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Bernadette Schwerdt

10 Podcast Episodes

Latest 24 Sep 2022 | Updated Daily

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180 - Copywriting Tips To Get More Clients & Strategic Alliances - With Bernadette Schwerdt

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

A lot of our listeners have told us they want to know MORE about how to write great COPY. And in particular, how to use that copy to attract and build relationships with key strategic partners or influencers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Copywriting Expert, Bernadette Schwerdt about how to write better copy to get more clients and to connect with strategies alliances. Listen to this episode to hear more about: The biggest mistakes Bernadette has seen people make when writing copy (after helping 9000 copywriters!) Why you need to treat yourself like an ad agency Why thinking about your target market is like spilling a glass of red wine onto a napkin! How to get over writer’s block When is the right time to hire a copywriter versus writing your own copy? The first place to look for a copywriter How to brief a copywriter so you actually get great copy that works! Why you should be worried if your copywriter isn’t challenging you How to break the ice when approaching a new potential strategic alliance The role of personalisation and how to create a compelling message that will get your partner’s attention When to “make the ask” How to show you’ve taken the time to know someone’s content and build rapport Why you want to find ways to “start small” to build to big wins How the “affiliate mentality” could be costing you finding great partnerships Why you want to be clear about what you’re really good at and find those people who need your superpower And so much more! Also mentioned in this episode: HerBusiness Success Mastermind Content Sells Episode 2 - Your Ideal Client Amanda Farmer - Your Strata Property Bernadette Schwerdt Podcast - So You Want to be a Copywriter Bernadette Schwerdt SEO Copywriting Course


7 Mar 2022

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The Dent Podcast

Crafting compelling and engaging copy that not only cuts through to an audience but also accurately represents the voice of a brand can be a daunting task.  Copy can be used in many ways from articulate and elegant paragraphs through to short and punchy minimal phrases.   While it’s essential to get the messaging right, copywriting won’t have the desired effect if the tone does not suit.  In this episode we learn how to navigate the pathway to finding your brand’s voice from author and speaker Bernadette Schwerdt. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.   Bernadette Schwerdt has over 30 years experience working in media, marketing, the arts and technology.  Bernadette is the founder of 4 successful companies, the author of 3 best-selling business books and the creator of 2 educational institutes. Bernadette’s prolific industry experience has placed her as an authority on marketing and she is a regular commentator for media platforms such as ABC TV, The Australian Financial Review and Sky News. Here’s a taste of Bernadette Schwerdt and Glen Carlson’s conversation – Using data and machine learning to help identify and test for strong ideas that are worthy of investing in Understanding the potential risks posed by AI, machine learning and data collection, and what this may mean for the future How Bernadette became an actor in her 30’s and the lessons the industry taught her around being resilient and having to create her own opportunities Teaching mindfulness and meditation to professionals including AFL players and coaches, and how to look for moments in the day to fit in time to relax Bernadette talks about her writing process and how she landed her first professional writing job in the advertising space Bernadette’s advice for people overwhelmed by writing content and why working with a copywriter might be the best approach The importance of copywriters and other creative professionals in getting a comprehensive brief from clients in order to deliver a high standard of work Why it is essential to understand your audience and the tone required to cut through when crafting copy for your brand Bernadette reflects on her years of professional speaking and having the opportunity to deliver a TEDx talk on ‘How to bumble your way to success’ The advice that Bernadette would give to her younger self Links to connect with Bernadette Schwerdt – Website Facebook Instagram Twitter LinkedIn The post 102. Bernadette Schwerdt / AUSTRALIA’S TOP COPYWRITING COACH appeared first on Key Person of Influence.

