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Sarah Blackwell

6 Podcast Episodes

Latest 1 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Sarah Blackwell

Head of The Table Podcast

Head of the Table host Sheila Long speaks with Sarah Blackwell, Blackwell Law Group.

25mins

25 May 2020

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Episode 97: The Simple Art of the Desk-Side Visit, with Sarah Blackwell

Destination On The Left

Getting influencers and travel writers to pay attention is a great way to showcase what you are offering to the travel and tourism public. Bringing them onsite and having them write about your organization can be a big public relations win. But how do you make the connection? Email and phone calls are hit-or-miss at best, if you haven’t got an established relationship already. That’s why a tactic called the “desk-side visit” can really break the ice and get you and that writer enthused about working together. On this episode of Destination on the Left, we do a deep dive into the desk-side visit. How do you make it happen? How does it really make a difference in your organization? Today we are talking to one of the Break The Ice Media team members in a team cast episode, Sarah Blackwell. Sarah is a consultant and brings knowledge of the public relations industry to her work at Break The Ice, including the ability to write, pitch and tell a great story. Her experience working with journalists and a passion for PR and social media has allowed her to help her clients get great exposure and effectively connect with their target audience. Sarah is a graduate of The College at Brockport Suny with a bachelor of Science and Journalism and Broadcasting, with a concentration in PR and a dual degree in English. She joined Break the Ice Media in 2013 and brought with her hospitality and marketing experience from internships at Disney, Southwest Airlines, American Cancer Society, and the Susan B Anthony House. Since joining Break The Ice, Sarah leads many of the travel PR clients that the agency serves, including the Haunted History Trail of New York State, Genesee County Office of Tourism, and the Canadian PR program co-op made up of 15 partners. She is very involved with the Public Relations Society of America, Rochester Chapter serving as a board member and co-chairing the PRISM Awards Committee. Full show notes available here: https://breaktheicemedia.com/podcasts/sarah-blackwell-desk-side-visit/

24mins

10 Oct 2018

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Episode 28: Collaborative Programs Bring Regions Together, with Sarah Blackwell

Destination On The Left

In this episode, you will learn about programs that bring together counties, hotels, amusement parks, and more from Sarah Blackwell. Sarah Blackwell joined BTI in 2013, bringing a fresh perspective, creativity and attention to detail to every client project she works on. A highly talented writer, she becomes the “voice” of many diverse clients for their stories and blogs — no easy trick. It takes tremendous imagination to write about winter attractions when it’s eighty degrees and summer outside. Or to write as the “voice” of a season. There’s also the constant need to come up with new angles and pitch stories for clients, and Sarah hits the mark each time. She also finds, researches and implements new media. All this to help get our clients great exposure and effectively connect with their target audiences. There’s nothing like working with travel and tourism giants Southwest Airlines and Disney to put real-world, “icing on the cake” experience on top of an education in journalism and public relations. Sarah had — and continues to have — a passion for PR, writing and storytelling. And because she worked with the best in the business in media relations, she knows just how to cultivate relationships with journalists full of mutual respect and benefit. Sarah sums it up: “Pitching story ideas is about knowing who you’re talking to — knowing your client’s audience and finding compelling subjects.” A transcript of this episode is available here: destinationontheleft.com/sarah-blackwell-program-case-studies

36mins

24 May 2017

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Episode 7: Crafting the Perfect Media FAM Trip, with Sarah Blackwell

Destination On The Left

Sarah Blackwell is a Consultant at Break The Ice Media. Sarah brings knowledge of the public relations industry to her work at Break the Ice Media, including the ability to write, pitch, and tell a great story. Her experience working with journalists and passion for PR and social media has allowed her to help her clients get great exposure and effectively connect with their target audience. She is a graduate of The College at Brockport, SUNY, with a Bachelor of Science in Journalism/Broadcasting (concentration: PR) and a dual degree in English. She joined Break The Ice Media in 2013, and brought with her hospitality and marketing experience from internships at Disney, Southwest Airlines, American Cancer Society, and Susan B Anthony House. She is very involved with the Public Relations Society of America, Rochester Chapter, co-chairing both the Young PR Professionals and PRism Awards Committee. Her personal strengths include her ability to find, research, and implement new media. She brings a fresh perspective, creativity, and attention to detail to the client projects that she works on. What you’ll learn about in this episode: Collaborative PR programs that Sarah works on The work Sarah has done on Haunted History Trail, Cross Border Showcase, and the Finger Lakes vacation region What a Media FAM trip is, why it’s so important, and what makes a FAM successful Strategies on how to use group trips effectively — and why they are losing popularity Strategies for helping journalists do live “pre-coverage” before they write their articles — a strategy that is new to the digital landscape How to build a journalist itinerary (and when to schedule break time) How to fund FAM trips Working with experts to build a FAM trip without dictating The time commitment needed to build an itinerary Resources: Sarah’s blog: breaktheicemedia.com/how-to-adapt-your-fams-to-a-changing-media-landscape

28mins

7 Dec 2016

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The Raw Rookie Roadmap with Sarah Blackwell

The Optimized Condition's Podcast

TWU Radio proudly presents Sarah Blackwell!  Sarah is the author of "The Raw Rookie Roadmap".  She is also a speaker and a health coach.  This show will touch on how she changed her lifestyle and healed her body after a bout with cervical cancer.  Sarah will show us a viable approach to incorporate raw, living foods into any type of diet and detail the wonderful benefits of juicing and green smoothies.

52mins

13 Dec 2014

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The Pull of Art | Sarah Blackwell | Episode 54

The Potters Cast | Pottery | Ceramics | Art | Craft

Sarah Blackwell is an artist living and working in Brooklyn, NY.  She holds a degree in drawing and printmaking from Hampshire College and is proud to be a founding member of the artistic amoeba, The Royal Frog Ballet.  Sarah started working with clay in 2011, first as a student at The Greenwich House Pottery and then as a studio assistant at Clay Space 1205 in Greenpoint, Brooklyn.  She currently works out of her studio in Clay Space and sells work through her website:

1hr 8mins

28 Oct 2014