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Roland Frasier

51 Podcast Episodes

Latest 16 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Good Ideas vs. Great Ideas with Roland Frasier and Ryan Deiss

Business Lunch

You need a process for distinguishing a good idea from a great idea. It’s fairly easy to tell the difference between good ideas and bad ones, but what about good ideas and great ones? As many people have said in a lot of different ways, sometimes the enemy of a great idea is a good idea. (For great ideas delivered to your inbox weekly, sign up for the Scalable Memo.) Good ideas are a dime a dozen, and if you say yes to all of them, you’ll never have the capacity to try out some really great ideas. At a recent strategic planning meeting, Roland and Ryan sat down with their team to look at where they’re at as a company and where they’re headed. They felt frustrated that growth hasn’t been what they’d hoped of late. They concluded that they’d been investing too much time and money into good ideas, instead of great ones. It was time to let some of those good ideas go. But how do you know when and how to do that?  Tweaking the ICE Model and Clearly Stating the Hypothesis The ICE Scoring Model is helpful when deciding whether an idea is good or great. You rank your project on a scale of 1-10 in each of three categories: Impact, Confidence, Ease. Then you multiply the numbers to get the ICE score.  To make sure an idea is great, and not just good, Roland and Ryan have decided to go for a high score in all three categories, not just one or two. If something will have a high impact and is easy, but you don’t have confidence in it, it’s not going to be great.  They also decided to get very clear on their hypothesis from the beginning and put it in writing. A simple paragraph is fine. “We believe that, if we do the following, it will achieve this particular result. And we’ll know when x happens.” Don’t just say, “We think that, if we do this, we’ll get more leads.” That’s not specific enough, and there’s no time frame. You need to know when to kill if something doesn’t work as quickly as you wanted. You need a system for identifying whether or not an idea lives up to expectations in a stated time frame. Just because you have the capacity doesn’t mean you have to take on a project. If it’s not a great idea yet, let it bake. Getting Your Employees to Think Like Owners The theory is that the more we can help employees to think like entrepreneurs, to have an owner’s mindset, the more aligned we all are toward achieving our goals as owners. But how do you do that? How do you instill an entrepreneurial mindset in the people who work for you? Ryan thinks most people are at one end of the spectrum or the other. They’re either a serial entrepreneur who’s always starting something new or someone who just wants a job where they clock in and out and do what they’re told. He doesn’t see many people in the middle. One way to motivate employees to act like owners is to offer variable compensation (incentive on top of a base salary used to motivate and retain employees). But Ryan hasn’t seen that work. He thinks you either have that mindset or you don’t, and their company isn’t going to pay a salary at market rate and put variable comp on top of that. For owners, if there’s no money, there’s no paycheck. If lots of great ideas bring in lots of money, they get more. You can’t have your cake and eat it too. When you’re interviewing, you look for people who take ownership of things. Ask them questions and see if they get responsibility and already take ownership of their lives. People with owner mindsets are going to make decisions for the good of the company, not just themselves.  Micro-Ownership as a Prerequisite to the Owner Track There are two tracks: the employee track and the owner track. Instead of offering variable comp right away, you can do a probationary period. Give someone micro-ownership, see how they do, before you put them on the owner track and give them more opportunities to be entrepreneurial. Make them prove their ownership mentality. Equity in the company is earned. What does this look like? You give someone the opportunity to take ownership of a project or team. They’re not getting more pay, but they’re getting a valuable opportunity. You test it out. If they fail, they can go right back to where they were. You don’t have to let them fail publicly and spectacularly. There’s such a thing as an opportunity with a safety net.  For your part as owner, you want to build a culture within your company that’s attractive to people with entrepreneurial mindsets. Become more mission-focused, flexible on work hours and location, plenty of opportunities to take on certain projects. Give people who want the owner path a chance to take a shot at it. You need to find these people. If you always have to be the person who goes to make sure things get done, you won’t ultimately scale.  The Stages of the Entrepreneurial Journey Need some help putting some systems in place to help your business grow and scale? Roland and Ryan just started working on what will be Scalable’s third flagship accelerator.  Scalable Growth Accelerator Scalable OS Accelerator Scalable Impact Accelerator These accelerators will take you through each stage of your entrepreneurial journey, getting you to 6- and 7- figures, then to 8-, then to 9- and beyond. Each accelerator helps you build the capacity for the next level of scale. The Scalable Impact Accelerator will also offer an exit strategy for when you’re ready to sell your business.  It really is the holy trinity of scale. Sign up for the next cohort today!

