Katie Delahaye Paine's guest appearances

Katie Delahaye Paine

The Lubetkin Media Companies


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Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Five things you’ll learn from this episode:The power of PR measurementWhy PR measurement is importantHow to start measuring PRThe future of PR measurementThe role of measurement in corporate social responsibility and corporate social advocacyQuotables“I really do think that AI and machine learning can go a long way to fix the accuracy problems in measurement because there is a tremendous amount of accuracy problems.” -@queenofmetrics“Whenever there’s a crisis and companies are doing foolish things, I always have this vision of the entire PR department bound, gagged, handcuffed in the basement, and screaming at the top of their lungs, “Don’t do that!” So what AI, data, and measurement can do today is release the shackles.” -@queenofmetrics“If you dodge the press, the time it’s going to take you to get from a whole bunch of negative press back down to neutral is a lot longer.” -@queenofmetricsWhat’s the thing that is going to get your boss’ boss walking into your office and plunking a case of champagne down on your desk because you’ve done such a fabulous job?” -@queenofmetrics“For corporate social advocacy, you must measure: Did that advocacy appear authentic? Did it raise your trust levels? And did it make anybody want to do business with you more often?” -@queenofmetricsAbout Katie Delahaye PaineKatie Delahaye Paine, aka The Measurement Queen, has been a pioneer in the measurement field for three decades. She founded two measurement companies, KDPaine &amp; Partners Inc. and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine &amp; Partners, 2007), are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book written with Beth Kanter, Measuring the Networked Nonprofit: Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award.Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Its newsletter, “The Measurement Advisor,” is the industry’s most comprehensive source of information about best practices in communications measurement. In her consulting practices, she designs measurement dashboards for some of today’s most admired companies. Katie has also been a leading promoter of standards in the PR and social media measurement fields.Contact info and resources:Website: painepublishing.comMonthly newsletter: The Measurement AdvisorMeasurement Base CampTwitter: ReviewMaxer On Top of PR is brought to you by ReviewMaxerDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show  On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews. 

Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Five things you’ll learn from this episode:<ol><li>The power of PR measurement</li><li>Why PR measurement is important</li><li>How to start measuring PR</li><li>The future of PR measurement</li><li>The role of measurement in corporate social responsibility and corporate social advocacy</li></ol>Quotables<ul><li>“I really do think that AI and machine learning can go a long way to fix the accuracy problems in measurement because there is a tremendous amount of accuracy problems.” -@queenofmetrics</li><li>“Whenever there’s a crisis and companies are doing foolish things, I always have this vision of the entire PR department bound, gagged, handcuffed in the basement, and screaming at the top of their lungs, “Don’t do that!” So what AI, data, and measurement can do today is release the shackles.” -@queenofmetrics</li><li>“If you dodge the press, the time it’s going to take you to get from a whole bunch of negative press back down to neutral is a lot longer.” -@queenofmetrics</li><li>What’s the thing that is going to get your boss’ boss walking into your office and plunking a case of champagne down on your desk because you’ve done such a fabulous job?” -@queenofmetrics</li><li>“For corporate social advocacy, you must measure: Did that advocacy appear authentic? Did it raise your trust levels? And did it make anybody want to do business with you more often?” -@queenofmetrics</li></ul>About Katie Delahaye PaineKatie Delahaye Paine, aka The Measurement Queen, has been a pioneer in the measurement field for three decades. She founded two measurement companies, KDPaine &amp; Partners Inc. and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine &amp; Partners, 2007), are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book written with Beth Kanter, Measuring the Networked Nonprofit: Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award.Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Its newsletter, “The Measurement Advisor,” is the industry’s most comprehensive source of information about best practices in communications measurement. In her consulting practices, she designs measurement dashboards for some of today’s most admired companies. Katie has also been a leading promoter of standards in the PR and social media measurement fields.Contact info and resources:<ul><li>Website: <a href="https://painepublishing.com/" rel="nofollow" target="_blank">painepublishing.com</a></li><li>Monthly newsletter: <a href="https://painepublishing.com/measurementadvisor/" rel="nofollow" target="_blank">The Measurement Advisor</a></li><li><a href="https://painepublishing.com/measurement-base-camp-may2020/" rel="nofollow" target="_blank">Measurement Base Camp</a></li><li>Twitter: <a href="https://twitter.com/queenofmetrics" rel="nofollow" target="_blank"></a></li></ul><a href="https://www.reviewmaxer.com/" rel="nofollow" target="_blank">ReviewMaxer</a> On Top of PR is brought to you by ReviewMaxer Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. <a href="https://www.buymeacoffee.com/OnTopofPR" rel="payment nofollow" target="_blank">Support the show</a><ul> <li> <a href="http://www.ontopofpr.com" rel="nofollow" target="_blank">On Top of PR</a> is produced by <a href="http://www.axiapr.com" rel="nofollow" target="_blank">Axia Public Relations</a>, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.</li> <li>On Top of PR is sponsored by <a href="https://www.reviewmaxer.com/pages/on-top-of-pr" rel="nofollow" target="_blank">ReviewMaxer</a>, the platform for monitoring, improving, and promoting online customer reviews.</li> </ul>

