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Rod Santomassimo

19 Podcast Episodes

Latest 18 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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The CRE Business Coach with Rod Santomassimo

CRE SharkEye Commercial Real Estate Show Hosted BY Yishai Breslauer

Rod Santomassimo is the founder and president of the Massimo Group, Massimo Coach, Massimo Digital, and CRE Perform. His businesses are some of North America’s leading business and sales professionals coaching and consulting organizations. The Massimo companies are proud to work with clients from the nation’s premier businesses and scores of regional and local firms and/or their individual associates. He began that career in 1989, after graduating from Washington and Lee University; and earned his MBA from the Fuqua School of Business at Duke University, where he is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year Award; He has also been designated by Globe St. as a “Best Boss” in CRE in 2020. The author of three best-selling books – Brokers Who Dominate, Teams Built to Dominate and Knowing Isn’t Doing – became the #1 sales book in America upon its launch in late 2020. Rod is a syndicated columnist for the Mann Report as well as the New York Real Estate Journal; and has been published and/or featured in several general business periodicals, including but not limited to Entrepreneur.com, The Good Men Project, Thrive Global throughout his career. In addition, he is a patented inventor of a fitness sports watch. Rod resides in Cary, North Carolina, where he cherishes his time with his wife, Launa, and their two children. https://massimo-group.com/ https://www.linkedin.com/in/massimocoach/ The CRE SharkEye Show https://www.youtube.com/channel/UCOjDYdAfpkrXzgUSRGt959w The 7 Day CRE Challenge https://lnkd.in/dg8ptDN The best 6 secrets of commercial real estate  https://lnkd.in/dZkCUFR


23 Aug 2021

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Understanding Business Growth with Rod Santomassimo

Commercial Real Estate 101 Podcast

What is Business Expansion? How can you grow your business? What are the best ways to grow your business?   ▶️ Visit to know more: https://www.raphaelcollazo.com/ Welcome, and for all your pertinent questions, Raphael Collazo is here to help you with Understanding Business Expansion with Rod Santomassimo.    If you are interested in learning about the many facets of commercial real estate, whether you're a business owner, investor, or just someone who's curious about the subject, you'll gain value from being a part of the group!    In today’s episode, we invited Rod Santomassimo, CEO of the Massimo Group and best-selling author of multiple books, to discuss his background and experiences in commercial real estate.  Along with that, he explained how to effectively scale your business by addressing the 5 key components of any enterprise.   ▶️ In this video, you will learn various business growth strategies including:   • The 5 components of a successful business, • How to create a customer avatar, • Creating your TOP 100 Marketing list,   • How to leverage your time more effectively with systems,   • How to budget and track your financial progress, • How to hire the right people for your organization, • As well as much more...   So, watch the full video until the end to learn about how to effectively grow your business.   ▶️ If you're interested in learning more about his book and/or working with the Massimo Group, feel free to contact Rod at:  ▶ Website: https://www.knowingisntdoing.com ▶ Coach: https://massimo-group.com/ If you like the episode, If you like the podcast, please give us a 5 ⭐ review, and don't forget to share this episode with others. -----------------------------------  ▶️ Check out my Website: https://www.raphaelcollazo.com/ ----------------------------------  ▶️ For business inquiries: raphael@grisantigroup.com ▶️ Call/Text me: 502-536-7315  ---------------------------------- ▶️ FREE REAL ESTATE GUIDES: https://linktr.ee/raphaelcollazocre ----------------------------------  ▶️ Follow me on:  • Meetup: https://www.meetup.com/Commercial-Real-Estate-101/ • Instagram: https://www.instagram.com/recollaz/ • Facebook: https://www.facebook.com/raphaelcrelouisville • LinkedIn: https://www.linkedin.com/in/raphaelcollazo/ -----------------------------------  #CommercialRealEstate #RaphaelCollazo #businessgrowth #growingyourbusiness #howtogrowyourbusiness #commercialrealestate #commercialrealestatebusiness #CREbusiness #commercialrealestategrowth #CREGrowth Real Estate #KnowingIsntDoing #CreatingLeverage #BusinessLife #BusinessGrowthStrategies


