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Nick Usborne

26 Podcast Episodes

Latest 1 Oct 2022 | Updated Daily

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Episode #192: Conversational Copywriting with Nick Usborne

Intentionally Inspirational

In this episode, I talk with Nick Usborne of Conversational Copywriting. We have a great conversation! Nick stresses the importance of honesty and transparency in your marketing. If you are looking to boost your sales you will want to hear this. I also, talk a bit about the challenge 2020 has been for all. This year has been a tough one economically for most. However, it is in times like these that we have to find perspective. When things are hard it can be so easy to only see where you wanted to be. Instead, I challenge you to look at how far you have come. Finding perspective is what will help you stay motivated to keep going. You don’t want to miss this episode!Support this show http://supporter.acast.com/intentionallyinspirational. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.


14 Jul 2020

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163 - Nick Usborne on Copywriting

PSM: Professional Services Marketing

We all know how to speak like humans, but why is it so difficult to write copy that sounds natural. If you'd like to communicate more clearly, tune in as Josh interviews Nick Usborne about copywriting.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more


20 Mar 2020

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Episode 289: Conversational Copywriting with Author Nick Usborne

Integrate & Ignite | Marketing Insights to Inspire

“Don’t dress copy up with nonsense; nonsense is a turn-off.” Author Nick Usborne. Nick Usborne has been working as a copywriter and trainer for 40 years. His 2001 book, Net Words, paved the way for a new generation of online writers and copywriters. Nick coaches his clients to rise above what he calls the “manipulative approach” and instead to engage in what he calls, “Conversational Copywriting,” a more transparent and ethical approach to selling. Nick is about a no-hype, high-engagement, trust-building way to sell online. He has spoken at numerous conferences and conducted in-house seminars and training sessions for many companies, including Yahoo!, Intuit, Walt Disney Attractions, John Deere, National Cancer Institute, and the Information Technology Media Advisory Council. Bestselling author Seth Godin called Nick, “an astute, insightful and original mind.” Listen & Learn: The 7 steps to developing a conversational voice in your writing. How to engage your customers on an emotional level with your copywriting. Why people are turned off by gobbledygook, sales pitches, and false friendliness. The value of “people first” writing. Writing should be about the reader, not about the company. Why it’s important to listen for emotional drivers. Powerful marketing copy that’s people first. Call Lori Jones today to learn more. 303-678-7102  


13 Feb 2020

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How to Write for the Web with Conversational Copywriting – Nick Usborne

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

How we market and sell to our clients has changed over the years. Gone are the days of sounding like a slick, pushy, and overbearing used car salesman. As Nick Usborne will attest, you need to engage in a conversation with your clients, not just talk at them. Building trust can come through in tone and word choice, so opting to use everyday simple conversational wording over tech jargon will go a long way in building relationships and making sales. Discover how to “write  for the web” and engage your customers by engaging in conversational copywriting.


29 Jan 2020

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Creating a Conversational Brand with Nick Usborne