31mins

30 Aug 2021

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#025 Roland Frasier: Legendary Dealmaker And One Of My All Time Heroes- "You Can Make Money Doing Anything"

Office Free Entrepreneurs

This episode is a unique one for the show. Roland is someone who I've modeled my business around for the last half decade since I came across him. This interview took me YEARS to get the courage to ask for. Now, I titled this interview a bit differently than normal. See, Roland said something to me in this that really opened my eyes (as if that were possible because he's done that a few times already). "Once you realize you can make money doing anything..." After that...I just got so comfortable in this chat. All my nervousness disappeared. Why? Because I realized at the deepest level, Roland is an adventurer. From getting a real estate license at 18 to consulting with dozens of companies to his infamous "I'm not on any company's org chart" system, he is still the same guy who saw what was possible early on. After seeing his dad work with clients and realizing early on that there's an unlimited number of ways to make a living, he decided the creative dealmaking life was for him. I admit, I'm a little bit of a fanboy on this interview. Sorry not sorry. After listening, you'll see why...Roland is not only as sharp as they come. He is someone who eats, sleeps, and breathes opportunity. And he's a gentleman. Funny story, when I asked him to record, he agreed immediately upon receiving the message. And then scheduled immediately. As a few friends told me, he is friendly, courteous, and ever the gentleman. This was fun. Enjoy!

1hr 2mins

19 Aug 2021

Similar People

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What is "True" Tax Rate? With Roland Frasier and Ryan Deiss

Business Lunch

Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners. More From Ryan Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode. If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Roland’s EPIC Challenge. You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here.  Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter  Through his Website. Follow Business Lunch Podcast On Twitter or Instagram

48mins

26 Jul 2021

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How To Build Wealth AND Income, With Roland Frasier (Part 2)

