OwlTail

Cover image of Bonnie Harvey

Bonnie Harvey

36 Podcast Episodes

Latest 16 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

Episode artwork

AB Replay: Bottling the Barefoot Spirit with Bonnie Harvey & Michael Houlihan

All Business with Jeffrey Hayzlett

How do we successfully transition from industry outsiders to insiders? How do we achieve the pinnacle of success starting a business with little to no knowledge of it? Michael Houlihan and Bonnie Harvey are the Founders of Barefoot Wines and a husband and wife team who train and consult everyone from startups to Fortune 500 companies on brand building, increasing sales, and keeping people engaged and loyal.They’re international keynote speakers, best-selling authors andwill give us a sneak peek behind the grapevine to create the perfect productand brand.I spoke with Bonnie and Michael during our most recent C-SuiteNetwork Digital Discussion. If you'd like more information about joining theC-Suite Network visit this link:https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

39mins

23 Jul 2021

Episode artwork

AB Replay: Bottling the Barefoot Spirit with Bonnie Harvey & Michael Houlihan

All Business with Jeffrey Hayzlett

How do we successfully transition from industry outsiders to insiders? How do we achieve the pinnacle of success starting a business with little to no knowledge of it? Michael Houlihan and Bonnie Harvey are the Founders of Barefoot Wines and a husband and wife team who train and consult everyone from startups to Fortune 500 companies on brand building, increasing sales, and keeping people engaged and loyal.They’re international keynote speakers, best-selling authors andwill give us a sneak peek behind the grapevine to create the perfect productand brand.I spoke with Bonnie and Michael during our most recent C-SuiteNetwork Digital Discussion. If you'd like more information about joining theC-Suite Network visit this link:https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

39mins

23 Jul 2021

Similar People

Episode artwork

Michael Houlihan And Bonnie Harvey - Teaching Empathy Through Storytelling - S7E1

Voices of CX

Bonnie Harvey is the co-founder of Barefoot Cellars along with partner Michael Houlihan. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael’s role was “big picture visionary,” Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well.In the early days of the brand, Bonnie was responsible for bottling oversight, supply inventory and label design—in fact, the famous footprint is actually hers! Later as Barefoot grew, she focused on overview and direction of the business, setting company goals, and attending to Board of Director matters. She managed all financial aspects of the business, oversaw legal relations and compliance, and edited countless press materials, presentations, official manuals and other documents.Along with Michael, Bonnie donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability. She also coauthors weekly business blogs at The Barefoot Spirit and Consumer Brand Buiders with him, and they consult together with several clients.Bonnie has a passion for helping young entrepreneurs choose the right path. With her varied “hard-knocks” experience, she offers practical solutions for all aspects of starting a business. She loves showing others how to avoid painful and costly mistakes and directing them toward profitability.Bonnie is the Co-author of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, a New York Times Bestselling Business Book.Michael Houlihan is a highly sought-after business strategist, keynote speaker, consultant, and corporate trainer. Presentations are often with Bonnie Harvey, his Co-founder of Barefoot (now the #1 wine brand in the world), providing decades of real-world, practical business experience. Using out-of-the-box thinking, pay-for-performance, positive culture, channel distribution management, and “Worthy Cause Marketing,” they help start-ups, entrepreneurs and Fortune 500 corporations increase their sales, profitability and brand equity. For the first time, their secrets to success is available in an exclusive online series at BarefootSpiritGPS.comHe, along with Bonnie, bootstrapped Barefoot (a novelty wine brand) into a national mega-brand, selling 600,000 cases per year in 50 states and 28 countries. They’ve keynoted at many prestigious conferences, symposiums, universities and forums.Listen to a free chapter of Michael and Bonnie's audio theater book. at businessaudiotheatre.com.Follow Michael Houlihan on LinkedInFollow Bonnie Harvey on LinkedInFollow Worthix on LinkedInFollow Worthix on Twitter: @worthixFollow Mary Drumond on LinkedInFollow Mary Drumond on Twitter: @drumondmaryThe Voices of CX Podcast brings on top leaders across multiple industries to talk best strategies, trends, and more. These leaders share their insight on anything from understanding customer decisions, to creating an empathetic business, to achieving sustainable profitability. No matter your industry, there are tangible takeaways in each episode that you can apply in your own career and business.

