Cinemental_128 - The Exorcist - w/Jeff Gomez (part one)
After overcoming another lengthy computer issue, we return with the first of a slew of new episodes to help celebrate the Halloween season. First up, our old pal, Jeff Gomez, CEO of Starlight Runner rejoins us with a couple of his favorite horror films. First up, the modern masterpiece that is "The Exorcist." It has been and will remain on of the scariest films ever created and you should listen into Jeff's thoroughly modern views on this nearly (yikes) 50 year old film. Enjoy!
Jeff Gomez, CEO of Starlight Runner, is one of the world’s leading experts in transmedia storytelling and narrative design. Gomez talks about battling his own demons while simultaneously running one of the most complicated Dungeons and Dragons games in New York city during the ‘70s and ‘80s.
Jeff Gomez on transmedia and immersive storytelling
Mind the Future
My guest today is Jeff Gomez, CEO of Starlight Runner and leading expert in the fields of brand narrative, story world development, creative franchise design, and transmedia storytelling. In this episode we talk about the evolution of transmedia, the use of audio in storytelling, the emergence of virtual production, trends in immersive storytelling and much more. Gomez has been involved in developing the story worlds of films, TV shows, videogames, toys, books, comics, apps, virtual reality projects, and theme park attractions. His work has impacted blockbuster properties as Disney’s Pirates of the Caribbean, James Cameron’s Avatar, Hasbro’s Transformers, Sony Pictures’ Spider-Man and Men in Black, Microsoft’s Halo, and Nickelodeon’s Teenage Mutant Ninja Turtles. He has also developed highly successful transmedia campaigns and participative brand narratives for Coca-Cola (Happiness Factory), Pepperidge Farm (Goldfish) and Spartan Race. Other current clients include Electronic Arts, Sesame Workshop, Disney Parks & Resorts, and World Vision Canada. Further, Gomez's transmedia methods have also been applied to educational and geo-political causes, accelerating positive self-organized social movements and increasing resistance to crime, violence, and corruption. Jeff has helped optimize communications for large NGOs, and address crises in Mexico, Colombia, Australia, and the Middle East North Africa region.
Transmedia franchises have grown to dominate the global entertainment industry, but they’re a relatively new phenomenon in the United States and other parts of the world. As founder of Starlight Runner, a leader in transmedia storytelling, Jeff Gomez has played a huge role in this shift. Jeff draws on his experience to discuss the keys to achieving success across different mediums, including comic books, video games, animated series and more. Listen in for a discussion around the importance of designing narratives, building story worlds, and cultivating a fan base as we explore the future of franchise development. See acast.com/privacy for privacy and opt-out information.
The Evolution and Power of Storytelling with Jeff Gomez
Brown & Black
Today we’re doing a deep dive into how storytelling shapes, influences and creates our worldview. Jeff Gomez, one of the world’s leading experts in transmedia storytelling, has helped build the story universes of famed franchises, IPs, brands such as Avatar, Transformers, Spider-Man, Halo, Splinter Cell, Coca-Cola, Nike, and many more. We also ask Jeff why we are so attracted to dark stories? Why are we compelled to consume it and share it? We also ask him how we convince Hollywood executives to green light Latino stories, and why it is of the utmost importance we challenge our reality. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Cinemental_080 - Jeff Gomez (part two) - Hedwig and the Angry Inch
Starlight Runner CEO and film producer Jeff Gomez returns with another film for us to dig into and this one will blow your mind! Come take a listen as we discuss "Hedwig and the Angry Inch" a musical based upon a Broadway play directed by and starring the writer/creator of the stage production. A combo you might not think would work out so well, but here transforms itself into one of my favorite viewing experiences since we started this show.
Cinemental_079 - Jeff Gomez (part one) - Midnight Cowboy
After a short hiatus, we're back with very special guest and CEO of Starlight Runner, Jeff Gomez. Join us as we jump into the first of two socially impactful film choices from Jeff and we start in New York City in the late 1960s with the John Schlesinger classic, "Midnight Cowboy." Listen in and find out why this film is still so important today.
Jeff Gomez: Building Franchises, Transmedia Storytelling and the Collective Journey
Future of Film Podcast with Alex Stolz
Jeff Gomez is CEO of Starlight Runner and one of the world’s leading experts in story and narrative design. He works with executives, visionaries, and global leaders to develop vast fictional story universes on properties like Avatar, Pirates of the Caribbean, Transformers and Spider-ManThis conversation is really an exploration of narrative design. In particular, Jeff describes how conceiving and developing stories as worlds that can be told across multiple platforms can unlock incredible value for creators and brands. We also discuss the movement of audiences to participants and how, as storytellers we can not only engage and learn from the audience as well as harness this incredible feedback in our work.This leads us to explore what Jeff refers to us the Collective Journey narrative modality which, he argues, is a more relevant way to think about story in today’s hyper connected world. We dig into what this means for film, for culture and how we are moving from Hollywood-centric storytelling to more global, diverse and inclusive narratives.www.futureoffilm.live
Audio and Storyworlds: an AC interview with Jeff Gomez, CEO of Starlight Runner Entertainment
The Augmented City Podcast
We speak with Jeff Gomez, who is a veteran transmedia producer for some of Hollywood's biggest film franchises (ex. Pirates of the Caribbean, Avatar), video games (Halo, Splinter Cell), and toys (Mattel & Hasbro). Jeff is a big believer in the potential for audio to become an integral part of large scale branded storyworlds where the audience "dwells" within media content as they consume it.
How do you find the things you love? Films, music, products, people, food? More and more, we're turning to the internet to find pretty much anything. Or, we may not even be looking for things anymore. Amazon, Google, Spotify, Netflix are all recommending things, to varying degrees of success. Social apps recommend people we would like to follow. I presume that dating apps are showing you profiles based on a similar model, trying to connect you to people you would be more likely to choose. Often, I scratch my head at recommendations, wondering what signals I provided that led to whatever the app has sent me. I am pleased when a song Spotify introduces me to a song that I never heard before and I love it. It's delightful the one-in-twenty times that iOS suggests I want to set an alarm clock and I actually do. So far, I haven't experienced a recommendation so memorable, that I can recall it now. As with a lot of the brain power I've outsourced to software, these moments remain there, hovering in the code. No Spotify recommendation has replaced the sensation of a friend telling you that you should listen to X the moment they learned you loved Y, or the mythical record store clerk (sorry Millennials and younger, I am old. You missed this entirely.)When Spotify does nail it, and recommends something I love, like this, I'm at a loss. I would share it with my friends who love music if I could figure out exactly why Spotify chose it for me. The context around the thing can make the thing itself more important. That's why I wanted to speak to Jeff Gomez of Starlight Runner Entertainment. He's been working on taking stories we know, and building on them. Adding context. Connecting them beyond their initial container. You can read a transcript of this episode here at adampierno.com Get full access to The Strategy Inside Everything at specific.substack.com/subscribe