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Peter Huson

9 Podcast Episodes

Latest 26 Nov 2022 | Updated Daily

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073 What Data Capturing and Experiential Marketing Have in Common with Peter Huson of Backbone

To Be Blunt: The Professional Cannabis Business Podcast

“Cannabis is providing the opportunity for tech companies, for operators, and for everybody to stand up and say that, you know what, this is an opportunity to do things a little bit differently. We do not have to follow the way other industries have gone... We're gonna do it our way.” -  Peter HusonWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Peter Huson, Chief of Operations at Backbone, to discuss how he applied his background on music and technology in brand positioning, utilizing marketing opportunities for product awareness, and creating a unique cannabis experience for consumers through speaking the customer’s language. [00:01 – 06:55] Shayda shares updates of the MJ Bizcon and introducing Peter Huson [06:56– 14:11] Peter’s Stories on Cannabis Branding through Music and Events[14:12 – 20:48] Translating Passions into a Language of Understanding and Novelty[20:49 – 24:41] Recognizing the Various Avenues of Cannabis Marketing[24:42 – 33:25] Integrations on the Power of Technology in Cannabis[33:26 – 42:44] Utilizing the Right Tools for Unique Positioning in the Industry[42:45 – 45:24] Food for Thought: How do you create a unique experience for the consumer? Peter Huson, PhD, is Chief of Operations at Backbone where he oversees Professional Services, Sales, and Partnerships. Peter holds a Bachelor of Science in Mechanical Engineering from UC Santa Barbara, a Master of Science in Aerospace Engineering (subcontracting for NASA), and a PhD in Structural Engineering from UC San Diego. Peter is also co-founder of the Northern Nights Music Festival in partnership with Starr Hill Presents/Red Light Management, having co-authored AB2020 allowing Northern Nights to be the first festival with legal cannabis sales — this led to co-managing compliance and operations for both the Northern Nights Tree Lounge and Outside Lands Grasslands, paving the way for future events in California. Additionally, Peter is Co-Founder and COO at One Log Cannabis Business Park, Compliance Officer at Mesh Ventures, and to date, he’s successfully acquired over 50 cannabis licenses across the supply chain. Connect with PeterFollow him on Facebook, Instagram, Twitter, and LinkedIn @backbonesoftware Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Key Quote:“It's the big time normalization, especially from a music festival standpoint, which is, you know, you can have straight edge people that normally wouldn't party, normally wouldn't necessarily let themselves go. But they do it once in a while at a music festival that they go to every year.” - Peter Huson SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

45mins

25 Oct 2021

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038: How Backbone is Streamlining the Cannabis Supply Chain with Peter Huson

The Green Repeal - A Guide to Cannabis Marketing & Advertising

These days, everyone’s talking about supply chains and the challenges they’re facing when it comes to sending and receiving virtually anything from one part of the world to another. As you might expect, since cannabis is still federally illegal, it comes with its own set of challenges, and relies on complex networks that aren’t easy to untangle. Fortunately, there’s people like Peter Huson. A former rocket scientist, Peter is Chief of Operations at Backbone–a fully customizable supply chain management platform that tracks production compliance, cost of goods sold, yields, and audit reporting data in real-time. He provides producers with data-driven insights that help them scale their businesses and grow their teams. Prior to joining Backbone, he co-founded the Northern Nights Music Festival, which was the first music festival with legal cannabis sales. He is also the co-founder and COO at One Log Cannabis Business Park and Compliance Officer at Mesh Ventures, as well as a holder of over 50 cannabis licenses across the supply chain. Today, Peter joins the podcast to talk about creating new systems to solve age-old problems, the intersection between cannabis and tech, and how everything in this business can be tied back to the Grateful Dead. KEY TAKEAWAYS The key problems unique to cannabis supply chains across states and in different countries. What Backbone is doing for cannabis that Oracle and SAP are doing for other industries. Why the cannabis industry is all but guaranteed to get simpler and tighter over time–and how cannabis plants’ uniqueness challenges standardization. How Peter launched a music event with legal cannabis sales. How he foresees the cannabis industry developing in the years to come. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/38 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

55mins

19 Oct 2021

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Peter Huson, PhD, Chief of Operations, Backbone

Thinking Outside The Bud

Peter Huson, PhD, is Chief of Operations at Backbone where he oversees Professional Services, Sales, and Partnerships. Peter holds a Bachelor of Science in Mechanical Engineering from UC Santa Barbara, a Master of Science in Aerospace Engineering (subcontracting for NASA), and a PhD in Structural Engineering from UC San Diego. Peter is also co-founder of the Northern Nights Music Festival in partnership with Starr Hill Presents/Red Light Management, having co-authored AB2020 allowing Northern Nights to be the first festival with legal cannabis sales — this led to co-managing compliance and operations for both the Northern Nights Tree Lounge and Outside Lands Grasslands, paving the way for future events in California. Additionally, Peter is Co-Founder and COO at One Log Cannabis Business Park, Compliance Officer at Mesh Ventures, and to date, he’s successfully acquired over 50 cannabis licenses across the supply chain. Learn more about your ad choices. Visit megaphone.fm/adchoices

29mins

4 Jun 2021

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Planted – Peter Huson PhD.

