What is the difference between advertising and marketing? How do you sell ice to Eskimos? And what really is ‘brand’? These and many more questions are discussed with the country’s most successful marketing podcaster Tim Reid. A marketing expert who has spent time with hundreds of small and big successful business people, the lessons he has learnt are now amplified through his own voice. And if you’re a small business operator, why is now better than ever in the world of marketing? Listen and you will find out!

To find out more on Tim Reid - www.timreid.com.au 

Tim Reid - Author, speaker and host of The Small Business Big Marketing Show

Tim is one of Australia’s most practical business marketing speakers and podcasters. On top of hosting Australia's number one business and marketing podcast, The Small Business Big Marketing Show, Tim travels around the world showing business owners, marketers and their employees how to embrace the modern world of marketing.

On today's episode of The Daily Talk Show, we discuss: 

- The podcasting industry and content strategies
- Learning from those around you
- Business models and monetisation
- Partnerships and dynamics 
- Small businesses
- COVID-19 and businesses
- Action 
- Slowing down
- 1 Percenters
- Marketing and Sales

Tim's website: https://timreid.com.au/

Tim's podcast: https://smallbusinessbigmarketing.com/

Watch and listen to this episode of The Daily Talk Show at https://thedailytalkshow.com/766

Email us: hi@thedailytalkshow.com

Send us mail: PO BOX 400, Abbotsford VIC 3067

The Daily Talk Show is an Australian talk show and daily podcast by Tommy Jackett and Josh Janssen. Tommy and Josh chat about life, creativity, business, and relationships — big questions and banter. Regularly visited by guests and gronks! If you watch the show or listen to the podcast, you're part of the Gronk Squad.

This podcast is produced by BIG MEDIA COMPANY. Find out more at https://bigmediacompany.com/

At this time, it strikes me that we have an opportunity to look at our lives and our businesses in a new way and maybe get creative about what the future can bring.  So, I thought it would be good to talk about creativity and get some techniques and advice from my guest this week, BAFTA award-winning comedy writer and creativity expert, Tim Reid.

Bio

Tim Reid is a multiple award-winning comedy writer, best known for co-creating and co-writing the BAFTA winning sitcom, CAR SHARE.

As well as winning the BAFTA for Best Scripted Comedy, CAR SHARE also won Best Original Programme at the Broadcast Awards, 2016; Most Popular Comedy Series at the National Television Awards, 2016; and Best TV Entertainment Programme at the Television and Radio Industries Club Awards.

In addition to being a successful comedy writer, Tim is a world class innovation expert, and he’s passionate about combining these two skills to help businesses become as creative as comedians.  Tim has worked for some of the worlds most creative organisations, including global ad agencies, innovation consultancies and the BBC. He’s helped clients from beer brands to broadcasters, confectioners to condom makers reimagine the future and re-invent their businesses.

Tim is quite possibly unique in the world of advertising having worked in every discipline available in an ad agency. He started his career as an adman at J Walter Thompson as a Media Planner, before moving to McCann Erickson as an Account Director, then Strategic Planner, and finally as an award-winning Copywriter. Tim’s unwillingness to be boxed in by a job title or discipline reflects his approach to creativity, and his ethos in inspiring creative thinking in others.

From his unique position as both a successful innovation consultant and comedy writer, Tim has drawn together a practical guide to applying the trade secrets used by top creative professionals, comedians and writers.

During the process of writing, developing, and filming a major sitcom for BBC One, Tim learned first-hand how many of the same tools and techniques of creativity and idea generation are used by writers, comedians and commercial innovators alike.

As well as sharing these ‘trade secrets’ through his keynote speeches, Tim continues to coach companies in innovation and is currently working on new sitcom formats and screenplay scripts.

Tim is a master at keeping audiences actively engaged and positively energised. Whether it’s getting people on their feet and playfully interacting or switching on different parts of their brains through quick mental exercises, Tim can make sure your audience is alive, alert and full of energy throughout your event.

Recorded on: 1st May 2020

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Connect with Maria on FaceBook - https://www.facebook.com/speakingbusiness.co

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Today I have a great chat with Tim, he is a gym owner and nutritionist in Northamptonshire.

Tim has been in the industry for nearly a decade, where he went from coaching athletes and sports teams before moving into PT and education.

Tim has a thriving gym which is built on training culture and community. In Today's talk we discuss some of the key elements to his success and troubles he has faced to keep the business moving at these uncertain times.

In this Episode we discuss;

* 0:00 We start by discussing the history to the Empowerment Training Centre which actually began as a facility for women.

* 15:00 minutes; Tim explains the 12 week Strength and Conditioning programme, focusing on progression.