1hr 39mins

20 Oct 2021

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Bernadette Schwerdt

Adil Amarsi Unplugged

Finding copywriters who have reached the 20-year mark happens once in a blue moon. Bernadette Schwerdt discovered copywriting 25 years ago and has made a successful career out of it since. Bernadette has quite the unique background as she has ventured into the worlds of business, the arts, education, and training. This has made her well-rounded and hard to beat in the industry. She also owns Australian School of Copywriting to help those who want to write for a living.Today, Bernadette talks about her 25-year stint as a copywriter who has experienced both the analogue and digital world of copywriting. She emphasises going back to the basics and what to do as a copywriter when nothing works out and you’re faced with deadlines. “I find the worlds of acting and copywriting to be incredibly connected” -- Bernadette Schwerdt

1hr 9mins

6 Aug 2021

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COPYWRITER 016: How to find your first copywriting client with Bernadette Schwerdt

So you want to be a copywriter with Bernadette Schwerdt

You can’t get a job without work experience - but you can’t get work experience without a job. This age-old chicken-or-the-egg scenario stops talented copywriters from getting started. But there is a way around it.  In this podcast Bernadette talks to us about: finding your first client creating the marketing collateral clients need to see to hire you starting small and use online events to start networking elegantly overcoming imposter syndrome believing that what you have is useful and of value following up without feeling nervous identifying your niche creating your copywriting pitch and deliver it with aplomb. Mentioned in this episode: Copywriting Essentials How to Build a Successful Freelance Copywriting Business SEO Copywriting Copy Club Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.


18 Jul 2021

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Plugged & Unplanned 2.3 - Bernadette Schwerdt

Tell Me What To Read

Welcome back to another week of Plugged and Unplanned, where Booktopia's CEO Tony Nash continues his discussion with keynote speaker, podcaster, trainer and author Bernadette Schwerdt.This week Tony and Bernadette discuss female online entrepreneurs - an area where there are significantly more women in senior roles than in traditional businesses. What do these women bring to these businesses? What drives women to create these businesses.Tony and Bernadette discuss technology and how it is being used in every day life, such as an app like Trello, which is used by both children and online entrepreneurs alike!Books mentioned in this podcast:Secrets of Online Entrepreneurs by Bernadette Schwerdt —> https://bit.ly/2E3DkvqHow to Build an Online Business by Bernadette Schwerdt —> https://bit.ly/2DZUSbyHost: Tony NashGuest: Bernadette Schwerdt


13 Dec 2018

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Plugged & Unplanned 2.2 - Bernadette Schwerdt

Tell Me What To Read

This week on Planned and Unplugged, CEO Tony Nash and Bernadette Schwerdt continue their discussion around the secrets of entrepreneurs.Bringing a wealth of experience from her own business, as well as the insight gleaned from interviewing some of Australia’s most prominent online entrepreneurs, Bernadette and Tony discuss whether it matters if you don't have all the skills when it comes to building a business and if having the passion for business is more important than having all the skills.As well as that, they discuss how small businesses are utilising new technologies to innovate and grow, how to take care of yourself, set your priorities and know where you are going.Books mentioned in this podcast: Secrets of Online Entrepreneurs by Bernadette Schwerdt —> https://bit.ly/2E3DkvqHow to Build an Online Business by Bernadette Schwerdt —> https://bit.ly/2DZUSbyHost: Tony NashGuest: Bernadette Schwerdt


4 Dec 2018

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081 - The truth about online business with Bernadette Schwerdt

Team Guru Podcast

So you want your online business to be a success ? Of course you do. Why else would you be doing it? In this, episode I’ll be chatting with Bernadette Schwerdt, one of Australia’s leading speakers and writers on the topic of .com success.


31 May 2018

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BBF167: How to build an online business with Bernadette Schwerdt

Business Brain Food

This week on BBF we will share some great advice that EVERY business owner could benefit from. With us on the show is Bernadette Schwerdt, who offers us an excellent insight into the online sphere thanks in no small part to her experience writing her book “Secrets of Online Entrepreneurs”. For the book she interviewed 100 of the most disruptive online marketers in the world, so she certainly knows from the best how a business can stand out in a crowded marketplace. A copywriter by trade, Bernadette has created campaigns for the likes of Apple, American Express and BHP and is the founder of the Australian School Of Copywriting. And what’s more, Bernadette has actually appeared on Neighbours a total of four times! See below for some of Bernadette’s top online-marketing insight:   60% of small businesses in Australia don’t have a website. This seems incredible, but if your business is part of that 60% then it’s time to get with it!!   Retailers who already have an offline presence actually are in the best possible position to succeed online.   Think offline before you go online. Make that product, make that sale. Don’t try and reach out to a thousand customers if you don’t even have one customer.   Understand your metrics. You may not be an SEO expert but you may need to manage one, so you have to know enough to be able to measure the performance of marketing professionals effectively.   Make your content sharable. If you make your content good enough to share then you won’t need to pay silly money for advertising.   The best way to shape your content is to ‘answer' the questions your customers/clients ask most regularly. In this episode of Business Brain Food you will learn:   Ways to create lead magnets   The concept of purchase cycles   The importance of content   SEO explained   How to stand out in a flooded online market   Income goals V global disruption   The power of A/B testing software Resources mentioned in this episode:   Build the business you imagined with coaching from Maxmyprofit  Check out Bernadette’s website here   The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood   All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au   Twitter: https://twitter.com/bfewtrell Call to action: Getting noticed in a flooded online marketplace might seem daunting, but if you follow Bernadette’s simple advice you cannot fail to make progress! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000