47mins

5 Apr 2021

Episode artwork

AB Special Bottling the Barefoot Spirit with Bonnie Harvey & Michael Houlihan

All Business with Jeffrey Hayzlett

How do we successfully transition from industry outsiders to insiders? How do we achieve the pinnacle of success starting a business with little to no knowledge of it? Michael Houlihan and Bonnie Harvey are the Founders of Barefoot Wines and a husband and wife team who train and consult everyone from startups to Fortune 500 companies on brand building, increasing sales, and keeping people engaged and loyal.They’re international keynote speakers, best-selling authors and will give us a sneak peek behind the grapevine to create the perfect product and brand.I spoke with Bonnie and Michael during our most recent C-Suite Network Digital Discussion. If you'd like more information about joining the C-Suite Network visit this link:https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

38mins

11 Sep 2020

Most Popular

Episode artwork

AB Special Bottling the Barefoot Spirit with Bonnie Harvey & Michael Houlihan

All Business with Jeffrey Hayzlett

How do we successfully transition from industry outsiders to insiders? How do we achieve the pinnacle of success starting a business with little to no knowledge of it? Michael Houlihan and Bonnie Harvey are the Founders of Barefoot Wines and a husband and wife team who train and consult everyone from startups to Fortune 500 companies on brand building, increasing sales, and keeping people engaged and loyal.They’re international keynote speakers, best-selling authors and will give us a sneak peek behind the grapevine to create the perfect product and brand.I spoke with Bonnie and Michael during our most recent C-Suite Network Digital Discussion. If you'd like more information about joining the C-Suite Network visit this link:https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

38mins

11 Sep 2020

Episode artwork

Episode 67: Growing the World’s Largest Wine Brand — Michael Houlihan and Bonnie Harvey

The EnTRUEpreneurship Podcast with Wes Fang - Revealing the TRUE Stories Behind Entrepreneurship

This week on The EnTRUEpreneurship Podcast, Wes interviews Michael Houlihan and Bonnie Harvey — co-founders at Barefoot Cellars. Michael is also the former President and CEO of the company. Over the course of its 34 year history, Barefoot has grown into one of the fastest growing and award-winning brands in the global wine industry. It’s offerings have expanded from two simple red and white blends to a large variety of wines, champagnes, spritzers, and, most recently, hard seltzers.  If you’ve walked into any corner store, liquor store, or supermarket, you’ve come in contact with Barefoot products, yet the brand had a slow rise to global prominence. Michael and Bonnie were two young, ambitious business consultants who stumbled into an opportunity, sought to fill a market gap, and were too far in to turn back when things got really hard. The Barefoot story is an inspiring tale for anyone — entrepreneur or not — and this week, it is told in full. The EnTRUEpreneurship Takeaway: “Never waste a perfectly good mistake.” “Integrity and partnership — those are soft-skills, which are really lost skills in this high-tech world we live in. People have forgotten. Yes, you’ve got to borrow $3 million for your application, but that’s because nobody likes you.” [On the choice of whether or not to give up] “When you swim halfway across the English Channel, do you think about giving up and going back?” “Don’t go into sales pitches and beat people up with features and benefits and pricing. They don’t buy your products; they buy you.” “The backbone of entrepreneurial culture is a sales-oriented mindset where you’re constantly providing increased value and customer service for whatever customer you have, so that you get a reputation of being a hot mover and people stand behind your products.” “Outsource everything that you possibly can, with the exception of sales, quality control, and accounting. Those are three things you must do in-house.” “When you’re broke, you don’t have any choices except to scratch your head and look for the resources that are around you.” “Because we were outsiders, we looked at things in a different way. And I think that kind of unharnessed us.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:08: Michael and Bonnie share the story of how they stumbled into the wine industry and how their initial ignorance of the industry worked to their advantage. 8:49: The two discuss why they ultimately decided to first start a wine business and share a best practice that greatly benefitted them in the earliest days. 14:26: The two describe their “first big move” in getting their wine sold and how a failed deal taught them valuable lessons and ultimately worked to their advantage. 22:11: Michael and Bonnie explain how they managed to produce a consistently good product, while dedicating the majority of their time to sales. 24:30: Michael and Bonnie explain why it was important for them to reinvest any “extra” money they had into business expansion. 27:25: The two discuss why it took seven full years for them to feel like the business had “legs” and how partnering with Trader Joe’s in the retailer’s earliest days was a positive and a negative. 29:02: Michael and Bonnie explain the unique dynamic they fostered with their production and distribution partners and why this type of relationship is a forgotten art. 36:31: The two discuss the top 3 characteristics that they believe made their brand successful and explain why outsourcing is important for businesses of all sizes. 38:14: Bonnie and Michael share about their latest venture in helping entrepreneurs preserve their founding stories. 40:03: The two distill their incredible story into a few pieces of sage advice. Bulleted List of Resources — Michael Houlihan and Bonnie Harvey -     LinkedIn (Michael) -     LinkedIn (Bonnie) Barefoot Wine -      Company Website -      Facebook -      Twitter -      Instagram The Barefoot Spirit -      Company Website -      Facebook -      Twitter -      YouTube -     The Barefoot Spirit on Amazon Business Audio Theatre -      Company Website -      LinkedIn

