Nyere Hollingsworth's guest appearances

Nyere Hollingsworth

Pro AV by MarketScale

MarketScale Technology

Pro AV Today

Bob Baxley

Dan Miller

David Hill

David Sawyer

John Dudley

Dan Thompson

Eric Anderson

Michael Longoria

Andy Weir

Ben Taylor

John Ryan

Chris Devlin

Matt Wood

Paul Johnson

Ross Perot

OwlTail

Understanding the Enterprise AV Buyer with Nyere Hollingsworth

No matter your industry or job, “...customer service is a business that we’re all in,” Nyere Hollingsworth, group leader for UCC services at Mitre Corporation, said. This truism is unpacked on the Pro AV Podcast today with customer service expert Hollingsworth along with his personal perspective on dealing with the customer in the field of audio-visual technology. AV has stood the test through the tech boom and cross-industry transformation, not only demanding new skills from AV professionals but forcing the industry into a more consultative role, rather than a project-to-project machine. This fact, Hollingsworth explained, makes the end-user experience all the more important for AV moving into the future. Rather than focusing on displaying flashy new technology solutions to clients, the emphasis should be on the customer service behind the tech. So how do we diffuse angsty customers? Hollingsworth shares his nuggets of wisdom on the subject, boiling down key issues like navigating price points, explaining the scope of a technical project in laymen’s terms, and educating the customer on their true needs. At the root of his customer tips is the element of honesty: “Be upfront. This is the situation, these are the facts.” A sense of candid empathy goes a long way, Hollingsworth explains, sharing stories of how he turned around a customer’s mood with a simple “How are you?” Whether you’re a doctor, lawyer, travel agent or technician, this customer service podcast packs in helpful tips for re-framing customer solutions and keeping the end-user at the heart of the organization.

No matter your industry or job, “...customer service is a business that we’re all in,” <a href="https://marketscale.com/industries/contributors/nyere-hollingsworth/" rel="nofollow" target="_blank">Nyere Hollingsworth</a>, group leader for UCC services at <a href="https://www.mitre.org/" rel="nofollow" target="_blank">Mitre Corporation</a>, said. This truism is unpacked on the Pro AV Podcast today with customer service expert Hollingsworth along with his personal perspective on dealing with the customer in the field of audio-visual technology. AV has stood the test through the tech boom and cross-industry transformation, not only demanding new skills from AV professionals but forcing the industry into a more consultative role, rather than a project-to-project machine. This fact, Hollingsworth explained, makes the end-user experience all the more important for AV moving into the future. Rather than focusing on displaying flashy new technology solutions to clients, the emphasis should be on the customer service behind the tech. So how do we diffuse angsty customers? Hollingsworth shares his nuggets of wisdom on the subject, boiling down key issues like navigating price points, explaining the scope of a technical project in laymen’s terms, and educating the customer on their true needs. At the root of his customer tips is the element of honesty: “Be upfront. This is the situation, these are the facts.” A sense of candid empathy goes a long way, Hollingsworth explains, sharing stories of how he turned around a customer’s mood with a simple “How are you?” Whether you’re a doctor, lawyer, travel agent or technician, this customer service podcast packs in helpful tips for re-framing customer solutions and keeping the end-user at the heart of the organization.

InfoComm 2019: The Truths Behind Difficult Customer Conversations with Nyere Hollingsworth

For an industry so driven by the technical aspect, Pro AV benefits most from the human component. This is why it's so important to get people, especially students, excited and interested in Pro AV, something that our guest today has noticed as a consistent struggle in the industry. On today's podcast, our host spoke with Nyere Hollingsworth, the Director of Audio/Visual Services for The Advisory Board Co. "Going forward, we're going to have to get better at recruiting the kids out of high school and kids in college and making this a viable first choice career, as opposed to something that most of us fell into," Hollingsworth said."They discussed the necessity of people skills in balancing the IT and AV aspects of projects, how international relations prepared Nyere for his career in Pro/AV, and how falling prices in technology can spur on the next wave of innovators in the industry. "Computers do exactly what you tell them to do; it's the people that have to spend money on the computers, and manage the computers, and operate the computers, and things of that nature, that's where the real "problem" lies," Hollingsworth said. "A lot of what I do is actually not very technical, in the strict sense of the word, but more diplomatic and, you know, all of those soft skills that play into that."For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.Follow us on social media for the latest updates in B2B!Twitter – @ProAVMKSLFacebook – facebook.com/marketscaleLinkedIn – linkedin.com/company/marketscale

For an industry so driven by the technical aspect, Pro AV benefits most from the human component. This is why it's so important to get people, especially students, excited and interested in Pro AV, something that our guest today has noticed as a consistent struggle in the industry. On today's podcast, our host spoke with Nyere Hollingsworth, the Director of Audio/Visual Services for The Advisory Board Co. "Going forward, we're going to have to get better at recruiting the kids out of high school and kids in college and making this a viable first choice career, as opposed to something that most of us fell into," Hollingsworth said." They discussed the necessity of people skills in balancing the IT and AV aspects of projects, how international relations prepared Nyere for his career in Pro/AV, and how falling prices in technology can spur on the next wave of innovators in the industry. "Computers do exactly what you tell them to do; it's the people that have to spend money on the computers, and manage the computers, and operate the computers, and things of that nature, that's where the real "problem" lies," Hollingsworth said. "A lot of what I do is actually not very technical, in the strict sense of the word, but more diplomatic and, you know, all of those soft skills that play into that." For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter – @ProAVMKSL Facebook – <a href="http://facebook.com/marketscale" rel="nofollow" target="_blank">facebook.com/marketscale</a> LinkedIn – <a href="http://linkedin.com/company/marketscale" rel="nofollow" target="_blank">linkedin.com/company/marketscale</a>

As Prices Go Down, Talent Can Go Up with Nyere Hollingsworth of The Advisory Board Company