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Yuri Elkaim Podcasts

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35 of The Best Podcast Episodes for Yuri Elkaim. A collection of podcasts episodes with or about Yuri Elkaim, often where they are interviewed.

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35 of The Best Podcast Episodes for Yuri Elkaim. A collection of podcasts episodes with or about Yuri Elkaim, often where they are interviewed.

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How to Have Unlimited Energy and Vitality With Yuri Elkaim

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Yuri Elkaim is a registered holistic nutritionist and renowned fitness expert. For more than 13 years, his honest and inspiring messages have helped more than 500,000 people worldwide enjoy more energy, lose weight, get in great shape, eat healthier, and have a much better understanding of their health.

A former pro soccer player who later acted as the strength and conditioning and nutrition coach for seven seasons at the University of Toronto, Yuri is now on a mission to transform the lives of more than 10 million people by 2018 and would love for you to be one of them.

Favorite Success Quote

“Be the change you want to see in the world” ~Ghandi

Key Points

1. Drink Your Greens

One of the best things that you can do for your health is to start drinking green smoothies or juices.

Whenever you consume vegetables in liquid form, you are able to supercharge your body with vitamins and nutrients because your body is able to more easily absorb greater quantities of vegetables than you would if you ate them whole.

In addition to the obvious  benefits of increased vitamin intake, green smoothies help to alkalize your blood which improves energy, reduces your chance of disease, and just makes you feel darn good.

2. JERF (Just Eat Real Food) 

The health industry is full of conflicting advice on diet and nutrition, but at the end of the day, it comes down to this.

Just eat real food.

If it grew from the earth or can be hunted for meat, then you are probably good to go.

Stick to real food and let other people worry about the rest.

3. You Have to Reduce Inflammation

One of the biggest reasons for fatigue, health problems, and disease is chronic inflammation in the body.

Luckily, if you know what you are doing, you can drastically reduce inflammation and live a healthier and more vital life than you ever thought possible.

Simply by eating a whole food diet, eliminating junk food, and eating more plants and less animal protein, you will drastically cut back on inflammation and improve your health.

4. You Need to Eliminate As Much Stress as Possible

Stress causes your body to produce cortisol, which produces inflammation, which in turn produces more cortisol, resulting in a vicious cycle of stress and disease.

Sleep at least 6 hours a night, exercise only a few times a week, meditate, clean up your diet, and relax and your body will thank you.

5. Exercise in Moderation

Exercise is fantastic for you, however,  it is a form of stress on the body, and the way that most people exercise is too much of a good thing.

If you really want to be healthy then you need to stay active, but limit stressful exercise like weight lifting and cardio to 3-4 times a week.

Mar 04 2020 · 52mins
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Yuri Elkaim: Creating a Successful Online Coaching Company

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Today I hung out with NYT Bestselling Author and Strategic coach on the key things to know before starting an online coaching company. Yuri currently owns a company with over 200 coaching clients, but like everyone, he started with one. Jump in.

Connect with Yuri at: https://healthpreneurgroup.com/


Connect with Dr. Dave: Instagram @drdavidmtouhill Facebook @drtouhill

May 23 2019 · 21mins
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The Truth About Burning Fat and Losing Weight with Yuri Elkaim

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Last time I had fitness/nutrition expert Yuri Elkaim on the The School of Greatness, we talked about how to get and keep up awesome energy all day long.His insights are amazing because he knows the science and practical application of all the different kinds of diets and workouts.I wanted to bring Yuri back on the podcast because he just wrote a new book about how to burn fat and lose weight all day long.I was excited to ask him the truth behind the scenario so many of us struggle with.Yuri is awesome because he's able to make even the most complicated health issues really easy to understand and gives actionable tips to put to use.In this episode, I asked him if there is a perfect fat-burning diet for everyone (as so many diets claim) and he said no!Instead, he outlined what his studies have shown him work best on the most people, which is something I'd never heard of.Best news: people are getting amazing results that are sustainable and not focused on deprivation using his eating plan.Whether you're looking to lose weight (finally) or not, I'm stoked to bring you this interview with one of the best in the industry, Yuri Elkaim in Episode 261.Some questions I ask:Is there a perfect diet for everyone?Can you workout too much?What is a good long term diet plan?In This Episode, You Will Learn:The TRUTH about low-carb dietsWhy it's smart to model people who are similar to you in diet/lifestyle/workout, etc.The 6 "fat triggers" that force our bodies to produce more cortisol (stress) and hold onto fatWhy sex drive goes down when you are super stressedYuri's reasons to reduce gluten and dairy in your dietWhat anti-inflammatory foods areThe downsides of working out too muchWhat "deadly belly bugs" are (not as gross as it sounds)How to pick a great probioticThe connection between cortisol and insulinThe 5 Day Food Cycling FormulaDay 1 – Low Carb DayDay 2 – 1-Day FeastDay 3 – 1-Day FastDay 4 – Regular CalorieDay 5 – Low CaloriePlus much more...Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 28 2019 · 33mins
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Creating Your Perfect Client Pipeline With Yuri Elkaim

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Hello and welcome to The Story Engine Podcast. My name is Kyle Gray and today on the show we have Yuri Elkaim. I am really excited to have Yuri on the show today. He's been somebody that's really been inspiring me, educating me, and helping me move a lot of my game forward as far as copywriting, and coaching, and developing my own processes. He's brilliant at all of these. And we're going to learn a lot about his process for creating amazing results for his clients in Healthpreneur group.

