Cruce Saunders's guest appearances

Cruce Saunders

Content Content podcast with Ed Marsh

The Content Strategy Podcast

The Business Storytelling Show

Omnichannel by OmnichannelX

Carrie Hane

Sarah Richards

Ryan Skinner

Marc A. Pitman

John Collins

Scott Kubie

Erika Hall

Brad Phillips

Michelle Ngome

Robert Mills

Casey Cheshire

Sam Horn

Chris Dayley

Lou Rosenfeld

Rob Mills

OwlTail

Cruce Saunders, Principal and Founder of [A] – http://simplea.com, joins Christoph Trappe on this episode of the Business Storytelling Podcast.  Join Cruce and other content leaders at [A] in the [A]cademy to learn more about content intelligence and content engineering: https://bit.ly/2HFndY0  More podcast episodes: https://lnkd.in/eiUSn7h

Cruce Saunders, Principal and Founder of [A] – <a href="http://simplea.com" rel="nofollow" target="_blank">http://simplea.com</a>, joins Christoph Trappe on this episode of the Business Storytelling Podcast.  Join Cruce and other content leaders at [A] in the [A]cademy to learn more about content intelligence and content engineering: <a href="https://bit.ly/2HFndY0" rel="nofollow" target="_blank">https://bit.ly/2HFndY0</a> More podcast episodes: <a href="https://lnkd.in/eiUSn7h" rel="nofollow" target="_blank">https://lnkd.in/eiUSn7h</a>

230: Can content intelligence take the chaos out of content creation? A chat with Cruce Saunders

In this episode, we hear from Cruce Saunders, the founder, and principal at [A] (simplea.com). We explore the role of content structure to shape omnichannel enterprise publishing, and to support multiple modes of content delivery. Also, we dive deep into the organizational structures that help support teamwork around the intelligent, modular content that is the foundation for next-generation customer experiences.The difference between omnichannel, multichannel, and cross-channelWe begin by defining the aspects of omnichannel, multichannel, and cross-channel content. Hear how they differ and why they shouldn’t hinder workflow. Cruce describes omnichannel as “…a service-oriented approach to publishing in which any future channel may be added without impacting the overall process of creating, managing, and delivering the content.” Too many organizations compound efforts when attempting to scale delivery, but by deploying better practices centered around content intelligence, they reduce ongoing internal effort, and open up content to reach more endpoints.What’s holding organizations back from delivering omnichannel experiences?Delivering omnichannel experiences requires not just structured content, but also a structured and improved content creation process. “Omnichannel content derives from content that is structured. [The content model] structures the authoring process, which then structures the management and delivery process. Today, all of those things are disconnected.” Cruce shares common blockers organizations face and the importance of structured content. Structured content he sees as the key to delivering the next-generation of customer experiences, and calls on practitioners to dive into the change process. “It’s 2020, we need to get over our allergy to these concepts that are foundational and fundamental to the future.” You can listen to this podcast here or Spotify or Apple Podcasts.

In this episode, we hear from Cruce Saunders, the founder, and principal at <a href="https://omnichannelx.digital/sponsor/a/" rel="nofollow" target="_blank">[A]</a> (<a href="https://www.simplea.com/" rel="nofollow" target="_blank">simplea.com</a>). We explore the role of content structure to shape omnichannel enterprise publishing, and to support multiple modes of content delivery. Also, we dive deep into the organizational structures that help support teamwork around the intelligent, modular content that is the foundation for next-generation customer experiences.The difference between omnichannel, multichannel, and cross-channel We begin by defining the aspects of <a href="https://omnichannelx.digital/what-is-omnichannel-the-omnichannelx-conference/" rel="nofollow" target="_blank">omnichannel</a>, multichannel, and cross-channel content. Hear how they differ and why they shouldn’t hinder workflow. Cruce describes omnichannel as “…a service-oriented approach to publishing in which any future channel may be added without impacting the overall process of creating, managing, and delivering the content.” Too many organizations compound efforts when attempting to scale delivery, but by deploying better practices centered around content intelligence, they reduce ongoing internal effort, and open up content to reach more endpoints.What’s holding organizations back from delivering omnichannel experiences? Delivering omnichannel experiences requires not just structured content, but also a structured and improved content creation process. “Omnichannel content derives from content that is structured. [The content model] structures the authoring process, which then structures the management and delivery process. Today, all of those things are disconnected.” Cruce shares common blockers organizations face and the importance of structured content. Structured content he sees as the key to delivering the next-generation of customer experiences, and calls on practitioners to dive into the change process. “It’s 2020, we need to get over our allergy to these concepts that are foundational and fundamental to the future.” You can listen to this podcast here or <a href="https://open.spotify.com/show/76bD9HefL0VIDYcesSr3xm" rel="nofollow" target="_blank">Spotify</a> or <a href="https://podcasts.apple.com/es/podcast/omnichannel-by-omnichannelx/id1484505628?l=en" rel="nofollow" target="_blank">Apple Podcasts</a>.

Ep. 9 – Activating omnichannel with content intelligence – Cruce Saunders

Cruce Saunders joins Kristina this week to talk about multi-channel content publishing at the enterprise level. He describes how enterprises are starting (or hopefully starting) to take a more holistic approach to their content and customer experiences, moving away from the “content center of excellence” approach present in so many large organizations. He also shares some thoughts on content marketing in general—what’s working and what isn’t.

Cruce Saunders joins Kristina this week to talk about multi-channel content publishing at the enterprise level. He describes how enterprises are starting (or hopefully starting) to take a more holistic approach to their content and customer experiences, moving away from the “content center of excellence” approach present in so many large organizations. He also shares some thoughts on content marketing in general—what’s working and what isn’t.

Episode 20: Cruce Saunders, [A] - Enterprise Content Publishing