7 Mar 2018

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Secrets of Online Entrepreneurs: How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses 😎 | Bernadette Schwerdt

Accounting Apps | Accounting Technology | Modern Practice

Today on the Cloud Stories podcast I’m talking with Bernadette Schwerdt. Bernadette is the author of Secrets of Online Entrepreneurs: How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses ... And How You Can Too. Bernadette and I are both authors with Wiley Publishing. We publish books with real pages! Every month Wiley sends authors a newsletter about what other authors are doing and I when I read Bernadette had written a book on the topic of successful entrepreneurs – I thought it would be of interest to listeners of this podcast. So I approached her and she kindly agreed. We then played calendar games for a few months and finally I’m excited to share with you that she’s on the show! What I learnt from my conversation with Bernadette is that you don’t need a team of expert in what your business does e.g. if you sell wine you don’t need a sommelier, what you need is a hacker and a hustler.  I’ve been thinking about this quite a lot. In episode 11 of Cloud Stories I spoke with Tejaswi Raghurama at Pipemonk and his job title was Growth Hacker. I need to speak with someone and explore the growth hacker phenomena. Bernadette also shared that she learnt through her interviews that businesses needed to operate quickly and on a bootstring. If they were to fail they needed to fail forward.  Failing forward essentially means you turn your mistakes into stepping stones that move you forward. I hope that hearing about how other successful entrepreneurs have succeeded may help you in your own business. Bernadette is the director of The Australian School of Copywriting, an online training company specialising in the science and art of content marketing. She is the author of the best-selling manual “Writing for Profit” and of the new book “Secrets of Online Entrepreneurs” by Wiley Publishing. She is a columnist with the magazine Inside Small Business, an Ambassador Blogger for Australia Post, a lecturer in marketing and communications at leading universities around Australia and is in demand as a speaker on leadership, entrepreneurship and marketing. When she’s not working in marketing, she moonlights as an actor and appears regularly on TV in iconic shows such as Neighbours, Winners and Losers, Jack Irish and others. In fact I was watching Jack Irish the other night and a lawyer appeared who sounded exactly like Bernadette and I checked the credits and it was her! Jack Irish is a great Australian drama on the ABC at the moment – if you have the chance to watch it. Bernadette’s business The Australian School of Copywriting was formed in 2001, and has trained thousands of students in the art of copywriting. Specialising in providing real-world, practical techniques, students learn how copywriting can not only benefit their small business, but how it can become a main source of income. Here’s an extract from Secrets of Online Entrepreneurs – that I read during the podcast: Morris’s top 10 trends to watch: Lawyers/accountants/service industry Statutory paperwork and routine regulatory forms will all be completed digitally by 2025, leaving service providers to earn their fees, by selling their wisdom, intuition and feelings. As the sea of data rises and possibilities exponentially grow, we will be crying out for wise people to make sense and purpose out of all of it for us. We’ll be searching for experts who can let us know – in advance of use even knowing we need to know it – what to do about it or with it. That’s tomorrow’s service industry’s goldmine. That’s all about understanding and accessing accurate timely big data interpret it, analyse it and communicate it. That’s one of the reasons I invited Geni Whitehouse to be a guest on the show – episode 36 of Cloud Stories – to speak about the importance of communicating in everyday language that small business people understand. Today’s episode is kindly sponsored by Spotlight Reporting. I wanted to share with you a conversation I had during the week. I was speaking with a bookkeeper who had many freelance professionals from the same industry all on Xero. I explained to her that she could use the Spotlight Multi product and she could suck in all of the Xero organisations, and doing that she could rank them, visualise them, benchmark and consolidate them. Breaking that down, she could see the comparisons between revenue earned against cost of sales whether they were in line with the other business and potentially whether there were exceptions that needed further investigation. Using a tool like Spotlight Multi can help you sell your wisdom, your intuition and your feelings. You can graphically look at something and quickly see exceptions that can lead you to understand and react to trends in the business. This in turns improves your ability to manage the business. Laugh like a drain In this episode I talk to Bernadette about: Mad Men television series What is copywriting E-books vs books with real pages Importance of all employees to have an online presence which incorporates what they want to be known for How to develop high quality content and re-purpose it across platforms When an online business needs a copywriter How should a business engage a copywriter 7 steps to create a successful online business: purpose, people, planning, profit, positioning, profile, promotion Critical to understand the actual business you are in How Malcolm Turnbull made his millions – it may surprise you! The two people every online business needs is a hacker and a hustler Don’t be obsessed with perfection Fast and quick, think fast and fail forward  Resources mentioned in this interview https://www.shoesofprey.com/ http://au.whogivesacrap.org/  Connect with Bernadette Schwerdt Info@copyschool.com copyschool.com bernadetteschwerdt.com.au Connect with Heather Smith Click here to sign up to my newsletter http://bit.ly/SignUp4Newsletter Listen to my podcast : http://cloud-stories.com/ Read my latest blog post : http://www.heathersmithsmallbusiness.com/blog/ Visit my website : www.heathersmithsmallbusiness.com Book time with me heathersmithau.gettimely.com/book Subscribe to my YouTube channel : https://www.YouTube.com/ANISEConsulting Follow me on Twitter: https://www.twitter.com/HeatherSmithAU Join my FaceBook page : https://www.facebook.com/HeatherSmithAU Connect with me on LinkedIn : http://www.linkedin.com/in/HeatherSmithAU Add me to your circle on Google + https://plus.google.com/+HeatherSmithAU/posts 


