3 Podcast Episodes
Latest 7 Mar 2021 | Updated Daily
Liz Bacelar builds bridges between brands and thousands of technologies worldwide
Bellwether Culture Podcast
Over the past 10 years, technology has changed every single aspect of how brands conduct business. From product development, to supply chain, to inventory management, to marketing, to distribution, to post purchase engagement, to customer service, to digital content…etc etc, you get it… As a result, consumer expectations and values have shifted dramatically. Regardless of industry, there’s a real case to be made that every new company is in fact a tech company at their foundation. So how do companies that have been around for the past 30, 40, 50, 100 years adjust? I sympathize with these legacy brands that are required to navigate and adapt to this change in tide. Liz Bacelar of TheCurrent Global has built bridges between brands and thousands of technologies worldwide. Through her work and advocacy over the past decade, she’s helped shape the way we as customers interact with brands today. Her company works with brands such as Gucci, Sheseido, Burberry, Levi’s, and Ralph Lauren to help them navigate, invest, and deploy meaningful technology solutions. If you'd like to receive invitations to our live recording event experiences, apply for access at www.BellwetherCulture.comSee omnystudio.com/listener for privacy information.
8 Oct 2019