Little League World Series under way, IndyCar returns to Iowa for doubleheader weekend, high school football picks of the week, Parkview Sports Medicine's Tommy Schoegler joins to give his high school football picks, and K105's Dan Austin joins to preview this year's Boys of Fall song and debut it. See omnystudio.com/listener for privacy information.
My guest this week is the amazing record producer and engineer Dan Austin from the UK. Dan has worked with artists such as: Doves, You Me At Six, Twin Atlantic, Pixies and many more. Recently he had his first UK #1 with Doves "The Universal Want" only to follow up in less than 6 months with his second #1 with You Me At Six "SUCKAPUNCH". We had a blast talking about some of the most important things that get over looked in making an album. We covered a lot in this one so I hope you get something out of it. Enjoy!
I think you are going to fall in love with Dan Austin, today’s guest, and the Lake District Farmers, for a whole heap of reasons. Firstly the Lake District is just an utterly stunning part of the world, so anything we can do to support it, and the way of life that has been going on there for hundreds of years, I personally think is important. Traditional farming, where animals can roam free on the fells for me is a big part of this. Not only does it protect a way of life, and lead to happy animals a million miles away from modern intensive production techniques, but clearly it creates nicer animals for the food system too. Lake District Farmers supply most of the best chefs and best restaurants in the country, as you are about to discover. But more than that this is also a tale of perseverance, of business acumen, of learning and making things up as you go, of responding to business catastrophe and adapting fast to keep the business running. Dan and his team's perseverance and commitment comes across in so many of the stories he tells. Wether that’s being found half clothed having slept in the delivery van before meeting an important potential customer, or relocating the entire business over a weekend following a fire or simply realising that if you have a 1 in 100 chance of making something happen, you’ve just got to repeat it 100 times. We also touch on the ethics of meat consumption, and the carbon impact of our diets so plenty in here for everyone. Find them via the website and make sure you check out the INCREDIBLE videos. Follow them on instagram
Krista introduces her Authentic Selling Bootcamp and interviews her friend and mentor, Dan Austin, who is excited to be collaborating with her in this new venture. Dan is an entrepreneur, sales coach, and senior-level executive in business strategy with over 25 years of experience in the eCommerce and enterprise technology industries. His mission is to help people understand that selling shouldn’t be scary. In fact, Dan believes that selling can be invigorating if it’s done in a way that’s honest, authentic, and in service to the customer. He describes how to adopt a principled and effective approach to selling and explains how to build relationships with customers based on the three Cs of connection, contribution, and continuity. In their six-week Marketing & Sales Mentorship course, Krista and Dan will take an in-depth look at the types of tactics and techniques that are guaranteed to help you connect with your customers and grow your revenue without losing your authenticity. The course runs from April 8th to May 13th, and enrolment ends on April 1st.Links from Episode: The Authentic Selling Bootcamp: learn.authenticaudience.co/authentic-selling-bootcampDan's LinkedIn: linkedin.com/in/danaustinAuthentic Audience Website: authenticaudience.co See acast.com/privacy for privacy and opt-out information.
Born and bred in California, Dan ignited his passion for adventure travel in 1976 as partner of a rafting company in the Pacific Northwest. His travels soon took him to Alaska, where he owned and operated a mid-size construction company. Here he gained valuable experience working out difficult logistics and long-distance problem solving. His company completed projects from the most remote Alaskan village to the military bases of Hawaii and The Azores. Looking for a new challenge and having experienced small group adventure travel as a guest, Dan and a partnership group bought Backcountry Tours of Bozeman, Montana in 1994. Established a decade earlier, Backcountry Tours was a well recognized purveyor of small group, multisport tours throughout the western United States. As the full time Director, Dan was responsible for a 50% increase in bookings the first season and for “systemizing” and establishing solid policies and procedures that would propel Backcountry to become an industry pacesetter in product quality and client service. Over the last 20 plus years Dan has Acquired 10 or so adventure travel companies, all adding up to what Austin Adventures is today. Most recently taking advantage of the down turn in travel as a result of COVID Dan acquired Wildland Adventures, a leading safari expert. Dan lives in Billings, Montana with his wife Carol and two very active young adults, Kasey and Andy. When not in the office, the Austin’s are all out doing what you would expect, traveling the world, biking, hiking, fishing, and climbing mountains.
