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Michael F. Schein

29 Podcast Episodes

Latest 3 Dec 2022 | Updated Daily

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Want To Join A Secret Club? With Michael F. Schein

Behavioral Grooves Podcast

If you were sent an exclusive invite to a secret society, would you accept? If you knew only a few people in the world had been approached to join, would it spark a scarcity curiosity? What is more alluring: the society itself or the mere fact that it’s a secret? Creating hype is the forte of our returning guest on this episode, Michael F. Schein. In our previous chat with Michael back in episode 212, he was telling us about his book “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”. Since writing it, his marketing business has been inundated with clients wanting “in on” some hype! So as a unique way of creating hype, Michael has created a new secret society with only a few (secret) members. Kurt and Tim spend time discussing the allure of a secret club - why they have been successful in the past, what continues to make them enticing, and how businesses can potentially use them to create hype.  There is something that you can be part of that is definitely not a secret - the Behavioral Grooves Patreon membership. It’s no secret that we rely on the support of our loyal listeners to support the podcast and we truly appreciate everyone who chips in, thank you.Topics (5:16) How hype changed Michael’s marketing consultancy career. (10:51) The details of Michael’s secret society. (17:30) Are secret groups a tactic businesses should use? (21:30) How marketing has evolved since the Alice Cooper Piccadilly Circus stunt. (23:53) How Michael gets to work with only his favorite companies. (32:02) Grooving Session with Kurt and Tim. © 2022 Behavioral Grooves Links Michael F. Schein: https://michaelfschein.com/ Michael’s book “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”: https://amzn.to/3V5KVO9 Episode 212, Scrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. Schein: https://behavioralgrooves.com/episode/scrutinizing-hype-with-michael-f-schein/ Seven Society, University of Virginia: https://en.wikipedia.org/wiki/Seven_Society Jeff Walker “Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams”: https://amzn.to/3V9Uv2m Episode 226, The Power of Unity: Robert Cialdini Expands His Best Selling Book Influence: https://behavioralgrooves.com/episode/cialdini-unity-in-influence/ The Lake Wobegon Effect: https://psychology.fandom.com/wiki/Lake_Wobegon_effect Behavioral Grooves Patreon: https://www.patreon.com/behavioralgroovesMusical Links  The Dickies “Banana Split”: https://www.youtube.com/watch?v=G_wkEnLBvlE

48mins

28 Nov 2022

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How To Create Undeniable "Hype" Around Your Consulting Services With Michael F. Schein: Podcast #243

Consulting Success Podcast

Are you equipped with a good amount of knowledge and skills for your services? In today’s episode, Michael Shein, founder of MicroFame Media, shares his insights on how you can create undeniable hype around your consulting services. He had gone through different jobs in his career, and through these experiences, he was able to sort of analyze and reflect on things that are effective when marketing yourself or your business. He even discusses hype strategies to grow your influence and business, especially in today’s modern time, using different platforms and technologies. Stay tuned for more!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

47mins

20 Jun 2022

Similar People

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#84: Here’s How To Make a POSITIVE Impact… By Using Success Principles Used By Propagandists & Cult Leaders w/ Michael F. Schein

7-Figure Millennials

What if you could master the art and science of using shameless propaganda…… for creating a bigger and more positive impact in the world?Michael F. Schein can teach you how.In today’s episode, you’ll learn:1. Why Shep Gordon — American Talent Manager who’s managed talent like Pink Floyd, Pointer Sisters, Alice Cooper, etc — paid a driver to have their truck that had a picture of Alice Cooper posing naked with only a boa constrictor covering his genitals “break down”…2. How bacon and eggs became the stereotypical American breakfast because of a hype artist… and what that has to do with you building relationships that can grow your business3. What you can learn from Buddy the Elf about how to attract attention Enjoy!

1hr 5mins

31 May 2022

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S11.E4. Michael F. Schein. Strategies versus Tactics.

Catching the Next Wave

What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by. LINKS“The Hype Handbook” by Michael F. Schein “The Medici Effect” by Frans Johansson“The Click Moment” by Frans Johansson

1hr 25mins

10 May 2022

Most Popular

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Be Your Own Hype Man w/ Michael F. Schein

People Business w/ O'Brien McMahon

Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers published by McGraw Hill, appears wherever books are sold.Mentioned in this Episode:Michael Schein on the Grounded Content PodcastBasecampRework book by basecampBrene Brown on VulnerabilityLouis CK on airplane wifi Time Codes:(3:26) - What is hype?(5:42) - When did hype become something you wanted to dedicate your career to?(8:59) - How should the everyday person be thinking about hype?(12:26) - How does someone find the right audience for their message?(15:06) - “Make war, not love.”(20:22) - How does someone pick fights if they don't like conflict? (23:43) - Do you have exercises for this? (24:57) - “Create your own secret society.”(31:27) - Re-thinking how you network.(44:42) - What type of language resonates most with people?(49:37) - How can people add theatricality to a business setting?(55:28) - Michael’s take on the phrase “Under-promise & Over-deliver.”(1:04:10) - Where can people find you?