3 Apr 2021

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Ep. 70 | Interview with Rod Santomassimo - Expert Business and Sales Strategies to Transform Your MHP Business

The Mobile Home Park Lawyer Podcast

On this episode of The Mobile Home Park Lawyer, Ferd interviews Rob Santomassimo. Ferd and Rob discuss expert business and sales strategies that will transform your MHP business. Enjoy!


9 Mar 2021

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Why Knowing Isn’t Doing – in Just 7 Minutes with Rod Santomassimo

Supercharging Business Success

What You’ll Learn From This Episode: How to keep the family culture strong and thriving The importance of teaching kids that they are a part of something bigger than themselves Why having meals together with the family is essentialRelated Links and Resources:I have written recently and co-authored a book with Mark Victor Hansen, the 'Chicken Soup for the Soul' guy. And if you will go to www.auntmitzi.com, I have several free chapters of the book that we wrote together 'How to be UP in Down Times'Summary:Author, speaker, and businesswoman Mitzi Perdue holds a BA with honors from Harvard University and an MPA from  George Washington University.  She is a past president of the 35,000-member American Agri-Women, and she’s the founder of CERES Farms. Mitzi combines the experiences of three long-time family businesses.Her father Ernest Henderson co-founded the Sheraton Hotel Chain and her late husband Frank Perdue was the second generation in the poultry company that today operates in more than 50 countries.Recently she authored "How to Make Your Family Business Last, Techniques, Advice, Checklists, and Resources for Keeping the Family Business in the Family. The 46 years since the founding of Ceres Farms, she represents more than three centuries of family business history.Here are the highlights of this episode:2:51 Mitzi’s ideal Client: My ideal client is a family who is in a family business and who would really like to see the next generation not get screwed up. Because it's so easy for family businesses to not put their enough effort, and having their children grow up with values that will help support keeping the family business in the family.3:26Problem Mitzi helps solve: I have observed that every family that exists has a culture; but is one that came about by accident or is it one that came about by design? And the one's that came about by accident, they rarely support keeping the family business in the family. So, I help develop a culture that supports keeping the family strong and thriving.4:19Typical symptoms that clients do before reaching out to Mitzi: A high functioning family which is what we are all in for, is one where people enjoy being all together. They're partners, they're not torn apart by jealousy and ego. If your family is experiencing pain, my best advice to you is to get professional help before it gets worse. My second best advice is, if you're going to have outsiders to help you, have them committed to helping the whole family, not just one or two members. And what I mean by that is, families fall apart when a lawyer represents one family member against the interest of the whole family. So, don't do that.5:19What are some of the common mistakes that folks make before finding Mitzi and his solution: The biggest thing that they can do to help keep the family together is be very conscious of the culture you develop, including  teaching the kids from the youngest age that they can't always be right. How about teaching them that they are a part of something bigger than themselves, that they're stewards. If you don't do that, the average families aren't going to make it to the next generation. If you want a successful long-lasting family, you've got to consciously figure out the values that will get you there and I certainly recommend that you buy my books to help you learn.6:19Mitzi’s Valuable Free Action (VFA): This may sound off-brand but you know what really helps families? have you come across 'How to Win Friends and Influence People'? It tells you an enormous amount about human relations that shows you that you are part of something bigger than yourself that helps solve problems and prevent problems before they escape. Both the Henderson and the Perdue (family) regularly read a book that was written generations ago.7:09Mitzi’s Valuable Free Resource (VFR): I have written recently and co-authored a book with Mark Victor Hansen, the 'Chicken Soup for the Soul' guy.