14 Feb 2016

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BBF058: How to Create Copy That Sells with Bernadette Schwerdt

Business Brain Food

How to Create Copy That Sells with Bernadette Schwerdt Copywriting is not as easy as you may think. And it is vitally important to your business – from email messages to your website. Bernadette Schwerdt is a copywriting coach and expert. She is the managing director of the Australian School of Copywriting and teaches people the art of writing. Schwerdt defines copywriting as the art of selling through words - both written and spoken. Copywriting is the process of coming up with a message and making it as compelling as possible. Copywriting is important in all formats: pitches, phone calls, newsletters, brochures, website content, press releases, sales letters, email messages, etc. If the copywriting is not done well, then deals fall through and you lose clients/customers. When writing copy, ask the following questions: What do you sell? At what price point? How can people buy it? Also, there are many steps to take when copywriting. For example, make sure your headline drags people into your story and grabs their attention. Write copy that speaks to people and solves their problems. It is important to understand your target audience and their vernacular/conversational tone - write in the way they speak. Use all the tips offered by Bernadette Schwerdt to write the best copy possible to take your business to the next level and position yourself as a leader! In this episode of Business Brain Food you will learn: Definition of copywriting Benefits of learning how to write copy Cost to hire copywriters What constitutes as copywriting items Copywriting process and rules Importance of headlines, offers, call to action, testimonials, etc. Copywriting mistakes Resources mentioned in this episode: Bernadette Schwerdt: bernadetteschwerdt.com.au Secrets of Online Entrepreneurs: bernadetteschwerdt.com.au/buy-the-book Australian School of Copywriting: copyschool.com ActionCOACH Session: businessassessment.com.au DiSC: discprofile.com Voice Memos: itunes.apple.com/us/app/voice-memos-for-ipad The Diamond Cutter: amazon.com/The-Diamond-Cutter-Managing-Business Take a look at copy writting for your business Does it grab your attention? If not, then use the advice provided in this podcast. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000


25 Jun 2015