45mins

2 Sep 2020

Episode artwork

Customer Service and Community Support Featuring Michael Houlihan and Bonnie Harvey

Amazing Business Radio

Top Takeaways:-      Creating a good customer experience requires doing research. Learn about your customers and their expectations, then build your CX to meet those expectations.-      To find out what your customers want, ask them! Incorporate conversations with customers into your business and CX model. Ask people who may not usually get asked. There are many untapped sources of valuable information that will help you succeed.-      Know who your customers are, and once you do, you will be able to better market to them personally. Personalization will help your product sell.-      Don’t confine yourself to your industry alone. Mine information from other industries. This will help you come up with more creative solutions to problems.-      When you support your community, they will support you. The more you give, the more you get. This is the law of reciprocity.-      Everybody is in customer service whether they realize it or not. Even if an employee doesn’t have direct contact with a customer, they support someone who does. Customer service must be part of the company’s culture.-      Employees who do come into direct contact with customers are best positioned to collect customer feedback. This feedback must be communicated throughout the rest of the organization.-      A great product or service alone is not enough to get and keep customers. You must support your great product/service with amazing customer service.-      Don’t just be a vendor; be a partner. This means helping your clients and customers succeed with the product or service you offer. This goes beyond customer service and into customer support and customer success.Quote:“Make friends in low places. Ask questions and gather information from everyone. It’s amazing what you’ll learn about your customers and their expectations.”About:Michael Houlihan and Bonnie Harvey are the founders of Barefoot Wine and Business Audio Theatre. They are the New York Times bestselling authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

30mins

18 Aug 2020

Episode artwork

Bonnie Harvey & Michael Houlihan: Finding & Building Great People in an Off Premise Work Environment

Hire Power Radio

We are now remote.  And we are learning so much about what it takes to keep your people engaged and productive. The balance between communication and micromanagement is often the Biggest challenge.  Here’s what we’ve learned: Consistent communication with ultra flexibility is working. Encouragement to take care of yourself first: ie: a walk, bike ride or step away is increasing productivity. Virtual happy hours are helping to forge team comradery.  Our guests today: Michael Houlihan & Bonnie Harvey, Founders of the world's top wine brand, Barefoot Wines Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. Michael & Bonnie pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and as a result were acquired by E&J Gallo.  Today, they offer their Guiding Principles for Success (GPS) & Shelf Smarts courses to help consumer product brand builders achieve success by maximizing the value of their human resources.  Today we are discussing: Virtual challenges today How to build company culture to an off premise workforce Off Premise challenge today? Disengagement Not routine Physical commitment Daily encouragement Why is this important to the company? Two biggest hidden costs in every business!  Reduce turnover Increase engagement Good people transform to great people through growth Improve skill sets & relationships Allow people to do the work they like to do and not do. Allow them to create their own roles.  Rick’s Nuggets Accountability & Productivity Remote causes you to really put your business under the microscope Cost of a Bad hire is 30% of individuals earnings (US Dept of Labor)Does not include Morale & Productivity loss costs How do we do it? Find good people & build great people ***** Keep people from being isolated (Team based) Culture of permission - make mistakes right. Don't hide mistakes. Hiring tactics? Overkilling Orientation Over educate Money map About understanding how the money flows to get to your paycheck 2 division companyGetting into the cause & effect of the business Sales & Sales support Include people in the solutions Everyone asked to contribute their ideasFootsteps to the wine in stores from the receptionist! (recognition) Throw problems out on the table and allow people to contribute Promote the idea that everyone has a voice Rick’s Nuggets Finding good people requires work & a lot of conversations Creative ways to encourage engagement Virtual happy hour Key Takeaways: You have a responsibility to improve your hires. Find their talents and expand upon them All companies have 2 divisions- sales & sales support All salaries start from the community not from the company! Find Bonnie & Michael here: Business Audio Theatre Linkedin  Websites: www.thebarefootspirit.com & www.consumerbrandbuilders.com