1 Mar 2021

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68: Knowing Isn't Doing With Rod Santomassimo

Real Estate Investing – Live from New York

For this week's episode, I welcome back past guest Rod Santomassimo to talk about his book Knowing Isn't Doing. Rod joins us to explain the purpose behind writing this book and how it benefits everyone, not just brokers in real estate. He shares with us lessons he's learned and tips along the way that can help anyone get to where they want to be.


9 Feb 2021

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E127 - The Keys to Elite-Level Real Estate Production & Business Development with Rod Santomassimo

Elevate with Tyler Chesser - The Real Estate Podcast for Investing, Mindset and Personal Development

Rod Santomassimo is an author and the founder and president of the Massimo Group, North America’s leading business and sales coaching and consulting organization. Rod enjoyed a successful career in the commercial real estate brokerage business as a broker, owner, manager, and senior executive with local, regional, and international brokerage firms. His first book, Brokers Who Dominate, is an Amazon best-seller.In this episode, Tyler and Rod's discussion focused on the key characteristics, practices and strategies to become an elite real estate professional. They discussed conducting an "election" to commit to coaching, the key traits of Rod's most successful real estate clients, and business development practices for high-performing real estate investors.Other topics included how a dream led to Rod's reality of being a coach, mindset, finding your "why," Rod's habits for personal mastery, the need to help others succeed, gratitude and more!Connect with Rod:Website: https://rodsantomassimo.comLinkedIn: https://www.linkedin.com/in/massimocoach/Instagram: https://www.instagram.com/massimo_group/Twitter: https://twitter.com/MassimoGroupFacebook: https://www.facebook.com/themassimogroup/The following books were mentioned in the show:Rod's New Book: Knowing Isn’t Doing The Millionaire Next Door by Thomas J. Stanley E Myth Revisited by Michael Gerber The Traveler's Gift by Andy Andrews Skyrocket your financial and personal success with a substantial competitive edge gained through Elevate High Performance Coaching Academy! The 8 week live group-coaching experience, where we compress decades of transformation into days, starts on March 1st; your opportunity for business and profound life transformation is now. Learn more about the program and watch the free masterclass here: https://elevatecoachingacademy.com/ Sign up for the Elevate Nation Newsletter! Receive exclusive personal and professional growth tools, tips from Tyler, what Tyler's reading, the latest news from Elevate Podcast, real estate investment news, and opportunities from CF Capital and The Chesser Companies!Apply for coaching with Tyler! The world's top performers in any field have a coach to help them achieve drastically greater results and in less time. The most successful real estate investors are no different. To apply for a results coaching session with Tyler, visit coachwithtyler.com.This episode of Elevate is brought to you by CF Capital LLC, a national real estate investment firm that focuses on acquiring and operating multifamily assets that provide stable cash flow, capital appreciation, and a margin of safety. CF Capital leverages its expertise in acquisitions and management to provide investors with superior risk-adjusted returns while placing a premium on preserving capital. Learn more at cfcapllc.com.

1hr 2mins

2 Feb 2021

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100: An Entrepreneur's Journey with Rod Santomassimo

No BS Sales School

Listen to today's podcast to hear Rod Santomassimo, founder and president of the Massimo Group. Rod is a best-selling author, speaker, and a serial entrepreneur, and he shares secrets of creating a multimillion dollar coaching business. He's a smart business guy who got fired a lot as he was coming along! Listen to nuggets that you too can use to start your own business if your career has thrown you a curveball.  Connect with Rod on the web and social media: Website: www.rodsantomassimo.com Facebook: https://www.facebook.com/themassimogroup Twitter: https://twitter.com/MassimoGroup   LinkedIn: https://www.linkedin.com/in/massimocoach/


20 Jan 2021

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WS807: Don’t KID Yourself – Knowing Isn’t Doing with Rod Santomassimo

The Real Estate Syndication Show

Creating a profitable business is a challenging task for entrepreneurs and working hard and knowing what to do might not be enough. Instead, working smart and your ability to execute good plans are your most vital tools. Today we sit with the founder and president of the Massimo Group, Rod Santomassimo, who reveals the secrets behind his business success. Rod, along with his coaching company, helps independent contractors, solopreneurs, and small business owners work toward and achieve realistic goals. We open the show by hearing about Rod’s professional background, touching on how he helps his clients generate profits and create well-oiled businesses.