On Brand with Nick Westergaard

“Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and web writing expert Nick Usborne about how the words we use help us build better brands. We discussed this and much more this week on the On Brand podcast.About Nick UsborneNick Usborne is an online copywriter and trainer who wrote his first website in 1995. When his book, Net Words, was published by McGraw-Hill in 2002, it was one of the very first to address the new profession of writing for the web. After writing web copy for nearly two decades, Nick began teaching companies and organizations how to write better websites. A few years later, he began converting his corporate training materials into courses and programs for freelance writers and copywriters. Today, Nick continues to immerse himself in teaching the craft of conversational copywriting.Having worked with clients like Citibank, Apple, Reuters, WebEx, and New York Times, Nick has seen it all in the world of copywriting — and he knows what works. He’s earned 15 awards in direct response marketing — both in Europe and North America — and he’s worked as an advisor and consultant to various startups — primarily in online consumer product sales. He’s spoken at numerous online marketing conferences, as well as conducted in-house seminars and training sessions for companies like Yahoo!, Novartis Pharma, John Deere, Walt Disney Attractions, and more.Nick lives in Montreal, Quebec, Canada, where he’s not always sitting in front of a keyboard. When he’s not working, and if the weather is being kind, he can often be seen enjoying the outdoors via kayak or bike. In the winter he’s out on his cross-country skis most days.Episode Highlights“A lot of writing is unnecessarily clever.” Especially in marketing. Nick notes that when you make your marketing copy too complex and clever, you put distance between your brand and your customer. “Customers connect with brands that sound accessible.”Why is clear and concise writing so hard? “We’ve had it educated out of us in grammar school, university, and god help you if you’ve been to a business school. You end up writing in a way no one can understand.”How has writing for the web changed brand building? “Before, companies had more control of the brand,” says Nick. “Today the brand is the experience people have with the brand.” But, because of the web, we can also listen to our customers more than we could before.What brand has made Nick smile recently? Nick shared the story of Ernest Packaging Solutions. In spite of their use of the word ‘solutions’ (“It should be banned in marketing other than for chemical companies”), the company makes their customers smile by making unconventional things like surfboards out of cardboard boxes. If a cardboard box company can make their customers smile, you can too!To learn more, check out the special page Nick made for listeners of the show at conversationalcopywriting.com/onbrand.Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices


27 Jan 2020

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005 - Conversational Copywriting For Business - Guest Nick Usborne

eJenn Solutions: The Podcast Series

I'm so excited to have Nick Usborne on the podcast today! If you want AN EXPERT at #copywriting ... it's Nick. Listen well to this podcast to get some great tips about writing for websites, emails and #socialmedia! Check out his site: ConversationalCopywriting.com Looking for tips and ideas for your business social media? Stop by our blog at eJenn Solutions here:  https://ejennsolutions.com/blog/

5 Dec 2019

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AMP156: Ditch "Corporatespeak" Nonsense And Write Compelling Copy With Nick Usborne From Conversational Copywriting

Actionable Marketing Podcast

Go to the homepage of your company’s Website, and read the copy aloud. How does it sound? Like a pushy salesperson? Cute and clever, but unclear? Why not sound like yourself? Avoid corporate speak copywriting that almost no one understands.  Today’s guest is Nick Usborne, a conversational copywriting mastermind with 40 years of experience. Conversational copywriting is clear, concise, and converts customers. Some of the highlights of the show include: What is conversational copywriting? Social and conversational copy that engages with an audience; write the way you talk  Conversational vs. Corporate Copywriting: Clear and compelling copy with a human voice matters Old School vs. Online Voice: Let go of marketing speak to create realistic, unique, and transparent voice and language  Conversational Copywriting Traits: Start with a couple short, simple sentences; remove the fluff Corporate copywriting is defensive, while conversational copy is disarming Mirror and Reflect Customers’ Words: Use their language, not yours as a clever copywriter; creativity can get in the way of copy   Links: Nick Usborne Nick Usborne’s Conversational Copywriting Blog Nick Usborne's special offer for AMP listeners David Ogilvy Avengers: Endgame CoSchedule Transforms Modern Marketing Email your suggestions for topics and guests for future AMP episodes.


8 Oct 2019

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Episode 57 – Are You Having a Conversation with Your Audience? – with Nick Usborne

Raise Your Frequency Podcast

If you’re an entrepreneur striving to build and maintain a presence on the web and social media, this episode is a MUST! My guest this week knows ALL about how utterly crucial it is to be having a conversation with your audience. Nick Usborne is an expert in copywriting and web writing. He’s written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. On this episode, he shares his wisdom and conversational copywriting approach to help YOU write persuasive and more effective copy for clients. Grab Nick’s FREE guide and video training series on conversational copywriting here: https://conversationalcopywriting.com/frequency/ You can also connect with Nick on his social pages and channels: YouTube: https://www.youtube.com/c/nickusborne Facebook: https://www.facebook.com/nick.usborne LinkedIn: https://www.linkedin.com/in/nickusborne/ To connect with ME outside of the podcast: https://www.lisacapri.com/ On Facebook: https://www.facebook.com/lisacapricoaching/ On Instagram: https://www.instagram.com/raiseyourfrequencydaily/ Or shoot me an e-mail at voicesplash@gmail.com! Affiliate disclaimer: It is possible that some links mentioned on the podcast or in show notes may be affiliate links. This means that I might receive a small commission for referring certain products or services AT NO EXTRA COST to you. I only refer products or services that I LOVE and/or that I use personally.