We're also going to talk a lot about content marketing, and content strategy. There's a very specific way to create content, do content, and leverage content these days, but there are some crucial things that you need to have in place in your business before you start trying to become a YouTube celebrity or a famous authority blogger. We're gonna dive into all of that today and as a bonus a few extra tips on building a scalable business, which Yuri has done so well.

 

Key Takeaways

[2:09] How Yuri turned his health problem into a passion to help others

[6:33] Marketing in today’s digital world

[9:04] Yuri’s Perfect Client Pipeline

[13:27] Google’s algorithm and how it affects your business

[17:17] Yuri’s winning content marketing strategy

[21:27] How to create and implement business processes

[27:15] How to scale your business while maintaining your freedom

[32:54] The mindset you need to build a business

 

Links and Resources Mentioned in this Episode

HealthPreneur

HealthPreneur YouTube

HealthPreneur Facebook Group

Yuri Elkaim Website

Yuri Elkaim Facebook

Yuri Elkaim LinkedIn

Yuri Elkaim Books

Josh Axe - Draxe.com

 

Transcript

Kyle Gray:

So without any further adieu, let's turn it over to Yuri. Thanks so much for joining us.

Yuri Elkaim:

Good to be here Kyle. Thanks for having me, man.

Kyle Gray:

Yeah. And so I wanna start this like I start most of the shows, and I would like to hear a story from you, and your past, and your experience that really defined who you are today, what you're doing today, and why you do what you do.

Yuri Elkaim:

Yeah. So my journey started off when I was really a kid. I was very, very passionate about playing soccer professionally like I had this delusional dream of being a pro soccer player from the early age of like 10 year old. So I spent all my teenage years' training, competing at the highest possible level. And I was able to do that for a number of years in my early 20s in terms of playing pro soccer. But during that process, I had some health issues that I wasn't aware of until crap really hit the fan.

Yuri Elkaim:

So when I was just about 17 years old out of the blue I started losing my hair. And in the space of six weeks, I lost all of my hair. So I'm talking about like scalp, eyebrows, eyelashes, body hair, the whole bit. And to give some context to our listeners, my dad's Moroccan, so I had a lot of hair, to begin with. So in the space of six weeks going from that to nothing and looking like a cancer patient at the time was an interesting challenge.

Yuri Elkaim:

And I think I had my head on my shoulders right, but that process really ... The combination of like my passion for exercise and soccer, combined with now I gotta figure what's going on with my health, that led me down this path of getting into health and fitness, and I studied kinesiology at the University of Toronto. But in that whole process what I really came back to was my mission ... Like I'm really happy that I lost my hair 'cause I wouldn't be doing what I'm doing now. Because what I recognized is that my mission on this planet is to end suffering. And initially, it was to end my own suffering.

Yuri Elkaim:

So I spent seven or eight years trying to figure out my own condition. Then I recognized that there were some things that I was discovering that could probably help other people, not just with like hair loss, but with energy and weight loss and so forth. And I really enjoyed working with people from a training perspective and a nutrition perspective, and so I started doing a lot of that when I finished playing soccer. And so I went from helping myself to wanting to help others with their health and fitness. And then as I ventured online in 2006, and then built the whole online thing over the past decade or so, I recognized that there was a lot of entrepreneurs who are suffering with their businesses. And I wanted to specialize in the health and wellness space 'cause that's where I came from.

Yuri Elkaim:

And I figured if I would help them with their businesses, they could help more people and collectively we can all help more people. And so I have this belief that everything happens for us, not to us. So that kind of kick in the butt health wise was really the launchpad for being able to do what I do now. And it all comes down to helping other people end their suffering. That's my big why, that's my big mission, and that's how it all started.

Everything happens for us, not to us

Kyle Gray:

That's incredible. And a great foundation for what you're doing. It's really cool to hear that story and know that what you're doing and you're working. And you're working with hundreds of health and wellness entrepreneurs helping them reach and heal more people, and build a business that actually works for them. It's a very challenging field. A lot of health and wellness entrepreneurs they need to charge like a high-end business consultant, the same kind of prices. But they very rarely have the expertise.

Kyle Gray:

And with your company, and I wanna hear more about this now, Healthpreneur group. You help your clients establish the Perfect Client Pipeline, which is this amazing, brilliant process you've put together that really makes these challenges a lot more straight forward and a lot easier to tackle. And it's incredible what you've done. So tell us a little bit about this process that you take people through and what the experience at Healthpreneur group looks like right now.

Yuri Elkaim:

Sure. So it started because my health and fitness business that I had online since 2006, was very complex. I'm talking about a lot of funnels, a lot of content, a lot of products. So like products in the sense of $10 E-books, $97 courses, we have some supplements. But it's very complex. There was so much stuff going on, it is like a spider's web. It's not a lot of fun. So we had, after struggling for a number of years, I finally got some guidance and some coaching in 2010 which really put me on the right path. And then we had, to this day and it's like eight years in a row of seven figures or more, which is amazing.