Planted with Sara Payan on Radio Misfits

Sara chats about technology and cannabis events with Peter Huson PhD., Chief of Operations at Backbone and Co-founder of the Northern Nights Music Festival. [EP26]

55mins

15 Apr 2021

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Peter Huson of Backbone - Pitch Day Recap

I'm with RJ

Join RJ and Peter Huson of Backbone as they discuss the RJ's Q1 2021 Quarterly Pitch Day.Each Pitch Day features Launch and Growth stage companies presenting their business opportunity in a conversation-driven format.Q1's event was created in partnership with Eaze and Cookies to shed a light on Female-led, BIPOC cannabis businesses and featured Breeze Distro, Mae Delivery and Dreamt by Ciencia Labs. Connect with us:imwithrj.comInstagramTwitter Connect with Peter:LinkedinBackbone IQ

11mins

23 Feb 2021

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E.111 Creating A Vibe: Cannabis, Backbone & Northern Nights Music Festival ft. Co-Founder Peter Huson

Lit & Lucid™ Cannabis Podcast

Tune in to Episode 111 featuring Peter Huson, Chief of Operations at Backbone. We discuss Peter's educational background and how that journey led him to the cannabis industry. We chat about his experience as an Aerospace Engineer for government contracts working with NASA and the project he worked on at Los Alamos National Laboratory. Peter has always had a passion for live music and became the Co-Founder of Northern Nights Music Festival in California in 2013. Peter recognized that many attendees were cannabis consumer's however they didn't have a way to legally consume on site while mostly all festivals offered beer gardens for alcohol consumers. Peter wanted the attendees of NNM to have a different experience so he worked alongside local regulators and co-authored AB2020 granting Northern Nights the go-ahead to be the first festival to offer legal cannabis sales. Peter also describes the potential for a psychedelic consumption section at future festivals as laws and guidelines continue to evolve. While the pandemic put a damper on 2020's plans Peter has high hopes for the festival in 2021.  Check out Northern Nights Festival to learn more and to stay up-to-date on the 2021 festival tentatively scheduled for July 16-18th!  --- Support this podcast: https://anchor.fm/lit-and-lucid/support

44mins

28 Jan 2021

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How to Take Control of Your Cannabis Business - Dr. Peter Huson of Backbone

TRICHOMES Hash It Out

In this episode RJ Balde talked to Dr. Peter Huson, Chief of Operations at Backbone, a supply chain management platform for cannabis businesses. They discuss how to provide innovative business solutions for cannabis companies. Peter also talks about his event company and how they're handling the pandemic, and more. Peter Huson, PhD, is Chief of Operations at Backbone where he oversees Professional Services, Sales, and Partnerships. Peter holds a Bachelor of Science in Mechanical Engineering from UC Santa Barbara, a Master of Science in Aerospace Engineering (subcontracting for NASA), and a PhD in Structural Engineering from UC San Diego. Peter is also co-founder of the Northern Nights Music Festival in partnership with Starr Hill Presents/Red Light Management, having co-authored AB2020 allowing Northern Nights to be the first festival with legal cannabis sales — this led to co-managing compliance and operations for both the Northern Nights Tree Lounge and Outside Lands Grasslands, paving the way for future events in California. Additionally, Peter is Co-Founder and COO at One Log Cannabis Business Park, Compliance Officer at Mesh Ventures, and to date, he’s successfully acquired over 50 cannabis licenses across the supply chain. Backbone is a fully customizable supply-chain management platform, tracking production, compliance, COGS, yields, and audit reporting data in real time. With Backbone, all of your important supply chain data is aggregated in one easy-to-use dashboard. This live data empowers producers to immediately course correct, ensuring the delivery of consistent products from a business-wide playbook. Backbone also provides deep data-driven insights into reducing production costs, improving quality, and increasing yields as producers scale their businesses and grow their teams. Since 2017, Backbone has been leading the way in supply chain management software for cannabis and hemp producers. The Backbone team consists of engineers and product managers from NetSuite, Sage Intacct, and Intuit, as well as seasoned Humboldt County cannabis operators with decades of experience. Backbone Website Hash it Out features conversations about trending cannabis topics. We also bring in industry insiders and influencers to discuss their point of view. To reach the show: hashitout@trichomes.com

29mins

29 Dec 2020

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Ep. 052 - Dr Peter Huson of Backbone

Critical Grass Podcast

On this episode we speak to Backbone CEO Dr Peter Huson on data analysis, rocket science as well as music festivals.

38mins

30 Nov 2020

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Supply Matters: Dr. Peter Huson of Backbone on Supply Chain Challenges & Creating Software That Helps (S1-E15)

I'm with RJ

"80% of the battle is collecting accurate data," says Dr. Peter Huson on the challenges of creating software for cannabis supply chains. The Chief Operating Officer at Backbone joins the podcast for an insider's look into cannabis supply chains, issues across markets, and the value of software in making a better industry.Connect with Backbone: LinkedInBackboneIQ.comConnect with us:imwithrj.comInstagram

58mins

25 Sep 2020