The power of PR measurement with Katie Delahaye Paine

In epsiode #8 of the Middle Chamber Books podcast, we present a conversation with Katie Delahaye Paine, the dean of public relations measurement and evaluation. Katie’s newest book is Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success.  Download the podcast file here (37.6 mb stereo MP3 file, 00:27:26 length). Listen to the podcast here:  About this program Katie Delahaye Paine has just written her latest book on the measurement of public relations results. It’s called Measuring Pubnlic relationships, the data-driven commujnicators guide to success. The book focuses on giving public relations practitioners practical step-by-step advice for measuring their programs and managing their relationships.Katie Delahaye PainePaine is a founding member of the IPR’s Commission on Research and Evaluation, the PR industry’s standard-setting body for measurement. Paine co-chaired the US Public Relations Task Force-developed to establish standards for PR evaluation-and she served as the US liaison to the European Standards Task Force to set internationals standards for media evaluation. Paine frequently lectures to conferences and universities including The Conference Board, Public Relations Society of America, International Association of Business Communications, The San Francisco Academy, IPRA, the University of New Hampshire, New Hampshire College, and San Jose State University. A Cum Laude graduate of Connecticut College’s class of 1974, Paine majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. Paine is a board member of New Hampshire Public Radio and The New Hampshire Political Library. You can purchase Katie’s book through Amazon.com by clicking on the link below. We produce these podcasts in the studios of Professional Podcasts LLC, Cherry Hill, NJ.

In epsiode #8 of the Middle Chamber Books podcast, we present a conversation with Katie Delahaye Paine, the dean of public relations measurement and evaluation. Katie’s newest book is Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success. Download <a href="http://media.blubrry.com/lubetkin/media.libsyn.com/media/lubetkin/MCBP8.mp3" rel="nofollow" target="_blank">the podcast file</a> here (37.6 mb stereo MP3 file, 00:27:26 length). Listen to the podcast here: About this program Katie Delahaye Paine has just written her latest book on the measurement of public relations results. It’s called Measuring Pubnlic relationships, the data-driven commujnicators guide to success. The book focuses on giving public relations practitioners practical step-by-step advice for measuring their programs and managing their relationships.Katie Delahaye Paine Paine is a founding member of the IPR’s Commission on Research and Evaluation, the PR industry’s standard-setting body for measurement. Paine co-chaired the US Public Relations Task Force-developed to establish standards for PR evaluation-and she served as the US liaison to the European Standards Task Force to set internationals standards for media evaluation. Paine frequently lectures to conferences and universities including The Conference Board, Public Relations Society of America, International Association of Business Communications, The San Francisco Academy, IPRA, the University of New Hampshire, New Hampshire College, and San Jose State University. A Cum Laude graduate of Connecticut College’s class of 1974, Paine majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. Paine is a board member of New Hampshire Public Radio and The New Hampshire Political Library. You can purchase Katie’s book through <a href="http://Amazon.com" rel="nofollow" target="_blank">Amazon.com</a> by clicking on the link below. We produce these podcasts in the studios of <a href="http://www.professionalpodcasts.com" rel="nofollow" target="_blank">Professional Podcasts LLC</a>, Cherry Hill, NJ.

Middle Chamber Books Podcast #8: Katie Delahaye Paine, dean of public relations measurement

Katie Delahaye Paine is one of the leading experts on statistically supportable measurement of public relations results. The CEO of KDPaine and Partners, Katie is a founder of the Institute for Public Relations special commission on measurement and evaluation, and she has served as the US liaison to the European Standards Task Force on international standards for media evaluation. Recently, she has put forth a concept paper on her blog about a new approach to public relations measurement, the "Public Relations Value Ratio," or PRV. We spoke with Katie this week about the new measurement tool.

LOBP #14 - Interview with Katie Delahaye Paine, PR Measurement Guru