Tourism Business Strategies During Covid | Tourism Tim Warren & Dan Austin | TBS 82
Travel Business Success
During these tough times, do you wish you had some fellow tourism peers with many decades of experience to answer your questions and get solid tourism business strategies during Covid answers and advice on some of these core topics? Customer communications and marketing to keep guests engaged What to do and not do with your team to keep them productive How to be more agile and not to feel stuck Where should I optimize my systems to improve bookings & lower costs When to start selling and how to do it Insert your tourism business, marketing, sales, operations or planning topic here… Then join award-winning, family owned tour operator Dan Austin founder of Austin Adventures and host “Tourism Tim” Warren, a fellow tour operator and founder of Travel Business Success Radio Podcast with almost 60 years combined experience in international and domestic tour operations and leadership in a candid tip-filled question and answer session with your tourism peers to help you survive and thrive in the these challenging times. Tourism Business Strategies During COVID: Top Three Suggestions for Food Tour Operators Re-Opening Their Businesses Stay relevant. One way of staying relevant is to come up with creative and amazing to go package. A friend of Dan has a similar business and one of the things they did was to create gift boxes with barbeque sauces and recipes. Give them something physical to keep the anticipation and excitement going. Embrace the restaurants as your partners. Create a restaurant virtual visit and ask the Chef to come out and explain what he did and how he did it Make everything an experience to remember because it is all about the experience. Instead of eating in the restaurants, you go picnics. Bottom-line is to continue to try and make it an experience. Come up with ways and gimmicks to make whatever for you to get started again make that part of the experience. This time is the opportunity to make things interesting. How does the industry plan against over visitation & over saturation once things open up? The physical world is taking a breather right there. There’s probably never going to be a time like this in our history, to visit places without the crowds. No tour buses this year. The international travel scene will be an all-time low, so overcrowding doesn’t seem to be a problem or worry. And it’s a great time to travel if you can. Long term, it would be great to learn from this. Evaluating on how to manage or control overcrowding. Maybe it is minimizing the size of tour buses, shuttles, and cruises. Having less of them. Just learning and seeing what works this year might actually motivate us to dig a little deeper and be better in the future. Tourism Business Strategies During Covid: When do you see yourself starting to ramp international trips back up? How are you navigating the international situation? Tourism Business Strategies During Covid It’s really going to come down on the market. At this point, a lot of countries are still opening up and then closing back again. This makes implementing your tourism business strategies during COVID difficult at times. Domestic trips are back about 70%. But internationally, we have guides or partners on the ground to find out what the consensus is. There are 4 different steps to situations like this. The first is fear. The next one in is understanding. The third step is planning. Then finally the action phase. There’s a great website out there that you can monitor different countries and see what is happening daily. It will help to monitor and talk to your partners in and out of the country. Dan has asked his marketing team to create an infographic of the top 10 international trips that they are able to anticipate to reopen. What changes do you think tour operators will have to make? How do we help people feel comfortable about traveling again, especially older travelers who have time and money but may not be risk-takers? Do your best to anticipate and just react accordingly. But don’t forget to have your plans ready and in place. On scheduled departures, Dan and his team are navigating towards and trying to use more properties with private access, cabins or leased outside access versus hotels with a common area. They also have created some programs for homestays like a mountain top executive style home. That market is growing exponentially. Next year, to go to a one guide six guests-model for selected trips. Just to really give that private exclusive kind of vibe. Limiting size of groups on trails. To lessen the group to 10 or less. How do you see the markets in the Caribbean? Specifically; US territories? Consider these Corona Virus travel marketing tips: This is a huge opportunity for the Caribbean. The closer to home, the better. People are always going to travel. And we are already seeing the big increase and bounce back of domestic flights. For now, anything that could be done in one connection is going to be key. It is impressive how airlines are setting the bar high for how to get people traveling again. Without the airlines, tour agencies are out of business. We need airlines to get our guests. Tourism Business Strategies During Covid: Any specific suggestions or ideas on liability release forms, ways to sanitize vans, tents, equipment, etc.? Creating pre-trip directive with suggestions: three weeks prior to your trip minimize your contacts to family and close associates only, and if you don’t feel well, don’t come. This policy protocols also includes what to expect before the trip, what they expect of guests before the trip, and what to expect during travels. Dan is also seeking a lawyer to review their liability release. Standard sanitizing the