Business Lunch

Roland Frasier is referred to as ‘the smartest guy in the room’ with much affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. This episode follows on from Episode 255, delivering Roland’s thoughts on building long-term wealth. In other words, HOW ROLAND DOES IT.  Listen Today if you want to grow your business faster than you ever imagined possible, and work on building wealth for the long term. “A good long-term plan should provide enough wealth assets to replace ‘from your efforts’ income for the rest of your life – post-earning years”. Roland Frasier. Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. 5 Proven Strategies For Building Long-Term Wealth. 1) Real Estate is one of the best wealth-building assets that you can find, and there are a million ways you can get involved. You can do it with no money down, and you can play both the long-term and the short-term game with Real Estate. “Real Estate has been a constant throughout my life. I’ve built, owned, flipped, or held more commercial or residential real estate than I can remember”. Roland Frasier 2) Software As A Service Subscription (SASS) Companies. Recurring businesses have an advantage over other business models and are much more appealing to investors because they are always looking to mitigate risk; therefore, businesses with guaranteed sales are attractive. “You don’t have to know how to code to start or own a SASS company. Many people don’t realize that. You just have to know someone else who does – bring them in as a partner. Buy in or earn in.” Roland Frasier 3) *Buying and Selling Businesses – Just as you can buy Real Estate with no money down, fix it up and sell it on, you can purchase businesses with no money out of pocket and do the same. In fact, this has been one of the most outstanding wealth-building opportunities that Roland has found.  4) *Equity Investing – Taking ownership in companies in exchange for providing value. You provide services or resources in exchange for options, stock, or some form of ownership in someone else business. It’s a win-win. *Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC. 5) Trend-Based Investing In Private Companies That Have Momentum. Listen for why Roland doesn’t care for the public stock markets for investing, nor for startups. He does, however, love Investing in private companies that are already operating. Also, take note of what he conspicuously does not invest in for the long-term and why. “Don’t give me any startups unless you have a ridiculously inside access to deals that everybody wants.” Roland Frasier The Long And The Short Of It. To summarize, don’t get lost in only creating and building income, and don’t get lost in only creating and building wealth. Create a strategy for building both. Know how much income you need to live the life that you want. Build your active income and use it to create passive income and wealth assets.  And There’s More. In this episode, Roland goes on to talk about finding growth levers in your business. Ways to grow much faster than you thought possible. He dives into the topic of Media and Equity Acquisitions. This content is going to unlock tons of ideas for you.  “If you want to acquire more customers extremely fast, you need to get your offers in front of more eyeballs! You can do that in several ways, but all of them require media. Your ability to access more customers is only limited by your ability to access more media. You can do that through paid, search, social or owned media, but owned media is forever.” – Roland Frasier Owned Media Is Superior. The other media types are controlled by third parties whose agenda and financial interests absolutely differ from yours. You level the playing field and ensure your continued access to renewable sources of new products and customers when you own your media. “The best time to grow your media is years ago, and the second-best time is now”. – Roland Frasier If you want to skip all the effort and hassle of building your own media and avoid relying on third-party media, consider buying it from someone else! Acquire other people’s media (“OPM”). Want a hundred eyeballs on your next piece of content? Acquire a Twitter Channel with 100 followers. How about a thousand people to see your next video? Acquire a YouTube channel with 10,000 subscribers. Think you could sell more of your product if 10,000 people could see your webinar offer? Acquire a blog with 10,000 unique monthly viewers. Do you wish you could immediately access an extra 100,000 email addresses? Acquire a business that already has strong open and click-through rates. More From Roland Frasier To dig in further with Roland, sign up on our home page for our podcast newsletter. If you want to binge another episode right now from Roland, this one is a favorite. But to really get to know Roland, we recommend you take one of his superb courses. Check out the next Epic Challenge! Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter

27mins

14 Apr 2021

Most Popular

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What I Learned Buying and Selling Over 100 Businesses – Roland Frasier

Winning On Main Street - Small Business Podcast

Growing up I spent a lot of time at my father's tax law firm and I met a lot of small business entrepreneurs that were coming in. I got to know several of them and thought it was pretty cool that they didn’t wear suits and were doing work they loved. I was also introduced to two resources that impacted me which were Nothing Down by Robert Allen and The Psychology of Winning by Denis Waitley. One of the biggest challenges when starting a new business can be determining what you should focus on. The first tip I share with people is, don’t spend all of your time getting ready to be ready. If you look at the statistics on business failures they say your best chance of having success is only around 30 percent. So early on your focus should be to see if people will buy your product or service. It sounds really simple but the lack of product-market fit is one of the main reasons businesses fail. The second tip I share is to not take money from other people to start a business. That drive to make the business work when it is all you have will help you iterate faster and find the solution to the problem you are trying to solve. Once you have a proven solution that also has demand, then work towards replacing yourself so that you are not an essential part of the day-to-day operations. Being able to remove yourself from the daily operations of the business is important to your happiness, health, and homelife, plus it provides the option to sell the business in the future. Lastly, there is a point when things are going well that you need to shift your focus towards building wealth so you can have financial freedom that isn’t tied to your business. As it relates to your marketing efforts most early-stage businesses focus on direct marketing to jumpstart their growth. This is good and often the right choice however, as your company matures so should your marketing funnel. When you get to the point that your business has share a voice it makes sense to begin brand advertising. While it would be dumb to start with brand advertising as a new business, once you have those direct marketing channels dialed in adding brand advertising makes complete sense. The biggest untapped opportunity I see in most local businesses is not maximizing the lifetime value of their existing customers. It starts by reviewing the customer journey to see if there are other items they buy before, during, or after their purchase with you that you could offer as well. This allows you to extend your product or service offering to the customers that are already doing business with you. Time blocking is the time management method I use to maximize my productivity. Not only do I schedule times for appointments but I also schedule time for family or vacations. The key to being successful is to make your schedule in advance because if you don’t your calendar tends to fill up. Something I do that most others do not is I manage my calendar, which allows me to choose what makes it on my schedule. As Steve Jobs said, “it is really easy to drown in opportunity” and I take that to heart when I work on planning. Planning helps to ensure what you choose to spend your time on also brings you the greatest return on joy or ROJ.  Resources Shared Roland Frasier Nothing Down by Robert Allen The Psychology of Winning by Denis Waitley Antifragile by Nassim Nicholas Taleb What I Learned Losing a Million Dollars Business Lunch With Roland Frasier

