
Welcome to the Conscious Millionaire Show for entrepreneurs, coaches, and leaders who want to double your business, increase profits, and make a positive impact! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Nicholas Kusmich: Create Leads in 24 Hours Nicholas Kusmich is the Founder of the H2H Media Group and creator of The Limitless Leads Advisory Program is best known as a Leading Facebook Advertising Strategist and for having the highest ROI's in the industry. Working with top thought-leaders, NYT Best Selling Authors, Top Inc500 and fast-growth companies he creates advertising campaigns that allow you to scale your business at will. Like this Podcast? Get every episode delivered to you free! Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 2,500 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster!
106. How To Market On Facebook In 2021 - With Nicholas Kusmich
Project Ignite Podcast with Derek Gehl: Online Business | Internet Marketing | Make Money Online
Despite all the negative press Facebook received in 2020, it’s still one of the biggest marketing platforms in the world. So love them or hate them, if you’re going to do business online (and who isn’t) you MUST understand how to work with them. In this episode, Facebook marketing legend Nicholas Kusmich and Derek Gehl go deep into the Facebook marketing strategies you need to know if you want to succeed in 2021 and beyond. And when you listen to this episode it may have you rethinking ALL of your advertising campaigns over the coming year as Derek & Nicholas go deep into how advertising is changing and how you MUST adapt if you want to succeed.
Capitalizing on Facebook Advertising with Nicholas Kusmich
The Nu Futurist Podcast
Join Jared Nichols as he talks with Nicholas Kusmich, a world-leading Facebook advertising strategist as they discuss how to capitalize on the most effective advertising platform on the planet, Facebook. They dig-in to how the potential exposure from Facebook, coupled with the ability to better target, or micro-market, to possible customers is driving businesses to rely more on Facebook for business marketing. Nicholas Kusmich is an international speaker and founder of the H2H Media Group. He works with A-List clients including top thought-leaders, NYT Best Selling Authors, Top Inc 500 and fast growth companies creating advertising campaigns that actually work. He is the creator of The Art Of Lead Generation is known for having the highest ROI’s in the industry (up to 30, 973.32%).You can get involved with Nicholas through:1) The Council2) The Intensive3) The Accelerator Group_____________Additional Resources:Get a Free Copy of my Book! Learn the top 3 skills that will equip you to create the future on YOUR terms. Get a FREE digital copy of my latest book, The 3 Skills You Must Have to Create the Future You Want to SeeTake 33% off The Future 3 Skills Builder Course Series! Master the 3 Skills quicker and with greater confidence by enrolling in, The Future 3: Skills Builder Course Series!Earn Your Official Certificate in Strategic Foresight from The University of Tennessee! Learn the same skills that innovators, industry disruptors, and change-makers have used to guide and shape the kind of future they wanted to see. All while earning your Certificate in Strategic Foresight from, Haslam College of Business, University of Tennessee, when you enroll in The Foresight Academy!ABOUT JARED:Jared Nichols is the founder and creator of The Foresight Academy, a groundbreaking program that teaches leaders and teams the same skills that innovators, industry disruptors, and change makers, have used to guide and shape the future they wanted to see. Jared is also a futurist, advisor, and professor of Strategic Foresight at the University of Tennessee’s Haslam College of Business, in Graduate and Executive Education. He teaches leaders, teams, and individuals, how to think like futurists so they can create the best future for themselves and the people they serve.His insight and expertise is utilized across a wide variety of sectors and industries from Fortune 500 companies to government municipalities, entrepreneurial start-ups, as well as his work in Hollywood with accomplished actors, writers, and producers, helping them reinvent themselves and discover new areas for growth both inside and outside the bounds of their industry. Jared is also a musician, composer, competitive cyclist, and trail runner living in Charlotte, North Carolina with his wife and their two sons.Learn more at: http://www.nufuturist.com/ See acast.com/privacy for privacy and opt-out information.