5 Jan 2021

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Ep. 231: How to Hire the Right Professional Coach with Rod Santomassimo

Target Market Insights: Multifamily + Marketing

Whenever you see a top performer, you can bet there is a coach helping that performer reach their peak. Behind Michael Jordan there was Phil Jackson, behind Tom Brady there was Bill Belicheck. And behind Danny Larusso there was Mr. Miyagi. To reach the highest levels of success, even the most gifted stars need a great coach. This is true in sports, business and even real estate. The most successful real estate investors I know hire professional coaches. Just like in sports, professional coaches can point out areas of improvement, correct technique and behavior, share success secrets, and provide motivation and focus. Their role is to guide you to success and enlightenment, not to save you from your high school bullies. Finding the right coach can be a challenge, so we spoke with Rod Santomassimo to learn more about finding the right professional coach. Rod heads up the Massimo Group, a coaching firm dedicated to helping commercial real estate professionals. His latest book, “Knowing Isn’t Doing” is out now and serves as a playbook to implement the things you know you should be doing in your business and thrive as an entrepreneur. Rod has over 35 years of professional experience and shares how  In this episode, Rod shares how to determine if you would benefit from hiring a coach, what questions you should ask a potential coach, what to evaluate when you compare coaches, and the key thing that separates successful clients from unsuccessful clients. Partner: 1 Question Marketing Survey for New Event Key Insights on Hiring a Professional Coach From downsized and unemployed during the 2008 recession to building a coaching business How the panicked, the petrified and the productive professionals handled their business when COVID19 hit The multifamily and brokerage opportunities in today’s market  The differences between coaching (implementation and accountability) and, consulting (advising), mentoring (guiding)  and training (teaching knowledge)  Don’t kid yourself, knowing isn’t doing.  How to determine if you would benefit from hiring a coach My job as a coach is pretty simple: To make you do the things you don’t want to do to get you the things you want. - John Wooden The questions you should ask a potential professional coach to ensure they are a good fit and will help you reach your goals What to evaluate when choosing between coaches to make the right choice for you Coaching is not an expense, its an investment in yourself  What separates the successful from the non-successful  The way real estate investors should be thinking about approaching coaching  Partner: Download our Sample Deal Package Bullseye Tips: Apparent Failure: First ad I ever ran, I misspelled “soar” as “sour” in describing my new business. Every failure creates a next step to move forward. Digital Resource: Otter.ai (dictation, audio recording app)  Most Recommended Book: Fanatical Prospecting (Jeb Blount)  Virtual Selling (Jeb Blount) Daily Habit: I check out my whiteboard everyday which lists out my goals for the year and check my progress. Wish I Knew When I Was Starting Out: I wish I Invested in people quicker than I did Contact Rod: Massimo Coaching Knowing Isn’t Doing (Rod Santomassimo)


2 Oct 2020

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Wolfe Bites - Episode 12 with Rod Santomassimo

Wolfe Bites with Barry Wolfe

On this episode of Wolfe Bites, we are joined by Rod Santomassimo, Personal Business Coach and President of Massimo Group, LLC. I have known Rod for nearly ten years and have always valued his industry knowledge and insights.  As a glass-half-full kind of guy, we got to discuss how to take advantage of the current market challenges and how not to panic at times of adversity. Join us as we discuss all this and more! Hosted by Barry Wolfe of Marcus and Millichap   Our Guest this week: Rod Santomassimo, Personal Business Coach & President of Massimo Group, LLC www.massimo.coach  LinkedIn: @crecoach Instagram: @rodsantomassimo


2 Jun 2020