Yuri Elkaim:

So I figured out a few things, and one of those things was marketing. Which I had to learn 'cause I had to feed myself pretty much, 'cause I didn't know what I was doing initially. So during the latter stages of ... And that still exists, that business still is running, my brother runs the company now. But over the last couple of years, I'd say starting about five or six years ago a lot of people in the space started asking for advice. 'Cause they're like, "Hey man I see you on the top levels of leader boards, and you're crushing it. And I see your stuff all over, what are you guys doing?"

Yuri Elkaim:

And so I started teaching what I was doing, and I'd do kind of behind closed doors small workshops for other people in our space. And what I recognized was if people are a little bit further ahead in their business, some of the stuff we were doing was totally applicable to them, they could deploy it and make some great strides. But then when I started Healthpreneur in 2015/2016ish, I was actually teaching a lot of, what I now call the old way. Like a lot of the stuff that I was doing, a lot of the content marketing, product creation, funnels, lead magnets, I was initially teaching that to other practitioners, other experts in our space who wanted to start or wanted to scale.

Yuri Elkaim:

And I found really quickly that it was taking forever for people to get results. And when I say forever I mean like we had worked together for a year and they were still not where they wanted to be. And I felt bad about that 'cause I felt like a bit of an impostor. And what I recognized was that what had worked for me, worked for me because I spent 10 years doing it. And I didn't want people to spend 10 years doing what I did without doing things properly the first way, or out of the gates. So a lot of what I was teaching initially was like, hey let's do your content marketing, let's build out an authority blog, a YouTube channel, stuff like that. And the challenge nowadays is that that stuff is like good luck like you put up a blog post and unless you're a massive authority site, it's not gonna happen.

Yuri Elkaim:

So very quickly I pivoted and it was funny because I'm like, well when I started Healthpreneur I didn't want to do any of that stuff. I didn't have a blog, we didn't do any blogging, we didn't do any YouTube. I just started doing YouTube like six months ago, for Healthpreneur, after being in the company now for almost four years. So what I did to start Healthpreneur was the complete opposite of what I was doing to build my original health business, because I didn't want to recreate that monster. And I started the business and I said, the first thing I wanna do is figure out how to profitably acquire clients through paid traffic who don't even know who I am. 'Cause I was starting in a new market, like no one knew who I was in terms of like business building really. I didn't have a list, I didn't have any following.

Yuri Elkaim:

So I said, well okay I can spend the next 10 years trying to do all that stuff organically, or I could put together some type of system that's gonna get a message in front of the right people, bring them into my world. And I wanna work with them at a closer level, charge a premium price, and transform their business. And so lo and behold I knew that for me and my health business the one thing that had really worked well was webinars. And we've done webinars for everything from supplements, to courses, to high-end coaching. And I really cracked that code. So I was like, well what if just drove traffic to a webinar, and then instead of selling a $197 course, which is not gonna happen and make our ad spend feasible. What if we get people on the phone, have a conversation with them, and if they're a good fit we invite them into our program. Which is a coaching program which is very, very high touch, as you know?

Yuri Elkaim:

So we recognized that was really only four pieces to this puzzle, and now we call it the Perfect Client Pipeline and it's essentially a Facebook ad, or really any type of ad, like LinkedIn, YouTube. But we started with Facebook. So Facebook ad to a webinar, from a webinar to an application, and from the application to a phone call. And that's all we do. That is 95% of our revenue, from day one up until now, is only that. And I tell people I've had a lot of failures in business, a lot of failures, and a couple of successes. So a New York Times best-selling book, whatever whatever. And there's very rarely been a time where I launched something and it was right out of the gate a massive success.

Yuri Elkaim:

And when we launched our Perfect Client Pipeline, it was one of those rare occasions where it was almost like within the first week I was like, man I've really hit the jackpot on this. I was not expecting this response, and it was tremendous. It was a very rare feeling for me, and I knew I was on to something. And so we spent the next year and a half really perfecting this, really getting it dialed in. And then we started to teach other practitioners and experts in our space how to do just that. Because we recognized that we didn't just have a system that could help people scale, but we had a process to help people go from zero to hero in a relatively short amount of time. And when I say a short amount of time I'm talking about six months instead of like five years.

Yuri Elkaim:

And that's our whole thing, is we want to help people go from I just closed my practice, or I just got certified as a health coach, I'm a real expert at what I do but I don't want to spend all day posting on social media. I don't wanna write on my blog 'cause it's annoying and no one's seeing it. I don't want to create a YouTube channel that no one's ever gonna see. I want a predictable way of getting in front of the right people, get all those clients coming into my world, and having them pay me what I'm worth, which is a lot of money. I mean to transform someone's health or their body, or whatever outcome they're looking for is way more than 50 bucks an hour.

Yuri Elkaim:

So that's the process we help our clients through. And that's all we do with them, at least initially to get that predictable income coming in and be able to work with clients and transform their lives. And then once they have that foundation then we can look at some other things to scale their business. But that's kind of how it all started, and that's really what we do.

Kyle Gray:

I love that. And I love that it was a process that you created as you were going, you created it out of necessity and you kind of figured it out along the way. One of the things I'd love to have you address since a lot of the listeners here are doing content marketing, maybe YouTube, podcasts, a bunch of other things to try and acquire clients. Now you mentioned you stopped doing that for Healthpreneur, and I would love to hear ... I know a little bit about how much you've really invested in content in the past, and the amazing systems you've put together. But now you're doing it again with Healthpreneur. You've got your podcast, you've got your YouTube channel, but you're in a different position and you have a different strategy with it. And I would love to hear how you see content, and how it fits in with your business and, and your sales, and your marketing these days-

Yuri Elkaim:

Yeah. And it's a really good question, especially where we're at in 2019. So a couple of months ago, probably six months ago, Google made an algorithm change which is what they do all the time. And this one was really, really depressing for most people. What Google now says is that if you are not the authority with real credibility behind you, your stuff's not gonna be seen. Do you know Josh Axe?

Kyle Gray:

Yeah.

Yuri Elkaim:

Draxe.com arguably has the largest health and wellness website in the world, so he's a good friend of mine. And about a year ago he was getting 30 million unique visitors to his website per month, which is insane. Google made this algorithm change, overnight they lost 11 million visitors per month. And the reason was that because he's a doctor of chiropractic, not a medical doctor.

Kyle Gray:

Wow.

Yuri Elkaim:

And Google is ... I mean like Facebook. I mean it's a dictatorship. You play by the rules and that's it. They can do something overnight and all of a sudden your business is impacted in a very negative fashion, usually more so than a positive fashion. So a lot of the health and fitness stuff now, like if you type in headache remedies, you're gonna come across WebMD and Healthline instead of Dr. Axe, or yruielkaim.com, just because they are the MD, the credible, university-backed type of stuff.

Yuri Elkaim:

So what that means to the regular person is that ... So my blog, my health, and fitness blog yurielkaim.com gets a million visitors per month, we were affected a little bit and then we bounced back up. But I need to be very honest with everyone listening, we spent $30000 a month on our editorial team. And that was between content creation and SEO. SEO is very, very important if you want your stuff to be seen. SEO is search engine optimization, which means you write an article, you optimize the heck out of it for a specific keyword, and then you pay someone who knows what they're doing to drive a lot of backlinks, not in a fishy way, but in a real, natural, organic, white hat way, that's that content so that Google says hey this is a popular thing let's rank it higher in Google. That's a really, really challenging thing to do for most people starting off.

Yuri Elkaim:

So again, $30,000 a month. Man, I wish I had spent that money on what we're doing now, to be honest with you, because we get a million visitors a month to our website. Average time on site is a 1:21. Now like you can't transform someone's life in 1:21, and the reality is that the level of commitment of these readers is very low, they're skimming at best.

Kyle Gray:

They've got 15 other tabs open.

Yuri Elkaim:

And if they do opt-in they're opting in for some lead magnet, which is like a one page PDF and then they're done. So I recognized that there's a very big difference between ... We have to understand what vanity metrics are. Vanity metrics are like search engine rankings, traffic to the website. I don't even care about that stuff anymore because quite honestly it has no impact on your business if your business systems are not set up the right way. So, I did not do any content marketing with Healthpreneur for the first two and a half years. And that was because I wanted to build a predictable way of making money and helping clients. I knew that if I blogged every single day on a fresh website, it was never gonna happen. Like I would be better off writing an article on entrepreneur.com or forbes.com, and at least they have a platform that people are gonna see the article on, and then it can direct back to something that we have.

Yuri Elkaim:

But to start fresh on a new domain, with fresh contents, it's gonna take forever to make that happen. Same thing with YouTube. We have 270000 subscribers on my health and fitness channel. When I started Healthpreneur the YouTube channel like six months ago we had zero. And even to this day, we have like 320. I've created more than 100 videos, and just recently I had a guy reach out to me to do some SEO on the YouTube videos and I was like, you know what, yeah okay let's do it. We're at a point now where it makes sense.

Yuri Elkaim:

But initially, I just wanted a way to house my videos on YouTube because what I was doing was I was creating content that I was repurposing in multiple ways to put up on social. And that was a big difference, is I create content now that is not so much SEO focused, but it's social focused. It's more about sharing my thoughts, my beliefs, my philosophy, as opposed to the top five ways to do pushups, or how to do a squat properly. I mean there's a small percentage of content we do that's like that, but the majority of it is me sharing my beliefs. And I really believe that's what marketing is. It's getting people to drink your Kool-Aid to the point where they either hate you or they love you.

Yuri Elkaim:

And my content is very opinionated. It has zero SEO value, but we repurpose it on a number of different platforms, from YouTube, onto Instagram, onto Facebook, LinkedIn. And we just want people to buy into our philosophy. And we understand that we're not necessarily creating content that's gonna be found in Google, but we're creating content that we're now gonna amplify using the money on Facebook, for instance, to get it in front of more people. And that's our whole content strategy now, and the only reason that I went back into content is that once we had our Perfect Client Pipeline deployed, once I was able to step out of some of the work and I had a team of great coaches to now help on the enrollment and delivery side, I was like I've got a lot of free time to be honest, like what am I gonna do with myself. Okay, let me do what I love doing which is creating and communicating.

Yuri Elkaim:

So I got back into creation mode. And my goal is to out create anybody when it comes to content. And so I just crush videos like every single day. And that's my strategy, but I do so and I share this all the time. I'm like, I only do so now because if I had started this from day one and relied on my content to get clients, I would've been screwed. And this is something I continually tell our clients and prospective clients is, none of this stuff matters until you have a stable income. The number one job you need to be doing as you're building your business is sell, sell, sell, sell. You need to make money, that's all that matters.

Yuri Elkaim:

Once you hit a level of business success, you're making 10, 15, 20, 30 a month, whatever. Then you can start to look at syndicating. Syndicating your thoughts, your content in a way that now is gonna get out to more people. But it doesn't ... Like I don't really care if people see my videos on YouTube now. I mean it's no big deal. If I had to be like, okay I'm gonna create this great video and no one sees it, and I need people to see that video to get clients, I wouldn't be sleeping at night. So I don't think a lot of people understand what goes into really building a business, and that's why we do what we do, to show them this is all you should be doing initially. And let's ramp things up, let's get that predictable system in place. Then down the road, once you've got a bit more freedom and breathing room, then you can start really amplifying your message through a lot more content. Does that make sense?

Kyle Gray:

It makes a lot of sense. And that's a really important distinction for how people should see their content, and what to expect from their content. Because yeah if you just are hoping to create anything out there, throw it out there, and you're hoping that clients are gonna magically appear, and you're losing sleep over that, it's a bad place to be in. And I wanna use this to segue since we were talking again about the Perfect Client Pipeline. And this is a process that you've put together, and some of the beautiful things about it are it makes immediate sense. Like you'd only need to hear the name to know what it's about. And it's a very simple system to teach and roll out. And everything is focused and in place.

Kyle Gray:

And so you've developed this process over time. And part of what you're doing in your Healthpreneur coaching group is helping people come up with their own processes because that's such an important part of storytelling and sales. And so I would love to hear just a little bit of your wisdom around what does it take to create processes like this, what are some of the most important elements of it? And how can somebody use a process like the Perfect Client Pipeline to communicate with their audience?

Yuri Elkaim:

Yeah totally. That's a good question and quite honestly most people don't think like this. And this is the challenge, is you have to really start to learn how to think differently. And I have a philosophy which is frame the work before you do the work. So if I'm doing something, either in the process, or before I start doing it I'm mapping out what does this look like. What are the steps involved? So, for instance, we're putting together a new referral strategy. And I could just go out and start doing the work, or I could take a step back and say, "Okay hold on, what are the different components here? Okay, the first thing we're going to do is seed. The next thing we're going to do is we're gonna monitor for wins. Then we're gonna ask."

Frame the work before you do the work.

Yuri Elkaim:

So I'm mapping out a couple ... There's a seven-step process with what we've mapped out. And now this is what we call a proprietary process, a seven-step formula for predictably orchestrating referrals. What that does is it gives me, and then whoever else is gonna run this, massive clarity on step by step what's gonna get done, as opposed to saying, "Okay can you just like send this E-mail to someone when they have a win. And then when this happens just do that." Instead of just randomly having stuff all over the place, when you put into some type of process, the second thing we do is obviously visualize. We put it into a visual. What does that visually look like? Is it a couple of triangles linking together? Is it, like in the Perfect Client Pipeline we've got four boxes with an arrow between each box. You start here and you end up there, right.

Yuri Elkaim:

And so this is just the way I think. And everything I'm doing is revolved around ... And this goes back to marketing because as you know in a sophisticated marketplace you have to have a mechanism that is different. Because if you just come out and say, "Hey listen, I've got this program that's gonna help you lose weight." Yeah, thank you so much, you and a million other people. So everything I'm thinking ... I'm always thinking through a lens of how is this unique, how is this different, how is this proprietary? So, for instance, I've been working with our clients with their webinars. I'll look at their webinars and I'm looking for like one hook. I'm like looking for one thing that we can extract and make it interesting.

Yuri Elkaim:

So we had our luminaries mastermind the other week in Tampa. Another person was talking about helping women lose weight and kind of getting over their exercise hump and stuff. And then she mentioned something like, I really help the women lose the last 10 pounds. And I said, "Okay let's stop right there. That's the hook. That's where we're gonna start. Like you help women lose the last 10 pounds." Make it tangible, make it very appealing. And then we look at, well how do you do that? And then she's got a very interesting system called the 3-2-1 method, which is, again, her system, her methodology. But that doesn't mean anything to most people. The 3-2-1 method is very different than the Perfect Client Pipeline. Because the Perfect Client Pipeline describes the outcome or the benefit that the client wants, right.

Yuri Elkaim:

So what we looked at was in terms of her messaging. She was talking about the power of eating carbs later at night. And she mentioned in one of her bullets why eating sushi after seven o'clock is better for fat loss than chicken and rice or something. And I was like, "Okay why don't we take that and embed that into the headline." Something along the lines of like, "The sushi secret that helps you lose the last 10 pounds." And it was a way more compelling approach than like how to get stronger, more toned, and whatever.

Yuri Elkaim:

So kind of a little bit of a tangent from the process, but the way I think through things is looking at two things. What is the step by step process that is involved to go from A to Z, and how do I extract that and then visually show it. And then the second thing is, and it can be related to the first thing, is what is the unique hook or mechanism that makes this stand out from everything else that's out there? And that's how I look at everything. Because if we're just putting out stuff that's the same as everything else, even though it might not be, but the way that it's messaged seems to be the same as everything else, we're not gonna see the conversions that we wanna see.

Yuri Elkaim:

And so I think, I guess my unfair advantage is that I've been doing this for so long, and I have forced myself to learn this stuff and was coached properly. And I got the right training, and I read the right books. I mean I've written hundreds of pages of sales copy over the past 15 years. Most of it sucked, but over time I got to really understand like, oh okay this converts better than this one. Why is that, let's look at this. You read a lot of E-mails, you see what works, what doesn't. When you put together offers some flop some don't. And so you start to notice these trends, and now having this wisdom, it's very easy for me to look at this stuff in a very different way. And most people don't, and that's okay 'cause they only know what they know. But that's the process that I used to go through this stuff.

Kyle Gray:

I love that. And when you opened up discussing the process, what I really liked about this is you can use a proprietary process as a marketing sales tool and education tool when you're speaking with your clients saying, "This is where I'm gonna take you. This is the results I'm going to get you." But you were also, you use these same skills to create these amazing processes, but you also do it to create processes that you can use internally in your business, and make sure that the great team that you're hiring can continue to deliver on the level of quality that you expect. And I would love to hear a little bit, you mentioned one of the things that really set you free was bringing on a good team of people to help you implement and teach in your program. Tell us a little bit about what it took to really scale up your business and some of the key elements of that that have helped you go from just an individual coach to now an authority with a team behind you.

Yuri Elkaim:

I think part of it is recognizing you can't do everything yourself. And understand what you love to do, and only do that. I really hit a bit of a wall when I was doing about seven hours of enrollment calls a day. And that was amazing from a monetary perspective, but I had no freedom. I couldn't travel for a week if I wanted to because I'm like, oh my God I'm gonna miss like 30 calls for instance. So for me, it's always been freedom over profit for me, 100%. So I recognized that if I wanna have more freedom to travel, to hang out, to create, to do what I want, I have to be able to give more profit away in the form of hiring other people.

Yuri Elkaim:

And I recognized if that was the case, then I needed to put processes in place to train them, bring them up to speed, and empower them to coach clients, or enroll clients at or close to the same level that I would. And there's still stuff that we're obviously working out and improving. But that's like I'm thinking okay ... The way I think of this is, okay how would I make a decision in this situation? How would I do this in this situation? So for instance with our enrollment calls, they now have four coaches who do the enrollment calls. We have a very specific framework they follow, a script. We help them handle objections. We have a meeting every week as kind of a sales team to talk about what's worked, what hasn't, how do we improve things.

Yuri Elkaim:

And that's all part of the process of the right tools. But my coaching ends, obviously then tracking and staying accountable to the results that they want. And being able to look at how do we improve things. So for instance, one of the things that we're doing now, or one of the things that I'm doing is, when we have an initial kick-off call with a client, we kind of know what we're doing. Let's say, okay we're gonna do a little bit of this, a little bit of that.

Yuri Elkaim:

But it would make a lot more sense if I just created like a one-page template that says, okay hit this, hit this, hit this, hit this, and then the coach knows, okay on one page I've hit all these important things. I know exactly what I need from the client. The client knows exactly what they're gonna do next. And I'm always thinking, for everything that we do, if it's done more than once it needs to be documented.

Yuri Elkaim:

And that was something I wish I had done from day one in my other business. 'Cause that's something I've earned over the years is, if you ever wanna step out of your business you have to have a McDonald's manual if you will, it's like how to make a hamburger. So I'm a very systems-oriented person with a high level of creativity. And the only reason I'm able to stay very creative is because I force myself to create systems that I can step away from. 'Cause if someone doesn't know how to do something, then they rely on me to teach them and do all that stuff, so I could do that the first time, but then I should just think to myself, well it might be easier if I just plug in a simple template, or a framework, or a process, where they could do close to what I would do with that client or with that person. So that's kind of the thinking process that I go through.

Yuri Elkaim:

And I'm always looking at ... Full disclosure, you work with us as a copy coach and you've been tremendous helping our clients with designing pages and their Facebook ad copy.

Kyle Gray:

Thank you.

Yuri Elkaim:

And that's an example of I saw a need with our clients. I looked at it, over time I saw okay our clients could get better conversion rates from their Facebook ad to webinar, how do we make that happen. Okay, we gotta improve the line page. So number one, we improve the training. Number two we dedicate some specific coaching to that specific aspect where clients can get more one on one feedback. And then just kind of putting in some parameters of like, okay here are some of the metrics we're looking at. Here's just the basic layout. Here are some things that we shouldn't do and should do. And I'm empowering you with obviously that combination of that and your skills in copywriting to be able to coach them effectively. And that frees me up, it empowers our clients and helps me do more. And that's really how we started to do this.

Yuri Elkaim:

So we brought on like Nicole and Melanie for the webinars way back. So I'm like, okay I see people getting stuck here. Same with our Facebook ads, we brought on Rudy and Cody to help with that. So it's a lot of fun. It's just been a really, really great journey. And it's so much more fulfilling than selling like a $10 E-book and never seeing anyone ever again.

Kyle Gray:

Absolutely. That's what I'm about. I mean I love that human connection, and it's been one thing I've really enjoyed working with you and connecting with all of these people who are making big impacts in the health and wellness world. And I feel a lot of gratitude for that experience, and for you sharing a lot of this story and a lot of this process with us today. Because I think that there was so much actionable material that anybody could get some pearls from, whether you're just starting out in business, or whether you're ready to scale up your seven figure business and to build a team.

Kyle Gray:

So Yuri thank you so much for joining us. I'd like to give you the opportunity if you have any closing thoughts for us, and then where can we go to learn more about you? And hopefully, add a few extra YouTube subscribers for you or something like that.

Yuri Elkaim:

It's all good. I think our podcast is probably even better man. My Healthpreneur podcast is called The Healthpreneur podcast it's on iTunes, that's a good place. Otherwise, our main website is healthpreneurgroup.com. Check it out if you're in the health and wellness space and you want to move away from one on one coaching. If you want a more predictable way of getting more clients, scaling a business, check it out. We're doing some pretty cool stuff that I think can help you out.

Yuri Elkaim:

And at the end of the day, I just wanna remind people that building a business is not necessarily very easy. It should be simple, but it doesn't necessarily mean it's easy. And I actually had somebody respond ... they actually posted a comment on one of my Facebook ads that I just saw this morning. And they said, "I started either coaching or an online business last year, and I gave up after eight months. Is this webinar for me?" And I said, "Well I don't know. 'Cause based on that comment I don't think it is." Because building a business is not easy, and if you give up when the going gets tough it's probably not right for you.

Yuri Elkaim:

So I think just being realistic. Very much like starting a workout routine is not easy, you're gonna have muscle soreness, there's gonna be challenges. You might not see the results right away. Very much the same with building a business. And thinking long term. You know really thinking long term. Like I'm not just here to make a couple of extra bucks, I really wanna leave an impact on this world. 'Cause longevity does matter. So if you can make the right choices, do the right things so that your integrity is never compromised, you're never looking for shortcuts, you're thinking long term, you're always gonna benefit from doing that. So yeah, that would be my final word of wisdom.

Kyle Gray:

Beautiful stuff. Yuri, thanks again for sharing all of these stories and brilliant strategies to grow our business and multiple ways. I had a great time with you on the show today, and hopefully, we will have you back on the podcast again in the future.

Yuri Elkaim:

Absolutely. Thanks so much, Kyle.

Kyle Gray:

Thanks for listening to The Story Engine Podcast. Be sure to check out the show notes and resources mentioned in this episode, and every episode at thestoryengine.co. If you wanna tell better stories and grow your business with content marketing and copywriting, be sure to download the content strategy template at contentstrategytemplate.com. This template is an essential part of any business that wants to boost their traffic, leads, and sales with content marketing.

Kyle Gray:

Thanks for listening, and we'll see you next time.

Apr 02 2019 · 35mins
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GE Ep 180 [2016]: Bestselling Author Yuri Elkaim On How His Fitness & Nutrition Videos Got 22.5M Views on YouTube

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Hey everyone, in today’s episode I share the mic with Yuri Elkaim, a nutrition, fitness, and fat loss expert, as well as a New York Times bestselling author who makes fit and healthy simple again with clear, science-backed advice.

In this interview we talk about how Yuri took his business from $6K to multiple 7 figures in revenue, the secret to getting 50% opt-in rates for some of his content (which is unheard of in the blogging world!), and how spending more time building customer relationships drives conversions way up.

Click here for show notes and transcript.

Leave some feedback:

 Connect with Eric Siu:

Mar 16 2019 · 33mins
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Battle Tested Secrets to Building a SUSTAINABLE Fitness Brand with Yuri Elkaim

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It’s not just the message that matters these days—it’s the messenger as well. Join Vince Del Monte and New York Times bestselling nutrition and fitness author, Yuri Elkaim, as they discuss why (and how) it’s vital to invest in yourself if you want to experience the greatest return on your money. Yuri also shares tips to help you overcome your fears and self-limiting beliefs so that you can finally be the boss you know you’re capable of being. Tune in for this special episode in which two of the health and fitness industry’s most successful entrepreneurs open up and let their guards down.

“Just as much as the message matters, the messenger matters.”

- Yuri Elkaim

 

Subscribe to iTunes, TuneIn, or Stitcher Radio! Enjoying the podcast? Leave a review on iTunes! What do you want to hear from the Vince Delmonte Podcast Show? Tell us

Timestamps

2:45 – How Yuri initially started his fitness brand.

9:45 – Why it’s important to show your audience who you really are.

12:06 – The power in plausibility and vulnerability.

14:40 – Knowing when a consumer is not your customer.

17:00 – Vince and Yuri share their fitness/coaching business successes.

20:22 – How fear limits your dreams.  

22:33 – Yuri reveals his own fears, how he overcomes them, including his mindset analogy.

30:09 – What is Healthpreneur Live?

40:40 – Why you must focus on selling and investing in yourself.

48:34 – Yuri’s take on entrepreneurship and family.

Resources

Connect with Yuri

Connect with Vince

Aug 21 2018 · 54mins
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508: The Perfect Client Funnel: Generate New Leads Predictably, Solve Problems, and Make Money From Group Coaching with Healthpreneur Fitness Coach Yuri Elkaim

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Yuri Elkaim is a nutrition, fitness, and fat loss expert and the NYT bestselling author of The All-Day Energy Diet and The All-Day Fat Burning Diet. A former professional soccer player turned health crusader, he's most famous for helping people who've tried everything to lose weight and get in great shape, with little success, finally achieve breakthrough results. Yuri is on a mission to empower 10 million people to greater health by 2018 by making fit and healthy simple again.
Resources

Yuri Elkaim (official site)
Yuri Elkaim on YouTube
Energy Greens
The All-Day Fat-Burning Cookbook: Turbocharge Your Metabolism with More Than 125 Fast and Delicious Fat-Burning Meals (book)
Yuri Elkaim on Twitter
Feb 28 2018 · 29mins
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ABD8 - The Importance Of Congruency At Home And At Work - with ImpactBuddha, Yuri Elkaim

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Happy new year to you all! Hope your holidays were as nuts and loving as mine! Filled with rambucious, lovers’ quarrels and laughter!

Now...I wanted to start the very first show in 2018 with someone wh has done it all. Of course, a bizdad that came from job dissatisfaction..or really, what I call purpose degradation...which is when you feel the most important of you,, your destiny, your calling… slowly fading away...and you know… you gotta do something about it.

He’s been through some serious health challenges through all this, he’s crushing it right now..like CRUSHING IT! But this is just the tip of the icebery. The real value here is what Yuri has learnt as he focuses on being an awesome dad and how it transports into having a company and leading a team. One of them is about congruency. What you do versus what you say. It’s amazing how congruency and consistency impacts how we connect, inspire and move ourselves, family members and our team at work.

In addition to this awesome lesson, I also learnt include:

  • How kids are essential life’s best daily personal development seminar

  • A real life transition of job to business to finding the best way to work from home

  • Some simple rules to ensure presence and connection with your kids

  • How to talk about and handle money with your kids

  • Several important steps to start a business while having a job and then going full-time

  • How fatherhood makes him a stronger entrepreneur

About Yuri

He’s a husband, father of 3 boys and an exceptional entrepreneur! He is the founder of Yuri Elkaim Health and Fitness Brands and most recently, founder of HeatlhPreneur Group, committed to serving visionary health and fitness entrepreneurs who are serious about expanding their reach, growing their online platform, with a massive goal of collectively impacting 1 billion people in this world while building a more profitable and sustainable business.

It gets better. He’s a New York Times Best-Seller, Wall Street Journal Best Seller and USA Today Best Seller...no small feat...which of course leads to being featured on the Dr. Oz Show, AskMen and so many other health and men’s related media channels.

Resources

yurielkaim.com

healthpreneurgroup.com

Jan 08 2018 · 45mins
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Yuri Elkaim - Health, Wellness and Fitness - How to not break your metabolism and lose weight

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Yuri Elkaim is a popular name in the world of health and nutrition, but it wasn’t like that before. In fact, Yuri was practically clueless when it came to nutrition, but he did love sports especially soccer/football. His life changing moment was when he realized his bouts of hair loss were brought about by an autoimmune issue called alopecia. Doctors couldn’t explain why, so he thought he would live the rest of his life hairless.

It wasn’t until he learned about holistic nutrition that he ended up curing himself. He has since strived to help those around him, to give them hope that there is still a way to treat whatever health issues they might have.

Today, Yuri tells us his story of how he became the Yuri we know now, his thoughts on the whole “Metabolism is like a fireplace” analogy, why he thinks fasting is good for you, the importance of sleep when it comes to making decisions, and why we should learn to decipher when we’re hungry and when we’re full without relying on an eating schedule.

“There's no law that says 'thou shall have to do cardio after my weight training.'” Yuri Elkaim

In this episode, you’ll learn:

  • The typical North American diet is not healthy at all.
  • The fireplace analogy on metabolism is a myth. Eating all the time to "stoke the flames" won't help you lose weight. In fact, it might lead to more unnecessary weight gain and energy crashing.
  • Metabolism is the sum of all the breakdown and buildup in your body; catabolism and anabolism.
  • 70% of the calories you burn come from BMR or the calories burned at rest. This is heavily dependent on lean muscle mass.
  • If you want to lose weight you have to pack on some muscle. It’s a long-term approach to not just weight loss but overall wellness too.
  • Fasting is not starving yourself. When done right, you can fast regularly aka intermittent fasting.
  • People can be psychologically hungry or physiologically hungry. Psychologically hunger is triggered by environmental or emotional cues to make you feel comfortable in certain situations.
  • Listening to your body can mean not eating at the usual time; breakfast at 1 PM is when you break your fast.
  • Too much cardio crushes your thyroid and the problem is not the exercises themselves but the duration and frequency. Endurance cardio is not exactly the ideal form of exercise for long-term.
  • Leptin and Ghrelin are hunger hormones sensitive to sleep. Leptin tells you to stop eating and Ghrelin tells you to keep eating. Less sleep produces more ghrelin and reduces leptin.

Key Takeaways:

  • Eat when you’re hungry and stop when your full. You have to be aware "when" you’re hungry.
  • Women shouldn't be worried about building muscle as they are not as naturally capable of bulking compared to men.
  • When you sleep, try to make the room a lot like a dark, cold tomb. It’ll boost the quality of your sleep more than sleeping in a warm room penetrated by light.

Connect with Cathe Friedrich:

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Stay updated on new episodes, guest interviews, and health, wellness, and fitness information and resources by subscribing to the HealthCastNow Podcast Show on iTunes. Every day we bring you actionable insight, demystified truth, and simple steps to help you navigate the complex, often confusing health, wellness, and fitness information and answer the questions you’ve been asking.

Visit HealthCastNow.Com or subscribe on iTunes today!

Nov 17 2017 · 37mins
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Yuri Elkaim's All-Day Energy Diet

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In today's episode, I'll be chatting with Yuri Elkaim, NYT bestselling author of 'The All-Day Energy Diet', about how to boost your energy simply by eating the right foods!
May 11 2017 · 54mins
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