Stephen Master's guest appearances

Stephen Master

The SVG Podcast

The CUSP Show

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Bryan Harper

John Kosner

Glenn Horine

Russell Scibetti

Eric Kussin

Boris Gartner

John Shumate

John Collins

Jesse Cole

Jim Kean

Kevin Kulp

John Barrows

Max Altschuler

David MacKay

Brian Watson

OwlTail

Tom &amp; Joe sit down with Stephen Master, Cheif Revenue Offices at SimpleBet as he discussed the new opportunities SimpleBet has to offer with their software solutions to game betting.Stephen spent the last 10 years as the Global Head of Sports for Nielsen. Prior to Nielsen, Stephen was VP of Business Development for the NFL. Prior to that, he was VP of Marketing Solutions at Octagon, and prior to that, was VP of International Business Development at the NBA. In addition to his work with SimpleBet, Stephen is a professor of Sports Marketing at NYU Stern.---The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).

Tom &amp; Joe sit down with Stephen Master, Cheif Revenue Offices at SimpleBet as he discussed the new opportunities SimpleBet has to offer with their software solutions to game betting. Stephen spent the last 10 years as the Global Head of Sports for Nielsen. Prior to Nielsen, Stephen was VP of Business Development for the NFL. Prior to that, he was VP of Marketing Solutions at Octagon, and prior to that, was VP of International Business Development at the NBA. In addition to his work with SimpleBet, Stephen is a professor of Sports Marketing at NYU Stern. --- The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).

Episode 149: SimpleBet with CRO Stephen Master

Nielsen ratings have long been the currency in sports television, but how is that data reflecting the rapidly evolving live sports industry? On this episode of The SVG Podcast, we chat with Stephen Master, Global Head of Sports Practice at The Nielsen Company to discuss the current health of the live sports market, how Total Audience is establishing itself as the new measuring stick for ratings, and what he thinks about the future potential of esports, soccer, and much more. The SVG Podcast is for the sports video production professional looking to keep up with the latest in sports video production operations, and technology. The program features interviews with some of the biggest, most influential names in the sports video business talking trends and topics that are making an impact on the industry.

Nielsen ratings have long been the currency in sports television, but how is that data reflecting the rapidly evolving live sports industry? On this episode of The SVG Podcast, we chat with Stephen Master, Global Head of Sports Practice at The Nielsen Company to discuss the current health of the live sports market, how Total Audience is establishing itself as the new measuring stick for ratings, and what he thinks about the future potential of esports, soccer, and much more. The SVG Podcast is for the sports video production professional looking to keep up with the latest in sports video production operations, and technology. The program features interviews with some of the biggest, most influential names in the sports video business talking trends and topics that are making an impact on the industry.

11 - Stephen Master, Global Head of Sports Practice, The Nielsen Company

The complex world of television ratings and audience viewership analytics are explained by one of the authorities on the subject, Stephen Master, who oversees the Sports Practice department of The Nielsen Company. In what transforms into an extensive discussion on what makes up viewership as well as what corporate clients are looking at when advertising, Master explains some of the more in-depth components of ratings numbers. Twitter: @StephenMaster13

The complex world of television ratings and audience viewership analytics are explained by one of the authorities on the subject, Stephen Master, who oversees the Sports Practice department of The Nielsen Company. In what transforms into an extensive discussion on what makes up viewership as well as what corporate clients are looking at when advertising, Master explains some of the more in-depth components of ratings numbers. Twitter: @StephenMaster13

Ep. 348 - Stephen Master (SVP Global Head of Sports Practice, Nielsen)