11 Sep 2019

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189: Conversational Copywriting, Psychology, and Lessons Learned from 40+ Years as a Pro Copywriter with Nick Usborne

Copy That Pops: Writing Tips and Psychology Hacks for Business

Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally. That's the core of what we dive into this episode with a pro copywriter with over 40 years experience, tons of incredible stories, and lots of tangible advice for entrepreneurs and marketers of all levels to improve their copywriting and get more clients. Nick Usborne is in the Copy That Pops house... Free Guide to conversational copywriting below too!   A Few Highlights from This Podcast: - Nick grew up in England (now lives in Canada) - Went on a travel adventure at age 20 and stayed for about a year in a 7th century Byzantine chapel cave in Turkey for $50 - How Nick got a job writing copy for an ad agency without education or experience. - How do we write for mobile? - What can we learn from print ad copy, direct response marketing, and writing for the web tips? - Does the visual presentation of copy matter? (Yes! How to craft copy that works visually too) - Nick’s best advice for being more ‘conversational’ in your copy and why that’s so important. - How can we find what our audience is actually saying so that we can write better copy? - What is mirroring in writing? Can you give an example of how we can do it?       - Book: Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss        - Example about waiters...1 group praised guests for order, the other group mirrored back the order...2nd group got 70% higher tips - FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos       - The FREE Guide shows you 5 simple ways to make your marketing copy more conversational, work harder and deliver better results.       - The 3 Videos explain why conversational copywriting works so well, and how to find and develop your conversational voice.       - Go here: https://conversationalcopywriting.com/pops Nick's Books:      - Net Words: Creating High-Impact Online Copy       - Popcorn Content: The craft of writing short-form content for social media       - NEW PATH TO RICHES: How Your Neighbors are Making a Big Second Income by Writing and Publishing Their Own Money-Making Websites   Our Guest  Nick Usborne (pronounced “UZ-born”) is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients. Learn More Here: https://conversationalcopywriting.com/nick-usborne-copywriter  Great Quotes “I use words to design a page." - Nick Usborne "I write the first few sentences really, really short." - Nick Usborne "It's not just the writing thing, it's the visual signal you give with how you write your words." - Nick Usborne "Don't hit me with a 5-line paragraph." - Nick Usborne "Writing for the web is different." - Nick Usborne "These days, we shouldn't be writing at an audience, we should be trying to engage with an audience." - Nick Usborne "Use the mindset, the language, and the kind of respect you would bring into a conversation -- write like that." - Nick Usborne "The web is the ultimate direct response medium." - Nick Usborne "Conversational copywriting is the opposite of the 'tips and tricks' approach." - Nick Usborne "Kids -- all of us as children -- are ultimate copywriters. We know exactly how to do it. And we have that ability educated out of us." - Nick Usborne "Everything important in our life depends on conversation." - Nick Usborne "It's not my job to write clever headlines, it's my job to listen and then to mirror the language back to the reader." - Nick Usborne "If I'm not leaving money on the table, I'm burning trust." - Nick Usborne "If you can get this to me in 5 lines or less, I'd love to read this email." - Nick Usborne "The best way to improve your writing is to cut stuff." - Nick Usborne "All the big names on my resume, that all came from the book." - Nick Usborne "In terms of a credibility builder, [a book] is amazing." - Nick Usborne   Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator Speaker's Secret Gig List     Learn More About Laura & Copy That Pops Podcast full shownotes for this episode on Conversational Copywriting Main Copy That Pops website

1hr 5mins

27 Aug 2019

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Nick Usborne

The Business Power Hour with Deb Krier

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients. Welcome to the show, Nick! Learn more about your ad choices. Visit megaphone.fm/adchoices

1hr 1min

15 Jul 2019