1hr 5mins

3 May 2022

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Creating Hype | Michael F. Schein

Adapter's Advantage: Breakthrough Moments that Lead to Success

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.  His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill in 2021. Show Notes: https://michaelfschein.com/ https://www.linkedin.com/in/michaelfrancisschein/ https://microfamemedia.com/ The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

36mins

26 Apr 2022

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79: Win Business Consulting Clients with this marketing strategy [Interview with Michael F. Schein]

Everything Business Consulting - A Podcast for Business Consultants

Is Hype Marketing The Best Way To Win Business Consulting Clients? [Everything Business Consulting Episode 79]Michael F. Schein is a writer, speaker, business owner, and hype artist. In episode 79 of Everything Business Consulting, we dive into what Michael calls HYPE!Show notes:You can find Michael's book – The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers on Amazon.Everything Business Consulting is brought to you by ConsultX, your complete Business Consulting Solution. Visit www.consultx.com to find out more.

48mins

30 Mar 2022

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568: How to Attract Attention, with Michael F. Schein

Coaching for Leaders

Michael F. Schein: The Hype HandbookMichael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making ideabased companies famous in their industries. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the US to China. He is also the creator of the popular Hype Book Club, which provides regular recommendations of books about hype artists and hype strategies.Michael is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers*.In this conversation, Michael and I explore his research on hype and how we can benefit from lessons throughout the history of human influence. We examine what we can learn from both positive and negative examples to discover how to brand ourselves better. Michael then invites us to frame the messaging about our own work to align with these human tendencies though a lens of genuine care and authenticity.Key Points We've evolved through history to seek guidance from those who appear miraculous. Surprise and worthiness are two indicators of what people perceive as miraculous vs. simply chance. The elements of your narrative are faders on a mixing board. Raise and lower different elements of the story to get the right mix. Make a list of strengths and weaknesses and don’t mention your weaknesses for a week. Reframe how some of your weakness might be strengths. Develop your story using the elements of theatre.Interview NotesDownload my interview notes in PDF format (free membership required).Related Episodes The Four Critical Stories Leaders Need For Influence, with David Hutchens (episode 148) Get Noticed Without Selling Out, with Laura Huang (episode 480) How to Actually Get Traction From Leadership Books, with Nicol Verheem (episode 549)Discover MoreActivate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

36mins

21 Feb 2022

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2. The Hype Handbook with Michael F. Schein

The Innovation Meets Leadership Podcast

Welcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Michael F. Schein redefines the effective manner of marketing or getting the hype. Why is it that those who do not consider themselves marketers turn out to have a bigger following? From this conversation, Michael points out the power of utilizing psychology and how it should be used responsibly by keeping our motives in check. Michael F. Schein is the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Main Takeaways: The Marketing Hype: Utilizing Psychological and Emotional Drives The Implications of the Hype - Emotional Regulation Targeting Mistrust to Effectively Offer Value Key Quotes: “We let our emotions get in the way. And that's a good thing. The problem with that is some of the best people with the best ideas, they throw the baby out with the bathwater, they willfully reject driving attention and emotion around what they're selling, what their messages are.” - Michael F. Schein Be sure to check out full show notes at https://innovationmeetsleadership.com/resources or click "Episode Website" below. Connect with Michael Twitter: https://twitter.com/MichaelSchein1 Linkedin: https://www.linkedin.com/in/michaelfrancisschein/ Facebook: https://www.facebook.com/michael.schein.7 Instagram: https://www.instagram.com/scheinm1/ Author Website: michaelfschein.com Business website: microfamemedia.com These are proven solutions to advance your leadership and innovation process. Check out our website  innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review. Let’s go transform something!--- Send in a voice message: https://anchor.fm/natalie-born/messageSupport this podcast: https://anchor.fm/natalie-born/support

32mins

16 Jan 2022

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Getting to Yes, And… | Michael F. Schein – The Hype Handbook

Second City Works presents "Getting to Yes, And"

Kelly talks to Michael F. Schein,  Founder and President of MicroFame Media, about all things hype. https://serve.castfire.com/audio/3856055/Getting_to_Yes_And_Michael_F_Schein_-_The_Hype_Handbook__2021-07-13-013555.64kmono.mp3

13 Jul 2021

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