van every night Giving everybody personal hand sanitizer, masks, and anything they could possibly think of. It’s just being proactive and laying it all out. What are your thoughts of payment plan instead of a pay in full fee for liability insurance? Absolutely negotiate. Insurance industry is actually pretty forgiving and kind. For Dan, their insurance is well over $100,000 a year. And as of now, they have vehicles that are just sitting. So they negotiated with their insurance provider and they were very kind to reduce their amounts based on current. Their provider revised those and then backdated them to where they actually got some money back. And then they apply that towards next year. So don’t be afraid to ask and negotiate. Be Sure to Listen to Part 1 of this 2-part series on: Tourism Business Strategies During Covid with Tourism Tim Warren and Dan Austin here. Do you want more travel marketing and tourism business strategies during Covid 19 and tough economic times? If you have more questions and want help to come out of these tough times stronger and better contact Tourism Tim Warren. Also check out Tourism Tim’s step by step “Double Your Tourism Bookings” online course to help you increase your leads, bookings and profits, especially in tough economic times. Covid Travel Marketing Training Here’s How to Double Your Travel Leads, Bookings & Profits – Especially in Tough Economic Times Live Recorded Training with Tourism Tim & Peers Important Tourism Marketing Training During Covid
Tourism Business Tips During Covid | Tourism Tim Warren & Dan Austin | TBS 81
Travel Business Success
Do you wonder what are some best practices on customer and cash retention, marketing and promotions, optimizing your operational systems or your lead and sales conversion funnels? Then join multi-award winning, family owned tour operator founder Dan Austin with Austin Adventures and Travel Business Success Radio Podcast founder & host “Tourism Tim” Warren with almost 60 years combined experience in international and domestic tour operations and leadership in a candid tip-filled conversation on top tourism business tips during Covid to help you survive and thrive in the these challenging times. Dan and Tim have known each other since 1995. They both have passion for travel, tourism and now they are both involved with tour companies. They used to connect every month on Saturday’s to talk about tourism business, marketing, operations, etc. and are now here to share their best tourism business tips during COVID. Dan Austin is the founder and CEO of Austin Adventures. He ignited his passion for adventure travel in 1976. His travels soon took him to Alaska we’re he owned and operated a mid-sized construction company. He gained valuable experience working out difficult logistics and long distance problem solving. “Tourism Tim” Warren is the founder of Adventure Business Consultants. For over 26 years, Tim has dedicated himself to helping current and future tourism stakeholders worldwide to start, grow, and prosper. He’s also the host of the Travel Business Success Radio Podcast and Tourism Marketing TV, and the author of Double Your Tourism Bookings Online Program. Marketing & Communications (Corona Virus Tourism Marketing Tips) When did you start communicating with existing guests as COVID 19 set in? As the COVID 19 Pandemic started unfolding in most businesses, Dan Austin started to reach out to his guests. He and his team focused on a really aggressive campaign with a total from outgoing sales efforts to outgoing communication efforts. And they started making it more personal. How did you communicate? They dropped the standard template emails. And started sending out personal emails to their guests and really became honest with them. What did you share? They also quickly changed their cancellation policies and deposit policies. What were the impact on your cancellations and refunds for 2020? A: Anticipate They started reaching out to their guests on the first week of March. They communicated with them even before their trips were due. They asked questions like – “What are you looking for?” “What are you most comfortable with?” Consider Corona Virus Tourism Marketing Tips like these – reach out to guests early. They also had guests that wanted to cancel their trips because they don’t know when they could travel again because of the pandemic. 60% of their guests said they would wait and see if they could travel, 12% rescheduled for later in 2020, and 12% rescheduled for 2021. B: Be honest They implemented an open dialogue with their guests. They also quickly changed their cancellation policies and deposit policies. C: Communicate Their guests appreciated the fact that they posted on their homepage – here’s what we’re doing, here’s what we’re willing to do now or what we can do to push back final payments. Their guests are also very easy to work with and willing to compromise to come across mutually beneficial arrangements. How Communications look now with existing customers, alumni & prospects and into the future Dan and Tim love trying out new corona virus travel marketing tips and ideas. They had this unique idea which is called virtual adventures. Instead of the virtual training webinars, they have created virtual adventures for kids. Guest Promotions (Tourism Business Tips During Covid) Tell us more about your AA Kids & adult virtual tours? With the help of his Dan’s daughter, Casey, she hosts the Virtual Adventures every week and they’re getting 1000 plus kids at those webinars every week. They have parents and several staff members that have kids and they are really challenged with working from home and handling these kinds with the normal of virtual learning, and they needed a break. So Dan Austin and his daughter created this virtual