* 21:00 minutes; we discuss how to add in 'what people need' as well as what they want to their training programmes and help them be 'fit for life'

* 27:30 minutes; I ask Tim how they incorporate education around nutrition and lifestyle.

* 36:00 minutes; we discuss the pitfalls and how some people can be put off by trainers.

* 38:19 minutes; I ask Tim how they are adapting to the current situation and any tips for facility owners.

* 43:00 minutes onwards; we continue to have a fascinating discussion about the present challenges, helping clients maintain or 'not get any worse' and planning for the future.

Marketing is often seen as the silver bullet that will bring unlimited clients and business growth to a financial planning practice. If done right, marketing can definitely be a powerful tool; However financial planning practices, especially smaller ones need to tailor their marketing so it reflects their personality, values and their client base. 

In this episode, we speak to Tim Reid, Australia’s leading marketing speaker to talk about everything marketing. Tim emphasises on the importance of adding personality and emotion to your marketing strategy rather than trying to be too serious or too clinical. Having worked with an extensive amount of small businesses, he believes that a small business’s ability to act quickly, pivot and implement new marketing ideas regularly is key to long term success and growth.

You will get useful tips on how a financial planning practice can engage with their client base and communicate with a helpful approach. You will learn about the power of the right question as well as how to create content and repurpose it. 

To reach out to Tim Reid, please contact him via his Linkedin Profile or via his website timreid.com.au. 

To listen to more of Tim in action, listen to The Small Business Big Marketing Show at smallbusinessbigmarketing.com

• How to own a niche market through an editorial mission
• The correlation between education and entertainment
• How to represent yourself or your practice in your marketing
• Why creating a podcast is valuable for you
• The difference between push and pull marketing
• How to ensure your practice is on Google’s page #1
• Why you should avoid bright shining marketing objects
• Why you should be using Youtube, podcast and blogs
• How to record a quick video for your client base
• The importance of creating ongoing content and how to repurpose it
• How a knowledge centre on your website can make you look like a hero

Tim Reid is an industry expert and is the host of the award-winning marketing show ‘Small business big marketing’, with 492 interviews of small business owners over 11 years. He also speaks regularly at conferences and facilitates high-end marketing workshops. Tim has also written a book, The Boomerang Effect, which provides captivating insights into the world of podcasting. Tim prides himself on helping small businesses create irresistible, smart and results-focused marketing strategies. 

For more conversations with the thinkers and movers in the world of financial advice, go to Goals-Based Advice Podcast. You can also access more episodes on Apple Podcasts and Spotify. For updates, follow our Facebook page. 

If you have more questions, don't forget to reach out to me on LinkedIn and to send an email at jacqui@adviceintelligence.com

Thanks for tuning in!

Guest’s Background:

Tim Reid is the founder and host of Australia and New Zealand’s number one business and marketing podcast – The Small Business Big Marketing Show, which can also be found on all Virgin Australia domestic and international flights.

Having launched this hit program seven years ago and with well over 300 episodes under his belt, it regularly ranks on iTunes above the Australian Stock Exchange, Alan Jones, Tim Ferris and even outranks Harvard Business School as the number one business marketing podcast.

He has built a global audience of motivated business owners in 110 countries, and he is also the author of The Boomerang Effect, a popular marketing text. Prior to this, he was the marketing manager for Flight Centre and spent ten years working in Australia’s largest advertising agency looking after the advertising needs of Gillette, AXA, Yellow Pages and Dulux.

He was also instrumental in helping AFL legend Jim Stynes raise one million dollars for his youth charity, Reach.

He now travels the world (having spoken at 63 conferences in eight countries in the past 12-months) showing business owners and marketers how to embrace modern marketing methods – gaining success and increasing profits, without spending a fortune.

Website: www.smallbusinessbigmarketing.com

How to Create an Excellent Podcast

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Step 2: Setup the project in a project management tool and folders in a file-sharing tool

Step 3: Prepare for the interview

Step 4: Conduct the actual interview

Step 5: Post-production of the interview

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In this episode of the Engage Video Marketing Podcast, it’s all about doing big marketing for small business owners with Tim Reid.

Tim Reid is the founder and host of Australia and New Zealand’s number one business and marketing podcast – The Small Business Big Marketing Show, which can also be found on all Virgin Australia domestic and international flights.

Tim Reid is a young aspiring artist in Cincinnati Ohio and he comes on The Bastard Sermon to discuss his grind and the steps he's taking to release a book! Tim talks with us about music and we talk with him about weird anime. We each talk about our days of skateboarding and the injuries gained we also watch others get injured on escalators! This is a classic sermon folks, TUNE IN!