40mins

18 Mar 2021

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2021 Business Insights with Roland Frasier

Tax Resolution Success Show

Tech led the markets in 2020, and without that sector, the S&P and DOW would likely have been flat or down. Roland sees tech as continuing to be strong in 2021, in particular areas like software as a service, the internet of things, augmented and virtual reality, as well as tech enablement. There will also be several lasting changes as a result of Covid because of the increased rate of adoption of technologies that became a requirement to conduct business. We are going to see less of a budget for fulfillment, content delivery, and meetings. We’ll also see a reduction in travel expenses as meeting people and having conversations via Zoom becomes the standard. As a service provider, it’s going to be important to be able to deliver your services by embracing the technologies that your customers have been forced to adopt. You need to be on board with the evolution of how we are doing business or you will lose out to competitors that are. If you can humanize the existing tech experience within the tax resolution space it will be a major advantage. New platforms are always coming up. Clubhouse went from 3500 members at the beginning of 2020 to 1 million at the end of 2020. It’s important to be on places like Clubhouse, TikTok, Instagram, YouTube, and platforms like them even if it’s not a lead source for your business. The credibility of meeting your customers where they are and joining the conversation is going to be very important for the growth of practices going forward. Technology platforms can be even better than meeting clients in real life because it’s easier to control the environment. Instead of the standard presentation, platforms like Zoom can go beyond just broadcasting. Building a studio or investing in some basic equipment can take your ability to create virtual events to the next level, and if used well can pay off handsomely. In 2020, Roland closed over $2 million in sales at a completely virtual event by using Zoom breakout rooms. Hospitality will make a comeback in the future but it will require those businesses to increase the level of their service, if they don’t it’s not likely that they will survive. Tax practices are notorious for not communicating with their clients. It’s crucial to keep the lines of communication open and a lot of practices are starting to realize this. Not only should you be communicating, but you should be communicating to start a conversation so that you create an interaction that can lead to a sale. Breathe some personality into your communications and that can lead to generating 2x-3x the revenue. Measuring your Net Promoter Score and Customer Satisfaction is very valuable information that businesses should be paying attention to. If you’re open to it, that information can reveal where your business is falling short. An existing customer is worth 9 times more than a new customer, if you’re not focused on your existing customers you’re missing a huge opportunity. The magic is the people already within your tribe. Get someone to do your content for you, but answer all your messages personally. You must take massive action if you want to see big results. Mentioned in this episode: Michael Rozbruch's Tax & Business Solutions Academy Roland Frasier's Business Lunch Podcast - businesslunchpodcast.com facebook.com/RolandFrasierPage twitter.com/rolandfrasier linkedin.com/in/rolandfrasier Roland Frasier's YouTube Channel - youtube.com/channel/UC9cUjWtqawvdM6K632PvGow instagram.com/rolandfrasier

26mins

11 Feb 2021

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The Fastest Way to Scale Your Business with Roland Frasier