adventure for kids. Staying relevant. Be a top perceived quality & safe brand They aren’t selling anything but they are educating the kids about how cool Yellowstone is. It allowed them to stay relevant and continue to reach out, provide services, and build a loyal base. “Keeping the Dream Alive” They are getting feedback from the parents and the kids are starting to talk about the virtual adventure webinars. It is kind of a soft sale. They aren’t selling anything but they educate the kids about Yellowstone. Selling the Dream – Tourism Business Tips During COVID Tell us more about When & How you are planning to start selling? They have started their first outgoing consumer facing or sales email which is basically wasn’t a hard sell. They just listed their 2021 dates are up on the website. They wanted their guests to have something to look forward to. They are letting the consumers dictate when they’re ready to start being sold. And in the interest of staying relevant, they’ve have created new product that fits the market a little bit better and focused more on promotion. PR and press is absolutely another way to stay relevant. Operations: Tourism Business Leadership & Logistics Many of us are in shock and a bit froze, what are you and your team doing to keep forward momentum? For them, it was literally just to keep moving. They cannot sit around. They got to keeping thinking of all the different aspects of the business – How are you going to market? What are we going to cancel? What are we going to run? How are we going to manage inventory? What are we going to do to actually run a tour? Communicate with your guides. For Dan, they did virtual cocktail parties every Friday afternoon and getting their guides’ input – what are they seeing, feeling, and when it comes to actually executing trips, they empower their guides to help them figure out the new normal. It is kind of a focus group of tour guides that helps them to create their action plan. They also studied airlines, hotel industry, and other sectors that are affected with by it and put together a comprehensive plan. Leadership and Staff self-care Dan motivates his time and gets on doing weekly team meetings via Zoom to bring them together and discuss a few corona virus travel marketing tips. And with the meeting proper, they talk about the things they need to get done. And if there are opportunities to address things that we have not done or been wanting to do. They’re using this time to actually accomplishing some of that now. Dan intentionally puts his emotions aside and be upbeat, optimistic, positive, and reassuring to build the team morale. Before they start the meeting, they go around the table and each one tells something good or any accomplishment they have lately. Each team member shares their experiences dealing with different customers where they also get to share those positive experiences. When someone is feeling down and lacks enthusiasm, Dan talks to each of his sales people, and tell them to not call the guest if they’re down. And if they encounter difficult customers/rejections/cancellations from customers, Dan encourages his staff to get away from the desk, go for a walk, and clear their mind until they are in a right state of mind. Optimizing Tourism Business Work flow Operations Six months ago they decided to go paperless. They started utilizing Google Drive. And now that they are working remotely, people had to learn to use the cloud. Embrace the need of technology. They learned zoom meeting and literally just embracing the technology and staying organized. They communicate over email and they use slack for instant messaging Dan believes this is the right opportunity to re-engineer their business and take this chance to step back and really take a real close look at the systems. Staffing While travel companies are feeling the pain right now due to cancellation of trips or move to another schedule, the agent community is feeling even worse because literally they are not getting paid until that guest travels or in nobody travels, that means no paychecks. Dan came up with an idea of paying half of their commission at the time of booking. That allowed them to express that they really see their agent community as partners. Tourism Marketing & Advertising – Tourism Business Tips During Covid For the first time in 25 years, Dan is keen on not printing catalogues to use as their marketing and advertising material. They want to make sure where their money is going and making sure that there’s an ROI on every penny spent. Make sure to know exactly where your budget and expenses are, at all times. And make sure that the staff knows where you’re at. Travel Marketing Training Here’s How to Double Your Travel Leads, Bookings & Profits Live Recorded Training with Tourism Tim & Peers
This week on Your Aunties Favorite Nephews we kick it with our cousin Dan @iam_danaustin as we discuss the following---> This weeks Cracker Ass Cracker goes to a white cop for killing Botham Jean and a white teacher who raped her student said “he needed to be fucked" Can we fuck bms. Discipline for stupid shit. 2 smacks a year. I like how white people cuss. Never looking thru yo homies phone. I hate society. We can have multiples of everything but bitches?!?! Taking gifts back. Platinum pussy. Whooping your kid/other people kids? As always thanks for listening to the show and be sure to follow us @yaauntiefavnephews @d313town @rod_da_don_ Upcoming Events Looking to breed and or purchase Bullies? Hit up @gofetchkennels they specialize in Pocket, Standard, & XL Bullies. HOST Looking for studio space in the city of Detroit? Look no further, visit @motownmotivated and or visit the website at www.motownmotivated.com/ --- Support this podcast: https://anchor.fm/yafn-podcast/support