29mins

23 Jul 2020

Episode artwork

The Barefoot Spirit with Michael Houlihan & Bonnie Harvey

The Tony DUrso Show

Michael & Bonnie are the founders of Barefoot Wine, America’s #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship.They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests.Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more.Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

1hr

22 May 2020

Episode artwork

How To Lead the Wine Industry with Michael Houlihan and Bonnie Harvey

Another Way to Play

Today I had the please of speaking with the founders of Barefoot Wine, Michael Houlihan, and Bonnie Harvey. Barefoot Wine is the number one brand in the country, Michael and Bonnie built it from the ground up. They sold the company and wrote a book, The Barefoot Spirit, and is now educating people about entrepreneurship.Let’s dive into their story of how humble beginnings can take you to the top.Things you will learn in this episode:[00:01 - 08:01] Opening SegmentI talked briefly about valuable information that you can take advantage of in this episodeI’m introducing guests Michael Houlihan and Bonnie Harvey into the showBonnie & Harvey talk about how their Barefoot wine journey began.They saw a business opportunity and took it[08:02 - 14:39] Getting into the wine industryMichael and Bonnie didn't have a passion for the wine industry but they certainly have a passion for business so they capitalized on that.Michael and Bonnie talk about their early years in the business[14:40 - 23:41] Strategies in the wine industryMichael and Bonnie share vital information about how they effectively implement their strategies to crush it in the wine industryMichael and Bonnie talk briefly about their audiobookMichael and Bonnie share a story about their customers[23:42 - 30:34] How the Barefoot brand became knownMichael and Bonnie share their story of how Barefoot's brand was knownThey didn't have money for advertisingGave their wine to get value in their brandSold Barefoot from neighborhood to neighborhoodGrew the brand without paid advertising[30:35 - 41:16] How Barefoot became the number 1 brand in the wine industryMichael and Bonnie talk about their marketing strategy, worthy cause marketingMichael and Bonnie wrote a book, Barefoot Spirit.Turned Barefoot Spirit into an audiobookMichael and Bonnie talk more about their bookWhat motivates Michael and Bonnie[41:17 - 47:30] The FOCUS FIVE SegmentWhat book have you gifted most often?See below for links If you can get an hour of somebody's time and ask questions, who would that be and why?JesusWhat is one thing that you believe that most people would disagree with you on?People think that their idea is good enough, they don't want to believe that it's all about distribution and distribution management Morning routine, How do you start your day?Take Showers, make coffee, check the calendar for the dayWhat is the best place we can connect with you online?See below for social links[47:31 - 49:50] Closing SegmentFinal words from meTweetable Quotes: "People who have dirt under their fingernails, they know more about the business than all the white-collar workers in the world." - Michael HoulahanResources mentioned in the episode:Barefoot Wine WebsiteThe Barefoot Spirit WebsiteThe Barefoot Spirit Book on AmazonThe Barefoot Spirit AudiobookThe Barefoot Spirit Audiobook SamplesThink and Grow RichAs a Man ThinkethHow to Win Friends & Influence PeopleSchedule a call with HansYou can connect with Michael and Bonnie on YouTube, Instagram, Twitter, and Facebook or visit their website https://thebarefootspirit.com/LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes.To know more about me and all the real estate opportunities you can find, check out my website at Hansstruzyna.com. Get the chance to talk with me for FREE. Set up a call using this link https://calendly.com/h-struzyna/15min See acast.com/privacy for privacy and opt-out information.

49mins

12 May 2020

Loading