Nicholas Kusmich — Tripping, Testosterone and Transformation
How To Get A Grip
Nick Kusmich, author of Give, founder of the Marketers Council and host of The Art of Lead Generation Implementation Intensive shows us behind the scenes at how he’s completely changed his life, body, business and mind in the last five years. Check out Nic’s website, and stalk him on Facebook. Mentioned in this episode: Tucker Max Dan Sullivan Daniel Stickler Dave Asprey
Ep. 200 - A Conversation With Nicholas Kusmich - The World's Highest ROI FB Ads Expert
Cody Builds a Business
Welcome to Episode 200 of the Cody Builds a Business Show! We did it! To ring in the bicentennial of the show (started April 2018) I have a very special guest today - none other than FB Ads, marketing, and branding guru Nicholas Kusmich. Learn more at http://nicholaskusmich.com/ Also take a minute to leave a rating and review on iTunes or wherever you get your podcasts, it really helps others find the show. Lastly, if you found this conversation helpful please share with a friend! Here's to 200 more episodes (and more!) - Cody
Who would ever guess that a former church pastor is now a leading authority on Facebook advertising? Twenty years ago, Nicholas Kusmich was doing just that and was looking for ways to supplement his income. So he started an online business which leads to internet marketing, creation of an ebook, and then a course. Present day, Nicholas runs intensive classes as well as runs an agency that helps businesses with Facebook consulting. He focuses on how to get someone off Facebook, what lead magnets should be used to get them on a list, and how to retarget them later. He also explains how Facebook is still the most underpriced, direct response place to advertise among all the other channels. Nicholas has great insights about Facebook advertising where he goes beyond content marketing and dives into how to create a great “godfather” offer, i.e. something so good you can’t refuse. His enthusiasm for advertising is contagious and it’s no wonder he is one of today’s leading Facebook ads strategists. “Most people ignore the cheetahs and the tortoises. Your cheetah is the trick to profits early on and the tortoise is the trick to real profitability.” - Nicholas Kusmich Some Topics We Discussed Include: How to run the ads and this episode will teach you where to send all that traffic and you’ll be good to go A resource for uploading podcast data to Facebook How to position an offer to all types of potential buyers How to mirror a campaign when using Facebook ads 4 elements to a great offer How to promote a podcast with Facebook ads What makes a great lead magnet How to make your ad costs back immediately and set yourself up for the future An important distinction of advertising on Facebook vs. other platforms And much, much more Contact Nicholas Kusmich: At The Council - his membership community References and Links Mentioned: NicholasKusmich.com/perfectadtemplate – where you’ll get his 10 step ad blueprint and a way to funnel hack his process Podsights.com Robert Cialdini NicholasKusmich.com/perfectadtemplate The podcast with Daniel Daines Give book by Nicholas Kusmich Breakthrough Advertising by Eugene Schwartz Scientific Advertising
How to Scale & Leverage a Guru Business, with Nicholas Kusmich
Reframing Consulting To Build Wealth. As a 17-year-old in Canada, Nicholas Kusmich found himself tasked with the responsibility of being the primary breadwinner in his family. Now he’s an author and renowned guru in Social Conversion, Facebook Ads and High ROI campaigns. He has a team of consultants and is ready to leverage his success for more freedom in the future. In this episode (recorded at War Room) he and Roland Frasier discuss his biggest challenge. How to move a Guru model / Consulting business past the point of HIGH Income, LOW exit opportunity - one of the common problems with what's come to be known as a 'dancing bear' business. Roland has some key questions to consider and shares how he and other high-level entrepreneurs (like Ryan Deiss) have made this transition. He proposes a strategy and paints a picture of how to build a WIN WIN personal brand and consulting Re-Frame. Visit NicholasKusmich.com and RolandFrasier.com Follow @BizLunchPodcast on Twitter Enter to Win Some Beats Studio 3 Headphones & Listen #LikeABoss Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher.