Rishi Narayan, owner and founder of Underground Printing, talks about his rise in entrepreneurship as he started his extremely successful tee shirt printing business. Rishi talks to Brad about the hardships of a college startup and dives into his advice for the aspiring entrepreneur.
Why Rishi Narayan is a Jack of all Trades, Master of None—or is he?
Life on Brand
While friends worked at Little Caesars, there was no free pizza for academic kids in the chemical engineering lab! Today’s guest is Rishi Narayan, founder and managing owner of Ann Arbor-based Underground Printing, a national, custom apparel and swag company with more than 35 locations. Even if Rishi’s only been an entrepreneur for a hot minute, he’s a Jack of all Trades, Master of None by being an angel investor, lecturer, mentor, board member, and co-owner of AFC semi-pro soccer team. It’s good to be a generalist.--- Send in a voice message: https://anchor.fm/life-on-brand/message
Rishi Narayan & Small Giants: Companies That Choose to Be Great Instead of Big. by Bo Burlingham
Inc. Book Smart
In this episode, Rishi Narayan, Founder of Underground Printing, talks to our host, Cameron Albert-Deitch, about his book smart pick, Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham
Improve Customer Experience with Rishi Narayan of Underground Printing
The eCom Ops Podcast
Full show notes here: https://www.syncspider.com/improve-customer-experience-with-rishi-narayan-of-underground-printing/If you enjoyed this episode then please either: Subscribe, rate and review on Apple PodcastsFollow on Spotify
7: Use Math to Make Your Marketing Decisions – Rishi Narayan
Finding Your Venture
Marketing is just a giant math problemWell not completely - I just read that Kylie Jenner's phone is the entire marketing department for her billion dollar cosmetics company. But that's not normal. All of the other startups out there can make better investments in marketing by testing and tracking and adjusting along the way. Marketing is a giant math problem. You can map a customer's journey from the time they learn about you until they become a customer. When you know the number of customers at each stage, then you can test the best ways to coax them through the journey faster. Good marketing does this efficiently, bad marketing doesn't.In class we will learn about a sales funnel, marketing channels, and media ratio. Together these form a foundational language for startups to make informed decisions about how to spend their time and money acquiring customers. The numbers can be really basic when you start and then grow in complexity as the business grows.I asked Rishi Narayan to share a story about using numbers to make better marketing decisions. And he actually tells a really funny story about not tracking and not using numbers and how it came back to bite him.Rishi is best known as owner of Underground Printing, a custom apparel printing company with headquarters in Ann Arbor. He makes t-shirts - lots of them. Rishi also teaches e-commerce at the University of Michigan's Center for Entrepreneurship and is an active Angel investor. As you'll hear in the story he also owns the local professional soccer team: AFC Ann Arbor.Casey Frushour is the graphic designer you hear in the episode.Here's a link to learn more about Casey's Head.
Episode 10 - featuring co-owner Rishi Narayan and Fletcher Sharpe.We talk with another Ann Arbor legend, Rishi Narayan, about his involvement with the club and what the club means for him and his family.Local sports writer Fletcher Sharpe also joins us and he gives us his insight on the NPSL and how soccer has grown in the state of Michigan.