Growing through Acquisition and Maintaining Consistent Tone w/ Bethany Walsh
The Marketer's Journey
On this episode of The Marketer’s Journey, I interview Bethany Walsh, VP of Marketing at Alloy. Bethany identifies as an early stage marketer and has a lot of experience being the “first, second, or third” marketer at early stage companies. She likes to build, problem solve and scale companies. This is something that sounds appealing to a lot of people but Bethany knows it can be scary in practice marketing without much support, data or establishment. Alloy had raised 40 million in Series B funding before even bringing in any marketing support, so she had challenges in front of her when she took on the role. Today we discuss these challenges, along with the excitement and the opportunities of growing an early stage company. We also discuss brand tone and how you ensure it remains consistent throughout your organization.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:When you’re marketing through a private equity roll out, it’s important to bring confidence to investors. Make yourself visible, and ensure you have a voice.Bethany brings a builder mentally to her roles and she knows she is best suited for early stage marketing but you can bring a builder attitude to later stage organizations too. Consider how to employ this mindset and remain agile and adaptable in your marketing. When thinking of your brand tone, consider the concept of relationship building. If you’re meeting someone for the first time you don’t start out telling jokes or puns, you introduce yourself with your name and once you know them better you loosen up. If you don’t know your audience, be straightforward, give the facts and share what they’re looking for, until they know you a bit better.It’s important that at every single stage in the buyer journey brand tone is considered and you take steps within your communication to make sure it remains consistent.Learn more about Alloy here: https://alloy.co/Learn more about Bethany here: https://www.linkedin.com/in/babarker/
107: Going to Bettor Places featuring Bethany Walsh
The Bettor Life
Bethany Walsh AKA Bougie Miles joins the podcast for a discussion on travel, cards, gambling, outdoor gaming, and kombucha. Guest: @BougieMiles Show: @TheBettorLife Use promo code "YOELEVEN" for 11% off at The Bettor Life online shop: TheBettorLife.us/merch Support the show with a monthly pledge at Patreon.com/TheBettorLife Please, take a moment to leave us a rating and review in your podcast app of choice like iTunes, Stitcher, or Spotify.
Travel Fanboy: For Gamblers, Travelers, and Vegas Fans
On this episode I’m joined by Bethany Walsh, the creator of the site Bougie Miles. She gives us three tips on how to be a bougie traveler on a budget and, of course, we talk a little Vegas. Bethany likes to focus on flights for a bougie trip because hotel status can be fairly easy to obtain. She details tools she uses to search for flights, why using the portal is undervalued, and how she gets a great deal on Aria's Sky Suites. Be sure to check out her site, BougieMiles.com Notes and such: TFBourbon trip to Louisville is Nov 8 and 9. Let TFB know if you'd liked to join in any of the festivities. TFB will be at the Chicago seminars October 18-20 Thanks to Jim for joining the patreon.com/travelfanboy bunker!