The NOT Your Average Joe Show

Join me as I interview my friend and business mentor Roland Frasier on the fastest way to scale your business. If you're an entrepreneur (or want to be one) don't miss this incredible episode! You'll discover Roland's unique strategies for growing and scaling businesses fast. About Roland Frasier: Roland is the Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies (e-commerce, e-learning, SaaS + real estate). He's a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Currently CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer, Traffic & Conversion Summit, Praxio.com, TruConversion, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing and Real Estate Worldwide. Join the Epic Challenge at www.epicwithroland.com

32mins

8 Feb 2021

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#22 Roland Frasier, CEO of War Room

Outlier Circle

Roland Frasier founded, sold, and scaled 2 dozen different businesses ranging from digital commerce to consumer products to industrustrial machine manufacturing companies with sales adjusting from 3 million to just under 4 billion. He’s currently CEO of the War Room mastermind, which is considered our industry by far the #1 mastermind out there. He’s a principal at Digitalmarketer.com. We know about digital marketer, Ryan Deiss is the CEO of it. He’s a principal in Scalable.co, Traffic & Conversion Summit, Praxio.com, Platter.com, Truconversion.com, Big Block Realty, and the list goes on... Roland has a real passion for business and putting deals together and is always looking for businesses to invest in or acquire, re-position, and sell. Recent strategic partnerships and clients include Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, FedEx, and Uber. By the end of this interview, you will have a clear sense of how to effectively connect with people and add value to people who don’t need anything from anyone; you will feel like there’s a completely different way of living that you were completely unaware of, and you will get a few actionable items to move you into the right direction.

51mins

29 Jan 2021

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#300 Roland Frasier, CEO of War Room

CEO LIFE

Roland Frasier founded, sold, and scaled 2 dozen different businesses ranging from digital commerce to consumer products to industrustrial machine manufacturing companies with sales adjusting from 3 million to just under 4 billion. He’s currently CEO of the War Room mastermind, which is considered our industry by far the #1 mastermind out there. He’s a principal at Digitalmarketer.com. We know about digital marketer, Ryan Deiss is the CEO of it. He’s a principal in Scalable.co, Traffic & Conversion Summit, Praxio.com, Platter.com, Truconversion.com, Big Block Realty, and the list goes on... Roland has a real passion for business and putting deals together and is always looking for businesses to invest in or acquire, re-position, and sell. Recent strategic partnerships and clients include Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, FedEx, and Uber. By the end of this interview, you will have a clear sense of how to effectively connect with people and add value to people who don’t need anything from anyone; you will feel like there’s a completely different way of living that you were completely unaware of, and you will get a few actionable items to move you into the right direction.

51mins

29 Jan 2021

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[VIDEO BONUS] How To Buy Businesses With No Money Out Of Pocket! - Feat...Roland Frasier

The Fighting Entrepreneur

These days the idea of becoming an entrepreneur and starting your own business has been marketed as something really sexy.You get to set your own schedule, make lots of money and be your own boss. But along with the joys of starting your own business come some headaches: like finding or making your own products, building a customer base, marketing, funnels, etc. Also, when starting a new business, there’s a 90% chance of the business failing.But compare that to buying established businesses, where there’s a 98% chance of success!My guest is going to show exactly how to skip all the headaches that come along with establishing a brand new business. On this episode, you'll discover: How to acquire established profitable businesses with over 90% chance of success! How to buy Facebook Groups, YouTube channels, blogs, newsletters, podcasts, etc. with your ideal customers and drive them to your products. How to close amazing deals without coming up with your own cash. I’m genuinely excited to have Roland Frasier return to the podcast and share his killer techniques! Get your notepads ready because you’re going to be blown away when Roland shows you How To Buy Businesses With No Money Out Of Pocket!If you want to to take the 5 Day EPIC challenge, Click here (Starts Dec 10th)www.lurn.com/roland If you’d like to know more about Roland, check out his site at https://www.rolandfrasier.com

59mins

16 Nov 2020

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